• Title/Summary/Keyword: Customer Path

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A System of Guiding Path for Parking Lots based on RFID to Consider Real-time Constraints (실시간 제약을 고려한 RFID 기반 주차 경로 안내 시스템)

  • Kang, Ku-An;Kim, Jin-Deog
    • Spatial Information Research
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    • v.16 no.1
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    • pp.65-77
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    • 2008
  • There have been many studies and technologies that define a current location of a moving vehicle with GPS(Global Positioning System). However, the navigation system with GPS has troubles to search an optimized route considering data such as realtime parking status and road conditions. Moreover, the GPS systems show malfunction in the downtown with very tall buildings, underground parking lot and the inside of buildings. On the contrary, the RFID systems are able to reflect real-time status of parking lots and roads in the downtown. This paper proposes a system of guiding path for parking lots to consider real-time constraints based on RFID. The results obtained from the implemented system show smooth guiding of a new route after immediately sensoring the change of the information of parking lots and roads: if a parking lot that a vehicle is heading to is fully occupied, the system re-searches a new route for a neighbor parking lot and immediately transfers it to customer's mobile, and if the designated route is under construction, the system guides a detour path. The proposed method will be useful for advanced integrated parking control system.

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Relationship between Internal Service Quality and Internal Customer Satisfaction, Management Outcome in Airport Private Security Agents (공항 특수경비조직의 내부서비스품질과 내부고객만족 및 경영성과의 관계)

  • Kim, Chan-Sun;Lee, Ji-Eun;Jo, Byung-Hae
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.426-437
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    • 2012
  • The purpose of this study is to investigate the relationship between internal service quality, internal customer satisfaction and management outcome of airport security agents. This study had selected special securities from Incheon airport of October, 2011 for population. Using judgment sampling method, 282 samples were drawn and were used for the final analysis. Questionnaire used in study is composed of total 43 questions and using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the survey came out to be over .686. The conclusion is following: First, internal service quality of airport security agents affects internal customer satisfaction. That is, as corporality, responsiveness and empathy increase, internal supply satisfaction and job satisfaction also increase. Second, internal service quality of airport security agent affects job performance. That is, as corporality, reliability and responsiveness increase, non-financial performance and financial performance also increase. However, when empathy is not activated well, financial performance is decreased. Third, airport security agent…s internal customer satisfaction affects job performance. That is, as activation of internal supply satisfaction increases, nonfinancial performance and financial performance are increased. Fourth, airport special security agent…s inside quality of service exerts direction indirect effect in inside customers satisfaction and management result. That is, inside customers satisfaction is an important variable that mediate inside quality of service and management result.

Relationship among User's Security Need Sufficiency, Customer Satisfaction and Life Satisfaction in Electronic Security System (기계경비시스템 이용자의 안전욕구충족과 이용만족 및 생활만족의 관계)

  • Kim, Chan-Sun
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.614-619
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    • 2009
  • This study aims at diagnosing the relationship among user's security need Sufficiency, customer satisfaction and life satisfaction in electronic security system. For the achievement of this study selected electronic security system users in Seoul as a population for about 25 days from June 20th, 2008 to July 15th, 2008, segmented Han river based in 5 areas and extracted 1 dong per each area. This study selected 378 peoples by distributing 400 unities in total for each 80 peoples throughout purposive sampling method. The final 302 samples were used in statistics. Collected data was analyzed based on the aim of this study using SPSSWIN 16.0, and factor analysis, reliability analysis, stepwise multiple regression analysis and path analysis were used as statistic techniques to analyze. The conclusions are the followings; First, The higher bodily, environmental, mental, informational, and physical security need the more body and property protection satisfaction and facility customer satisfaction. The higher bodily, environmental, and mental security need the more employee service satisfaction. Second, The higher bodily, environmental, informational, and physical security need are perceived, the more influence is marked with life satisfaction and security life satisfaction. Third, The higher personal and property protection, facility, and employee service satisfaction the more security life satisfaction. Also, the higher customer service and personal and property protection satisfaction are perceived, the more influence is marked with life satisfaction. Fourth, Security need sufficiency has little influence on life satisfaction directly, but it has high influences on life satisfaction through customer satisfaction of electronic security system.

