• 한국프랜차이즈경영연구
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• 제13권1호
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• 실천공학교육논문지
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• 제15권3호
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• pp.663-670
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• 2023

본 연구는 소비자(외부고객) 관점에서 ESG 경영과 ESG 성과를 살펴 왔던 기존 연구들과 달리 조직 구성원인 내부고객의 관점에서 ESG에 대한 태도와 ESG 성과인식 간의 관계를 살펴보는데 목적이 있다. 이를 위해 ESG영역별 중요도에 대한 내부 구성원의 인식이 조직의 ESG 경영 필요성과 성과 인식에 미치는 영향관계를 세 가지 연구질문으로 정리하고 구조방정식 모델을 이용해 영향관계를 살펴보았다. 연구결과 내부고객은 E(환경)영역, G(지배구조)영역을 중요하게 인식하면 조직의 ESG 경영 필요성을 높게 인식하였지만 S(사회) 영역에서는 ESG 경영 필요성과의 유의적 관계를 나타내지 않았다(연구질문 1). 또한 ESG 영역별 중요도 인식과 조직의 ESG 경영 필요성간 관계는 내부고객의 ESG에 대한 관심이나 지식정도, 연령 등에 따라 차이가 거의 없는 것으로 나타났다(연구질문 2). 끝으로 조직의 ESG 경영 필요성을 높게 인식하는 내부고객은 조직의 ESG 성과 수준에 대해서도 긍정적으로 인식하는 것으로 나타났다(연구질문 3).

• 대한영양사협회학술지
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• 제10권3호
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• pp.309-321
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• 2004

This research was conducted to increase the customer satisfaction through the evaluation of their satisfaction in employee-feeding foodservice operations according to the types of foodservice. The questionnaires were distributed to randomly selected customers of employee-feeding foodservice 120 each at two public organizations, two companies and two colleges. SPSS was used for descriptive analysis, Cronbach's Alpha value and Anova test. Six hundred seventy eight respondents in self-managed foodservices and 660 in contracted foodservices were participated for the survey. On average, the number of male respondents(67.9%) was more than twice than the number of female respondents(32.1%). As for the age group, twenties were the major with 48.5% at self-managed foodservices, 56.2% at contracted foodservices. With the marital state of the users, 57% at self-managed foodservices, 61.2% at contracted foodservices were single, showing higher proportion of non-married users at contracted foodservices. In all categories comprising the foodservice satisfaction, significant differences were shown in the quality of foods(p<0.001), tangibility(p<0.05) and empathy(p<0.05) according to the types of foodservice. Responsiveness(2.9$\pm$0.87) was ranked for the highest degree of satisfaction and reliance(2.32$\pm$0.76) was the lowest at self-managed foodservices. The result at contracted foodservices showed the same categorical order with responsiveness(2.9$\pm$0.87) ranked at the first and reliance(2.32$\pm$0.76) at the last.

• 패션비즈니스
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• 제14권2호
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• pp.42-56
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• 2010

The purpose of this study is to provide the fundamental data through researching on the actual condition of foreign consumers, the image of DongDaeMun fashion market, the customer satisfaction measurement of DongDaeMun fashion market, and the degree of satisfaction of DongDaeMun market's products. The results of this study are as follows: 1. The analysis on gender who visits DongDaeMun fashion market reveals that female(77.6%) was more than male, and the each age group has a priority in orders of 30s, 20s and 40s. The Japanese shoppers has more willing to visit again and a number of visitors has visited more than twice and many of them came by for the purpose of shopping. Japanese shoppers get the information of DongDaeMun fashion market from families or advertisements by media, while Chinese customers get the information through travel agencies. 2. The image of DongDaeMun fashion market by foreigners is generally positive. They were satisfied with the facilities of DongDaeMun fashion market, the convenience of transportation, business hour and ambience of store, and fashion of clothes. Foreign customers who visited Korea on purpose to do shopping and frequent visitors to Korea have a similar image of DongDaeMun fashion market with that of domestic visitors. 3. The degree of satisfaction to the DongDaeMun fashion market for clothing was usually high. There were only few differences between Chinese shoppers and Japanese shoppers. The higher the satisfaction to the DongDaeMun fashion market was the more they had bought and high intention of visiting. And the more experiences of visiting to the DongDaeMun fashion market showed the higher degree of satisfaction.

• 한국건설관리학회논문집
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• 제9권1호
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• pp.126-133
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• 2008

최근 고객중심으로의 시장변화는 자연히 주택공급업체로 하여금 품질의 경쟁시대를 맞이하도록 하였다. 이러한 품질경쟁시대에 부응하는 주택상품 기획을 위하여 단위세대 품질의 차별화 사례 및 대상 부위에 대한 유형분석 등을 실시하여 공동주택의 단위세대에 대한 품질의 차별화 유형 분류체계를 구축하였다. 건축적 요소인 평면요소와 인테리어요소는 공간위계를 기준으로 품질요소를 세분하여 분류체계를 구축하였고, 사용자 편익과 관련 있는 설비시스템부위는 친환경성, 안전성, 에너지절약효과, 편리성으로 구분하여 분류체계를 구축하였으며, 제품요소는 가구와 설치제품 및 편의품으로 구분하여 분류체계를 구축하였다. 향후 이 분류체계는 공동주택상품의 마케팅 전략수립단계에서의 제품 포지셔닝과 상품기획단계에서의 상품의 차별화요소 결정에도 유용하게 활용할 수 있을 것이다.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.269-279
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• 2012

