• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.258-273
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• 2012

The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.183-197
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• 2014

The purpose of this study is to compare the purchase intention on naturally dyed clothing between Korea and the US. As independent variables that affect the purchase intention, benefits that consumers seek when purchasing naturally dyed clothing, especially for fabric materials, and attitudes towards naturally dyed clothing were selected. A quantitative research method with a survey was employed. 160 data from Korea and 180 data from the US were used for the analysis. The convenience sampling method (i.e., college female students) was used. Descriptive statistics, factor analysis, t-test and regression analysis were employed to test the differences in purchase intention, fabric benefit sought, and the attitudes. The fabric benefit sought selected for this study includes eco-friendliness, uniqueness, aesthetic, comfort and quality. The attitude toward naturally dyed clothing was categorized as an emotional and a cognitive attitude. The results show the significant differences in the fabric benefit sought depending on nationality, major and experiences in natural dyeing. Significant differences were found in of the attitude toward naturally dyed clothing among the nationalities and the experience types in natural dyeing. In addition, there were significant differences in purchase intention toward naturally dyed clothing between Korean and the US participants, and countries show different fabric benefits and attitudes which influenced participants' purchase intention. The results of this study suggest an appropriate fabric planning for environment-friendly fashion products for both countries.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1349-1355
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• 2018

Recently, a variety of contents services over the internet are becoming popular, among which MCN(Multi Channel Network) platform services have become popular with the generalization of smart phones. The MCN platform is based on streaming, and various factors are added to improve the service. Among them, augmented reality sticker service using face recognition is widely used. In this paper, we implemented the MCN platform that masks the augmented reality sticker on the face through facial emotion recognition in order to further increase the interest factor. We analyzed seven facial emotions using deep learning technology for facial emotion recognition, and applied the emotional sticker to the face based on it. To implement the proposed MCN platform, emotional stickers were applied to the clients and various servers that can stream the servers were designed.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.143-153
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• 2018

In this study, the difference in specific family of six countries for the representation of the elements of the global advertising through investigate the degree of standardization. National and cultural background, social and economic situation compared to the differences that appear here, would you want to see. Thereby global advertising on the message expressed in this and identify the limiting factor family By country looks for any difference illustrates. The analysis shows various contrasts and differences in products group and countries. But there is no need to pursue standardization of advertising in the global market. Why standardization is needed in terms of efficiency of communication in order to achieve cost savings, and the homogenization of preference. To do this, need to find a way to communicate in a global market of consumers can relate to. After all, this is simply not the standardization of advertising is determined that the communication environment and market conditions to build.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2003.05a
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• pp.1122-1127
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• 2003

For many years, engineers in the field of acoustics have used the A-weighted sound pressure level (SPL). Since they were interested just in a reduction of noise, the A-weighted SPL was considered good enough to quantify noise problems. This is reasonable because loudness is usually the most important parameter for most noise problems and A-weighted SPL is often reasonably well correlated with loudness. As the overall noise levels drop, however, other parameters become more important and must be considered, Advent of sound quality came from an understanding that A-weighted SPL only reflects the loudness of a sound. It is obviously impossible to characterize a complex sound with a single number. Although product mostly has revealed physical quantities created by the standpoint of engineers, consumers perceive and evaluate products on the non-physical characteristics, such as feelings, emotions, and experiences in different social and cultural situations. Especially, for the household appliances for instance air-conditioner or refrigerator, the sound is heavily related to the satisfaction of a customer who is a real user of the product and is very important factor to decide purchasing as well as visual design. Therefore, in this research, the general tendency of consumer's psychology was investigated for the appliances. And also, in order to obtain clear guidelines fur sound manipulation, the characteristics of the sound of air-conditioning systems and refrigerators were compared with competitors'. since it is important to overcome the discrepancy between engineering and marketing, the relevance of sound manipulation must be documented from the consumer's perspective. That is the reason why we conducted a consumer and marketing oriented study.