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An Empirical Study on the Impact of Quality Oriented Corporate Culture on Sustainability Management Performances (공급사슬 내에서 품질지향적 기업문화가 지속가능경영성과에 미치는 영향에 관한 실증연구)

  • Woo, Moo-Jin;Park, Jong-Woo;Jung, Byeong-Yeong
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.31-39
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    • 2014
  • Purpose - Environmental issues, climatic changes, and greenhouse gases are problems to be solved at a global level. With an increased emphasis on the environmental and social responsibility of the management of companies, the manner in which companies approach quality-oriented culture and their individual sustainability management are being discussed as truly important issues to help them secure their competitiveness and growth strategies. This study proposes strategic directions to help manufacturers not only in expanding their competitive quality-oriented company culture but also in strengthening their sustainability management abilities. This study conducts a literature review and empirical research to examine how significantly the variables of a quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. Research design, data, and methodology - To verify research models and hypotheses, the study examined 170 companies using a questionnaire survey conducted over six weeks, and involved the performance of data analysis on 146 samples. Questionnaire responses were calibrated based on a Likert scale. The study used the Smart PLS 2.0 program designed for PLS (partial least squares), an analysis instrument of SEM (structural equation modeling). The study then verified empirical research hypotheses working on reliability analysis, validity analysis, factorial analysis, and path analysis. Results - Among the nine hypotheses, four are accepted and the rest are rejected. A quality-oriented company culture focusing on customer-centered management significantly influenced the maintainability management performance of environmental integrity and social responsibility, while economic profitability was dismissed. A process-focused quality-oriented company culture was significantly concerned with economic profitability but not with environmental integrity or social responsibility. A supply-chain cooperative company culture had a significant effect on economic profitability but not on environmental integrity or social responsibility. Conclusion - This study proposes strategic directions to help manufacturers expand their competitive quality-oriented company culture as well as strengthen abilities with sustainability management. It conducts a literature review and empirical research to examine how significantly the variables of quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. There are two main conclusions. First, companies should consider the need for social responsibility management and environmental transparent management-focused maintainability management as avenues to create new markets and business, thereby helping the companies secure a reputation for having a customer and process-centered quality-oriented company culture by creating shared values between supply chains and enabling win-win situations through cooperation. Second, we are marching towards a creative win-win era from a society of conflicts and ruptures. Companies should understand that social responsibility management and supply chain management (SCM)-focused cooperation are the foundations of sustainable development, as they try to improve their culture while pursuing both win-win relationships with interested parties and equity in various conflictive relations.

The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB (지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석)

