• Title/Summary/Keyword: Customer Preference

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Web-based Information Providing System Considering Customer's Preference (고객 선호도를 고려한 웹 기반 정보 제공 시스템)

  • 이준희;최승권;신승수;조용환
    • Proceedings of the Korea Contents Association Conference
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    • 2003.05a
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    • pp.340-343
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    • 2003
  • To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an architecture of the system which include information categorization using user's preference. In the experimental results, it is found that information providing system implemented by this idea is more flexible than existing systems in extension of usage of information and goes beyond the traditional models.

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Web-based Information Providing System Considering Customer's Preference (고객 선호도를 고려한 웹 기반 정보 제공 시스템)

  • 이준희;최승권;신승수;조용환
    • Proceedings of the Korea Contents Association Conference
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    • 2003.05a
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    • pp.372-375
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    • 2003
  • To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an architecture of the system which include information categorization using user's preference. In the experimental results, it is found that information providing system implemented by this idea is more flexible than existing systems in extension of usage of information and goes beyond the traditional models.

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Impact of Customer Relationship Management on Customer Loyalty among Patients Visiting a Woman's Hospital (여성전문병원의 고객관계관리(CRM)가 고객충성도에 미치는 영향)

  • Min, Che-Ryu;Kang, Hye-Young;Cho, Woo-Hyun;Lee, Dong-Jin;Kim, Chung-In
    • Korea Journal of Hospital Management
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    • v.13 no.1
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    • pp.65-83
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    • 2008
  • Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

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Switching Cost and Customer Loyalty preference on Customer Satisfaction and Repurchase (전환비용과 고객애호도가 고객만족과 재구매 의도에 미치는 영향에 관한 연구 - 이동통신 업체를 중심으로 -)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.120-125
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    • 2006
  • This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, customer loyalty, switching cost. 195 consumers in service sector were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were com firmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

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Switching Cost and Brand Loyalty preference on Customer Satisfaction and Repurchase (브랜드 충성도와 전환비용이 고객만족과 재구매에 미치는 영향에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.294-301
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    • 2006
  • This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, Customer loyalty, switching cost. This study attempts to investigate different group. Brand group 1 is higher Brand loyalty than Brand group 2. Brand Group 1 is 276 and Brand Group 2 is 271 consumers in service sector that they were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were confirmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

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Survey of Chinese University or College Students' Preference for and Satisfaction with Korean Food in Daegu and Gyeongbuk (대구.경북지역 중국 유학생의 한국 음식 선호도-만족도 연구)

  • Song, Jung-Sun;Moon, Sang-Jeong
    • Journal of the Korean Society of Food Culture
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    • v.26 no.2
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    • pp.113-119
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    • 2011
  • The purpose of this study was to survey Chinese university or college students' preference for and satisfaction with Korean food in the Daegu and Gyeongbuk areas. A questionnaire developed from literature review included a series of questions about Korean food that included preference, satisfaction, product quality, and customer satisfaction. We analyzed 240 valid responses. Statistical analyses, including frequence, IPA, factor analysis, and regression were performed using SPSS software. Of the 41 kinds of Korean food included, the students' average preference was 3.24 and satisfaction was 3.23 on a 5-point scale. The students questioned preferred Bulgogi (3.99), Galbigui (3.92), Galbitang (3.88), Galbizzim (3.87), and Samgyeopsal (3.86) to other Korean foods. With regard to satisfaction, Bulgogi (3.94) was chosen by Chinese students as the most satisfying Korean food, followed by Galbitang (3.80) and Galbigui (3.80). The perceived quality of the Korean food also had a significant influence on customer satisfaction.

A Design of the E-Commerce System based on Customer Preference md Multi-Agent (사용자 선호도와 지능형 다중에이전트 기반의 전자상거래 시스템의 설계)

  • Na, Yun-Ji;Ko, Il-Seok;Yoon, Yong-Ki
    • The KIPS Transactions:PartD
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    • v.11D no.1
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    • pp.241-246
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    • 2004
  • The importance of electronic commerce system has been growing rapidly due to development of information technology and acceleration of enterprise e-business. Electronic commerce system must provide convenient interface, easy and fast searching function, and product information satisfied customer's. A study about the system that used a reasoning technique and an Agent technology for this is required. In this paper, we designs electronic commerce system with customer preference and sales agent which is composed of case-based reasoning and rule-based reasoning for high customer satisfaction. Also, we were shown on an appropriateness of a proposal system by an experiment.

