• 제목/요약/키워드: Curiosity

검색결과 619건 처리시간 0.03초

신제품의 커뮤니케이션 맥락에서 제품의 기술적 새로움과 디자인 새로움이 소비자의 수용과정에 미치는 영향 -스마트폰을 중심으로- (The Effect of Technical Newness and Design Newness to Consumer Adoption Process in New Product Communication Context)

  • 송용태
    • 한국산학기술학회논문지
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    • 제12권2호
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    • pp.675-685
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    • 2011
  • 본 연구는 현재 활발하게 실행되고 있는 스마트폰의 신제품 출시의 상황에서 신제품의 혁신성의 속성인 기술적 새로움과 디자인 새로움이 신제품의 수용과정에 미치는 영향을 중심으로 고찰하였다. 특히 혁신성의 속성을 중심으로 신제품의 새로움 속성에 대한 소비자의 지각과정을 통한 수용과정이 어떤 기재를 통해 일어나는가를 규명하여 마케팅 실무자들이 신제품 개발과정에서 고려해야 할 제품혁신성의 이해와 수용과정에 대한 새로운 이해를 제공하고자 한다. 연구결과에서 기술적 새로움과 디자인 새로움이 지각된 혁신성에 미치는 영향과 지각된 호기심에 미치는 영향을 확인하였으며, 또한 지각된 호기심과 지각된 혁신성이 사용의도에 긍정적으로 영향을 미치는 것으로 나타났다.

Buying Korean Products through Overseas Direct Purchase as a Distribution Means in China

  • LEE, Jong-Ho;KIM, Hwa-Kyung
    • 유통과학연구
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    • 제19권2호
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    • pp.77-86
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    • 2021
  • Purpose: This study focuses on the buying Korean products by Chinese consumers through overseas direct purchase as a distribution means (tool) because they are interested in Korean products because of their excellence. Major variables are national brand, curiosity, price, product quality. Research design, data, and methodology: To make effective analysis, several tools and programs for analysis are used with SPSS Statistics ver. 23.0 and AMOS 23.0. Results: National brand, price, product quality have affirmative impacts on satisfaction and repurchase through overseas direct purchase. But curiosity does not have. Among them the most important variable is product quality. This is the same as Chinese consumers think product quality is the most valuable one when buying Korean products through overseas direct purchase. Next one is price. The last one is a national brand. Conclusions: Among the variables of overseas direct purchase, product quality has the biggest impact on satisfaction and repurchase positively. This means that many Chinese consumers are interested in product quality manufactured in Korea. Also Korean product quality is better than that of China until now. Korean companies should, strongly and continuously, have to improve the quality of Korean products because China focuses on product quality in the distribution process in the national base.

제주 곶자왈 숲 자연 놀이 체험 학습이 초등학생의 환경 감수성 변화에 미치는 영향 (Effects of the Nature Game Experience Learning on Schoolchild's Environmental Sensitivity Change in Jeju Gotjawal Forest)

  • 고성우;홍승호
    • 한국환경교육학회지:환경교육
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    • 제23권3호
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    • pp.97-114
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    • 2010
  • The aims of this study are to develop and apply a Nature Game program for the ecological experience learning in Jeju Gotjawal forest and analyze the environmental sensitivity change of the students. The results obtained in 4th graders of A elementary school of Seogwipo-city are as follows: It was found that attention, susceptibility and practice will of environment protection for forest environment of the experimental class were significantly higher than those of the comparison class. And it was found that interest and curiosity into forest environment were also elevated in the results of the qualitative evaluation, suggesting that we could get the effect of developed Nature Game program on ecological experience learning. If various ecological experience learning programs considering the regional-specific characteristics are developed to cause students' interest and curiosity, students would come to participate in the protection activity of environment aggressively a little more.

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이국취향의 요인과 현대패션에 나타난 이국취향 (A Study on the Generating Elements of Exoticism and Exoticism Expressed in Modern Fashion)

  • 김수경
    • 복식문화연구
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    • 제11권3호
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    • pp.387-403
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    • 2003
  • This study aims to analyse a trend of exoticism which is often mentioned in the contemporary western fashion. I analyse the internal elements of the exoticism in the fashion. By applying these elements to the exoticism of modern fashion, I intended to make it a useful instrument fur interpreting modern fashion. The results of this study are as follows. The internal elements of exoticism are summarized as escapism, curiosity, fantasy, hybridism and pluralism. 1. From the 19th century to the 1960s . The exoticism shown in the western fashion are influenced by such elements as curiosity and escapism. And diverse and plural exotic elements added a fantastic element to the exoticism. 2. After 1960s : Escapism acted much more because people thought exoticism offer a refuge from overall social problems of modern consumer society. Late in the 20th century, fantastic and hybrid element became more prominent in exoticism. And I found pluralistic view point was the other element of exoticism.

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