• Journal of Distribution Science
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• v.18 no.8
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• Journal of Applied Reliability
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• v.15 no.4
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• pp.248-255
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• 2015

Purpose : The purpose of this research is to develop the optimized method and process in the reliability-growth target setting, especially for complex and repairable system (or products) such as vehicle and airplane, construction equipment. Method : A reliability-growth test plan specifies a scenario to achieve the planned reliability value (or reliability target). The major elements in test planning are reliability-growth starting time and reliability level at that time, reliability-growth rate and reliability-growth target. All of them except a reliability target can be referred to the previous development data and reference researches. The reliability target level is directly influencing to test period (or time) which is related to test and warranty cost together. There are a few researches about the reliability target setting method and but showing the limitations to consider the views of engineering, business and customer together. There is no research how to handle the target setting process in detail. Result : We develop the optimized method and systematic process in reliability target setting with considering such views. This research also establish the new concept as production capability which means company (or supplier) capability to product its products. Conclusion : In this research result, we apply the new method to a few projects and can set the reasonable test planning. The developing results is showing the good balance between the developing cost and warranty cost at market.

• IE interfaces
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• v.18 no.1
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• pp.104-116
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• 2005

In this paperm we provide a plan of construction, employment and management of the Korean postal address database and discuss the design of to-be models for it. For the purpose, we adopt and modify the information strategy planning methodology to fit it into our study. We examine the managerial environments and limitations of the postal services and define the requirements as a result. The U.S. Postal Service (USPS) was chosen as the best practice for a benchmarking and gap analysis with its advanced management of address information. After analyzing the current status of the postal business processes and information systems used, we classify the products and the services of USPS by the process to which they are applied and propose a deployment plan. In order to design a to-be model, we define the operating and managing functions for the address database and specify the scenario according to the functions. By managing the address database and supporting the postal services, it could be possible to make the business competitive and satisfy the customer demands.

• The Journal of Industrial Distribution & Business
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• v.9 no.5
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• pp.25-35
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• 2018

Purpose - The purpose of this paper is to partition a last-mile delivery network into zones and to determine locations of last mile delivery centers (LMDCs) in Bangkok, Thailand. Research design, data, and methodology - As online shopping has become popular, parcel companies need to improve their delivery services as fast as possible. A network partition has been applied to evaluate suitable service areas by using METIS algorithm to solve this scenario and a facility location problem is used to address LMDC in a partitioned area. Research design, data, and methodology - Clustering and mixed integer programming algorithms are applied to partition the network and to locate facilities in the network. Results - Network partition improves last mile delivery service. METIS algorithm divided the area into 25 partitions by minimizing the inter-network links. To serve short-haul deliveries, this paper located 96 LMDCs in compact partitioning to satisfy customer demands. Conclusions -The computational results from the case study showed that the proposed two-phase algorithm with network partitioning and facility location can efficiently design a last-mile delivery network. It improves parcel delivery services when sending parcels to customers and reduces the overall delivery time. It is expected that the proposed two-phase approach can help parcel delivery companies minimize investment while providing faster delivery services.

• International Journal of Advanced Culture Technology
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• v.4 no.2
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• pp.7-18
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• 2016

The first D2C-era web-real variety show in Korea was broadcast via tvN of CJ E&M. The web-real variety program 'SinSeoYuGi' accumulated 54 million views, along with 50 million views at the Chinese portal site QQ. This study carries out an analysis using text mining that extracts portal site blogs, twitter page views and associative terms. In addition, this study derives viewers' response by extracting key words with opinion mining techniques that divide positive words, neutral words and negative words through customer sentiment analysis. It is found that the success factors of the web-real variety were reduced in appearance fees and production cost, harmony between actual cast members and scenario characters, mobile TV programing, and pre-roll advertising. It is expected that web-real variety broadcasting will increase in value as web contents in the future, and be established as a new genre with the job of 'technical marketer' growing as well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.167-169
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• 2013

The purposes of this research is to propose trust recovery model of smartphone applications and to examine the moderating effect of service type on the use of smartphone applications. To achieve research purposes, we suggested service failure type using the scenario technique and empirically verified by conducting survey. The results showed that the procedural justice and interpersonal justice have influence on trust and trust had an effect on the all quality factors (system, information, service quality). Also, information quality and service quality had an effect on the customer loyalty. Finally, service type had significant moderating effects on the relationship between perceived justice and quality.

• The Journal of Engineering Research
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• v.7 no.1
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• pp.53-60
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• 2005

Community Wireless Networks define the next generation wireless services. Multimedia usages for financial services over community Wireless LAN (WLAN) based mesh networks require link stability. Several new services are being proposed for multimedia over WLANs. Portable Internet Services are implemented by several wireless carriers to proliferate their customer base. However, these services are still expensive and require a central telecom/wireless carrier whose monopoly and preference defines the availability of new services. Our research project identifies the usage of these critical services in public places over the financial services backbone architecture to provide efficient easy-to-use and economical services to their customers and merchants without being dependent on the central wireless carrier. The user connects to the network using his regular WLAN NIC using the Mesh Router/Bridge interconnectivity and obtains the needed multimedia and financial services from the ATM-AP Gateway, In our proposed scenario, the ATN AP-MR use AODV protocol and MR-MC is based on 802.11g/a/b IEEE standard. We use multi path routing protocols for reducing the congestion over a particular route. We demonstrate the results of our simulations and test-bed outcome to evaluate link failure rate and oversubscription factors to eliminate network congestion and non-availability of the critical financial services.

• IEMEK Journal of Embedded Systems and Applications
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• v.18 no.4
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• pp.141-150
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• 2023

Currently, various companies are actively participating in research and development of drone delivery services. Existing studies do not comprehensively provide integrated functions for future drone delivery services such as mission automation, customer verification, and overcoming performance limitations, which can lead to high manpower demand, reduced user service trust, and potentially overloading low-end devices. Therefore, this study proposes a drone mission automation system (DMAS) using EdgeCPS technology to provide the three aforementioned functions in an integrated manner. Real-world experiments were conducted to evaluate the proposed system, demonstrating that the DMAS components operate according to the specified roles in the delivery scenario. In addition, the system achieved user verification with a similarity of more than 90% in the process of receiving the product, and verified a faster inference speed and a lower resource share than the existing method.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.327-353
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• 2022

With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.149-162
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• 2020

This paper applied components of experience-based communication in terms of experience theory of Burnd H. Schmitt and context-based communication in the messenger platform environment through the scenario-based survey method, in order to study the influence of individual experiences, shared experiences, ubiquitous connectivity, and contextual usefulness on the perceived value and use intention of chatbot. Through this, the study is to provide companies in various service industries with practical approaches to further promote the use of chatbot. The implications of this study are as follows. First, as most chatbots still do not exceed the human planning level of designing them, it is necessary to consider how to design individual experience elements functionally according to the customer's intention to speak when developing the chatbot. Second, the chatbot should be designed not only from the perspective of completing specific tasks at any real time in anywhere, but also from the overall perspective of enhancing the quality of interaction, including the situation to which the customer belongs. Third, since the chatbot is likely to be anthropomorphized by users, it is important to be cautious about determining the chatbot's 'persona' and 'tone and manner' when developing the chatbot. Customer satisfaction is the most important criterion for the success of chatbot development. In other words, the quality of planning and data rather than the quality of artificial intelligence algorithms determines the utilization of chatbot. This is why companies are trying to make interactions with chatbot as close as possible to human interactions.