• Title/Summary/Keyword: Customer Learning Process

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A Study on Introduction of IoT Infrastructure based on BSC and AHP: Focusing on Electronic Shelf Label (BSC와 AHP를 활용한 IoT 인프라 도입 의사결정에 관한 연구: 전자가격라벨(ESL)을 중심으로)

  • Yang, Jae Yong;Lee, Sang Ryul
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.57-74
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    • 2017
  • The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

An Empirical Study in the Effects of Six Sigma Project Management System on Project Balanced Scorecard (6시그마 프로젝트 관리시스템의 활용이 프로젝트 균형성과지표에 미치는 영향에 관한 실증적 연구)

  • Yang, Jong-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.8
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    • pp.2068-2077
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    • 2009
  • While six sigma project management systems have been widely used as a knowledge management systems, no one has proposed an empirical explanation for impacts of project management systems on project performance. This study proposes a structural equation model of the project management system that relates learning/growth, internal growth, customer performance, and financial effects based on six sigma project performance. The relationships are investigated using data collected from a sample of green and black belts. The results indicate that there are a causal relationship with use of project management and learning/growth and internal process, internal process and customer performance, and customer and financial performance. However, there is no relationship between internal process and financial effects. The results suggest that six sigma project system could effectively be implemented as a knowledge management system to improve six sigma performance of green an black belts. This study also compares index of SEM's model fit of research model and that of alternative models for further analysis. The result shows that index of research model of index is better than that of alternative model.

Using Analytic Network Process to Establish Performance Evaluation Indicators for the R&D Management Department in Taiwan's High-tech Industry

  • Liu, Pang-Lo;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • v.8 no.3
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    • pp.156-172
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    • 2007
  • The high-tech industry is the economic lifeline for Taiwan. Its characteristics are short product life cycle, rapid changes in the market, and a high obsolescence rate for new products. Under globalization, the high-tech industry has adopted Information Technology (IT) to shorten the manufacturing process, reduce costs and conduct product research and development (R&D) to increase the core competence of enterprises and achieve the goal of sustainable operations. Enterprises should actively strengthen their integration with internal and external resources and lead in R&D management to increase industrial operating performance. Effectively managing operations and R&D management evaluation in Taiwan's High-tech Industry has become a critical subject. This study adopted 4 major Balanced Scorecard (BSC) perspectives to establish the Total Performance Evaluation Indicators for the R&D management department in Taiwan's High-tech Industry. The Analytic Network Process (ANP) was applied to evaluate the overall performance of the R&D management department. The research framework is divided into 2 phases. The first phase is combined with the 4 major perspectives, Financial, Customer, Internal Business Process and Learning and Growth, as the related indicators for each measurement perspective. The Key Performance Indicators (KPI) were selected using Factor Analysis to identify the key factor from the complicated indicators. The relationship between the characteristics of each BSC's evaluation perspective is dependence and feedback. This study applied ANP to conduct the calculation and adjustment of correlation between each KPI, and determine on their relative weights for the objective KPI. The "Financial Perspective" for R&D management department in Taiwan's High-tech Industry focused on the budget achievement rate of R&D management. The weight indicator value is (0.05863). The "Customer Perspective" focused on problem-solving satisfaction. The weight value of this indicator is (0.17549). The "Internal Business Process Perspective" focused on the quantity and quality of R&D. The weight value of this indicator is (0.13506). The "Learning and Growth Perspective" focused on improving competence in the research personnel's professional techniques. The weight value of this indicator is (0.02789). From the total weighting indicators, the order of the Performance Indicators for the R&D management department in Taiwan's High-tech Industry is: (1) Customer Perspective; (2) Internal Business Process Perspective; (3) Financial Perspective; and (4) Learning and Growth Perspective.

