• Asian Journal of Innovation and Policy
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• 제3권2호
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• pp.245-261
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• 2014

Knowledge, technology and information have special characteristics different from the ones of normal consumer products and services. Especially the value of such information varies according to external elements such as the provided environment, their method of utilization, and the level and purpose, etc. of the user. In this study, the indicators of information customer value are developed and measured to enhance customer-based values with efforts for making new customers and maintaining existing customers. The result is as follows: 14 customer value indicators were developed. Among the indicators, value gained versus effort, reduced time for research idea investigation and savings in time searching for equipment, and tools and materials got the highest score, which means that time-saving effects were the most important. The field study of this paper was conducted from information users in the field of national R&D, and thus future studies could be conducted in various industries in many countries to attain generalized results.

• 한국조리학회지
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• 제12권3호
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• pp.201-218
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• 2006

This research has attempted to asses the relationship between trust management, the element of service discretion act, and the quality of the service. The research model and assumption have been set up based on such a theoretical research and the demonstrative analysis of the customer-encountering employees of five-star hotels in Seoul. The results of the study are as follows; First, the rationalization of management can be achieved by improving the service through having a command of trust management as a management strategy. Second, there has been significant differences between variables such as the degree of importance and accomplishment of trust management. And it tells us that it is necessary to improve the range of service discretion acts up to the level where the difference between importance and accomplishment is not in existence. Third, the variable changes according to demographic characteristics show us the necessity of providing individualized education by recognizing the differences among groups. Fourth, the trust management has a considerable effect on the quality of the service, and this indicates that the quality of the service can be improved through expanding the range of service discretion acts of customer-encountering employees.

• 전기학회논문지
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• 제60권9호
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• pp.1646-1650
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• 2011

SAIDI(System Average Interruption Duration Index) is the index that signifies the power quality of customers. SAIDI is also used to know how well utilities operate their systems. The annual interruption time in the areas that consists of widely distributed customers, is generally longer than that in the areas that consists of heavily concentrated customers. The Reliability index of huge system is not necessarily better or worse than that of small system, because SAIDI is irrelevant to the total amount of power sold or the total number of customers. This paper proposes a customer density very relevant to SAIDI. The proposed customer density is used to modify the existing SAIDI to more clearly express the service level of power supply. A modified WSAIDI(weighted SAIDI) can be a useful indicator helping utilities improve the reliability of their systems and customers evaluate the service level of receiving power.

• 품질경영학회지
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• 제40권2호
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• pp.145-155
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• 2012

The purpose of this study is to suggest the direction of improving service quality in the defense logistics support. For this, this study compares and analyzes the perceived service quality between customer(using unit) and defense logistics support unit by using SERVPERF model. Supply, military meals, and maintenance are carrying out the mission as core function of defense logistics support and also encounter with customer. In this empirical analysis, the service quality is composed of four factors, and there are significant difference in perception level of service quality between them. Also, the relationship between factors of service quality and revisit intention shows significant difference statistically, and the customer orientation and responsiveness are key affecting factors on revisit intention.

• World Technopolis Review
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• 제8권2호
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• pp.120-134
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• 2019

The main objective of this study was to investigate the customer's satisfaction level with the digital relationship model of Banco do Brasil Exclusive Business Offices situated in Rio Grande do Sul. Banco do Brasil is one of the largest Brazilian and global financial institutions and conducted a restructuring customer's relationship model since 2015, creating new specific service structures for certain segments, among them exclusive offices. This research had a qualitative step with an internal documentary analysis about the company and a semi-structured interview with manager's offices, in order to check the strategy and the foundations of business model, as well as identify perceptions and the difficulties in implementing this new structure. The quantitative step held the findings about customer satisfaction level in relation to the quality of services provided by offices, through an electronic survey based on the Servqual Scale developed by Parasuraman et al. (1988), which measures the difference between customer's expectations and perception in five dimensions: tangibility, reliability, understanding, safety and empathy. The results shown that Banco do Brasil customers' are satisfied with services offered through the digital model and the new business structure, in which is offered a humanized service together with the best technology. It was found, also, that digital probably would not replace the physical world, but they complement one another. Digital offices and physical agencies will coexist, improving value proposition delivery and better customers experience, satisfy them and build their loyalty.

• 품질경영학회지
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• 제46권2호
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• pp.283-300
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• 2018

Purpose: Since the servant leadership of project managers is seemingly related to the project performance by influencing project team members' positive attitude and behavior, this study attempts to provide empirical evidence for a link between servant leadership and project performance. In addition, the present study investigates the mediating effects of customer satisfaction on the servant leadership-project performance relations. Methods: The data of servant leadership and project performance were collected from 185 project team members of a company providing IT service, and customer satisfaction data were collected from 100 project clients served by the company. Before testing the hypotheses, we calculated aggregation statistics(e.g., $r_{wg}$, ICC(1), and ICC(2)) to ensure appropriate aggregation of servant leadership scores. The statistics confirmed the use of 67 team level servant leadership scores with project performance and customer satisfaction. Results: The results show that servant leadership is significantly related to three project performance measures(perceptions of performance contribution and sales contribution, and actual project profits) in the current team-level sample. Results also indicate that the clients' perception of customer satisfaction shows a mediating effect in the process of servant leadership affecting sales contribution of project performance. Conclusion: The present study empirically confirms that servant leadership plays a major role in enhancing project performance on team level analysis. The results suggest that servant leadership increases customer satisfaction since the project managers serve and care for their team members which translate into effective customer service. Theoretical and practical implications are reviewed, and limitations of the study and suggestions for future research are addressed.