The techniques of object-based scheduling for performing art reservation (객체기반 공연예술 예약 스케줄링 기법)

  • Kim, Jin-Bong
    • Journal of the Korea Computer Industry Society
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    • v.9 no.4
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    • pp.171-176
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    • 2008
  • Most booking techniques make a reservation without customer's preference on internet. These techniques have booking problems not to improve customer's preference in the service industry. We have tried to apply object-based scheduling technique to performing art reservation. For customer's satisfaction, we have considered customer's preferences in the reservation scheduling. The scheduling technique for performing art reservation proposed in this thesis is based on object-oriented concepts. To consider the over all satisfaction, the events of every object are alloted to the sitting plan board along its priority. To minimize backtracking or not to fail the allotment of events, we have scheduled to rise customer's preference in the scheduling.

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A Match-Making System Considering Symmetrical Preferences of Matching Partners (상호 대칭적 만족성을 고려한 온라인 데이트시스템)

  • Park, Yoon-Joo
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.177-192
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    • 2012
  • This is a study of match-making systems that considers the mutual satisfaction of matching partners. Recently, recommendation systems have been applied to people recommendation, such as recommending new friends, employees, or dating partners. One of the prominent domain areas is match-making systems that recommend suitable dating partners to customers. A match-making system, however, is different from a product recommender system. First, a match-making system needs to satisfy the recommended partners as well as the customer, whereas a product recommender system only needs to satisfy the customer. Second, match-making systems need to include as many participants in a matching pool as possible for their recommendation results, even with unpopular customers. In other words, recommendations should not be focused only on a limited number of popular people; unpopular people should also be listed on someone else's matching results. In product recommender systems, it is acceptable to recommend the same popular items to many customers, since these items can easily be additionally supplied. However, in match-making systems, there are only a few popular people, and they may become overburdened with too many recommendations. Also, a successful match could cause a customer to drop out of the matching pool. Thus, match-making systems should provide recommendation services equally to all customers without favoring popular customers. The suggested match-making system, called Mutually Beneficial Matching (MBM), considers the reciprocal satisfaction of both the customer and the matched partner and also considers the number of customers who are excluded in the matching. A brief outline of the MBM method is as follows: First, it collects a customer's profile information, his/her preferable dating partner's profile information and the weights that he/she considers important when selecting dating partners. Then, it calculates the preference score of a customer to certain potential dating partners on the basis of the difference between them. The preference score of a certain partner to a customer is also calculated in this way. After that, the mutual preference score is produced by the two preference values calculated in the previous step using the proposed formula in this study. The proposed formula reflects the symmetry of preferences as well as their quantities. Finally, the MBM method recommends the top N partners having high mutual preference scores to a customer. The prototype of the suggested MBM system is implemented by JAVA and applied to an artificial dataset that is based on real survey results from major match-making companies in Korea. The results of the MBM method are compared with those of the other two conventional methods: Preference-Based Matching (PBM), which only considers a customer's preferences, and Arithmetic Mean-Based Matching (AMM), which considers the preferences of both the customer and the partner (although it does not reflect their symmetry in the matching results). We perform the comparisons in terms of criteria such as average preference of the matching partners, average symmetry, and the number of people who are excluded from the matching results by changing the number of recommendations to 5, 10, 15, 20, and 25. The results show that in many cases, the suggested MBM method produces average preferences and symmetries that are significantly higher than those of the PBM and AMM methods. Moreover, in every case, MBM produces a smaller pool of excluded people than those of the PBM method.

A study on the Prediction Performance of the Correspondence Mean Algorithm in Collaborative Filtering Recommendation (협업 필터링 추천에서 대응평균 알고리즘의 예측 성능에 관한 연구)

  • Lee, Seok-Jun;Lee, Hee-Choon
    • Information Systems Review
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    • v.9 no.1
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    • pp.85-103
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    • 2007
  • The purpose of this study is to evaluate the performance of collaborative filtering recommender algorithms for better prediction accuracy of the customer's preference. The accuracy of customer's preference prediction is compared through the MAE of neighborhood based collaborative filtering algorithm and correspondence mean algorithm. It is analyzed by using MovieLens 1 Million dataset in order to experiment with the prediction accuracy of the algorithms. For similarity, weight used in both algorithms, commonly, Pearson's correlation coefficient and vector similarity which are used generally were utilized, and as a result of analysis, we show that the accuracy of the customer's preference prediction of correspondence mean algorithm is superior. Pearson's correlation coefficient and vector similarity used in two algorithms are calculated using the preference rating of two customers' co-rated movies, and it shows that similarity weight is overestimated, where the number of co-rated movies is small. Therefore, it is intended to increase the accuracy of customer's preference prediction through expanding the number of the existing co-rated movies.