• Journal of Korea Trade
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• 제23권8호
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• pp.45-72
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• 2019

Purpose - This study examines the mediating effect of switching costs (economic risk costs and setup costs) on the relationships of country image with product attitude and product attachment. Switching-cost effects for the Korean Wave, which are insufficiently addressed in the literature, were investigated using the country image of Korea as a proxy for the Korean Wave. Moreover, this study examined the economic effects of the Korean Wave and the negative effect of the Terminal High Altitude Area Defense (THAAD) deployment on these economic effects. Design/methodology - A total of 302 Chinese consumers were surveyed using a questionnaire. Because this was an exploratory study and was not based on a classical model, the PLS-SEM method was employed to test the stability of the model and its hypotheses. Findings - Switching costs had mediating effects on the relationships of country image with product attitude and product attachment. The switching-cost effects for the Korean Wave were verified. However, neither the economic image nor cultural image of Korea had significant effects on the economic risk costs. Moreover, the economic image of Korea had no significant effect on the set-up costs. Originality/value - This study broadened the understanding of the relationships among country image, switching costs, product attitude, and product attachment and advanced the knowledge of relevant theories. The results contribute theoretically to the literature on switching-cost effects for the Korean Wave. The results confirmed the negative effect of THAAD deployment on the economic effects of the Korean Wave. In the rapidly developing international environment, these research results could serve as theoretical reference guidelines for suppliers when developing marketing strategies.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.138-149
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• 2018

한 중 비교연구인 본 연구의 목적은 관계적 지원이 양국대학생들의 기업가적 역량 및 창업태도에 유의한 영향을 미치는가를 검증하는 것이다. 또한 기업가적 역량이 창업태도에 미치는 영향과 함께 양국 간 대학생들 사이에 관계적 지원이 대학생들의 창업활동에 유의한 차이가 있는가를 함께 살펴보는 것이다. 본 연구를 위해 한국과 중국에서 각각 3개의 대학교가 참가, 한국대학생 224부, 중국대학생 216부의 표본을 각각 확보하여 분석에 투입하였다. 가설검증을 위한 분석도구는 SPSS통계프로그램(PASW Statistic 18)을 이용, 위계적 회귀분석방법으로 검증하였다. 검증결과 관계적 지원은 한국과 중국대학생 모두 기업가적 역량과 창업태도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 기업가적 역량도 양국학생의 창업태도에 유의한 정(+)의 영향을 미치는 것을 알 수 있었다. 관계적 지원의 효과가 양국 대학생들의 창업활동에 미치는 영향에서는 한국과 중국대학생들 사이에 유의한 차이가 없음을 확인하였다. 끝으로 본 연구결과의 이론적 기여 및 정책입안자들을 위한 실무적 시사점과 제안사항을 제시하였다.

• 건축역사연구
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• 제5권1호
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• pp.39-49
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• 1996

Accoring to many studies which concerned with the types of folk houses, there are many types of folk houses in Korean peninsula and its areal distribution had been determined by the barrier of mountains, in general. But we have neglected to examine the overlapped areal distribution still now. If two types of culture with different housing type contact at one region, it may interrelated each other and invent certain exclusive charicteristics. And there are its own attitude of traditional culture in Kyung-buk provingce where serveral types of folk houses settled together. The purpose of this research is to clarify the general pattern of culture in terms of folk houses in northern Kyung-buk province and to suggest a clue to solve the cultural inter-relationship each other, By classification of the collected plans in this area, the authors try to find out the charicteristics of the serveral types and there areal distribution. Finally, we can find out that certain types of folk houses located in northern Kyung-buk province had formed their cultural regions and these homogeneous regions are overlapped, partly.

• 한국의류학회지
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• 제20권3호
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• pp.493-501
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• 1996

An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2003년도 춘계학술발표대회 논문집
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• pp.98-103
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• 2003

Globalization and multi-culturalizm have put light on the importance of cultural identity. To find or establish cultural identity designers have made their effort in their practice. Understanding possible expressional method for cultural identity in this context koreanity, can be a basis to promote such activities. The propose of this study is to investigate expressional method of koreanity in interior design cases appeared which were introduced in major domestic periodical publications since 1995. 43 cases were analyzed by using the analysis frame of 4 expressional method , such as an indicative imitation method, a partial invoked method, a partial transformation method and a conceptual reception method. As result 47％ of total cases were used the partial transformation method. 16％ by the indicative imitation method, 7％ by the partial invoked method and 30％ by the conceptual reception method. This result indicated designers have had more active attitude in expressing koreanity with interpretation of traditional concept in a contemporary way, rather than simply introducing and immitating traditional object. Design examples were organized and explained according to expressional method types.

