• Title/Summary/Keyword: Culture Difference

Search Result 2,799, Processing Time 0.03 seconds

Research on female consumer responses according to advertising model types of a senior apparel brand (시니어 의류 브랜드의 광고모델 유형에 따른 여성 소비자 반응 연구)

  • Lee, Eungsuk;Yoh, Eunah
    • The Research Journal of the Costume Culture
    • /
    • v.24 no.1
    • /
    • pp.93-106
    • /
    • 2016
  • Study objectives are: 1) to investigate the difference in consumer perceptions of the model's image and physical attractiveness according to advertising model types; 2) to explore the effect of the difference between the model's image and the consumer's self image, the difference between the model's image and the brand's image, and the physical attractiveness of the model on attitude toward the advertising model; and 3) to explore the effect of attitude toward the advertising model on attitude toward the advertisement. A total of 306 female consumers over the age of 45 participated in experiments with advertisement stimuli for a senior apparel brand. Results showed a significant difference in the model's images and physical attractiveness according to each model type. The consumer's attitude toward the advertising model was determined by physical attractiveness of the model, not by the difference between model's image and the consumers' self-image, nor by the difference between the model's image and brand image. Attitude toward advertisements was determined by attitude toward the advertising model. The findings imply that advertising models of a senior apparel brand can be selected based on the physical attractiveness of the model. Consumers do not consider whether the model's image fits well with their self-images or the brand's image when building an attitude toward the advertising model, and this precedes the consumer's attitude toward the advertisement. These results can be used as guidelines to select appropriate models for advertisements of senior apparel brands.

A Study on the Effect of Fashion Information Sources on Clothing Purchase Decision Process (의복 구매의사 결정과정에 따른 패션정보원의 영향연구 -여대생을 중심으로-)

  • 양리나;엄소희;최나영;김문숙
    • The Research Journal of the Costume Culture
    • /
    • v.4 no.2
    • /
    • pp.157-171
    • /
    • 1996
  • The purpose of this study was to find out the effect of fashion information source in the stage of purchase decision-making and difference by stage of purchase decision-making and difference by stage of the effect extend, and to analyze the difference by fashion information source. For this study, the data were collected through the questionnaire distributed to 337 female students from five universities. The results are as follows: 1) There was significant difference among the effect to fashion information source according to the purchase decision-making stage. At the adoption stage, fashion information source have the most effect on clothing purchase. 2) The effect of Impersonal Source in the purchase decision-making stage was gradually decreased fro the initial (awareness, interest) sage to the late stage. 3) The effect of Personal Source in the purchase decision-making stage was gradually increased from the initial (awareness, interest) stage to the late stage. 4) Addition stage was highly influenced by friend and family that was Personal Independent Source than other fashion information source. However the final selection on clothing purchase was not influenced by friend and family. 5. There was significant difference among the effect of fashion information source according to the grade. Low garde students were highly influenced by Personal Source on clothing purchase, but high grade students were highly influenced by Impersonal Sources on clothing purchase. 6) There was significant difference among the effect of fashion information source according to the major. The students a majored clothing & textile-design were highly influenced by Impersional Source. These results suggest that fashion information source was significantly different according to purchase decision-making stage and was influenced by grade and major of subjects.

  • PDF

Effect of Macromolecules Supplemented to NCSU-23 and PZM Culture Media on in vitro Development of Porcine Embryos (NCSU-23과 PZM 배양액내 첨가된 Macromolcule이 돼지 체외수정란의 발육에 미치는 영향)

