• 경영정보학연구
• /
• 제23권1호
• /
• pp.93-113
• /
• 2021

서비스 지향성과 고객 지향성은 서비스 기업의 성공을 결정짓는 서비스 기업내 중요한 자산으로 인식되고 있다. 그러나 이들 지표는 서비스 제공 경험을 토대로 한 서비스 기업 내부의 자가 진단을 통해 평가된다. 그렇기 때문에 모바일 앱 등 비대면 채널을 기반으로 금융서비스를 제공하는 핀테크 기업의 경우 자사의 서비스 지향성이나 고객 지향성을 평가하기가 쉽지 않은 것이 사실이다. 이에 본 연구에서는 고객의 평가를 통해 서비스 지향성과 고객 지향성을 평가할 수 있도록 지각된 고객 지향성을 개념화하였다. 그리고 기술수용 모델을 기반으로 지각된 고객 지향성에 영향을 미치는 선행요인과 후행요인에 대해 실증하였다. 이를 위해 지각된 이용 편의성과 유용성, 지각된 고객 지향성, 고객의 지속 이용의도와 구전의도로 구성된 설문에 대해 핀테크 서비스를 이용한 고객들을 대상으로 설문을 실시하고 구조방정식을 통해 개념간 인과관계를 실증하였다. 그 결과 지각된 이용 편의성과 유용성, 고객의 지속 이용의도와 구전의도간의 인과관계에 있어 지각된 고객 지향성의 매개효과를 확인할 수 있었다. 본 연구는 비대면으로 모든 금융서비스가 제공되는 핀테크 기업의 경영진과 실무진들이 자사의 서비스 지향성과 고객 지향성을 고객의 평가를 통해 객관적으로 측정하고 서비스 운영전략 수립에 활용할 수 있는 토대를 마련했다는 점에서 학문적, 실무적 시사점을 제공하고 있다.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2005년도 춘계학술대회 논문집
• /
• pp.123-126
• /
• 2005

We develop the evaluation method of functional requirements for excavator design. The functional requirement of the product can be deduced from voice of customer. QFD method is used in order to convert customer requirement to functional requirement. The measure of information index is used to evaluate quantitatively the product quality characteristics. The correlation score between customer requirements and functional requirements and benchmarking score of competitors are basic data for the measure of information.

• 한국정보시스템학회지:정보시스템연구
• /
• 제26권4호
• /
• pp.327-353
• /
• 2017

Purpose Social media such as social network services, online forums, and customer reviews have produced a plethora amount of information online. Yet, the information deluge has created both opportunities and challenges at the same time. This research particularly focuses on the challenges in order to discover and track the service defects over time derived by mining publicly available online customer reviews. Design/methodology/approach Synthesizing the streams of research from text analytics, we apply two stages of methods of sentiment analysis and structural topic model incorporating meta-information buried in review texts into the topics. Findings As a result, our study reveals that the research framework effectively leverages textual information to detect, prioritize, and categorize service defects by considering the moving trend over time. Our approach also highlights several implications theoretically and practically of how methods in computational linguistics can offer enriched insights by leveraging the online medium.

• 복식
• /
• 제54권5호
• /
• pp.71-81
• /
• 2004

The purpose of this study was to investigate the customer service factors and evaluation of consumer satisfaction on the purchase through the C2C E- commerce, focusing on the fashion goods. 190 college students who have purchased products via C2C E-commerce were surveyed. For data analysis, descriptive statistics, 1-test, Pearson＇s correlations, and multiple regression were used. As the results, 50.5% of respondents have purchased fashion products through C2C. Out of 4 C2C characteristics factors. there was statistically the significant difference in only ＇entertainment factor＇ between males and females. All five SERVQUAL＇s factors used for measuring service factors in this study were correlated to customer satisfactions scores. Also. results of multiple regression revealed that assurance, empathy, and reliability were significantly to related to customer satisfaction. Based on these results, fashion marketing strategy for C2C development would be suggested.