• 시큐리티연구
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• 제37호
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• pp.269-293
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• 2013

시큐리티 산업의 질적 향상은 시급하다. 고객과 접촉을 통해 서비스를 제공하는 직무를 수행하기 때문에 시큐리티 요원의 감정표현이 시큐리티 산업을 전반적으로 평가될 수 있거나 자신의 수익에 직접적인 영향을 미칠 수 있다. 그래서 고객 요구에 대한 감정조절이 무엇보다 필요한 직업군이기 때문에 본 연구에서는 시큐리티 요원들의 감정조절을 대표적으로 설명하는 감정노동이 고객지향성에 미치는 영향을 규명하고 이러한 관계에서 시큐리티 요원의 근무경력에 따라 어떠한 차이를 보이는지 확인하여 시큐리티 요원의 서비스 교육에 유효한 자료로 활용하는데 목적을 두었다. 이러한 목적을 달성하기 위하여 경기 및 충남 소재의 시큐리티 회사의 요원을 편의표집방법을 이용하여 273명의 자료를 수집하였다. 이때 조사도구는 국내 외 선행연구를 기초로 재구성한 설문지를 이용하였으며, SPSS 18.0과 AMOS 18.0을 이용하여 자료처리를 하였다. 이상의 연구절차에 의해 다음과 같은 결론을 얻었다. 첫째, 시큐리티 요원의 감정노동이 고객지향성에 부적 영향을 미쳤다. 이는 시큐리티 요원의 감정노동이 높을수록 고객지향성은 낮아진다는 결과를 얻었다. 둘째, 시큐리티 요원의 감정노동이 고객지향성에 미치는 영향에서 근무경력이 차이를 보였다. 즉 시큐리티 요원의 근무경력이 낮을수록 감정노동이 고객지향성에 미치는 영향이 상대적으로 크다는 결과를 얻었다. 결론적으로 고객의 서비스 수준을 높이기 위해서는 경력이 낮은 시큐리티 요원들의 감정노동을 조절할 수 있는 체계적인 교육이 필요하다. 특히 신입사원의 감정노동은 근무환경과 관련이 있기 때문에 시큐리티 요원의 근무환경을 개선하는 것이 무엇보다 중요하다.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.19-29
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• 2019

Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.

• 한국생활과학회지
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• 제18권2호
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• pp.547-555
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• 2009

The lifestyle of customers visiting nail shops is categorized into four such as the types of 'pursuit of fashion', 'pursuit of brand', 'conservative frugality', 'premeditated pursuit'. Subjects are divided into 3 groups such as a 'pragmatist group', an 'achievement-oriented group' and a 'brand-oriented group'. Customers satisfaction level was measured in the subcategories of a 'personal service', a 'technical service', a 'facility service' and an 'after-sales service'. Their satisfaction levels depending on the types of customers' lifestyle have meaningful differences in a 'technical' and an 'after-sales' service. The 'pragmatist group' shows the highest mark in a 'personal service' and an 'achievement-oriented', it prefers the 'personal' and 'facility service' evenly. The 'brand-oriented' group shows high concern in the 'technical service'. Concludingly, the types of customers' lifestyle which influence their revisiting of the nail shop have deep relation to customers' satisfaction level in the 'personal', 'technical', 'facility', and 'after-sales service' of nail shops. Especially the 'facility service' is highly influential in customer's revisiting.

• 한국전자거래학회지
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• 제26권4호
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• pp.15-36
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• 2021

국제 항공 시장이 꾸준히 성장함에 따라 항공업계의 경쟁이 더욱 심화되고 있다. 경쟁 우위의 원천을 얻기 위해 서비스의 품질 평가는 필수적이며, 이에 다양한 연구에서 고객 리뷰를 바탕으로 서비스 품질을 측정하는 시도를 지속해 왔다. 그러나 고객 리뷰 데이터를 기반으로 기대와 지각 수준의 차이를 파악하고 전략적 방향을 제시하는 연구는 미흡한 실정이다. 본 연구에서는 항공사 서비스를 대상으로 차원별 중요도를 머신러닝을 통해 측정하고, 차원별 지각 수준을 감성분석을 통해 분석한다. 차원별 중요도와 지각 수준의 결과를 활용하여 항공사별 서비스의 성과를 측정하기 위한 전략 매트릭스를 제시하고, 이를 통해 각 항공사의 품질 분석을 수행한다. 본 연구는 항공사의 고객만족을 결정하는 중요한 요인을 파악하는 동시에, 각 항공사의 현재 서비스 수준을 파악하는 틀을 제시함으로써 서비스 품질 평가의 중요한 도구로 활용될 수 있다.