• Title/Summary/Keyword: Customer Product Review

Search Result 205, Processing Time 0.027 seconds

Corporate strategy for competitiveness of textile products (섬유제품의 경쟁력 제고를 위한 기업의 전략방안)

  • 강병서
    • Korean Management Science Review
    • /
    • v.12 no.2
    • /
    • pp.1-14
    • /
    • 1995
  • Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

  • PDF

A Study on the Relationships among an Executive's Human Resources Management, Customer Satisfaction, Customer Loyalty, and Financial Performance: Focusing on Korean Traditional Restaurants (경영자의 인적자원관리에 따른 고객만족, 고객충성도 그리고 재무성과의 관계에 관한 연구: 한식당을 중심으로)

  • Lee, Bo-Soon;Kim, Gi-Jin
    • Culinary science and hospitality research
    • /
    • v.19 no.1
    • /
    • pp.26-41
    • /
    • 2013
  • The purpose of this study is to examine differences in the level of customer satisfaction(product satisfaction, service satisfaction) and customer loyalty depending on a Korean restaurant executive's human resources management and the effect of customer satisfaction on customer loyalty. It also investigates whether there are any associations between customer loyalty and financial performance and between the executive's human resources management and financial performance. The research was conducted during lunch and dinner in restaurants in Daegu and Gyeongbuk region which have over 12,000 won of food prices from January 2, 2012 January 17. 336 copies from customers and 15 copies of executives were used for final analysis. The results of the study are as follows. When Korean restaurant executive staff performed high levels of training for new employees and reasonable compensations, customers got a significantly high product and service satisfaction. Also, when they had a high level of human resources management in recruit, training for new employees and performance review, customers got a significantly high loyalty. Moreover, product satisfaction and service satisfaction had significant effects on customer loyalty, and there was a significant association between customer loyalty and financial performance. There was also a significant association between an executive's human resources management and financial performance.

  • PDF

Dimensions of Fashion Store Salesperson's Effort and Importance of Effort Dimension (패션점포 판매원의 노력 차원과 중요도 -중.상층 노년여성고객과 판매원 관점을 중심으로-)

  • 신혜봉;임숙자
    • The Research Journal of the Costume Culture
    • /
    • v.11 no.1
    • /
    • pp.103-117
    • /
    • 2003
  • The aim of this study was to identify dimensions of salesperson´s effort according to older female(55+) customer's and fashion store salesperson's perspective and to examine what kind of effort dimensions are assessed to be more important than others. As a method, both literature review and empirical research were made. This study was performed in three stage from December in 2001 to May in 2002. For exploratory step. In-depth interview and observation study were done for gathering responses related to salesperson´s effort. in pilot study, 83 older female customers were surveyed and the data was analyzed in order to develop questionnaire. In the main research. 202 older female customers and 103 fashion store salespersons were surveyed in order to identify the dimensions of salesperson's effort. Statistical analyses were performed with SAS program using factor analysis. cronbach´a mean, t-test. paired t-test and multiple regression analysis. The results of this study were as follows. First, 5 factors was selected for the dimensions of salesperson´s effort in customer´s perception; friendliness, attentiveness. product competence. effective access and special treatment. Second, 5 factors was selected for the dimensions of salesperson's effort in salesperson´s performance; friendliness/ attentiveness. product competence. effective access. communication, and purchase exaction. Third. dimensions of salesperson's effort were different according to customer and salesperson's characteristics. Last, there were significant differences in the salesperson's efforts between customers´perception and salespersons´Performance.

  • PDF

The Effect of Live Broadcast of Fresh Food on Customer's Purchasing Intention

  • Young-Geun PARK;Dai-Hwan MIN;Hanjin LEE
    • The Journal of Industrial Distribution & Business
    • /
    • v.14 no.9
    • /
    • pp.31-39
    • /
    • 2023
  • Purpose: Social media's increasing adoption and the development of digital technology have completely changed how businesses interact with their clients. The current study is to examine the impact of live broadcasts on consumers' perceptions and actions across a range of fresh food goods. Research design, data and methodology: The scrutiny relies on the existing peer-reviewed literature, which may prevent a comprehensive evaluation of some recent advancements in the subject. Despite these caveats, the outcomes of this scrutiny are anticipated to contribute significantly to our understanding of the effect of live broadcast marketing on consumers' propensity to make purchases. Results: Previous literature review clearly states that 'Live Broadcast of Fresh Food' to attract relevant customers should be followed: (1) Increased Product Transparency and Trust, (2) Enhanced Customer Engagement, (3) Impact on Customer's Perception of Product Quality, and (4) sense of urgency and scarcity. Conclusions: All in all, the study's advice for firms in the food industry to improve their marketing efforts through live broadcasts have important practical ramifications. Promoting openness and trust in the production process and with the audience boosts a brand's reliability. Customers are more likely to participate and feel more connected to a brand.

Determinants of Online Review Helpfulness for Korean Skincare Products in Online Retailing

  • OH, Yun-Kyung
    • Journal of Distribution Science
    • /
    • v.18 no.10
    • /
    • pp.65-75
    • /
    • 2020
  • Purpose: This study aims to examine how to review contents of experiential and utilitarian products (e.g., skincare products) and how to affect review helpfulness by applying natural language processing techniques. Research design, data, and methodology: This study uses 69,633 online reviews generated for the products registered at Amazon.com by 13 Korean cosmetic firms. The authors identify key topics that emerge about consumers' use of skincare products such as skin type and skin trouble, by applying bigram analysis. The review content variables are included in the review helpfulness model, including other important determinants. Results: The estimation results support the positive effect of review extremity and content on the helpfulness. In particular, the reviewer's skin type information was recognized as highly useful when presented together as a basis for high-rated reviews. Moreover, the content related to skin issues positively affects review helpfulness. Conclusions: The positive relationship between extreme reviews and helpfulness of reviews challenges the findings from prior literature. This result implies that an in-depth study of the effect of product types on review helpfulness is needed. Furthermore, a positive effect of review content on helpfulness suggests that applying big data analytics can provide meaningful customer insights in the online retail industry.