According to a progress in the quality of life and economy, recent years have seen an increase in interest in the cruise travel. However, it is important to provide them the optimum embarkation environment since there are to be many and unspecified persons staying for a long period on the cruise ship. In the architectural design field, a wide range of efforts are being recently made to meet customer's requirements by considering the rapidly changing society, environment, and economic trend. The most representative one of such efforts is the inclusive design concept. This concept means to perform design satisfying all the function, convenience, aesthetic appreciation, and utility, regardless of sex, age, ability, nationality, cultural background or any kinds of disabilities. Regarding this trend, the convenience-oriented design of a cruise ship using the inclusive design concept was performed in this study. To do this, the composition of cabins and swimming pools, and the exterior of the cruise ship were classified into several groups through literature survey. Then, in the point of view of the inclusive design concept, inconvenience matters of passengers about the cabins, swimming pools, and exterior were also extracted from literature survey. Next, basis designs for them were selected among the classified groups in order to solve such inconvenience matters. Finally, the convenience-oriented design of the Emerald Princess Cruise considering the inclusive design concept was performed by applying the basis designs. As a result, we can see that the inclusive design concept can be applied to cruise ship design.

• 한국지리정보학회지
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• 제8권2호
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• pp.103-116
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• 2005

최근 GIS를 이용한 관망 DB화가 빈번히 이루어지고 있으나 관망해석 모형과의 연계는 미흡한 실정이다. 그 주된 이유는 이들 DB가 관망해석 모형에서 요구하는 전문적인 공간정보의 작성에 어려움이 있기 때문이다. 그로 인해, 배수관망도의 작성과 이의 정확도 향상을 위하여 공간자료를 구축할 수 있는 GIS 기법 적용이 요구되고 있다. 본 연구에서는 배수관망 수리해석 모형구축에 필요한 제반 공간자료를 GIS를 이용하여 손쉽게 작성할 수 있는 방법을 제시하였다. 또한, 관망해석모형의 계산결과를 활용하여 상수관로 위치의 공간적인 적정성(노후도 분석, 표고별 수압분포, 수용가 관리를 위한 유량공급의 분석 등)을 판단할 수 있도록 하였다.

• 복식
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• 제51권3호
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• pp.129-139
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• 2001

The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

• 대한지역사회영양학회지
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• 제13권5호
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• pp.693-700
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• 2008

The purposes this study were to a) analyze the revisiting ratio of resting customers after issuing online coupons, b) compare the characteristics of coupon redemption customers with non-redemption customers. For this study, the customers of M restaurant who did not revisit during the last 8 months were classified as 'resting customers', totaling 4,052 customers. The online coupons, valid for 9 months, were sent via e-mail to those customers. After that, the data collected from those who redeemed the coupon in September 2006 was utilized. As a result of sending the coupon to 4,052 resting customers, 1,288 customers redeemed the coupon during the study period, showing relatively high redemption ratio (31.6%). The average check of customers with the online coupon was decreased by 22% compared with customers without the coupon, but the party size remained almost the same, 2.6 customers, and also the redemption ratio was increasing as the expiration date of the coupon was approaching. The redemption ratio of female (35.3%) was much higher than male (19.2%), representing higher redemption possibility of the female customers by issuing the coupon. The redemption ratio of the twenties (69.1%) was obviously higher than other age groups. Also, the non-redemption ratio of other groups except the twenties was higher than the redemption ratio. The redemption ratio of low-educated was higher, under college degree (58.6%), college degree (35.4%), and over college degree (16.6%). Following the result of the average visiting frequency of redemption customers during last the 8 months was 4.2, the frequency of non-redemption customers was 9.8. The total average visiting of non-redemption customer was 10.5, and that of redemption customers was 8.6. Customers who visited the restaurant less frequently in the past have higher possibility to revisit after receiving the coupon.

• 보건행정학회지
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• 제5권2호
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• pp.104-126
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• 1995

This study was carried out to assess the utilization of urban health center and its related factors among the urban residents. The survey was carried out for 2,394 households in Taegu and Kyongju by the structured questionnaire from 28 March to 4 April and from 2 July to 9 July, 1994. Well trained interviewers visited 2,630 households in Taegu and Kyongju, and interviewed with housewives. Of the target households, 91.0%(2,394 households) were responded through three-time visiting. The major results were summarized as follows : The fourth and fifth decad utilized the health center more frequently than any other age groups.. The lower income group showed higher rate of health center utilization than those in higher income group in Taegu City. The mean length of residence among residents of Kyongju City is longer than those of Taegu City, and the longer length of residence, the higher rate of the health center utilization. Those who are living together with neonate and infant or elderly people showed higher rate of health center utilization than those who are living without neonate and infant or elderly people in both Taegu and Kyongju. The most common reason for visiting the health center was 'low cost'. The major reasons for not visiting the health center were 'not regular customer', 'poor health center facility', and 'low quality of care'. Vaccination, communicable disease control, outpatient care, public hygiene, maternal and child health program were well recognized as health center activities. In logistic regression for the utilization of health center, the significant independent variables were length of residence and recognize the site of health center in both Taegu and Kyongju. The improvement of quality of health service, physical environment of health center and public relations on health center's activities shoulod be considered for reactivation and reingorcement of health center functions.