  • Kim, Soo;Lee, So-Hyun;Kim, Dae-Young;Kang, Sung-Geun;Lee, Byung-Chun;Hwang, Woo-Seok
    • Journal of Embryo Transfer
    • /
    • v.18 no.1
    • /
    • pp.35-41
    • /
    • 2003
  • Three experiments were performed to develop an optimal culture system of in-vitro derived porcine embryos. In experiment 1, embryos were cultured in two different basic culture media (NCSU-23 and PZH) supplemented with BSA (4mg/ml), FBS (10%), PVA (3mg/ml). Although no difference on the percentage of embryos developed to blastocysts was found (P>0.05), more 2-cell embryos (59.5% vs. 44.7 to 52.0%) were obtained when embryos were cultured in NCSU-23 added with BSA. In experiment 2, identical treatment was conducted using PZM medium. More (P<0.05) 2-cell embryos (54.4% vs. 40.7 to 44.5%) and blastocysts (12.5% vs. 5.8 to 9.0) were produced when embryos were cultured in PZM added with BSA (4mg/ml). In experiment 3, embryos were cultured in media as follows; 1) NCSU-23 without BSA for 192 hours; 2) NCSU-23 with BSA for 192 hours; 3) NCSU-23 with BSA for 96 h and then subsequently injected with FBS into culture drops. Although no difference on the percentage of embryos developed to blastocysts was found (P>0.05), more 2-cell embryos (63.8 to 69.2% vs. 52.0%) were obtained when embryos were cultured both in NCSU-23 added with BSA throughout culture duration and in FBS supplemented medium. In conclusion, no difference was found when porcine preimplantation embryos were cultured in NCSU-23 added with various macromolecules. However, when PZM medium was used, PZM medium supplemented with BSA showed more potential to support embryo development. Finally, FBS supplemented into culture drop 96h post-insemination did not show any benefits on embryo development.

Tea-Culture Therapy Program Development for Personality Education of Juvenile Reformatory Students (소년원생의 인성교육을 위한 차문화치료 프로그램 개발)

  • Kim, In-Sook
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.4
    • /
    • pp.59-68
    • /
    • 2021
  • The purpose of this study is to develop a personality education tea culture therapy program to effectively improve juvenile delinquency prevention and social adaptation. In order to verify the effectiveness of the tea culture therapy program through social intervention, we analyzed whether there were significant differences in the scores of social characteristics such as self-efficacy, self-control, and interpersonal relationships of juvenile detention students before and after participating in the program. Ten juvenile detention students between the ages of 14 and 17 who were accommodated to a juvenile detention center in B city were selected as the experimental group for the study. The tea culture therapy program was conducted 10 times as a social intervention personality education for juvenile delinquents, and as a result, self-efficacy was found to have a pre-mean of 2.37 (SD 0.33) and a post-mean of 2.49 (SD 0.31), showing a significant difference (Z=-5.874. P=.000), self-control showed a significant difference with the pre-mean 2.06 (SD 0.20) and the post-mean of 2.16 (SD 0.19) (Z=-4.743, P=.001). The interpersonal relationship was found to have a significant difference, with a pre-mean of 1.90 (SD 0.32) and a post-mean of 2.15 (SD 0.21) (Z=-5.892, P=.000). The above results show that this program has a significant effect on improving social characteristics such as self-efficacy, self-control, and interpersonal relationships among juvenile detention students. Therefore, the tea culture therapy program developed in this study for personality education for juveniles can be used as a personality education program for various types of adolescents as well as in the field of correctional welfare in the future.

Effect of the Circadian Rhythm on Social Network Service Addiction

  • Hong, Sunyeun;Park, Gangwoo;Kim, Teasun
    • International Journal of Advanced Culture Technology
    • /
    • v.6 no.2
    • /
    • pp.16-22
    • /
    • 2018
  • This study is a descriptive survey research to investigate the effect of the circadian rhythm of the college students in different departments on the addiction to SNS. The subjects of this study were 150 freshman students in the Department of Nursing in K university, a four-year university located in Gumi, Gyeongbuk, and 130 freshmen students in the Department of Mechanical Engineering in K Engineering university located in the same city. In this study, the difference of circadian rhythm and SNS addiction was analyzed among the subjects in different departments. The result showed that the circadian rhythm was not significantly different between the departments, but SNS addiction showed significant difference between the departments.