• 대한전기학회논문지:전력기술부문A
• /
• 제52권12호
• /
• pp.705-712
• /
• 2003

In this paper, we propose new unified methodologies of reliability and its cost evaluation in power distribution systems. The unified method means that the proposed reliability approaches consider both conventional evaluation factor, i.e. sustained interruptions and additional ones, i.e. momentary interruptions and voltage sags. Because the three voltage quality phenomena generally originate from the outages on distribution systems, the basic and additional reliability indices are summarized considering the fault clearing mechanism. The proposed unified method is divided into the reliability evaluation for calculating the reliability indices and reliability cost evaluation for assessing the damage of customer. The analytic and probabilistic methodologies are presented for each unified reliability and its cost evaluation. The time sequential Monte Carlo technique is used for the probabilistic method. The proposed DVL(Demand Varying Load) model is added to the reliability cost evaluation substituting the average load model. The proposed methods are tested using the modified RBTS(Roy Billinton Test System) form and historical reliability data of KEPCO(Korea Electric Power Corporation) system. The daily load profile of the each customer type in domestic are gathered for the DVL model. Through the case studies, it is verified that the proposed methods can be effectively applied to the distribution systems for more detail reliability assessment than conventional approaches.

• Industrial Engineering and Management Systems
• /
• 제13권2호
• /
• pp.221-230
• /
• 2014

With the progress and prosperity of commerce and industry, time and money increasingly form an equal partnership. Using air carriers to shorten the round-trip time has become an important choice for many people in the tourism process. Faced with increasing competition within the aviation service environment, airline evaluation criteria and the requirements of customers are gradually dominating the evaluation mechanism for air transport service quality. Over the past few years, attention on the transport quality of service has been primarily focused more on land-based transport, and less on the relevant evaluation criteria of airlines. Many studies have shown that quality of service will directly affect customer satisfaction, resulting in the fact that good quality aviation services have become increasingly important. Therefore, in practical industrial operations with limited resources, there is an urgent need to delve into the assessment guidelines that have an impact on customers when they choose an airline, which can be used as a basis for improving customer satisfaction. Through a literature review and a reliability and validity analysis, this study summarized 19 evaluation criteria, using the purposive sampling method and the decision laboratory method (DEMATEL). In addition, this study viewed the causal relationship between the evaluation criteria and the degree of association as a continuing project for airlines. This study selected appropriate empirical samples from two domestic airlines. The conclusions may provide recommendations for all airlines.

• 디지털산업정보학회논문지
• /
• 제9권3호
• /
• pp.173-185
• /
• 2013

In this study, the relationships of factors influencing the ways alternative types of new digital products are accepted into the market will be structuralized. On the basis of previous research, it is assumed that customers intend to use alternative types of new digital products when they have a higher value than existing products. The consumer's feeling of attraction toward the product is another factor included in the evaluation of its quality. And the attraction of the products that the consumers feel is also included in the evaluation of the qualities of the product. The results of the study indicate first that a product's value affects its attraction, but not the usage intention of the customer. Second, the benefits of the product affect the customer's recognition of its value, while cost does not. Third, environment affects recognition by the customer of the product's attraction, while knowledge of the product does not. By structuralizing the factors that influence the customer's usage intention about alternative types of new digital devices, the causal relationships of the factors involved in the acceptance of new products into the market and their success can be comprehended.

• 통상정보연구
• /
• 제12권2호
• /
• pp.357-381
• /
• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

• 조명전기설비학회논문지
• /
• 제21권3호
• /
• pp.117-124
• /
• 2007

요즈음과 같은 고유가 시대에 대두되고 있는 분야인 에너지 절감과 관련하여, 본 논문에서는 대단위 전력 수용가 내부의 저압배전 시스템을 특고압으로 변경할 때의 전기에너지의 손실절감에 대해 논하였다. 현재 대수용가에서는 특고압을 수전하여 저압으로 강압하여 각 부하에 전압선로로 전력을 공급하는데, 그 대신에 본 논문에서는 수전한 특고압을 수용가내의 개별 부하 근방까지 직접 가져오고 여기서 저압으로 변환하여 짧은 거리에 위치한 부하들에 전력을 공급할 때 소요되는 대략적인 설비비, 공사비의 증가금액과 선로의 전력손실 감소에 의한 절감 금액을 계산하였다. 또한 초기투자비의 회수 기간을 산정함으로 특고압 배전시스템의 경제성에 대하여 간략히 평가하였다.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2004년도 춘계학술대회
• /
• pp.369-382
• /
• 2004

This study is to analyze the relationships between critical success factors of customer relationship management and performance of customer relationship management. To accomplish this purpose, this study performed an empirical analysis of 206 domestic companies which have introduced customer relationship management applications. The result of the study shows that most organizational factors except evaluation and compensation factor have a positively significant effect on the performance of customer relationship management, and that ease of system use and level of system integration influence on the performance of customer relationship management positively.