  • Ye, Jong-Suk;Jun, So-Yon
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.1-34
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    • 2010
  • Introduction As consumers' purchase behavior change into a rational and practical direction, the discount store industry came to have keen competition along with rapid external growth. Therefore as a solution, distribution businesses are concentrating on developing PB(Private Brand) which can realize differentiation and profitability at the same time. And as improvement in customer loyalty beyond customer satisfaction is effective in surviving in an environment with keen competition, PB is being used as a strategic tool to improve customer loyalty. To improve loyalty among PB users, it is necessary to develop PB by examining properties of a customer group, first of all, quality level perceived by consumers should be met to obtain customer satisfaction and customer trust and consequently induce customer loyalty. To provide results of systematic analysis on relations between antecedents influenced perceived quality and variables affecting customer loyalty, this study proposed a research model based on causal relations verified in prior researches and set 16 hypotheses about relations among 9 theoretical variables. Data was collected from 400 adult customers residing in Seoul and the Metropolitan area and using large scale discount stores, among them, 375 copies were analyzed using SPSS 15.0 and Amos 7.0. The findings of the present study followed as; We ascertained that the higher company reputation, brand reputation, product experience and brand familiarity, the higher perceived quality. The study also examined the higher perceived quality, the higher customer satisfaction, customer trust and customer loyalty. The findings showed that the higher customer satisfaction and customer trust, the higher customer loyalty. As for moderating effects between PB and NB in terms of influences of perceived quality factors on perceived quality, we can ascertain that PB was higher than NB in the influences of company reputation on perceived quality while NB was higher than PB in the influences of brand reputation and brand familiarity on perceived quality. These results of empirical analysis will be useful for those concerned to do marketing activities based on a clearer understanding of antecedents and consecutive factors influenced perceived quality. At last, discussions about academical and managerial implications in these results, we suggested the limitations of this study and the future research directions. Research Model and Hypotheses Test After analyzing if antecedent variables having influence on perceived quality shows any difference between PB and NB in terms of their influences on them, the relation between variables that have influence on customer loyalty was determined as Figure 1. We established 16 hypotheses to test and hypotheses are as follows; H1-1: Perceived price has a positive effect on perceived quality. H1-2: It is expected that PB and NB would have different influence in terms of perceived price on perceived quality. H2-1: Company reputation has a positive effect on perceived quality. H2-2: It is expected that PB and NB would have different influence in terms of company reputation on perceived quality. H3-1: Brand reputation has a positive effect on perceived quality. H3-2: It is expected that PB and NB would have different influence in terms of brand reputation on perceived quality. H4-1: Product experience has a positive effect on perceived quality. H4-2: It is expected that PB and NB would have different influence in terms of product experience on perceived quality. H5-1: Brand familiarity has a positive effect on perceived quality. H5-2: It is expected that PB and NB would have different influence in terms of brand familiarity on perceived quality. H6: Perceived quality has a positive effect on customer satisfaction. H7: Perceived quality has a positive effect on customer trust. H8: Perceived quality has a positive effect on customer loyalty. H9: Customer satisfaction has a positive effect on customer trust. H10: Customer satisfaction has a positive effect on customer loyalty. H11: Customer trust has a positive effect on customer loyalty. Results from analyzing main effects of research model is shown as

