• 제목/요약/키워드: Customer Learning Process

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BSC와 AHP를 활용한 IoT 인프라 도입 의사결정에 관한 연구: 전자가격라벨(ESL)을 중심으로 (A Study on Introduction of IoT Infrastructure based on BSC and AHP: Focusing on Electronic Shelf Label)

  • 양재용;이상열
    • 한국전자거래학회지
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    • 제22권3호
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    • pp.57-74
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    • 2017
  • 전자가격라벨(ESL)은 상품진열대에 부착되어 있는 종이가격라벨의 대체재로서 오프라인 소매매장의 혁신을 선도할 유통 IoT 인프라로 주목받고 있다. 일반적으로 대체재 성격의 제품도입 시 기업은 기존 제품 대비 투자비용의 효율성이나 운영비용 절감 등의 재무적 요인을 우선적으로 고려하는 경향이 있다. 그러나 의사결정과정에서 재무적 요인만 고려할 경우 기업전략과 연결된 다양한 가치와 이해관계자들의 요구사항을 제대로 반영하지 못할 수 있다. 본 연구에서는 전자가격라벨과 같은 IoT 인프라의 도입 의사결정과정에서 고려해야 할 평가요인들에 관해 BSC의 4대 관점(재무, 고객, 프로세스, 성장)을 기반으로 8개 평가항목(투자비용, 운영비용, 품질수준, 고객관리, 업무효율성, 유지보수, 기능확장성, 매장이미지)을 선정하고, AHP(분석적 계층 프로세스)를 사용하여 국내 중소형 슈퍼마켓의 직원들을 대상으로 평가항목의 우선도를 측정하였다. 연구의 결과로 가격라벨의 대안 채택을 위한 평가항목 중에서 고객, 학습과 성장, 내부 비즈니스 프로세스, 재무관점 순으로 우선도가 산출되었고, 전자가격라벨이 종이가격라벨보다 높은 중요도로 지지되었다. 대부분의 선행연구에서 재무관점의 평가항목들의 우선도가 높았던 것과 달리 학습과 성장, 고객관점의 평가항목들이 상대적으로 높게 나타났고, 특히 직군별, 가격라벨 교체업무 연관 여부에 의해 구분된 응답자 그룹들 간에 8개 세부평가 항목들의 우선도가 다르게 나타났다. 이러한 결과는 ESL의 도입을 고려하는 기업(유통매장)과 ESL을 공급하는 기업(제조사 및 서비스 사업자) 모두에게 시사점을 제공해 줄 수 있을 것으로 기대된다.

6시그마 프로젝트 관리시스템의 활용이 프로젝트 균형성과지표에 미치는 영향에 관한 실증적 연구 (An Empirical Study in the Effects of Six Sigma Project Management System on Project Balanced Scorecard)

  • 양종곤
    • 한국산학기술학회논문지
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    • 제10권8호
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    • pp.2068-2077
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    • 2009
  • 6시그마 프로젝트 관리 시스템은 6시그마 추진기업의 지식경영 시스템으로 활용되어 왔지만 벨트의 프로젝트 관리 시스템 활용이 프로젝트 성과에 미치는 영향에 대한 실증적 연구는 전무한 상황이다. 따라서 본 연구는 6시그마 프로젝트 관리시스템의 활용이 프로젝트 균형 성과지표에 미치는 영향을 구조방정식 모형을 통해 실증적으로 분석하였다. 연구 자료의 결과에 의하면 프로젝트 시스템의 활용은 6시그마 프로젝트 학습과 성장관점에 영향을 미치고, 학습과 성장 관점은 내부 프로세스 관점과 고객관점에 영향을 미치는 결과로 나타났다. 내부 프로세스는 고객관점 지표에 영향을 미치고 고객관점 지표는 재무성과에 영향을 미치는 분석의 결과가 도출되었다. 내부 프로세스는 재무성과에 직접적인 인과관계가 없는 것으로 귀결되었다. 연구모형과 더불어 대안모형 분석이 추가로 이루어졌는데 연구모형이 대안모형보다 모형 적합도에서 나은 것으로 나타났다.

