• Journal of the Economic Geographical Society of Korea
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• v.5 no.2
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• pp.157-174
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• 2002

This study aims to examine the structure and meaning of the perception of rural amenity which rural and urban residents have. Many Lickert scaled questions measure how much important the respondents think about the various items related to rural amenity respectively. It reveals that there is not meaningful difference in the relative importance among three upper dimensions composing the construct of rural amenity, historic-cultural dimension, natural environmental dimension and living condition dimension. This means that our respondents are not willing to pursue historic-cultural aspects and natural environmental aspects at the risk of living condition being able to enjoy comfortable and affluent opportunities. And also, this results reveals that people might have a quite different perception compared with academic discourse putting much weight on historic-cultural dimension and natural environmental dimension.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.819-831
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• 2004

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The ad showed that they've changed making a difference according to the times. In 1970s, it expressed a man for cleanness and modernity living in urbanized and modernized society. On the other hand, it expressed a man who won success socially and enjoyed a comfortable life in a dignified manner, or a man who was fond of sports leisure activity pursuing a clam and composed life and was interested in the skin and an appearance in 1980s. From 1990 to 2002, it expressed a man of challengeable manly beauty having a strong will toward social achievement, or a man who has a sweet manly beauty with sex appeal to a woman. Besides, it expressed a man who is soft, faithful and affectionate with a liberal and peaceful atmosphere as well.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.105-110
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• 2007

With the beginning of seventeenth century, the men in France royal palace began to wear wigs and by eighteenth century wig became sole possession of men. Then, it had been become a satire thing filling one side of the era with the pouf that had been for women. All these things were closely related with the unstable social situation. The bourgeoisie expressed the anger for the privilege that come from the disparity of class consciousness. The reaction against the discriminative treatment by the illuminists stimulated the outbreak of the French Revolution on 14th, July in 1789. This paved way of characterizing the wig styles of the time. The symbolism of cultural-historical meaning in the west is not confined only in Europe. The worship of hair that is different from one cultural area to another had started with their own unique taboo consciousness and had developed to the form speaking for the expression of masculine, the symbol of man power and the extravagance of the privileged class.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.570-581
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• 2004

The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

• Cross-Cultural Studies
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• v.21
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• pp.271-288
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• 2010

In their everyday life, people form social phenomena and relations through the shapes and habits of animals. Therefore, animals contain the idea of the way of life of certain nations, spiritual and cultural feelings, and the symbolic meaning which can be recognized between the members of the unique nation. The symbolism of animals varies depending on different nations, because the adages are the essence of the language including their culture, thought, custom, and life. Examining their own adages can be one of the ways to find out what the animals symbolize in different nations. Another reason is that they are the dictionaries, reflecting their own way of thinking and traditional values, so to speak. The research shows that, between Korean and Chinese adages, it is in a similar frequency, using materials such as mammals, birds, fishes, reptiles, and insects. The adages are focused on the 12 animals which is familiar to both nations, a rat, an ox, a tiger, a rabbit, a dragon, a snake, a horse, a lamb, a monkey, a rooster, a dog and a boar. We compared the symbolism, the surface meanings in adages, and the figurative meanings of these animals in Korea and China. As a result, it is found that some are almost the same in usage. However, some are totally different such as expressions related to the animals, the cultural differences and clear understanding. It is necessary to do comparative researches in a detailed and various way by studying the issues derived from verbalism.

• 중국학논총
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• no.62
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• pp.71-84
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• 2019

Brothel in China is another word of origin and a noble expression at the same time. Brothel has long been used as a symbol of prestige and wealth as a synonym for integrity innocence. According to documentary records, brothel was used as a place where people with a lot of power and wealth. This meaning in the literature continued until the Late Tang period. In addition, the brothel was also used to refer to the place where the King resides. Therefore, the meaning of Brothel in the Tang period is generally understood as a place where people with high status symbolize the integrity of innocence. However, the image of the brothel, which is connected to the characteristics of a lot of young and beautiful women is increasingly recognized as a place where young ladies reside. For this reason, entering the Tang period the brothel eventually turned into a dwelling of a young woman in a prestigious and wealthy house. Since the time of Ming-Qing, brothel has already been used to refer to prostitute and brothel. In this article, we will look at the historical process of the change of brothel, and examine the process of brothel culture through the environment of brothel and cultural literacy of residents. We hope that this study will provide new perspectives and data to the study of women's cultural history in China.

• Journal of Distribution Science
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• v.18 no.6
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• Archives of design research
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• v.19 no.3 s.65
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• pp.71-92
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• 2006

People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

• Lingua Humanitatis
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• v.5
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• pp.293-310
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• 2003

This study starts with a remark on the frequent usage of the term 'generation culture' in the explanations of cultural change. The term 'generation culture' itself does have neither a clear meaning nor any academic consensus for its operational definition yet. Depending on intuitions or common senses, in most cases, of everyday lift experience, the tends to designate the co-existence of different cultural layers as composing subsystems of a little broader Korean cultural trend. I tried here to analyze different positions and perspectives in the employment of this term, sometimes with strategic intentions of each social groups. Economic or political positions, for example, are intertwined with the quest of identification concerning 'we' and 'other' grouping dynamics in the Age of Globalization, which accelerates the speed of cultural re-territorialization. And the role of consumption activity as a kind of cultural indication has gained more weight in that process. This analysis will remind us, also, of the post-modem society's assumption about the space-and-time in transition, and its fluctuation.

• Cross-Cultural Studies
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• v.24
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• pp.84-98
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• 2011

This paper aims to analyze the influences of the socio-cultural environment on discourse in translation. To illustrate a deep connection between discourses and societies in which they were produced, communicative patterns of high- and low-context cultures are examined. Though the original version of the translated text comes from a different culture, the translation reflects communicative preferences of the target culture. To uncover some of these preferences, a comparative study of two translations from Russian into English and from English into Russian is conducted. This study, together with further investigation of some more recent translations into Russian, revealed a number of choices affected by translators' cultural background (for example, making the translation more emotionally charged) and current ideological preferences in the society (excessive use of anglicisms).