• 디지털융복합연구
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• 제18권8호
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• pp.97-102
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• 2020

본 논문에서는 한·중 양국의 다양해진 문화관광산업에 대해 개념 정리를 하고 이를 통해 연구방향을 제시하였다. 또한 문화관광산업의 특징과 현황을 분석하였다. 한·중 양국의 문화관광산업의 특징으로 공연, 테마파크, 축제, 박물관 등 유사한 문화관광 형태를 보였으며, 한국은 한류문화관광이라는 특유의 문화관광 형태가 있었고, 중국 또한 한국에서 희소한 문화예술 단지를 세워 문화관광을 발전시켜 왔다. 한국 문화관광산업의 강점은 문화자원이 풍부하며 문화적 내용을 담은 많은 자산을 보유하고 있었으며, 중국 문화관광산업의 강점은 풍부한 관광자원과 거대한 경제력을 갖추고 있다는 점이다. 이와 같이 유사점이 많은 한·중 양국은 미래 고부가가치 산업으로 성장하는 문화관광산업에 많은 관심과 가능성이 높은 나라임을 알 수 있었다. 아울러 문화관광산업을 지속적이고 안정적으로 발전시키기 위해서는 양국이 서로 상생할 수 있도록 부단한 노력과 관심, 그리고 그에 합당한 연구가 진행 되어야 할 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.123-133
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• 2022

Cultural tourism is a form of tourism based on national cultural identity with the participation of the community to preserve and promote traditional cultural values. Cultural tourism is a trend of many countries in the world, it is suitable for the context in the Mekong Delta, Vietnam. Cultural tourism is very good for poverty reduction activities, so it is considered a direction of socio-economic development. The study's goal is to look at the factors that influence the development of cultural tourism in Vietnam's Mekong Delta. Survey findings from 1275 survey samples in the Mekong Delta, Vietnam, were used to compile the research data. Cronbach's Alpha reliability coefficient; exploratory factor analysis EFA; CFA confirmatory factor; SEM linear regression analysis are used to analyze and assess scales using SPSS 20, AMOS 24 software. According to the findings of the SEM model study, there are six factors that influence the development of cultural tourism in the Mekong Delta of Vietnam, including policy development tourism, infrastructure for tourism, human resources for tourism, tourism resources, geographic location, tourism products, and services. A discussion on administration is proposed to the development of cultural tourism in the Mekong Delta, Vietnam, based on the research findings.

• Journal of Smart Tourism
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• 제1권1호
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• pp.41-52
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• 2021

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

• 품질경영학회지
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• 제46권3호
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• pp.607-624
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• 2018

Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

• 한국지역지리학회지
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• 제11권5호
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• pp.405-425
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• 2005

대중관광에서 신관광으로의 전환은 문화관광의 다기한 발전과 밀접하게 연결되어 있다. 본 연구에서는 문화관광지의 생성 개발 및 진화 발전 단계를 도출하여 '문화관광개발의 개념적 모형'을 구축하고자 한다. 또 관광, 문화예술 활동, 문화제품 생산 간에 유기적인 시스템이 존재하고 있음을 개념적으로 밝히고 있다. 연구 결과 문화관광지는 '장소 이미지 형성', '상징적 공간 구축', '문화적 활동의 영역적 시스템 형성' 등 세 단계를 거치면서 진화 발전한다. 또 각단계별로 존재하는 몇 가지 지배적인 구성요소를 도출함으로써 문화관광지의 발전 매커니즘을 보다 구체적으로 이해할 수 있게 되었다. 이 연구는 통합적, 영역적 관점에서 관광현상을 분석함으로써, 관광부문과 지역 사회경제 각 부문간 관계를 이해하고, 활력 있는 시스템적 관계로 전환하는 방법론 개발에 기여한다. 이 연구는 장소성, 장소이미지, 활동공간, 영역적 시스템 및 네트워크 등 인문지리학적 이론과 개념에 크게 의존하고 있다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.326-331
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• 2023

Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

• 한국의상디자인학회지
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• 제17권4호
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• pp.145-160
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• 2015