Self-Service Model Considering Learning Effect : Self-Service Gas Station (학습효과를 고려한 셀프서비스 모델 : 셀프서비스 주유소 분석)

  • Jung, Sung Wook;Yang, Hongsuk;Kim, Soo Wook
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.4
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    • pp.73-93
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    • 2012
  • In recent years, service delivery systems employing a self-service approach have been rapidly spreading. Since a self-service system provides a lower product price, it attracts more customers. However, some system managers are still hesitant to accept a self-service system, because there is no systematic model to predict its performance. Therefore, this research attempts to provide a systematic and quantitative model to predict the performance of a self-service system, focused specifically on a self-service gas station. Under this model, the traditional queuing theory was adopted to describe the general self-service process, but it is also assumed that some changes occur in both the customer arrival rate and the service performance rate. In particular, the price elasticity was introduced to capture the change in the customer arrival rate, and the existence of learning effect and helpers were assumed to design the changed service performance rate. Under these assumptions, a simulation model for a self-service gas station is established, and three performance measurements, such as average number of customers, average waiting time, and Utilization are observed, depending on the changes in price difference and helper-operating time. In this research, the optimal operation strategy for price differentiation and helper-operating time is proposed in accordance with the level of the customer learning rate. Although this research confines the scope of the study to the self-service gas station model, the results of this research can be applied to any type of self-service system.

On Study for the JIT System By CIM(Computer Integrated Mfg) (JIT실현을 위한 CIM구축 사례연구)

  • Lee, Jong-Hyung;Lee, Youn-Heui
    • Journal of the Korean Society of Industry Convergence
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    • v.7 no.4
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    • pp.425-432
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    • 2004
  • This study for Customer Satisfaction(Customer Focus) by Profit security' in the field Process improvement activity and man-power upgrade in the learning of organization activity or upgrading ability of each peoples. This thesis study on the focus of KAPEC which introduce Toyota system can apply to VM, 3jeong, Right Box and Right Position), 5S, JIT(Just In Time), KAlZEN, KANBAN System, CIM, ERP, DAS an output of Factory. For strategic changes to take place in industry 3 key important factors need to be included ; integration of tasks functions and process, decentralization of information and responsibility and finally simplification of products and product structures. These describes how CIM can be implemented using these factors. This study for (1)System Integration, (2) Help Logistic Problems, (3) Partly facilitated growth. (4) Improved production planning (5) Real-time management. (6) Fast reporting (7) Productivity. Quality. Delivery Up, Cost reduction and Autonomy management, FMS in the Plant etc.

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Impact of Healthcare Accreditation Using a Systematic Review: Balanced Score Card Perspective (의료기관인증의 효과에 대한 체계적 문헌고찰: Balanced Score Card 관점으로)

  • Park, Il-Tae;Jung, Yoen-Yi;Park, Seong-Hi;Hwang, Jeong-Hae;Suk, Seung-Han
    • Quality Improvement in Health Care
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    • v.23 no.1
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    • pp.69-90
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    • 2017
  • Purpose: The purpose of this study was to analyze the impact of healthcare accreditation and to provide empirical evidence to validate positive effectiveness. Methods:Six electronic databases (KERIS, KoreaMed, NDSL, Ovid-medline, Embase, Cochrane library) were accessed in May 2016. Keywords used were 'accreditation' and 'Joint Commission on Accreditation of Healthcare Organization (JCAHO)'. Of the initially identified 3,008 articles, 60 studies on healthcare accreditation were selected based on inclusion criteria that are hospital accreditation, accreditation by disease and clinical center accreditation. These were retrieved and analyzed. Result: The 60 study results were on the impact of healthcare accreditation. Results were classified into four perspectives of Balanced Score Card (Financial, Customer, Internal Process, Learning & Growth). In internal process perspective, results revealed that healthcare accreditation has made a positive impact on "care process and procedure". In learning & growth perspective, healthcare accreditation has made a positive influence on "leadership", "organizational cultures" and "change mechanisms". However, it revealed that healthcare accreditation does not directly affect financial performance. It is also difficult to reach a definitive conclusion that healthcare accreditation programs affect patient satisfaction of customer and clinical outcome of the internal process. Conclusion: Healthcare accreditation programs provide positive impact on change of care process and building communication-oriented hospital culture. However, more rigorous and diverse research is needed on financial effects and clinical outcomes of healthcare accreditation.

