• 제목/요약/키워드: Cultural consciousness

검색결과 318건 처리시간 0.028초

남성화장품 광고의 의미 변화 분석 (An Analysis of Cultural Meaning on Advertisements for Man′s Cosmetics)

  • 박수진;박길순
    • 복식문화연구
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    • 제12권5호
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    • pp.819-831
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    • 2004
  • Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The ad showed that they've changed making a difference according to the times. In 1970s, it expressed a man for cleanness and modernity living in urbanized and modernized society. On the other hand, it expressed a man who won success socially and enjoyed a comfortable life in a dignified manner, or a man who was fond of sports leisure activity pursuing a clam and composed life and was interested in the skin and an appearance in 1980s. From 1990 to 2002, it expressed a man of challengeable manly beauty having a strong will toward social achievement, or a man who has a sweet manly beauty with sex appeal to a woman. Besides, it expressed a man who is soft, faithful and affectionate with a liberal and peaceful atmosphere as well.

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Alexander McQueen의 패션작품에 나타난 하이브리드(Hybrid) 경향 분석 (A Study on Hybrid Trend upon Alexander McQueen's Work)

  • 이효진;김주연
    • 복식문화연구
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    • 제13권2호
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    • pp.300-313
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    • 2005
  • Hybrid trend of the 21st century is an important basis to express fashion Alexander McQueen is a representative designer of Hybrid trend which combines heterogeneous elements into oneconcept. Accordingly, this study distributed and analyzed Hybrid trend which was in Alexander McQueen's work like below. First, there was a racial Hybrid trend which combined different local culture in shared space of the world in his fashion work and he challenged to Westernized ideal beauty with new recognition and knowledge about beside countries of Western Europe which were considered as not important culture due to perceiving relative value of a pluralist society and created new way aesthetic consciousness. Second, he expressed a historical character of a combination of tradition and modern by his fashion work based on wide historical knowledge of a dress. He created a new line in contrast to the past with a perfect design through combination of the style from the tradition with the parody and displayed his own design world. Third, he treated instability and disorder from the interior essential dissolution, thus he had a cultural character which broke down the boundary of cultural genre and style. This attitude showed transformation of constructivism and deconstruction view, secession and distortion, mixture, duplication, secession and insert by his fashion work.

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마을 문화유적의 관광자원화가 주민지지에 미치는 영향 -울주 검단리 마을 중심으로- (Factors Influencing Residents' Support for Tourism Resources of the Cultural Heritage in the Village -The Case of Geomdan-Ri Village, Ulju-)

  • 손호기;김상범;김규호
    • 농촌지도와개발
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    • 제17권2호
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    • pp.347-368
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    • 2010
  • Recently, the interests in historic tourism have been growing. Historic tourism plays a great role in establishing cultural tradition in modern explanation on them, while concerning about it's increasing because of the meaning distortion in the process of restoration. In this context, we should research in case of tourism resource in Geomdan-ri. Historic tourism considering both of Development and Conservation can make interest about historic culture like that of Geomdan-ri. We understand that the making tourist attractions like historic culture resource of Geomdan-ri equipped with unique and educational facilities would give experience the living in prehistoric age for tourist. The significance of this study was as follows. It is essential that not only raising the part of positive but also minimizing that of negative based on understanding of resident recognition for effect of society, culture, environment and economics of region by tourist development plan.

관가정과 향단의 공간구성에 관한 연구 - 사회·문화 및 조영자의 의식을 중심으로 - (A Study on the Spatial Organization of Gwangajung and Hyangdan - Focused on society·culture and consciousness of an architect -)

  • 조우용;이석권
    • 산업기술연구
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    • 제30권A호
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    • pp.119-126
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    • 2010
  • The special characters of traditional architecture has been formed suitably correspond with the purpose of usage and function, which was influenced with various environmental factors such as natural, social, physical, cultural and thoughtful. There was some differences in building placement and space composition according to the regional character such as climate, customs, and a gap of convention (long-established custom) and one's social position system and custom character of family. However, the essential characteristic of traditional architecture are nicely contain the era's architectural character. But these characters are developed or extinct according to the environmental factors. This paper is looking for the elements that formed social cultural element and background architect's thought. And, with the historical background, there are looking for Occupation. A traditional architecture had been formed correspond with the purpose of usage and function, which was influenced with physical nature environment elements such as regional character, climate, customs and social cultural environment elements such as government, economy, society, culture and thoughtful elements.