The purpose of this study is to develop cultural tourism products of Jeju Free International City, utilizing the images of its blessed natural environment listed on the UNESCO World (Natural) Heritage Site. To do this, the concept of cultural tourism products is defined, and the current situation and features of Jeju cultural tourism products are closely researched and examined, and then through survey study, responded by Jeju residents and tourists, purchasing behaviors, consumer preferences of Jeju tourists, and improvement plans for tourism products are examined in detail. According to the survey, the important elements for cultural tourism products of Jeju are extracted and employed in the development of tourism T-shirts, and the developing process of souvenir shirt designs using the unique images of Jeju are presented. Five textile pattern designs, based on the nature images of Jeju 'gotjawal' forests, are created and employed in 5 souvenir shirt designs, and this led to the development of 10 styles of tourism souvenir shirts. With their trendy design embodying unique images of Jeju, practicality, and functionality, these shirts are not just for tourists visiting Jeju but also for everybody, any age, and anywhere. The suitability and validity of the designs as the cultural tourism products representing Jeju are evaluated by consumer preference survey. Through this study, the infinite possibility of developing cultural tourism products utilizing unique natural environments of Jeju are confirmed. Development of tourism souvenir shirts reflecting the current fashion trends and tourists' tastes can be led to the construction of positive images of Jeju, the success in attracting tourists, and, eventually, market extension for cultural tourism products.

• 산경연구논집
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• 제9권12호
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• pp.15-21
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• 2018

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.909-918
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• 2011

현대관광은 관광지를 돌아보는 단순한 관광에서 체험하는 관광, 생각하는 관광으로 빠르게 진화하고 있다. 때문에 이러한 체험관광(experiential tourism) 시대에 문화관광해설사의 관광해설은 관광자의 체험관광에 매우 중요한 의미를 지니고 있다. 이에 본 연구는 우리나라의 대표적 궁궐인 경복궁 문화관광 해설 프로그램을 이용한 관광객을 대상으로 문화관광 해설내용과 해설능력의 2가지 측면에서 관광자 만족과 재방문 의도에 미치는 영향을 분석한 결과, 첫째, 해설내용 측면에서 해설가치성과 해설흥미성 2가지 요인 모두 관광자 만족에 긍정적 영향을 미치는 것으로 나타났으며, 둘째, 해설능력 측면은 해설진행성과 해설태도성은 관광자 만족에 긍정적인 영향관계를 미치는 것으로 나타났으나 관객소통성은 유의하지 않은 것으로 나타났다. 셋째, 관광자 만족은 재방문 의도에 긍정적 영향을 미치는 것으로 나타났다. 연구결과 해설내용과 해설능력 모두 문화관광해설의 중요한 요소임이 증명되었다. 이를 통해 본 연구는 문화관광해설사 재교육 프로그램의 체계적 운영관리 및 처우와 지위에 대한 정부차원의 지원 등이 필요함을 시사하고 있다.

• 한국산학기술학회논문지
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• 제13권1호
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• pp.107-116
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• 2012

본 연구는 문화관광목적지의 개발접근요인이 각각의 수준 내에서 관광만족에 어떤 영향을 미치는지를 분석하고자 하였다. 연구 자료는 가야역사문화유적지와 경주국립공원을 방문한 관광객들을 대상으로 설문조사를 통하여 수집하였다. 먼저 대상자의 특성에 따른 관광만족도 차이를 분석한 결과 연령, 이용교통 수단, 동반자 형태에 따라 유의한 차이가 있었다. 다음으로 개발접근요인과 관광만족과의 관계를 분석한 결과 관광만족과 관광시장 접근영역(관광 편익, 관광활동 요인), 관광대상 접근영역(관광잠재력, 관광자원가치 요인) 모두 유의한 정적 상관관계를 보였다. 결과적으로 관광만족에 가장 높은 영향을 미치는 개발접근요인은 관광편익 요인으로 나타났으며, 다음은 관광활동, 관광자원가치 요인 순서로 나타났다. 이러한 개발접근요인들이 관광만족을 51.4% 설명하였다. 향후 관광편익, 관광활동, 그리고 관광자원가치 요인의 구성요소를 우선적으로 고려한 문화관광개발접근이 요구되고, 궁극적으로는 관광객의 관광만족을 지속적으로 충족시킬 때 문화관광개발의 효율성을 높일 수 있을 것으로 기대된다.