• Journal of the Korean Data and Information Science Society
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• v.26 no.6
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• pp.1465-1477
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• 2015

In Korea, the word, 'Literary Therapy' can be replaced by 'Bibliotherapy', 'Journal Therapy', 'Writing Therapy', 'Poem Therapy', 'Integrated Literary Therapy', or 'Imaginary-Oriented Poetry Therapy', and so on. This study, intended on people related to literary therapy, uses Q-methodology as useful research method of objectifying abstract concepts which can be perceived differently according to individual experience or perception, to investigate types of literary therapy's subjective perceptions. The result of study can be analyzed by four types: The first type is 'Pursuing Generalization', the second type is 'Considering the Therapist', the third type is 'Emphasizing the Integration', and the forth type is 'Maximizing the literary therapy'. Through this result of the study, we can find the responsibility of literary therapy as a leader of cultural, artistic therapy to break down various pathological situations which contemporary society have.

• Korean Journal of Social Welfare
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• v.47
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• pp.71-106
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• 2001

The purposes of this study were to provide information on the prevalence and change of Korean adolescent alcohol use and to identify related factors to adolescent alcohol use. This study collected data from a total of 4,373 adolescents nationally. Followings are the major findings of this study. First, 75.7 percent of respondents reported that they tried alcohol in their life time. More male respondents tried alcohol in their lifetime than female respondents, but there was no big difference. Findings on alcohol consumption by grade showed that as adolescents get older, they are more likely to try alcohol. Second, this study also found that whereas the drinking rates of male adolescents and higher graders were steady, the rates of female adolescents and lower graders were increased since 1997. Third, this study compared its findings with adolescent alcohol use in the United States. Little differences existed in measures of adolescent alcohol use in the two countries, but the differences in the rates of the past-month alcohol use and heavy drinking was greater in Korean adolescents than in American adolescents. Finally, this study found that peer related factors such as friend's alcohol use was the strongest factor related to respondents' alcohol use. Family-related factors and respondents' levels of psychosocial resources (cognitive control, coping skills, social support) were also significantly related to their alcohol use. This study suggest that future studies consider cultural aspects and regional differences in order to understand adolescent alcohol use in more depth.

• Journal of the Korean Institute of Rural Architecture
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• v.2 no.2
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• pp.23-34
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• 2000

Many primary schools that have been an important role in the community at the same time local important facility not only local area but also all area in Korea have shown a situation for closing and into grating a school because of a social and political measure. The education policy for man power training and closing policy for small scale school not more than 100 students can't role in the rural development policy, coming farming and fishing villages. The reasons for thinking some application paradigm and closing schools have been important role in the point of education and culture parts. Of course, the application paradigm for closing school facility will get accomplished for a mood of local residents and a point of cultural deference, not keeping up unconditionally for closing a school. For accomplishing versatile purposes, initiative role of the organs of local education is very important. The organs of local education have an application paradigm that closing schools are the facilities for local organs of education will plan some specific facility to be matched for local special quality and connection quality of surrounding facility and environment. Before an application paradigm of closing school, it is very important that a fundamental factor for negligence the facility will be solved. Eventually, the organs of education have a plan for technical study of this paradigm and consider keeping and mending of closing facility, rent the facility for payment or not they want, and confer money problem not an unconditional scale.

• Korean Institute of Interior Design Journal
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• v.15 no.6 s.59
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• pp.131-138
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• 2006

Contemporary society is lately going through various changes in social, economic, and cultural aspects due to rapid growth of information and computer technology. The digital revolution generated from the development of network reflects the decentralizing characteristic that connects local and personal interconnections. The following paper is designed to develop a basic understanding of digital architecture and show that digital virtual reality is not accidental phenomenon but it is actually evolved from nature and recreated in cyber space. The relationship between nature and digital architecture will be explained through the background research of how digital architecture was born and how it has been transformed. Also, it is designed to find out modern trends of digital architecture through diagrams and virtual space of hyper architecture and follow up the new phenomena appearing in the field of architecture. It is said that digital architecture is a new trend of architecture created from computer bit but all architecture that has form and shape cannot be independent of nature. Nature is the root of everything and even mechanical abstraction such as 'digital' can find its form in the immanence melted in the pure essence of nature. The research found that the nature approach of digital architecture also needs no more than 5 sequential references to find its genuine sketch as the hypertext theory shows we need only 5 sequential references to prove we are all related. Additionally, the cyber space that is become a general living space and a indispensable factor of digital architecture is a space that has obscurity and more open culture. It represents the characteristics of contemporaries in various aspects of society.