• Journal of Fashion Business
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• v.11 no.4
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.38
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• pp.229-262
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• 2008

With the introduction of supply chain management concept, the nature of a firm is fundamentally changed. Control is no longer based on direct control of the business processes, but rather based on integration across member organizations in the supply chain. Firms are trying to achieve a competitive edge by managing their supply chain performance to gain advantages in cost and service differentiation. The supply chain elements of a sea port involves ILSP (Inbound Logistics Service Provider) at the input side and OLSP (Outbound Logistics Service Provider) at the output side. The goal of sea port is to satisfy the needs of different parties, both upstream and downstream, in the chain with greater effectiveness and efficiency than it's competitors. In this context, the purpose of this paper is to derive conceptualization of the SCP (Supply Chain Performance) in the sea port from literature review on the previous researches and to tackle their theoretical and practical implications. The paper deals with conceptualizing SCP in sea port using the SCOR (Supply Chain Operation Reference) model. It incorporates both the effectiveness and efficiency aspects of performance measurement. And it also recognizes customer related reasons for measuring performance.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.141-152
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• 2015

Our agriculture and rural villages have faced negative conditions in many reasons. To overcome this situation, a new change is needed by the 6th industrialization. Many agriculture and rural villages in Korea are pursuing the 6th industrialization through the convergence of the primary, secondary, and tertiary industries to vitalize agriculture and rural villages. But there are several problems with the 6th industrialization. There is a limit to the capacity building of the members of the rural organization and Korean agricultural base primary, secondary, and tertiary industries are weak all. In addition, it has been insufficient research for value chain management of the region as a whole; there has been no study of information sharing across the region for the 6th industrialization. This study is about value chain management model for successful the 6th industry with Quick Response System and the big data technology. In this study to provide the efficiency of 6th industry value chain management with customer's needs analysis using big data and research for the information share between the industries in the region through the information pipeline theory of the QR System. We hope that our study is helped to proceed successfully on the 6th industrialization in Korea.

• Korean Journal of Computational Design and Engineering
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• v.16 no.1
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• pp.61-72
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• 2011

As the customer's needs for diverse colors, the process of bus painting shop is becoming more and more complex. In particular, frequent changes of paint colors in each spray process require the cleaning of the painting nozzles and setting them up for the new paints, which results in increased time and cost and reduced production. This also increases environmental influences. This paper proposes, as a solution to this issue, the use of color selection field (CSF). CSF is physically a system of conveyors that are used to rearrange objects in a flow line. CSF is proposed, in this paper, to be introduced right before the spray process so that buses are better grouped according to their desired colors. Various parameters of the CSF, such as the number of conveyors and algorithms to determine the rearranged sequence of buses, have been determined by running simulations using the digital manufacturing technology, and investigating the simulation results. As an outcome of the proposed solution, the CSF system is expected to reduce approximately 30% of the nozzle cleaning cost for a Korean motor company case, which will not only benefit the company economically, but will also benefit the environment.

• Journal of Fashion Business
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• v.15 no.1
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• pp.158-170
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• 2011

The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

• Journal of the Korean Society for Precision Engineering
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• v.21 no.1
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• pp.159-166
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• 2004

Custom-tailored products are meant by the products having various sizes and shapes to meet the customer's different tastes or needs. Thus fabrication of custom-tailored products inherently involves inefficiency. To minimize this inefficiency, a new paradigm is proposed in this work. In this paradigm, different parts are grouped together according to their sizes and shapes. Then, representative shape of each group is derived and it will be used as the work-piece from which the parts in the group are machined. Once a new product is ordered, the optimal work-piece is selected through making similarity comparisons of new product and each representative shape. Then an effective NC tool-path is generated to machine only the different portions between the work-piece and the ordered product. The efficient machining conditions are also derived from this shape difference. By machining only the different portions between the work-piece and the ordered product, it saves time. Similarity comparison starts with the determination of the closest pose between two shapes in consideration. The closest pose is derived by comparing the ray distances while one shape is virtually rotated with respect to the other. Shape similarity value and overall similarity value calculated from ray distances are used for grouping. A prototype system based on the proposed methodology has been implemented and applied to the grouping and machining of the shoe lasts of various shapes and sizes.

