• 제목/요약/키워드: Customer Scenario

검색결과 74건 처리시간 0.026초

Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications

  • FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;MUSTAPA, Zainuddin;ILYAS, Gunawan Bata;KARIM, Kasnaeny
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.279-291
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    • 2020
  • This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

An Empirical Study on the Operation of Cogeneration Generators for Heat Trading in Industrial Complexes

  • Kim, Jaehyun;Kim, Taehyoung;Park, Youngsu;Ham, Kyung Sun
    • 한국컴퓨터정보학회논문지
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    • 제24권3호
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    • pp.29-39
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    • 2019
  • In this study, we introduce a model that satisfies energy efficiency and economical efficiency by introducing and demonstrating cogeneration generators in industrial complexes using various actual data collected at the site. The proposed model is composed of three scenarios, ie, full - time operation, scenario operated according to demand, and a fusion type. In this study, the power generation profit and surplus thermal energy are measured according to the operation of the generator, and the thermal energy is traded according to the demand of the customer to calculate the profit and loss including the heat and evaluate the economic efficiency. As a result of the study, it is relatively profitable to reduce the generation of the generator under the condition that the electricity rate is low and the gas rate is high, while the basic charge is not increased. On the contrary, if the electricity rate is high and the gas rate is low, The more you start up, the more profit you can see. These results show that even a cogeneration power plant with a low economic efficiency due to a low "spark spread" has sufficient economic value if it can sell more than a certain amount of heat energy from a nearby customer and adjust the applied power through peak management.

리얼옵션을 활용한 AMOLED산업 라인 증설의 옵션가치 (REAL OPTIONS VALUATION MODEL OF LINE EXPANSION PROBLEM IN THE AMOLED INDUSTRY LINE EXPANSION)

  • 이수정;김도훈
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.957-962
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    • 2008
  • We propose a model for the line expansion problem in the AMOLED (Active Matrix Organic Light Emitting Diodes) industry, which now faces market uncertainty: for example, changing customer needs, technological development path, etc. We focus on the optimal investment time and size of the AMOLED production lines. In particular, employed here is the ROV (Real Options Valuation) model to show how to capture the value of line expansion and to determine the optimal investment time. The ROV framework provides a systematic procedure to quantify an expected outcome of a flexible decision which is not possible in the frame of the traditional NPV (Net Present Value) approach. Furthermore, we also use Monte Carlo simulation to measure the uncertainty associated with the line expansion decision; Monte Carlo simulation estimates the volatility of a decision alternative. Lastly, we present a scenario planning to be conducted for what-if analysis of the ROV model.

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협력 설계 지원을 위한 협업 시스템 아키텍처 구축 (A Construction of Collaborative System Architecture for Supporting Collaborative Design)

  • 박홍석;윤인환;이규봉
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 1997년도 추계학술대회 논문집
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    • pp.159-162
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    • 1997
  • Since customer's demand is various and product life cycle is getting shorter, many manufacturing company is trying to reduce product development time and cost. For that reason they make an effort to design product on collaborative environment. The various activities in a product development are highly distributed. This distributed nature of the activities implies that teams will be working indifferent place and technical environments. Thus at a given time, teams might work on he same product from different perspectives. This will require efficient communication amongst the various individuals and the various softwaretools that are used by them. Therefore, there is a need for a computerized frame work that can support distributed design such that participants from different backgrounds collaborate towards one common goal. This paper presents the architecture of a collaborative design system. It then reports on the study of computerized frame work focused on collaboration for product development.

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Current Scenario of Gas Scavenging Systems Used in Active Packaging - A Review

  • Gaikwad, Kirtiraj K.;Lee, Youn Suk
    • 한국포장학회지
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    • 제23권2호
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    • pp.109-117
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    • 2017
  • Due to the rise of customer's alertness about fresh foods to health, in the past few years, the consumption of fresh food has increased sturdily. The use of gas scavengers is the most appropriate packaging technologies for fresh, fresh-cut produces and in ready to eat products. The gas absorber/scavenger has ability to protect or stabilize the wanted properties and shelf life of food. The success of gas absorbers in food depends on many parameters such as types of foods, storage temperature, relative humidity, initial gas concentration, and the characteristics of package materials. In this review article, we focus on the most recent research trends in gas scavenging systems used in food packaging, future trends. Intense research from industry and engineers remains important to the development of gas scavenging package that fulfill consumer requirements, enhance product quality, and offer environmentally friendly design and cost-effective application.