Using Analytic Network Process to Establish Performance Evaluation Indicators for the R&D Management Department in Taiwan's High-tech Industry

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • 제8권3호
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    • pp.156-172
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    • 2007
  • The high-tech industry is the economic lifeline for Taiwan. Its characteristics are short product life cycle, rapid changes in the market, and a high obsolescence rate for new products. Under globalization, the high-tech industry has adopted Information Technology (IT) to shorten the manufacturing process, reduce costs and conduct product research and development (R&D) to increase the core competence of enterprises and achieve the goal of sustainable operations. Enterprises should actively strengthen their integration with internal and external resources and lead in R&D management to increase industrial operating performance. Effectively managing operations and R&D management evaluation in Taiwan's High-tech Industry has become a critical subject. This study adopted 4 major Balanced Scorecard (BSC) perspectives to establish the Total Performance Evaluation Indicators for the R&D management department in Taiwan's High-tech Industry. The Analytic Network Process (ANP) was applied to evaluate the overall performance of the R&D management department. The research framework is divided into 2 phases. The first phase is combined with the 4 major perspectives, Financial, Customer, Internal Business Process and Learning and Growth, as the related indicators for each measurement perspective. The Key Performance Indicators (KPI) were selected using Factor Analysis to identify the key factor from the complicated indicators. The relationship between the characteristics of each BSC's evaluation perspective is dependence and feedback. This study applied ANP to conduct the calculation and adjustment of correlation between each KPI, and determine on their relative weights for the objective KPI. The "Financial Perspective" for R&D management department in Taiwan's High-tech Industry focused on the budget achievement rate of R&D management. The weight indicator value is (0.05863). The "Customer Perspective" focused on problem-solving satisfaction. The weight value of this indicator is (0.17549). The "Internal Business Process Perspective" focused on the quantity and quality of R&D. The weight value of this indicator is (0.13506). The "Learning and Growth Perspective" focused on improving competence in the research personnel's professional techniques. The weight value of this indicator is (0.02789). From the total weighting indicators, the order of the Performance Indicators for the R&D management department in Taiwan's High-tech Industry is: (1) Customer Perspective; (2) Internal Business Process Perspective; (3) Financial Perspective; and (4) Learning and Growth Perspective.

학습효과를 고려한 셀프서비스 모델 : 셀프서비스 주유소 분석 (Self-Service Model Considering Learning Effect : Self-Service Gas Station)

  • 정성욱;양홍석;김수욱
    • 한국경영과학회지
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    • 제37권4호
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    • pp.73-93
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    • 2012
  • In recent years, service delivery systems employing a self-service approach have been rapidly spreading. Since a self-service system provides a lower product price, it attracts more customers. However, some system managers are still hesitant to accept a self-service system, because there is no systematic model to predict its performance. Therefore, this research attempts to provide a systematic and quantitative model to predict the performance of a self-service system, focused specifically on a self-service gas station. Under this model, the traditional queuing theory was adopted to describe the general self-service process, but it is also assumed that some changes occur in both the customer arrival rate and the service performance rate. In particular, the price elasticity was introduced to capture the change in the customer arrival rate, and the existence of learning effect and helpers were assumed to design the changed service performance rate. Under these assumptions, a simulation model for a self-service gas station is established, and three performance measurements, such as average number of customers, average waiting time, and Utilization are observed, depending on the changes in price difference and helper-operating time. In this research, the optimal operation strategy for price differentiation and helper-operating time is proposed in accordance with the level of the customer learning rate. Although this research confines the scope of the study to the self-service gas station model, the results of this research can be applied to any type of self-service system.

JIT실현을 위한 CIM구축 사례연구 (On Study for the JIT System By CIM(Computer Integrated Mfg))

  • 이종형;이윤희
    • 한국산업융합학회 논문집
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    • 제7권4호
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    • pp.425-432
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    • 2004
  • This study for Customer Satisfaction(Customer Focus) by Profit security' in the field Process improvement activity and man-power upgrade in the learning of organization activity or upgrading ability of each peoples. This thesis study on the focus of KAPEC which introduce Toyota system can apply to VM, 3jeong, Right Box and Right Position), 5S, JIT(Just In Time), KAlZEN, KANBAN System, CIM, ERP, DAS an output of Factory. For strategic changes to take place in industry 3 key important factors need to be included ; integration of tasks functions and process, decentralization of information and responsibility and finally simplification of products and product structures. These describes how CIM can be implemented using these factors. This study for (1)System Integration, (2) Help Logistic Problems, (3) Partly facilitated growth. (4) Improved production planning (5) Real-time management. (6) Fast reporting (7) Productivity. Quality. Delivery Up, Cost reduction and Autonomy management, FMS in the Plant etc.