Analysis for Influence of College On-line Contents (전문대학 온라인콘텐츠의 영향력분석)

  • Kim, kyung-hee;Ko, dong-won
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2009.05a
    • /
    • pp.1097-1101
    • /
    • 2009
  • College's existence is threatened through the decreasing of students, even though it made big growing. In these situations, College makes on-line contents for promotion and announce information of college. However, previous research has limit about statistic theory with influence of application and registration with an applicant for admission to a college. In this paper, we analyze difference of application and registration in period of application, and find the difference recognize rate with students by period of application.

  • PDF

Flexible Technique to Enhance Color-image Quality for Color-deficient Observers

  • Woo, Sungju;Park, Chongwook;Baek, Ye Seul;Kwak, Youngshin
    • Current Optics and Photonics
    • /
    • v.2 no.1
    • /
    • pp.101-106
    • /
    • 2018
  • Color-normal observers (CNOs) and color-deficient observers (CDOs) have different preferences and emotions for color images. A color-image quality-enhancement algorithm for a CDO is developed to easily adjust images according to each observer's preference or image quality factors. The color-perception differences between CDO and CNO are analyzed and modeled in terms of the YCbCr chroma ratio and hue difference; then the color-shift method is designed to control the degree of color difference.

Genotype Difference of Plant Regeneration from Dormant Bud Culture in Colocasia esculenta Schott.

  • Rha, Eui-Shik;Yoo, Nam-Hee;Kim, Hyun-Soon
    • Plant Resources
    • /
    • v.2 no.2
    • /
    • pp.65-68
    • /
    • 1999
  • This study was conducted to obtain the basic breeding information of Colocasia esculenta Schott. Effect of supplemental plant growth regulators and genotype difference were investigated on dormant bud tissue for proliferation. The plant regeneration ratio, plant height and root length were the best upon mixed treatment of 0.8mg/L IAA and 2.0mg/L zeatin. Both leaf weight and root weight were heavy upon culture in a dark condition. The leaf and root weights were heaviest in 6Pie sucrose concentrations. In several collected area the heaviest one was Binnangxin and then in the order of Suwon, Wanju and Puan. Genotype differences of tuber diameter and tuber weight were found in Suwon. Tuber weight was found in the order of Suwon (862mg) >Wanju(723mg) >Puan(649mg) >Binnangxin (424mg).

  • PDF

Effect fo Saline and Alkaline Salts on the Phosphorous contant of Vegetable plants (재배 식물의 P함량에 미치는 무기감류의 영향)

  • 차종환
    • Journal of Plant Biology
    • /
    • v.9 no.3_4
    • /
    • pp.14-18
    • /
    • 1966
  • 1. The effects of saline and alkaline salts on the content of phosphorus in the leaves of selected vegetable plants under soil and sand culture was investigated. 2. The reduction of growth was associated with increasing intensity of salts, although no significant differences was evident. 3. Phosphorus content in the leaves of two plants was depressed with increasing concentration of two typs of salts. 4. It was noticed that the phosphorus content increased with treated salts. That is, phosphorus content was higher in the leaves of treated salt plots than that of control plots and the difference was significant in the soil culture. 5. The values of the phosphorus content were higher in the leaves of two crops of NaCl plots than that of $Na_2CO_3$ plots and the difference was significant in Radish.

  • PDF

Effects of Cultural Difference and Task Complexity on Team Interaction Process (팀 구성원들의 문화적 이질성과 과업복잡성이 팀 상호작용 프로세스에 미치는 영향)

  • Nam, Chang-S.;Thomas, Krystal
    • Journal of the Ergonomics Society of Korea
    • /
    • v.25 no.3
    • /
    • pp.7-16
    • /
    • 2006
  • Although several theories and models have been proposed to explain the effects of cultural differences in team decision making, many aspects of team decision-making in multi-cultural contexts such as team performance, team communication, and team cognition still remain unclear. In particular, little attention has paid to the empirical studies on team processes multi-cultural team members use to interact with each other to accomplish the task in different task environments. To investigate the effects of culture and task characteristics on team decision making behavior in multi-cultural contexts, this study compared culturally homogenous and heterogeneous groups in the context of logistics decision making. Results of the study showed that cultural difference and task complexity may affect team performance as well as team interaction process to varying degree.