사용내구연한이 만료된 철도차량의 주요 재질별 재활용률 산정에 관한 연구 (A Study on the Recycling Ratio in Major Materials of Expired Railway Vehicles)

  • 최용신;황동훈;이건모;이철규
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2010년도 춘계학술대회 논문집
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    • pp.2278-2282
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    • 2010
  • The regulation involved with railway vehicles is defined by law to protect customer and fundamental safety. The persisting period of domestic railway vehicles in general are 25~30years. Expired railway vehicles are disused in various way. The railway vehicles are consists of recyclable various materials, but there is no standardization or calculating method related with railway vehicles to make disuse scenario. In this study, performed to get a recycling ratio about major materials of domestic subway railway vehicles using ISO 22628 which is Road vehicles-Recyclability and recoverrability method. This research provide foundation for further researches, standardization of EoL stage and recycling railway vehicle.

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Product Development Processes Supported by Integrated Telecooperation Systems for Small and Medium Manufacturing Enterprises

  • Lee, Gyu-Bong;Park, Hong-Seok
    • International Journal of Precision Engineering and Manufacturing
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    • 제5권2호
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    • pp.5-15
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    • 2004
  • A telecooperation system supports synchronous cooperation among all the product development partners and enables compensation of deficits concerning traditional information/communication technologies. By analyzing the product development processes and communication scenarios of a company manufacturing automobile parts, the specifications for the suitable telecooperation system were defined. An integrated telecooperation platform that combines the commercial softwares with the new developed modules for customer-oriented functionalities was created as a product development guideline. Future work is strongly required in order to define the best way to improve the integrated platform, based on the functionality of ERP and PDM systems.

공급사슬 통합을 위한 웹기반 물류관리 의사결정지원 시스템 (A Web-based DSS for Logistics of Supply Chain Integration)

  • 이호창;김민용
    • 경영과학
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    • 제18권2호
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    • pp.39-60
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    • 2001
  • This Paper deals with a collaborative decision making procedure of web-based DSS for supply chain management (SCM). The seemingly autonomous DSS dedicated to each of mutually exclusive prob1em domains forms a communication network and cooperates each other for better SCM decision making. We a1so propose a hub-spoke information sharing model for the DSS network. In the hub-spoke model, an information hub at the center facilitates information exchange between DSS\\`s and controls the conversations defined by the series of XML messages between agents of DSS. A product ordering scenario where supply decision is triggered upon customer order is used to demonstrate the SCM decision procedure through a collaboration of the web-based DSS.

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생산시스템의 설계/제조에서의 생애비용(LCC)에 관한 연구 (A Life Cycle Cost Analysis in Design and Manufacturing of Production System)

  • 함효준
    • 산업경영시스템학회지
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    • 제18권34호
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    • pp.173-183
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    • 1995
  • Life cycle cost has been one of the key criteria in design or purchasing of systems, particularly in the flying weapon system. Unexpected cost increase or system breakdown during the system life can be reduced by controlling maintenance cost A system should be designed for maintainability in early stage of product life cycle. The design should be insensitive to its environmental, organizational, and human factors in the stage of customer's utilization. This paper presents LCC as a controllable variable and also suggests a new control model for LCC analysis. The estimation of maintenance cost based upon maintenance scenario, design of maintainability followed by minimizing maintainability loss function in the beginning stage of design, and increase of useful life of systems are among the factors to control LCC.

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국제적 공급사슬 관리를 위한 웹기반 에이전트모형 설계 (A Design of Web-based Agent Model for Global Supply Chain Management)

  • 이호창;김민용
    • Asia pacific journal of information systems
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    • 제10권2호
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    • pp.23-49
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    • 2000
  • We proposed a conceptual design of the web-based agent model for global supply chain management(GSCM), where agents representing autonomous operational units, such as suppliers, factories, distribution center and customers, cooperate and are coordinated through the information exchange. The agent model assumed the hierarchical federated system. In the federated system, the agents of the same region are grouped and linked to the region-specific facilitator only through which communication between agents is allowed. The facilitator is responsible for monitoring and controlling the conversations consisting of the message flows across the agents. A web-based user presentation was also designed so that human users could involve in collaborative settings into the GSCM multi-agent system. In the conversation protocols which allow for complex coordinated behavior among agents, the KQML was extended to represent the messages. A GSCM scenario where the supply chain is formed upon customer order and supply decision is made was used to demonstrate the dynamics of the conversation protocols.

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