    , and moderating effects is shown as
    . Results This study is designed with 16 research hypotheses, Results from analyzing their main effects show that 9 of 11 hypotheses were supported and other 2 hypotheses were rejected. On the other hand, results from analyzing their moderating effects show that 3 of 5 hypotheses were supported and other 2 hypotheses were rejected. H1-1: (SPC: Standardized Path Coefficient)=-0.04, t-value=-1.04, p>. 05). H1-2: (${\Delta}\chi^2$=1.10, df=1, p> 0.05). H1-1 and H1-2 are rejected, so it is prove that perceived price is not a significant decision variable having influence on perceived quality and there is no significant variable between PB and NB in terms of influence of perceived price on perceived quality. H2-1: (SPC=0.31, t-value=3.74, p<. 001). H2-2: (${\Delta}\chi^2$=3.93, df=1, p< 0.05). H2-1 and H2-2 are supported, so it is proved that company reputation is a significant decision variable having influence on perceived quality and, in terms of influence of company reputation on perceived quality, PB has relatively stronger influence than NB. H3-1: (SPC=0.26, t-value=5.30, p< .001). H3-2: (${\Delta}\chi^2$=16.81, df=1, p< 0.01). H3-1 and H3-2 are supported, so it is proved that brand reputation is a significant decision variable having influence on perceived quality and, in terms of influence of brand reputation on perceived quality, NB has relatively stronger influence than PB. H4-1: (SPC=0.31, t-value=2.65, p< .05). H4-2: (${\Delta}\chi^2$=1.26, df=1, p> 0.05). H4-1 is supported, but H4-2 is rejected, Therefore, it is proved that product experience is a significant decision variable having influence on perceived quality and, on the other hand, there is no significant different between PB and NB in terms of influence of product experience on product quality. H5-1: (SPC=0.24, t-value=3.00, p<. 05). H5-2: (${\Delta}\chi^2$=5.10, df=1, p< 0.05). H5-1 and H5-2 are supported, so it is proved that brand familiarity is a significant decision variable having influence on perceived quality and, in terms of influence of brand familiarity on perceived quality, NB has relatively stronger influence than PB. H6: (SPC=0.91, t-value=19.06, p< .001). H6 is supported, so a fact that customer satisfaction increases as perceived quality increases is proved. H7: (SPC=0.81, t-value=7.44, p<. 001). H7 is supported, so a fact that customer trust increases as perceived quality increases is proved. H8: (SPC=0.57, t-value=7.87, p< .001). H8 is supported, so a fact that customer loyalty increases as perceived quality increases is proved. H9: (SPC=0.08, t-value=0.76, p> .05). H9 is rejected, so it is proved influence of customer satisfaction on customer trust is not significant. H10: (SPC=0.21, t-value=4.34, p< .001). H10 is supported, so a fact that customer loyalty increases as customer satisfaction increases is proved. H11: (SPC=0.40, t-value=5.68, p< .001). H11 is supported, so a fact that customer loyalty increases as customer trust increases is proved. Implications Although most of existing studies have used function, price, brand, design, service, brand name, store name as antecedent variables for perceived quality, this study used different antecedent variables in order to analyze and distinguish purchase group PB and NB through preliminary research. Therefore, this study may be used as preliminary data for a empirical study that is designed to be helpful for practical jobs. Also, this study is made to be easily applied to any practical job because SEM(Structural Equation Modeling), most strongly explaining the relation between observed variable and latent variable, is used for this study. This study suggests a new strategic point that, in order to increase customer loyalty, customer's perceived quality level should satisfied for inducing customer satisfaction, customer trust, and customer loyalty. Therefore, after finding an effective differentiating factors in perceived quality in order to increase customer loyalty through increasing perceived quality, this factor was made to be applied to PB and NB. Because perceived quality factors which is recognized as being important by consumers is different between PB and NB, this study suggests how to efficiently establish marketing strategy by enhancing a factor. Companies have mostly focused on profitability in terms of analyzing customer loyalty, but this study included positive WOM(word of mouth). Hence, this study suggests that it would be helpful for establishing customer loyalty when consumers have cognitive satisfaction and emotional satisfaction together. Limitations This study used variables perceived price, company reputation, brand reputation, product experience, brand familiarity in order to determine whether each constituent factor has different influence on perceived quality between purchase group PB and NB. These characteristic variables are made up on the basis of the preliminary research, but it is expected that more precise research result would be obtained if additional various variables are included in study. This study selected a practical product that is non-durable, low-priced and bestselling product in a discount store through the preliminary research because it can be easily estimated by consumers. Therefore. generalization of study would be more easily obtained if more various product characteristics is included. Regarding a sample used in this study, it was only based on consumers who purchase products in a large-scale discount store located in Seoul and in the capital area. Accordingly, this sample has some geographical limitation, If a study is expanded by including more areas, more representative research results may be produced. Because this study is only designed to analyze consumers who purchase a product in a large-scale discount store, some difference may be found according to characteristics of each business type. In other words, there is certainly some application limitation, so research result from this study may not be applied to other business types. Future research may have fruitful results if it adjusts a variable to each business type.

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  • A Study on Definition and Types of Migration Path of Multiple Generation Technology: Case of Customers' and Suppliers' Migration Paths in Semiconductor Technology (다세대 기술 이동경로(Migration path)의 정의 및 종류에 대한 연구: 반도체 기술의 고객 및 공급자 이동경로 사례)

    • Park, Changhyun
      • Journal of the Korea Academia-Industrial cooperation Society
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      • v.20 no.11
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      • pp.181-188
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      • 2019
    • The migration path of a multiple-generation technology that occurs during a technological substitution by a new technology is important to understanding the phenomenon of technological substitution, and can contribute to understanding the process of technological innovation. This research defines the concept of migration path and develops a model of the types of migration paths by multiple dimensions (actor, generation, and time) in a multiple-generation technology. Based on a literature review and tracking of migration paths according to multiple dimensions, the definitions and types of migration paths were provided, and the accuracy of the model was verified based on a case study of the semiconductor industry. The migration paths of suppliers are modeled with three types (switching, leapfrogging, and new entrance paths), and the migration paths of customers are modeled with four types (switching, leapfrogging, new entrance, and diffusion paths) in a multiple-generation technology. This research will be useful for understanding the migration paths in the phenomenon of technological substitution, and can be applied to other industries in addition to the semiconductor industry, including various actors. In addition, suppliers and customers can understand technological substitution and can establish a technology strategy against their competitors.