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C. S. Lewis's View of Myth, Fantasy, and Nostalgic National Restoration in Till We Have Faces

  • 진성은
    • 영미문화
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    • 제18권3호
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    • pp.93-113
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    • 2018
  • This paper examines C. S. Lewis's view of myth and religion in the mid-twentieth century England. Lewis provided his social and cultural criticisms for materialistic contemporary culture and a decline in religiosity in Till We Have Faces (1956). Under the agitated influence of the time period and social movements in which he had lived, Lewis's writing uncovers dynamic interactions with the traumatized world aroused by two World Wars and the apocalyptic aura of an upcoming new world. The narrative of Lewis's novel Till We Have Faces, in a larger perspective, presents the mixtures of mythic motifs and nostalgia. On the plot basis, the novel depicts contemporary spiritual blindness and national dissociations. Many criticisms of Lewis have not been exploring the author's keen knowledge of the modern society because of his conspicuous depictions of evil and grace involving religious and medievalist views. Nonetheless, the paper explores how Lewis's apocalyptical views, related to turmoil and nostalgia, uncover complexities of his religious dilemmas between restoring the deteriorated status of the privileged. Ultimately, it analyzes Lewis's consciousness of the social changes related to the larger, more often than not psychological, context of redefining the national empire.

실코의 다양한 이야기들을 통해서 재현되는 현대 미국 원주민의 정체성 (The Identity of Contemporary Native Americans Represented by Various Stories of Leslie Marmon Silko)

  • 정순국
    • 영어영문학
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    • 제56권5호
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    • pp.823-850
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    • 2010
  • In this paper, I will explore disparate voices embedded in the interactions of stories in which personal, cultural, historical, and mythical consciousness brings up diverse ideas about the experiences of Native Americans. The accommodation of differences and changes is clearly manifested through the healing ceremony of Tayo, which poses some practical questions: what could be the authentic tradition of Native Americans?; which direction should it be led to? As these questions suggest, Tayo needs to think over and work through the way that Native oral stories will enrich the signification of being Indian within multicultural U. S. society. In other words, Tayo should transfer the oppositional relationship between Anglo and Native American world into an interactive one to bring forth new meanings concerning their interactions. As a hybrid, Tayo begins to recognize that his fragmented consciousness could represent the pervasive but surmountable anxiety about the cultural clash between Native and White Americans. Going through the multiple layers of his stories, Tayo learns that Native Americans need to hold a balanced viewpoint firmly: this demonstrates that storytelling brings restoration and renewal to him. As a result of Betonie's healing ceremony and his intimate relationship with Ts'eh, Tayo comes to have a holistic comprehension about how all the living things are interconnected to one another. After acquiring this recognition, Tayo succeeds in his quest to get back Josiah's cattle and recovers his identity as a Laguna Pueblo Indian, still letting diverse voices, cultures, and stories flow into the process of storytelling. As the last scene in which the conversations among Tayo, Auntie, and Grandmother took place illustrates, Tayo has newly secured a position that will require him to create a new, alternative story, not just repeating previous stories.

일러스트레이션과 광고 사회학의 관계 - 한국과 중국의 상품광고 포스터속의 근대 여성이미지를 중심으로- (A Comparative Study on Relationship between Advertising Sociology and Illustration - Focused on the Images of Modern Women in Commercial Posters in Korea and China-)

  • 장미경
    • 디자인학연구
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    • 제18권2호
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    • pp.27-36
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    • 2005
  • 상품을 팔기 위한 경제적 현상인 광고의 일러스트레이션은 일차적으로 상품내용을 전달하고자 소비자의 구매 욕구를 자극하기 위해 다양한 사회 문화적 코드를 사용하고 있다. 특히 현대사회에서 광고디자인은 대량생산을 통해 표준화된 상품을 차별화하기 위한 전략이드로 제품자체의 물리적 특징이나 사용가치 못지 않게 광범위한 상품외적 요소들인 사회학적 요인들이 개입하게 된다. 그 결과 상품판매 효과와는 상관없이 광고에 쓰인 문안이나 시각 이미지들이 독립된 사회적 영향력을 지니기도 하는데, 이러한 점에서 광고디자인은 시대상과 의식을 반영하고, 만들어 가는 공공의 문화적 현상이기도 하다. 그러므로 앞서 제시한 광고디자인의 특성과 역할을 전제로 본 논문은 근대기인 1900-1945년도의 한국과 중국의 광고포스터를 중심으로 당시 근대성의 성립과 전개를 개진한 시대상과 여성이미지의 관계를 고찰하고자 한다. 근대기의 한국과 중국이 서구화되면서, 광고 포스터에 등장한 여성이미지, 상품가치, 소비, 생활양식과 취향의 상관관계를 정치, 경제, 문화 현상 등을 광고일러스트레이션을 매개로 살펴보려고 한다.

