• Title/Summary/Keyword: Cultural behavior

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How Do Library Visitors Use Spaces in a Public Library? (공공도서관 이용자는 공간을 어떻게 이용하는가?)

  • Sungjae Park
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.1
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    • pp.5-21
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    • 2023
  • The purpose of this study is to analyze how library visitors use spaces in the library and to make suggestions for improving library use environments. Library use patterns were analyzed by tracking the users' smartphone WiFi. A library located in Seoul, Korea was selected and detectors were installed in the library. The suggestions from the results analyzing data collected between September, 2016 and December, 2016 were as followed. 27.17% of library visitors used a space in the library. Among them, 28.69% used the lobby to return their checked-out materials. Therefore, the library is recommended to install a device in the area in which users are easy to return their items. Additionally, since the spatial relationship between cultural program room and book shelves was low, those programs might be improved by providing library materials related with them.

Analysis of Usage Behavior and Preference in Senior-Friendly Parks for the Aging Society

  • Jung, Yong Jo;Chae, Su Deok
    • Journal of People, Plants, and Environment
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    • v.22 no.6
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    • pp.665-676
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    • 2019
  • The Korean society is currently showing a decrease in the child population and a rapid increase in the elderly population due to low birth rates and aging, but the current park system does not reflect the changing population structure. This study aimed to find ways to plan and promote use of senior-friendly parks for the aging society. The results are as follows. First, the elderly mostly gathered in Tapgol Park and Jongmyo Park which were accessible to subways and close to amenities and traditional markets. The elders usually gathered around buffer zones or green spaces set up to protect cultural heritages. Second, many elderly users were observed in Osolgil Silver Park and Sinteuri Park which were renovated with senior-friendly concept. These parks were recognized as places that the elderly people could visit without minding users of other generations because the elderly users were ensured by words such as 'seniors only' or 'senior-friendly'. Third, the importance of the locational conditions for the senior-friendly parks should be mentioned. A senior-friendly park must be located in an urban center to have convenient access to transportation, secure large green spaces, and make elderly users feel at ease with social connectivity when they use the amenities there. Fourth, the survey results showed that elderly people visited parks to exerciseand take a walk (track),by age, older age groups visited the park to socialize with other elders around their age. Fifth, the most desired facilities for constructing senior-friendly parks were fitness equipment, and sports facilities like a trail, track, and gateball field, and in some cases, vegetable gardens and indoor rest area to avoid wind in cold weather.

A Study on the Factors Affecting the Intention to Use the Virtual World Metaverse: An Innovation Diffusion Perspective (가상세계 메타버스 이용 의도에 영향을 미치는 요인에 관한 연구: 혁신확산의 관점에서)

  • Cheon-Ho Park;Chae Hyun Lee;Sung Mi Jung;Jeongil Choi
    • Journal of Information Technology Services
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    • v.22 no.2
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    • pp.41-56
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    • 2023
  • Metaverse is a three-dimensional virtual space where virtual and reality interact and co-evolutionize, and social, cultural, and economic activities are carried out in it to create value. Among the types of metaverse, the virtual world metaverse is expected to bring innovation beyond time and space in all areas of industry and society following the Internet. This study empirically analyzed factors affecting consumer's intention to use the virtual world metaverse by an innovation diffusion perspective. It was analyzed as an expanded technology acceptance model by setting relative advantages, ease of use, and visibility among the attributes of the innovation diffusion, and social presence, telepresence, and interactivity among the characteristics of the virtual worlds as factors. The proposed research model and hypothesis were verified through a PLS structural equation analysis based on a survey of 216 people. Studies have shown that relative advantage, telepresence, and interactivity have a significant effect on perceived usefulness and perceived enjoyment, but visibility does not have a significant effect on perceived usefulness and perceived enjoyment. It was found that ease of use had a positive effect on perceived enjoyment, social presence had a positive effect on perceived usefulness, and perceived usefulness and perceived enjoyment had a positive effect on the intention to use, respectively. This study is meaningful in that it empirically analyzed the factors affecting the intention to use the virtual world metaverse by dividing the psychological characteristics that induce consumer behavior into perceived usefulness which is an extrinsic motivation and perceived enjoyment which is an intrinsic motivation.