Improving the Product Recommendation System based-on Customer Interest for Online Shopping Using Deep Reinforcement Learning

  • Shahbazi, Zeinab;Byun, Yung-Cheol
    • Soft Computing and Machine Intelligence
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    • v.1 no.1
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    • pp.31-35
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    • 2021
  • In recent years, due to COVID-19, the process of shopping has become more restricted and difficult for customers. Based on this aspect, customers are more interested in online shopping to keep the Untact rules and stay safe, similarly ordering their product based on their need and interest with most straightforward and fastest ways. In this paper, the reinforcement learning technique is applied in the product recommendation system to improve the recommendation system quality for better and more related suggestions based on click patterns and users' profile information. The dataset used in this system was taken from an online shopping mall in Jeju island, South Korea. We have compared the proposed method with the recent state-of-the-art and research results, which show that reinforcement learning effectiveness is higher than other approaches.

Youtube Influencer's Startup Strategy Using Lean Startup Technique (린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략)

  • Park, Jeong Sun;Park, Sang Hyeok;Kim, Young Lag
    • The Journal of Information Systems
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    • v.31 no.1
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

Development of Key Performance Indicators to Implement Balanced Scorecard to Small and Medium Size Dental Clinic (중소 규모의 치과의원에 균형성과표를 적용하기 위한 핵심성과지표 개발)

  • Kim, Sangsuk;Kim, Myeng Ki;Choi, Hyungkil
    • Korea Journal of Hospital Management
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    • v.22 no.1
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    • pp.40-50
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    • 2017
  • The purpose of this study is to develop the KPIs(Key Performance Indices) needed to improve management and strategy in the dental clinic based on the four perspectives of BSC(Balanced Scorecard). The questionnaire was conducted on 52 dentists approved by Dental Managment Research Committee in Seoul National University as a panel. Using the Delphi technique, the top five KPIs for each point of perspective in BSC were extracted from KPI pools. In the third survey, the top five KPIs of all points were compared with each other through AHP(Analytic Hierarchy Process) method, and priority and overall importance rankings were calculated. The biggest difference in the three level AHP results was the customer perspective took priority to others. In the second survey, the financial perspective, which was number one, was pushed back. The overall significance of KPIs was in the order of customer, internal process, finance, learning and growth perspective, with the exception of medical profits (5th of 20) and new patient growth (10th of 20). We were able to overcome the limitations of the Delphi Technique with the AHP method. In general, the financial perspective in BSC is known to be the most important, but we conclude that the customer perspective is more important through the pairwise comparison survey. In the current dental service market, which is a long-term recession, excessive competition, customer satisfaction and customer relationship management seem to be the first goal to pursue in dental clinic.

Performance Evaluation of Knowledge Workers in Knowledge-based Organization (지식기반조직의 지식근로자 성과평가에 관한 연구)

  • 민재형;이영찬;정순여
    • Journal of the Korean Operations Research and Management Science Society
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    • v.25 no.3
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    • pp.137-154
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    • 2000
  • This paper suggests a balanced scorecard (BSC) framework for measuring and evaluating the performance of knowledge workers in professional service firms(PSFs) which are typical knowldege-based organizations. As a strategic learning system, the balanced scorecard allows business leaders to drive and modify their business strategies based on the balanced measurement of key performance indicators(KPIs), which are basically divided into four domains such as financial achievement, customer orientation, internal business process, and innovation and learning. Conducting a focused case study on performance evaluation of knowledge workers from a balanced viewpoint, we could evaluate their competency and potential in more comprehensive manner. We also employ the analytic hierarchy process (AHP) approach for derive relative weights of key performance indicators and link it to a spreadsheet model for rating the individual performance of knowledge workers in a systematic way.

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