• Title/Summary/Keyword: Curiosity

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Sensation Seeking Tendency and Shopping Orientation affect on Preferred Fashion Style of Female College Students (여대생의 감각추구 및 쇼핑성향에 따른 패션스타일 선호도)

  • Park, Hyun-Jeong;Na, Young-Joo
    • Fashion & Textile Research Journal
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    • v.5 no.5
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    • pp.495-502
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    • 2003

  • This study aims to investigate the relationships among sensation seeking tendency and shopping orientation and the preferences of fashion styles of female college students. The sensation seeking was found related with shopping orientation, and style preference. 'Seeking change' tendency and 'seeking unusual sensation' are related to 'hedonic shopping orientation', while 'seeking adventure/satisfying curiosity' is related to 'impulsive shopping orientation'. As 'seeking adventure/satisfying curiosity' increased, the preference of 'vivid character style' increased. The cross-effect of seeking sensation and shopping orientation affected style preference. Allowance and residential location affected the seeking sensation, shopping orientation and preference styles, while monthly spending on clothing and residential type affected shopping orientation only. The students with large allowance showed high 'seeking adventure/satisfying curiosity', high 'brand loyalty and impulsive' shopping orientation, and high preference in 'accessory and conspicuous style'. The students residing in Inchon showed high 'seeking unusual sensation', and 'practical shopping orientation', and low 'accessory and conspicuous style' than Seoul students.

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The Effect of Technical Newness and Design Newness to Consumer Adoption Process in New Product Communication Context (신제품의 커뮤니케이션 맥락에서 제품의 기술적 새로움과 디자인 새로움이 소비자의 수용과정에 미치는 영향 -스마트폰을 중심으로-)

  • Song, Yong-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.2
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    • pp.675-685
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    • 2011

  • This study notes the impact of technical newness and design newness of new product to adoption process. The author aims to identify how to trigger intention of usage on new products, and test technical newness and design newness of determinants of perceived innovativeness and perceived curiosity and do such constructs that influence intention of usage of consumers as a result of consumer's perception. The main findings are that technical newness and design newness positively influence perceived curiosity, and perceived innovativeness that positively influence intention of usage on the basis of the hypotheses.

  • https://doi.org/10.5762/KAIS.2011.12.2.675 인용 PDF KSCI

Buying Korean Products through Overseas Direct Purchase as a Distribution Means in China

  • LEE, Jong-Ho;KIM, Hwa-Kyung
    • Journal of Distribution Science
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    • v.19 no.2
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    • pp.77-86
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    • 2021

  • Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

  • https://doi.org/10.15722/jds.19.2.202102.77 인용 PDF KSCI HTML

Effects of the Nature Game Experience Learning on Schoolchild's Environmental Sensitivity Change in Jeju Gotjawal Forest (제주 곶자왈 숲 자연 놀이 체험 학습이 초등학생의 환경 감수성 변화에 미치는 영향)

  • Ko, Sung-Woo;Hong, Seung-Ho
    • Hwankyungkyoyuk
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    • v.23 no.3
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    • pp.97-114
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    • 2010

  • The aims of this study are to develop and apply a Nature Game program for the ecological experience learning in Jeju Gotjawal forest and analyze the environmental sensitivity change of the students. The results obtained in 4th graders of A elementary school of Seogwipo-city are as follows: It was found that attention, susceptibility and practice will of environment protection for forest environment of the experimental class were significantly higher than those of the comparison class. And it was found that interest and curiosity into forest environment were also elevated in the results of the qualitative evaluation, suggesting that we could get the effect of developed Nature Game program on ecological experience learning. If various ecological experience learning programs considering the regional-specific characteristics are developed to cause students' interest and curiosity, students would come to participate in the protection activity of environment aggressively a little more.

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