Design Preference Evaluation of Product for children based on Q-Method - Focused on Tableware for Chinese Children - (Q방법론에 의한 유아용 제품 디자인 선호도 연구 -중국 유아용 식기를 중심으로-)

  • Ling, Tang;Byun, Jaehyung
    • Smart Media Journal
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    • v.11 no.7
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    • pp.39-51
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    • 2022
  • Tableware is among the important necessities of daily life, and children's tableware is especially valued by the society. Under such social background, a study centered at users of children's tableware was conducted from four aspects, including health & safety, sensory experience, behavior guide, and emotional cognition. Children's tableware products were evaluated using the Q method to understand users' cognition of children's tableware products. The interviewees' views about children's tableware design in China can be divided into four types,and put forward different psychological needs for these four types, In the interviews, some interviewees suggested that the ergonomic and regional cultural differences shall all be considered during children's tableware design. Therefore, this study evaluates the design preferences of Chinese children tableware and validates the results of the paper based on the results.

Big Data using Artificial Intelligence CNN on Unstructured Financial Data (비정형 금융 데이터에 관한 인공지능 CNN 활용 빅데이터 연구)

  • Ko, Young-Bong;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.232-234
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    • 2022
  • Big data is widely used in customer relationship management, relationship marketing, financial business improvement, credit information and risk management. Moreover, as non-face-to-face financial transactions have become more active recently due to the COVID-19 virus, the use of financial big data is more demanded in terms of relationships with customers. In terms of customer relationship, financial big data has arrived at a time that requires an emotional rather than a technical approach. In relational marketing, it was necessary to emphasize the emotional aspect rather than the cognitive, rational, and rational aspects. Existing traditional financial data was collected and utilized through text-type customer transaction data, corporate financial information, and questionnaires. In this study, the customer's emotional image data, that is, atypical data based on the customer's cultural and leisure activities, is acquired through SNS and the customer's activity image is analyzed with an artificial intelligence CNN algorithm. Activity analysis is again applied to the annotated AI, and the AI big data model is designed to analyze the behavior model shown in the annotation.

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Marketing Feng Shui to Asia: A Case Study

  • Bela Florenthal;Noriko Yagi;Hongjiang Xu
    • Asia Marketing Journal
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    • v.11 no.2
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    • pp.1-20
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    • 2009
  • Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

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Investigation on organizational culture and sexual harassment in the workplace of dental hygienists (치과위생사의 직장 내 조직문화와 성희롱 실태조사)

  • Ji-Hyoung Han;Ji-Min Hwang
    • Journal of Korean Academy of Dental Administration
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    • v.11 no.1
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    • pp.8-18
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    • 2023
  • The purpose of this study is to examine the organizational culture of dental hospitals and clinics, as well as to assess members' perceptions and actual conditions related to sexual harassment. The research method involved conducting a cross-sectional survey of 149 dental hygienists using random sampling. The analysis utilized frequency analysis and descriptive statistical analysis. Regarding awareness of organizational culture within the workplace, 39.6% responded, "It is difficult to freely use maternity and childcare leave at our workplace". When asked about sexual harassment, 51.7% of respondents said they had received training on sexual harassment prevention. The highest level of sexual harassment experienced was "sexual analogy or evaluation of appearance", at 45.8%. The most common perpetrators of sexual harassment were agency heads and directors, at 37.5%. The most common behavior of the victim at the time was "changing the subject or avoiding the scene" (41.7%). 50.0% of victims of sexual harassment responded to the harm by "just putting up with it". The most common response to the direct and indirect impact of sexual harassment was "there was no specific impact". The most common response from the agency was "there were no suitable measures". Regarding the most necessary policy to prevent sexual harassment, "strict punishment for perpetrators (37.5%)" was the highest. There is a need for organizational and cultural changes to reduce sexual harassment in the workplace. Additionally, it is crucial for the country and society as a whole to actively participate in and improve the system.