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의료기관인증의 효과에 대한 체계적 문헌고찰: Balanced Score Card 관점으로 (Impact of Healthcare Accreditation Using a Systematic Review: Balanced Score Card Perspective)

  • 박일태;정연이;박성희;황정해;석승한
    • 한국의료질향상학회지
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    • 제23권1호
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    • pp.69-90
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    • 2017
  • Purpose: The purpose of this study was to analyze the impact of healthcare accreditation and to provide empirical evidence to validate positive effectiveness. Methods:Six electronic databases (KERIS, KoreaMed, NDSL, Ovid-medline, Embase, Cochrane library) were accessed in May 2016. Keywords used were 'accreditation' and 'Joint Commission on Accreditation of Healthcare Organization (JCAHO)'. Of the initially identified 3,008 articles, 60 studies on healthcare accreditation were selected based on inclusion criteria that are hospital accreditation, accreditation by disease and clinical center accreditation. These were retrieved and analyzed. Result: The 60 study results were on the impact of healthcare accreditation. Results were classified into four perspectives of Balanced Score Card (Financial, Customer, Internal Process, Learning & Growth). In internal process perspective, results revealed that healthcare accreditation has made a positive impact on "care process and procedure". In learning & growth perspective, healthcare accreditation has made a positive influence on "leadership", "organizational cultures" and "change mechanisms". However, it revealed that healthcare accreditation does not directly affect financial performance. It is also difficult to reach a definitive conclusion that healthcare accreditation programs affect patient satisfaction of customer and clinical outcome of the internal process. Conclusion: Healthcare accreditation programs provide positive impact on change of care process and building communication-oriented hospital culture. However, more rigorous and diverse research is needed on financial effects and clinical outcomes of healthcare accreditation.

Improving the Product Recommendation System based-on Customer Interest for Online Shopping Using Deep Reinforcement Learning

  • Shahbazi, Zeinab;Byun, Yung-Cheol
    • Soft Computing and Machine Intelligence
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    • 제1권1호
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    • pp.31-35
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    • 2021
  • In recent years, due to COVID-19, the process of shopping has become more restricted and difficult for customers. Based on this aspect, customers are more interested in online shopping to keep the Untact rules and stay safe, similarly ordering their product based on their need and interest with most straightforward and fastest ways. In this paper, the reinforcement learning technique is applied in the product recommendation system to improve the recommendation system quality for better and more related suggestions based on click patterns and users' profile information. The dataset used in this system was taken from an online shopping mall in Jeju island, South Korea. We have compared the proposed method with the recent state-of-the-art and research results, which show that reinforcement learning effectiveness is higher than other approaches.

린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략 (Youtube Influencer's Startup Strategy Using Lean Startup Technique)

  • 박정선;박상혁;김영락
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

중소 규모의 치과의원에 균형성과표를 적용하기 위한 핵심성과지표 개발 (Development of Key Performance Indicators to Implement Balanced Scorecard to Small and Medium Size Dental Clinic)

  • 김상석;김명기;최형길
    • 한국병원경영학회지
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    • 제22권1호
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    • pp.40-50
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    • 2017
  • The purpose of this study is to develop the KPIs(Key Performance Indices) needed to improve management and strategy in the dental clinic based on the four perspectives of BSC(Balanced Scorecard). The questionnaire was conducted on 52 dentists approved by Dental Managment Research Committee in Seoul National University as a panel. Using the Delphi technique, the top five KPIs for each point of perspective in BSC were extracted from KPI pools. In the third survey, the top five KPIs of all points were compared with each other through AHP(Analytic Hierarchy Process) method, and priority and overall importance rankings were calculated. The biggest difference in the three level AHP results was the customer perspective took priority to others. In the second survey, the financial perspective, which was number one, was pushed back. The overall significance of KPIs was in the order of customer, internal process, finance, learning and growth perspective, with the exception of medical profits (5th of 20) and new patient growth (10th of 20). We were able to overcome the limitations of the Delphi Technique with the AHP method. In general, the financial perspective in BSC is known to be the most important, but we conclude that the customer perspective is more important through the pairwise comparison survey. In the current dental service market, which is a long-term recession, excessive competition, customer satisfaction and customer relationship management seem to be the first goal to pursue in dental clinic.

지식기반조직의 지식근로자 성과평가에 관한 연구 (Performance Evaluation of Knowledge Workers in Knowledge-based Organization)

  • 민재형;이영찬;정순여
    • 한국경영과학회지
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    • 제25권3호
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    • pp.137-154
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    • 2000
  • This paper suggests a balanced scorecard (BSC) framework for measuring and evaluating the performance of knowledge workers in professional service firms(PSFs) which are typical knowldege-based organizations. As a strategic learning system, the balanced scorecard allows business leaders to drive and modify their business strategies based on the balanced measurement of key performance indicators(KPIs), which are basically divided into four domains such as financial achievement, customer orientation, internal business process, and innovation and learning. Conducting a focused case study on performance evaluation of knowledge workers from a balanced viewpoint, we could evaluate their competency and potential in more comprehensive manner. We also employ the analytic hierarchy process (AHP) approach for derive relative weights of key performance indicators and link it to a spreadsheet model for rating the individual performance of knowledge workers in a systematic way.

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