• Journal of Digital Contents Society
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• v.11 no.3
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• pp.399-406
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• 2010

This study deals with the proposition of the diversification strategy for participation contents service based on the open IPTV policy, and the strategic implication for IPTV players. This paper demonstrates implication for activation of participation contents to IPTV players with reference to differentiation of usages and needs to internet and television. Thus this paper proposes for diversification of player's competency (1) variety of production channels for contents, (2) enhanced accessibility, and (3) the strategic consistency for industrial eco-system. Moreover, this paper suggests that device differentiation for creation of demand, boosting customer satisfaction & immersion through closely interlocking contents.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.04a
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• pp.689-692
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• 1996

The environment surrounded by industries is represented by the 3Cs : Customers, Competition, and Changes. The 3Cs drive industries to pursue external business targets such as customer's needs and marketplaces with BPR (Business Process Reengineering). BPR addresses core business process. One of these core business processes is product development. This product development process has been reengineered by the concept of CE (Concurrent Engineering). The aim of the paper is to build frameworks of CE to clarify the CE concept. This paper begins with investigating the product development process from the perspectives of three drivers: cost, quality and speed. CE frameworks are then followed. The first frmework is concerned with the CE definition and thus three keyphrases are extracted : from the outset, concurrent design and systematic approach. Concerned with the CE implementation, the second framework is composed of five components: generalist & specialist, cross-function team, enabling tools & techniques, success metrics, and total visibility. This paper concludes that the CE practice is hard to achieve because of the 'dont't-tell-them-early' attitude of upstream people, and the 'wait-and-see' attitude of downstream people. As resolution, a change management program is recommended that changes an employees mind-set. This paper also supposes computer systems which facilitate and keep automatic track of the CE process as engineered. Finally it gives a warning that computer systems alone do not guarantee success without being preceded by process re-engineering.

• International Journal of Aeronautical and Space Sciences
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• v.11 no.2
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• pp.126-130
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• 2010

This paper presents the conceptual design of a multi-rotor unmanned aerial vehicle (UAV) based on an axiomatic design. In most aerial vehicle design approaches, design configurations are affected by past and current design tendencies as well as an engineer's preferences. In order to design a systematic design framework and provide fruitful design configurations for a new type of rotorcraft, the axiomatic design theory is applied to the conceptual design process. Axiomatic design is a design methodology of a system that uses two design axioms by applying matrix methods to systematically analyze the transformation of customer needs into functional requirements (FRs), design parameters (DPs), and process variables. This paper deals with two conceptual rotary wing UAV designs, and the evaluations of tri-rotor and quad-rotor UAVs with proposed axiomatic approach. In this design methodology, design configurations are mainly affected by the selection of FRs, constraints, and DPs.

• Asian Journal of Business Environment
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• v.6 no.3
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• pp.11-14
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• 2016

Purpose - Microfinance institutions (MFIs) in Bangladesh have been providing savings services to their clients at least for the past 15 years. However, whether an MFI should have institutional requirement(s) to be a deposit-taker generates interest among academics and policy makers. Thus, this short note aims to provide a brief overview of institutional properties of MFIs. Research Design, Data, and Methodology - This study used the existing literature and reports by the Microcredit Regulatory Authority' to investigate institutional properties of MFIs. In doing so, we have used 'institutional theory of saving' as a theoretical ground. Although the 'institutional theory of saving' has several important properties, the existing literature mostly discusses seven features such as information, incentives, facilitation, expectation, access, restrictions and security. Results - It is found that MFIs- in general- should have all the seven important institutional properties to be considered as an ideal savings institution. With regards to the microfinance sector in Bangladesh, this study supports that all the NGO-MFIs have these properties to be considered as an ideal deposit taker. Conclusions - The microfinance sector in Bangladesh needs to design and develop comprehensive and customer friendly savings products to further motivate the poor to save in MFIs.