The Impacts of Customer Characteristics and Service Quality on Attitudes and Behaviors of Bakery Cafe Customers (베이커리 카페 고객 특성과 서비스 품질이 고객 태도와 행동에 미치는 영향)

  • Jung Jae-Chan;Choi Mi-Kyung
    • Korean Journal of Community Nutrition
    • /
    • v.11 no.3
    • /
    • pp.383-391
    • /
    • 2006
  • The purposes of this study were to examine the impacts of characteristics of bakery cafe customers and service quality on customer perceived value, customer satisfaction, intention to revisit, and intention to recommend, and to provide comprehensive understanding on attitudes and behaviors of bakery cafe customers. The questionnaire was developed through literature review and focus group interviews and was modified after pilot test. The questionnaires for the main survey were distributed to 320 males and females aged 20 and over in Seoul. A total of 275 questionnaires were used for analyses (85.9%) and the statistical analyses were completed using SPSS Win (12.0) for descriptive analyses, regression analyses, and correlation analysis. The main results were as follows. There were significant differences of intention to revisit between groups of different gender, age, and personal expenses. The service quality of product dimension affected all tested variables, and the service quality of services and price dimension had effects on customer perceived value and intention to recommend. Customer satisfaction was a unique variable that is affected by service quality of the interior environments dimension. Overall, researchers and managers of bakery cafes should understand customer attitudes and behaviors, and the results of this study would help to establish marketing strategies that meet target customers' needs.

Beauty Product Recommendation System using Customer Attributes Information (고객의 특성 정보를 활용한 화장품 추천시스템 개발)

  • Hyojoong Kim;Woosik Shin;Donghoon Shin;Hee-Woong Kim;Hwakyung Kim
    • Information Systems Review
    • /
    • v.23 no.4
    • /
    • pp.69-86
    • /
    • 2021
  • As artificial intelligence technology advances, personalized recommendation systems using big data have attracted huge attention. In the case of beauty products, product preferences are clearly divided depending on customers' skin types and sensitivity along with individual tastes, so it is necessary to provide customized recommendation services based on accumulated customer data. Therefore, by employing deep learning methods, this study proposes a neural network-based recommendation model utilizing both product search history and context information such as gender, skin types and skin worries of customers. The results show that our model with context information outperforms collaborative filtering-based recommender system models using customer search history.

Analyzing the Effect of Trust in Reviews on Trust in a Product and a Company: Using the Trust Transfer Theory

  • Namjae Cho;Xiaochen Li;Giseob Yu
    • Journal of Information Technology Applications and Management
    • /
    • v.31 no.1
    • /
    • pp.57-77
    • /
    • 2024
  • The aim of this research is to examine the impact of trust in reviews. Expertise, enjoyment, recency, and usefulness-four aspects of reviews-are designated as independent variables, and trust in reviews has been chosen as the mediating variable. The dependent variables are trust in firms and trust in products. For explaining the flow of trust, this study uses the theory of Trust Transfer. The study's findings demonstrated that customer trust in a product leads to consumer trust in a company, which is derived from trust in reviews. Reviews were found to be important from a practical standpoint. Furthermore, it was discovered that a product's category or features would have an impact on how reviews are trusted.

A Korean Product Review Analysis System Using a Semi-Automatically Constructed Semantic Dictionary (반자동으로 구축된 의미 사전을 이용한 한국어 상품평 분석 시스템)

  • Myung, Jae-Seok;Lee, Dong-Joo;Lee, Sang-Goo
    • Journal of KIISE:Software and Applications
    • /
    • v.35 no.6
    • /
    • pp.392-403
    • /
    • 2008
  • User reviews are valuable information that can be used for various purposes. In particular, the product reviews on online shopping sites are important information which can directly affect the purchasing decision of the customers. In this paper, we present our design and implementation of a system for summarizing the customer's opinion and the features of each product by analyzing reviews on a commercial shopping site. During the analysis process, several natural language processing(NLP) techniques and the semantic dictionary were used. The semantic dictionary contains vocabularies that are used to express product features and customer's opinions. And it was constructed in semi-automatic way with the help of the tool we implemented. Furthermore, we discuss how to handle the vocabularies that have different meanings according to the context. We analyzed 1796 reviews about 20 products of 2 categories collected from an actual shopping site and implemented a novel ranking system. We obtained 88.94% for precision and 47.92% for recall on extracting opinion expression, which means our system can be applicable for real use.

Exploring Factors of Knowledge Management Technology Investment (지식경영 시스템 투자를 위한 기업 조직문화 요소에 대한 연구)

  • Heejun Park;Duke H. Jeong;Seungho Ahn
    • Journal of Information Technology Applications and Management
    • /
    • v.10 no.4
    • /
    • pp.1-13
    • /
    • 2003
  • The Knowledge Management (KM) technologies has been implemented to improve customer relationship and to develop new products and services in many organization. However, current review of articles and journals about implementations of KM reveals that effectiveness on the KM implementation is depended on an organizational culture that supports knowledge sharing. The purpose of this research is to explore the possible relationship between specific organizational culture attributes of the successfully KM technology implemented organization to improve customer relationship and to develop new products and services. The OCP and the KMTP instruments were used to identify and rank the most critical organizational culture attributes of promoting successful KM technology implementation to improve customer relationship and developing new products and services. Data were collected from twenty six US organizations involved in a KM implementation effort.

  • PDF