A passive vibration isolator with bio-inspired structure and inerter nonlinear effects

  • Jing Bian;Xu-hong Zhou;Ke Ke;Michael CH Yam;Yu-hang Wang;Yue Qiu
    • Structural Engineering and Mechanics
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    • v.88 no.3
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    • pp.221-238
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    • 2023
  • This paper developed and examined a novel passive vibration isolator (i.e., "X-inerter") motivated by combining a bio-inspired structure and a rack-pinion inerter. The bio-inspired structure provided nonlinear stiffness and damping owing to its geometric nonlinearity. In addition, the behavior was further enhanced by a gear inerter that produced a special nonlinear inertia effect; thus, an X-inerter was developed. As a result, the X-inerter can achieve both high-static-low-dynamic stiffness (HSLDS) and quasi-zero stiffness (QZS), obtaining ultra-low frequency isolation. Furthermore, the installed inerter can produce a coupled nonlinear inertia and damping effect, leading to an anti-resonance frequency near the resonance, wide isolation region, and low resonance peak. Both static and dynamic analyses of the proposed isolator were conducted and the structural parameters' influence was comprehensively investigated. The X-inerter was proven to be comparatively more stable in the ultra-low frequency than the benchmarking QZS isolator due to the nonlinear damping and inertia properties. Moreover, the inertia effect could suppress the bio-inspired structure's super- and sub-harmonic resonance. Therefore, the X-inerter isolator generally possesses desirable nonlinear stiffness, nonlinear damping, and unique nonlinear inertia, designed to achieve the ultra-low natural frequency, the anti-resonance property, and a wide isolation region with a low resonance peak.

Coercive Marketing Stimuli and Negative Consequence: Comparative Study of Chinese and Korean Social Media (강압적 마케팅 자극이 미치는 부정적 영향: 중국과 한국 소셜 미디어 비교 연구)

  • In-won Kang;Jae-won Heo
    • Korea Trade Review
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    • v.48 no.1
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    • pp.287-306
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    • 2023
  • This study tries to explore that the relationship between social media company's coercive and involuntary marketing stimuli and the negative consequences that have not been intensively discussed in measuring the performance of social media companies. To reflect the influence of the socio-cultural environment of country, a comparative study was conducted on major social media market in Korea and China. As result of the verification, it was found that coercive marketing stimuli had influence on social media firm's negative consequences. And there are significant differences by country in the effect of company's coercive marketing stimulus on user attitudes and negative performance. The results of this study are expected to provide practical implications for the operation of social media firms and individuals who want to do business using social media.

Systematic review on interprofessional education for pre-licensure nursing student in East Asia (예비 간호인력 대상 다학제 전문직 간 교육 중재 연구의 체계적 문헌고찰: 동아시아권 국가 연구를 중심으로)

  • Heejin Lim;Hwa In Kim;Minji Kim;Seung Eun Lee
    • Quality Improvement in Health Care
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    • v.30 no.1
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    • pp.132-152
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    • 2024
  • Purpose: This study aimed to identify and evaluate interprofessional education (IPE) interventions for healthcare professional students in East Asian countries. Methods: The reporting of this study followed the Preferred Reporting Items of Systematic Reviews and Meta-Analysis guidelines. A literature search was conducted using seven electronic databases: PubMed, EMBASE, CINAHL, Scopus, Web of Science, ERIC, and ProQuest Dissertations & Theses Global. Joanna Briggs Institute Critical Appraisal Checklists were also used to appraise the quality of the included studies. The outcomes of IPE interventions were classified based on a modified Kirkpatrick model. Results: This review included 30 studies predominantly conducted in Singapore, South Korea, and Taiwan. The prevalent research design was a one-group pre-posttest design, and most IPE interventions occurred as single events. Approximately 70% of the studies involved students from two healthcare professions, mainly nursing and medicine. Simulations, group discussions, and lectures have emerged as the most common teaching methodologies, with almost half of the studies leveraging a combination of these techniques. The IPE content primarily focused on interprofessional teamwork, communication, and clinical patient care situations; these included the management of septic shock. The effectiveness of the IPE interventions was mainly evaluated through self-reported measures, indicating improvements in attitudes, perceptions, knowledge, and skills, aligning with Level 2 of the modified Kirkpatrick model. Nonetheless, the reviewed studies did not assess changes in the participants' behavior and patient results. Conclusion: IPE interventions promise to enhance interprofessional collaboration and communication skills among health professional students. Future studies should implement rigorous designs to assess the effectiveness of IPE interventions. Moreover, when designing IPE interventions, researchers and educators should consider the role of cultural characteristics in East Asian countries.