• 한국의류학회지
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• 제28권5호
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• pp.570-581
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• 2004

The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

• 복식문화연구
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• 제13권2호
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• pp.300-313
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• 2005

Hybrid trend of the 21st century is an important basis to express fashion Alexander McQueen is a representative designer of Hybrid trend which combines heterogeneous elements into oneconcept. Accordingly, this study distributed and analyzed Hybrid trend which was in Alexander McQueen's work like below. First, there was a racial Hybrid trend which combined different local culture in shared space of the world in his fashion work and he challenged to Westernized ideal beauty with new recognition and knowledge about beside countries of Western Europe which were considered as not important culture due to perceiving relative value of a pluralist society and created new way aesthetic consciousness. Second, he expressed a historical character of a combination of tradition and modern by his fashion work based on wide historical knowledge of a dress. He created a new line in contrast to the past with a perfect design through combination of the style from the tradition with the parody and displayed his own design world. Third, he treated instability and disorder from the interior essential dissolution, thus he had a cultural character which broke down the boundary of cultural genre and style. This attitude showed transformation of constructivism and deconstruction view, secession and distortion, mixture, duplication, secession and insert by his fashion work.

• 복식문화연구
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• 제6권3호
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• pp.11-20
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• 1998

The purpose of this study was to investigate the clothing folk beliefs of Korea and to trace thought on rightness and wrongness implied in them. Data were collected from 1980's and selections were mae from them for the analysis of this research. Results and findings of this study can be summarized as follows: Clothing folk beliefs related to thought on rightness and wrongness appeared in various ranges and ways. They included clothing behaviors, attitudes, clothing habits, grooming, as well as clothing related activities such as sewing, laundary, ironing and pressing activities so on. They also included time, place, and occasions. It was found that behaviors, attitude, and habits against social norms and cultural values on social orders were regarded as not right., Those behaviors, attitudes, and habits were discouraged with clothing folk beliefs. Clothing folk beliefs were used as a means of educating and disciplining tool using or appealing human psychology. Also it was found that Korean clothing folk beliefs were functioned as means of transmitting social norms and cultural values from generation to generation. Thus, clothing folk beliefs can be regarded as one of the important cultural elements of Korea as well as means of socialization tool that contains so man information about Koreans.

• Asia Marketing Journal
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• 제17권4호
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• pp.43-61
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• 2016

This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

• 한국산학기술학회논문지
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• 제17권12호
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• pp.470-475
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• 2016

본 연구는 베이비부머들의 문화환경을 만들어 성공적인 노후를 맞을수 있도록 하며, 베이비부머세대에 적합한 문화도시형성을 위한 기초자료를 제시하는데 목적이 있다. 본 연구는 대전, 충남지역에 거주하는 베이버부머(1955년~1963년)세대를 대상으로 직접면접을 실시하여 최종적으로 229부를 분석하였다. 본 연구에서는 통계프로그램을 이용하여 빈도, 백분율을 산출하였다. 주요 변인인 문화활동태도, 문화활동 필요성 및 경험을 파악하기 위해 빈도, 백분율을 산출하였고, 각 변인의 상호관련성을 알아보기 위해 교차분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 조사대상자인 베이비부머세대들은 문화활동이 필요하다라는 부분에서는 깊은 공감을 표하였지만, 실제 참여경험은 전무했으며, 이는 문화활동태도에까지 영향을 주는 것으로 나타났다. 따라서 베이비부머세대를 위한 문화환경 및 시설을 확대하여 베이비부머세대들이 쉽게 어울릴 수 있는 곳, 대화를 나누고 취미나 오락 활동을 할 수 있는 문화활동의 장을 만들 필요가 있겠다. 둘째, 베이비부머를 위한 문화공간은 지리적 접근성이 특히 중요하기 때문에 지리적 접근을 고려한 문화환경조성이 필요하다고 하겠다. 아물러 친목도모, 여가활동, 취미생활, 휴식 등의 복합적인 장으로 활용가능한 장소가 필요하다. 마지막으로, 베이비부머세대들을 위한 문화자원 문화공간 조성 공간의 복합화 공간의 브랜드화로 베이비부머세대들의 문화욕구에 부합할 수 있는 문화 환경 조성이 필요하다고 하겠다.