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중국(中國) 청(淸) 왕조시대(王朝時代)와 일본(日本) 강호시대(江戶時代)의 미의식(美意識)에 따른 화장문화(化粧文化) 비교 연구 (Comparison Study on the Make-up Cultures between the Ching dynasty in China and the Edo Age in Japan based on their Aesthetic Consciousness)

  • 안현순;고정민
    • 비교문화연구
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    • 제27권
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    • pp.59-79
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    • 2012
  • China and Japan are geographically close and the two countries had shared the Chinese Character Culture and the thoughts of Confucianism, Buddhism and Taoism since the ancient age. They also actively exchanged culture in various areas. Some cultural exchanges had been caused by surrounding environment and culture had been introduced to other country in a natural way; while some cultural exchanges had been forcibly introduced through artificial process. It is believed that such cultural phenomenon must have had impact on the make-up cultures of the two countries and it was assumed that there must have been commons and differences in the make-up cultures of the two countries. This study explored the historical background of the Ching dynasty of China and the Edo Age in Japan, which are in the same time frame, and studied the aesthetic consciousness of the two countries at the time. Then the make-up style of ladies in the two countries had been studied to find out how their aesthetic consciousnesses had been expressed in the make-ups of the two countries. Then the commons and differences in make-up skills between the two countries had been identified. According to the study results, the main stream of aesthetics during the Ching dynasty in China can be classified into Confucianism aesthetics and Taoism aesthetics. On the other hand, the main stream of aesthetics during the Edo Age in Japan can be classified into "mitate(見立)", "ikki(いき)" and "garumi(かるみ). The skin care in the make-up culture of Ching dynasty in China was based on "rouge (?脂, yanzhi)" and "powder(粉, fen)". The Ching ladies loved the make-up style using rouge. It had been same both in the high society and common people. The eyebrow care was delicate and curved so that the feminine beauty with elegant spirit could be emphasized. The lips had been expressed to be smaller and the ladies tried to express elegance and reliability, rather than frail and tender feminine image. The skin care in the make-up culture of Edo Age in Japan focused on even applying of white powder so that the face would look soft. The eyebrow make-up was a very important part of the make-up. The shapes of eyebrow had been advanced in various styles and there had been eyebrow make-up styles such as "crescent-shaped brow (三日月), "crane style brow (鶴眉) and "Tang style brow (唐眉). The lips had been applied of thick red color, imitating the make-up skill of the ladies in the entertainment business. The lips make-up skill expressing the lips in two colors had been quite popular. Among the make-up skills during the Edo Age in Japan, the "black teeth (齒黑)" can be said as the most unique make-up style of Edo Age.

문화관광지의 문화정치와 정체성의 사회적 구성 -일본 훗카이도 오타루의 재해석, 제도화, 재인식- (Cultural Politics and Social Construction of Cultural Tourist Destinations: Reinterpretation, Institutionalization and Recognition of Otaru in Japan)

  • 조아라
    • 대한지리학회지
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    • 제44권3호
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    • pp.240-259
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    • 2009
  • 이 연구는 일본사회적 맥락 속에서 지방도시가 관광을 통해 새롭게 창조됨을 밝히고, 지역의 의미가 사회적으로 형성되는 과정을 고찰함으로써, 문화관광지의 지역정체성이 사회적으로 구성되는 프로세스를 밝히는 것을 목적으로 하였다. 구체적으로, 첫째, 문화관광지의 사회적 구성에 대한 개념틀을 '재해석', '제도화', '재인식' 단계로 제안하였다. 둘째, 일본 지방도시 오타루의 운하보존운동과 역사관광지화에 대한 사례 연구를 통해 문화관광지의 사회적 구성 과정 단계에 대한 심층적 분석을 시도하였다. 셋째, 지역 정체성이 재구성되는 과정에서 작동하고 있는 주된 메커니즘에 대해 체계적으로 고찰하였다. 결론적으로, 지역이 정체성의 정치를 통해 새롭게 재해석되며, 경제적 동기로 인해 그 의미가 수정되고 타협되며 제도화된다는 것을 밝히고, 기억의 정치를 통해 구성된 진정성으로 확립되면서 끊임없이 재구성된다는 점을 제안하였다.

재즈시대의 문화와 소설을 통해본 플래퍼 이미지 (A Study on Flapper Image through the Culture and Novels in Jazz Age)

  • 박혜원
    • 한국의류학회지
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    • 제24권2호
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    • pp.173-184
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    • 2000
  • The purposes of this study is for consideration of the flapper image through the culture and novels in Jazz Age(1919∼1929) of America. The back ground of flapper fashion was Jazz. Jazz was one of the cultural languages which expressed liveness, noise, salacity, harmony of primitivity, modernity, innocence and freedom. In processing American had gotten economic power, the Jazz Age had new mood which was combined materialism and realitism. Environmental changes of life styles and development of mass culture of modern big cities could aid the birth of modern girls, flappers. They became the main group of new consumer and mass culture in new consciousness and freedom with independence. Their characteristics are confirmed from Fitzgerald's novels, This Side of Paradise and The Great Gatsby. As the results of above, the consciousness of flapper were rebellious attitude, liberalism and actualism. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. The flapper images are as follows: First, they expressed modern image as a rebellious attitude. Second, flapper had a sensual image of freedom through rhythmical and speedy expression. Third, premature image for pursuing youth could be found. Therefore the changes of culture and women's life styles are very important points for fashion studies and the connecting fashion and other fields like novels is needed also for it.

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