• Journal of Distribution Science
• /
• v.14 no.4
• /
• pp.47-53
• /
• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• Korean Journal of Remote Sensing
• /
• v.16 no.3
• /
• pp.211-220
• /
• 2000

Even though recurring eddies at the terminal end of the East Korean Warm Current have been identified in the thermal infrared imagery from the NOAA/AVHRR sensor and ocean color data from Orbview-2/SeaWiFS sensor, it is difficult to make observation in the field regarding recurring eddies located around the Wonsan coastal area in North Korea. But we could get in situ data related to an eddy from an ARGOS satellite tracking drifter trapped in the eddy on January 4th, 1999. An ARGOS drifter, a NOAA satellite tracked buoy was trapped by the eddy during January 4th.March 18, 1999. The ARGOS drifter rotated 10 times per 72 days on the edge of the eddy located at $39^{\circ}N$, $129^{\circ}E$. The diameter of the eddy was about 100 km. The horizontal rotation velocity of the recurring cold-core anti-cyclonic eddy was 1.53 km/h(42 cm/sec). The sea surface temperatures of the eddy varied from $14.7^{\circ}C$ on January 5, 1999 to $9.6^{\circ}C$ on March 18,1999. To study the mechanism of the recurring eddy. we tried to find out the relationship between the vector of the drifter moving in the eddy and the wind vector in Sokcho and Ulleung Island located near the eddy in southern Korea, and the difference in sea level between Ulleung Island and Mukho. We hope the results of this study would be useful for calibration and validation data of simulation and numerical modeling studies of the recurring eddy.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.24 no.10B
• /
• pp.1986-1994
• /
• 1999

In this paper, a semi-automatic approach is adopted to extract a semantic object from real-world video sequences human-aided segmentation for the first frame and automatic tracking for the remaining frames. The proposed algorithm has a hierarchical structure using watershed algorithm. Each hierarchy consists of 3 basic steps: First, seeds are extracted from the simplified current frame. Second, region growing bv a modified watershed algorithm is performed to get over-segmented regions. Finally, the segmented regions are classified into 3 categories, i.e., inside, outside or uncertain regions according to region probability values, which are acquired by the probability map calculated from an estimated motion-vector field. Then, for the remaining uncertain regions, the above 3 steps are repeated at lower hierarchies with less simplified frames until every region is classified into a certain region. The proposed algorithm provides prospective results in studio-quality sequences such as 'Claire', 'Miss America', 'Akiyo', and 'Mother and daughter'.

• Journal of Electrical Engineering and Technology
• /
• v.10 no.4
• /
• pp.1527-1539
• /
• 2015

In this paper the hardware implementation of the direct torque control based on the fuzzy logic technique of induction motor on the Field-Programmable Gate Array (FPGA) is presented. Due to its complexity, the fuzzy logic technique implemented on a digital system like the DSP (Digital Signal Processor) and microcontroller is characterized by a calculating delay. This delay is due to the processing speed which depends on the system complexity. The limitation of these solutions is inevitable. To solve this problem, an alternative digital solution is used, based on the FPGA, which is characterized by a fast processing speed, to take the advantage of the performances of the fuzzy logic technique in spite of its complex computation. The Conventional Direct Torque Control (CDTC) of the induction machine faces problems, like the high stator flux, electromagnetic torque ripples, and stator current distortions. To overcome the CDTC problems many methods are used such as the space vector modulation which is sensitive to the parameters variations of the machine, the increase in the switches inverter number which increases the cost of the inverter, and the artificial intelligence. In this paper an intelligent technique based on the fuzzy logic is used because it is allows controlling the systems without knowing the mathematical model. Also, we use a new method based on the Xilinx system generator for the hardware implementation of Direct Torque Fuzzy Control (DTFC) on the FPGA. The simulation results of the DTFC are compared to those of the CDTC. The comparison results illustrate the reduction in the torque and stator flux ripples of the DTFC and show the Xilinx Virtex V FPGA performances in terms of execution time.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.23 no.8
• /
• pp.33-40
• /
• 2009

This paper presents the high performance control of interior permanent magnet synchronous motor(IPMSM) using space vector(SV) PWM method based on hybrid artificial intelligent(HAI) controller. The HAI controller combines the advantages between adaptive fuzzy control and neural network The SV PWM method is applied to a speed control system of motor in the industry field until now and is feasible to improve harmonic rate of output current, switching frequency and response characteristics. This HAI controller is used instead of conventional PI controller in order to solve problems happening when calculating a reference voltage. The HAI controller improves speed performance by hybrid combination of reference model-based adaptive mechanism method, fuzzy control and neural network. This paper analyzes response characteristics of parameter variation, steady-state and transient-state using proposed HAI controller and this controller compares with conventional fuzzy neural network(FNN) and PI controller. Also, this paper proves validity of HAI controller.

