• 감성과학
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• 제13권4호
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• pp.741-752
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• 2010

본 연구는 매력적인 도시브랜드개성 창출과 이의 활용을 위해, 도시의 문화자원의 도시브랜드개성에 미치는 영향을 규명하고, 관광객과의 호의적인 관계 구축 및 충성도를 이끌어내기 위한 방안을 도출하고자 시도되었다. 실증분석결과는 다음과 같이 요약된다. 첫째, 도시 문화자원은 문화프로그램, 문화인프라, 문화인력으로 구성된다. 둘째, 도시브랜드개성은 혁신성, 평온함, 세련성, 신뢰성, 역동성으로 각각 분류되었다. 셋째, 도시의 문화자원은 도시브랜드개성 형성에 정(+)의 영향을 주며, 각각 상의한 역할을 하는 것으로 나타났다. 넷째, 도시브랜드개성은 도시브랜드만족도와 도시브랜드몰입도에 각각 정(+)의 영향을 준다. 다섯째, 도시브랜드 만족도와 도시브랜드몰입도는 도시브랜드 충성도에 각각 정(+)의 영향을 준다. 이와 같은 결과는 효과적인 도시의 문화자산은 독특한 도시브랜드개성을 창조하며, 지속가능한 경쟁 우위 원천으로써, 도시의 매력을 효과적으로 전달하는 커뮤니케이션도구임을 시사한다.

• 복식
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• 제63권4호
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• pp.70-83
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• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• 한국실내디자인학회논문집
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• 제16권2호
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• pp.331-338
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• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2007년도 Journal of Landscape Architecture in Asia Vol.3
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• pp.135-140
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• 2007

Landscape Architecture is the everlasting theme while the architecture is the concretionary symbol. In other words, greening system is the only living infrastructure in city. Sour of a city regional cultural connotation is decided by the city owners and presented as the exterior style and features by architecture, road, and context and landscape etc. This passage will discuss the outward manifestation and interior relationship, trend of development of Shanghai Style landscape and culture. In addition, trying to discern the progress trend of landscape in big city is also what will be talk about.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.252-263
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• 2016

본 논문에서 유교문화콘텐츠를 기반으로 도시 브랜드화 전략을 통해 도시가 활성화된 사례를 분석하고 도시 브랜드의 가치 향상과 도시의 활성화 요인을 고찰하고자 한다. 유수의 도시들이 문화자원을 통해 경쟁력을 확보하고 있으며 특히 전통문화는 차별성을 확보해주는 중요한 자산으로 그 가치가 더욱 부각되고 있다. 우리나라 문화 전반에 흐르고 있는 유교는 건축학적인 문화유산 뿐 만 아니라 예법, 문묘제례, 교육, 음식 등의 다양한 콘텐츠를 담고 있어 활용가치가 높은 문화자원이다. 그러나 대다수의 유교문화자원은 보존 및 운영에 어려움을 겪고 있으며, 무형의 자산 또한 활성화되지 못하고 방치되고 있는 실정에 있어 이를 지역의 특색에 맞게 특성화하여 도시의 브랜드화 전략에 적극적인 활용이 필요하다. 이를 위해 대표적인 유교문화도시인 안동시와 중국 산동 곡부시의 사례를 살펴봄으로서 유교문화콘텐츠를 활용한 도시브랜드 활성화 방안을 도출하고자 한다.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제2호
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• pp.65-73
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• 2004

Contradictions often occur between the process of urban modernization and protection of history and culture, which have become the topics of current studies. The development of a city has its past, present and future while history and culture have their continued process. Culture is the sediment of history, left among buildings and merged in life. Exerting a subtle influence on the construction of a city and behaviors of citizens, culture is very important to the urban construction and is also the soul of a city and its buildings. Culture is closely bound up with inhabitants' life and the key to protect well the cultural features is to protect well historical and cultural venues. Qushuiyuan Garden is a venue for local folklore activities. The programming holds that folklore, historical and humane sceneries should be protected and left to our coming generations.

• 한국농촌건축학회논문집
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• 제3권3호
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• pp.1-9
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• 2001

The purpose of this paper is to investigate the user distribution and the accessibilities, and the factors restricting the use of House of Culture, Gwua-Chun city, and to discuss and propose an improved management for House of Culture. The survey and analyses in this paper have showed some considerable aspects of House of Culture. Smaller culture facilities are more effective with respects to the programs and the use of rooms. Most of users of the facilities are housewives and retired old people because those who have jobs can not use in the daytime when the facilities are open. Many cases of House of Culture are parts of village offices, libraries, and culture centers. The rooms are very efficiently composed. Users of House of Culture want larger space facilities and lecture programs for health and sports.

• 한국전자통신학회논문지
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• 제7권2호
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• pp.365-373
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• 2012

문화는 도시경쟁력의 원천과 시민의 삶의 질 향상에 필수적인 요소이다. 현대사회는 지속적 경제성장과 도시재생을 위한 목적으로 문화산업과 결합하여 좀 더 지역적이고 창의성이 발현될 수 있는 도시를 만들고자 한다. 이러한 문화도시조성사업은 기반시설 건설 운영으로 인하여 생산, 고용, 그리고 소득의 인프라를 구축하였고, 역사 문화재에 대한 시민의식을 고취시켰다. 또한, 민족 문화 정체성 및 가치를 향상시켜 국가적 측면에서 효과적인 방안을 제시하였다.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.196-203
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• 2022

Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.158-168
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• 2024

With Wenhai big data SaaS cloud platform.2.0, this study analyzed data of 135 news reports relating to Chinese city Chongqing from Yonhap News Agency and ten South Korean mainstream newspapers from May 1^st, 2018 to September 30^th, 2022. Under the framework of Frame Theory, this research conducted data mining and analysis on how Korean mainstream media shaped city image of Chongqing, what kind of city images were shaped from dimensions of politics, economy, society, culture & sports as well as tourism and whether they are consistent with those in Chinese media. At the last part, discussions and suggestions was made.