    A Study on the Pedestrian Path Choice in Clothing Outlets - Focused on the Three Sample Outlet Customer Circulation System - (대형 의류매장의 경로선택에 관한 분석적 연구 - 3개 매장 고객동선의 사례를 중심으로 -)

    • 박순주;정성욱;임채진
      • Korean Institute of Interior Design Journal
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      • no.28
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      • pp.140-148
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      • 2001
    • The purpose of this thesis is to provide basic information of efficient flow line arrangement, which results from examining the factors of route choice with a focus on the store' space elements and pedestrian activity patterns in the outlets. The route tracking is applied to grasp pedestrian activity patterns, therefore, a concrete analysis into influential factors of the space structure arrangement and forms on route choice. The route tracking is a means to understand pedestrian activity patterns by establishing an unrecognizable space and examining every route in the investigating area for pedestrian activity pattern research. Three sample stores have different systems in the ground plan structures, the escalator location and the directions. The analysis focuses on the booth arrangement and shopping patterns. In conclusion, route choice of the customers and the structure of the space are quite closely related and affect the quality of shopping. This can suggest evidence for the need of the space structure to meet the pedestrian activity patterns.

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    REAL OPTIONS VALUATION MODEL OF LINE EXPANSION PROBLEM IN THE AMOLED INDUSTRY LINE EXPANSION (리얼옵션을 활용한 AMOLED산업 라인 증설의 옵션가치)

    • Lee, Su-Jeong;Kim, Do-Hun
      • 한국경영정보학회:학술대회논문집
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      • 2008.06a
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      • pp.957-962
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      • 2008
    • We propose a model for the line expansion problem in the AMOLED (Active Matrix Organic Light Emitting Diodes) industry, which now faces market uncertainty: for example, changing customer needs, technological development path, etc. We focus on the optimal investment time and size of the AMOLED production lines. In particular, employed here is the ROV (Real Options Valuation) model to show how to capture the value of line expansion and to determine the optimal investment time. The ROV framework provides a systematic procedure to quantify an expected outcome of a flexible decision which is not possible in the frame of the traditional NPV (Net Present Value) approach. Furthermore, we also use Monte Carlo simulation to measure the uncertainty associated with the line expansion decision; Monte Carlo simulation estimates the volatility of a decision alternative. Lastly, we present a scenario planning to be conducted for what-if analysis of the ROV model.

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    Exact perturbation analysis technique and optimal buffer storage design for tandem queueing networks

    • Kwon, Wook-Hyun;Park, Hong-Seong;Chung, B.J.
      • 제어로봇시스템학회:학술대회논문집
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      • 1991.10a
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      • pp.469-475
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      • 1991
    • In this paper, we suggest the exact perturbation analysis(Exact_PA) technique with respect to the buffer storage in tandem queueing networks, through which the optimal buffer storage design problem is considered. The discrete event dynamic equations for the departure time of a customer are presented together with the basic properties of Full Out(FO) and No Input(NI) with respect to the buffer storage. The new perturbation rules with respect to the buffer storage are suggested, from which the exact perturbed path can be obtained. The optimal buffer storage problem is presented by introducing a performance measure consisting of the throughput and the buffer storage cost. An optimization algorithm maximizing this performance measure is derived by using the Exact_PA technique. The proposed perturbation analysis technique and the optimization algorithm are validated by numerical examples.

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    Sound Quality Improvement of Electric Parking Brake System (EPB(Electric Parking Brake) 작동음질 개선에 관한 연구)

    • Park, Dong-Chul;Hong, Seok-Kwan;Jo, Ki-Chang
      • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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      • 2012.04a
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      • pp.461-466
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      • 2012
    • Customers want to have more convenient and comfortable vehicle. Motor-on-caliper EPB(Electrical Parking Brake) System is one of the new systems for customer's convenience. It is applied for Midsize vehicle for reducing weight/price compared to cable puller type EPB. In this paper we studied sound quality improvement of motor-on-caliper EPB system. We developed the sound quality index and suggested the interior sound quality target value. To meet the target value cascading target was also suggested. EPB motor vibration level & sound radiation level, vibro-acoustic transfer function level from EPB to interior was defined. To find out effective way of sound quality improvement and find cascading target, TPA(Transfer Path Analysis) was carried out.

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