• Journal of Korean Ophthalmic Optics Society
• /
• v.20 no.2
• /
• pp.187-193
• /
• 2015

Purpose: This study was aimed to investigate effects of increased breath alcohol concentration (BrAC) which is the standard measurement of alcohol consumption in sobriety test under current laws on visual acuity and values of objective refraction. Methods: For twenty three males in 20s (average age $21.17{\pm}2.19$ years, body mass index (BMI) $22.09{\pm}2.16$) were selected. Distance and near visual test was performed at BrAC of 0%, 0.05% and 0.08%, and objective refraction with open-field auto-refractometer was also performed at different BrAC. Results: As breath alcohol concentration is increased, distance visual acuity was decreased, which was statistically significant, but near visual acuity was not changed. Also, values of objective refraction tended to be increased towards minus as breath alcohol concentration is increased. Conclusions: As breath alcohol concentration is increased, corrected visual acuity is decreased and refractive power is towards minus, it is necessary that visual acuity test and refraction measurement should be conducted under sober condition.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
• /
• v.20 no.7
• /
• pp.639-647
• /
• 2009

In this work, wrapping conductors with thin magnetic materials is proposed as a magnetic shielding method. The 0.1 mm thick metal sheets of mu-metal, grain-oriented electrical steel, and non-oriented electrical steel were produced from commercial alloy sheets through cold rolling and followed high temperature annealing. In case of 3-phase electric currents, mu-metal was the best in shielding performance at a B-field magnitude of about 100 ${\mu}T$, whereas silicon steels were better than mu-metal at a B-magnitude over 500 ${\mu}T$. In addition, wrapping with silicon steel(inner) together with mu-metal(outer) resulted in a shielding factor less than 0.1 even at 500 ${\mu}T$. These results are due to changes in hierarchy of magnetic permeabilities of the materials with increasing magnetic field strength. In case of single-phase electric current, B-magnitude outside the magnetic shell was rather increased compared to the unshielded case. This result is explained by vector composition of B-fields near magnetic shielding materials.

• Journal of agricultural medicine and community health
• /
• v.5 no.1
• /
• pp.5-15
• /
• 1980

The first recorded trypanosomiasis epidemic in Uganda took place at the beginning of this century in the islands and in a strip along the northern shores of Lake Victoria, which resulted in deaths of 1/3 million people. The disease was partly controlled by early 1930's and continued to occur sporadically in certain localized foci. The disease has however flared up in an explosive outbreak in Busoga district along Lake Victoria since 1977. The incidence of disease in northern district adjacent to Southern Sudan is also increasing lately. This paper describes the three month observation on the surveillance and control activities in the epidemic areas and of various health units including the Vector Control Division, the Tsetse fly Control Division, Tororo Trypanosomiasis Research Institute, medical units in Busoga, and Acholi districts. Data analysis and review were made of disease information so far collected by various health units in the Ministry of Health and district health offices. The findings may be summarized in the following: 1) A total of 12, 100 patients and 38 deaths: have occured in Busoga district since 1977 onward, and over 100 cases of diseases arc occuring in the Northern region bordering Southern Sudan. 2) the distribution of trypanosomiasis is characterized with two district patterns. The disease caused by Trypanosoma rhodesiense occurs in Busoga and is transmitted by Glossina palpalis, G. fuscipes infested in the islands and in the northern shore of forests of Lake Victoria. Another type caused by Trypanosoma gambiense occurs in Madi and Acholi in the north and is transmitted by Glossina morsitans in Savannah. 3) The house survey in Rusoga indicated that most of patients keep domestic animals in their house premises, and are engaging in either farming or fishing. Practically all the patients remembered that they had been bitten by tsetse in the field. 4) The routine diagnostic methods in the hospital laboratory is carried out through the microscopic examination of trypanosome with Giemsa stain of blood and cerebro-spinal fluid, The measurement of ESR and IgM has been used by Tororo Tryponosomiasis Research Institute for field screening.

• Nuclear Medicine and Molecular Imaging
• /
• v.41 no.1
• /
• pp.54-58
• /
• 2007

Purpose: Luciferase is one of the most commonly used reporter enzymes in the field of in vivo optical imaging. D-luciferin, the substrate for firefly luciferase has very high cost that allows this kind of experiment limited to small animals such as mice and rats. In this current study, we validated local injection of D-luciferin in the articular capsule for bioluminescence imaging in rabbits. Materials and Methods: Chondrocytes were cultured and infected by replication-defective adenoviral vector encoding firefly luciferase (Fluc). Chondrocytes expressing Fluc were injected or implanted in the left knee joint. The rabbits underwent optical imaging studies after local injection of D-luciferin at 1, 5, 7, 9 days after cellular administration. We sought whether optimal imaging signals was could be by a cooled CCD camera after local injection of D-luciferin. Results: Imaging signal was not observed from the left knee joint after intraperitoneal injection of D-luciferin (15 mg/kg), whereas it was observed after intraarticular injection. Photon intensity from the left knee joint of rabbits was compared between cell injected and implanted groups after intraarticular injection of D-luciferin. During the period of imaging studies, photon intensity of the cell implanted group was 5-10 times higher than that of the cell injected group. Conclusion: We successfully imaged chondrocytes expressing Fluc after intraarticular injection of D-luciferin. This technique may be further applied to develop new drugs for knee joint disease.

• Journal of the Institute of Electronics Engineers of Korea SP
• /
• v.41 no.1
• /
• pp.13-20
• /
• 2004

In this paper, we have analyzed the current MPEG-4 video encoding tools and proposed efcient coding techniques that reduce the complexity of the encoder. Until recently, encoder optimization without shape coding has been a major concern in video for wire/wireless low bit rate coding services. Recently, we found out that the computational complexity of MPEG-4 shape coding plays a very important role in the object-based coding through experiments. We have made an experiment whether we could get optimized object-based coding method through successfully combining latest optimized texture coding techniques with our proposed optimized shape coding techniques. In texture coding, we applied the MVFAST method for motion estimation. We chose not to use IVOPF(Intelligent VOP Formation) but to use TRB(Tightest Rectangular Boundary) for positioning VOP and, finally, to eliminate the spiral search of shape motion estimation to reduce the complexity in shape coding. As a result of experiment, our proposed scheme achieved improved time complexity over the existing reference software by $57.3\%$ and over the optimized method on which only shape coding was applied by $48.7\%$, respectively.