• 한국주거학회논문집
• /
• 제18권5호
• /
• pp.113-120
• /
• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• Architectural research
• /
• 제14권4호
• /
• pp.125-132
• /
• 2012

In contemporary Korean society, urban community environment is often associated with high-density and high-rise residences that make people's relationships superficial, instrumental and impersonal. Furthermore, urban community consistently interplays with neighboring residents and childhood emotional experience are influential on their unconscious images and attitude about their current neighborhood environment, while affecting the environmental attitude and the formation of community sense. Previous research found evidences that increased level of community sense is fostering more feeling of living in so-called "real neighborhood environment." This study aimed to cross-culturally examine what the respondents' emotional perception and their attitude were about the community environment in their childhood through environmental autobiography method and to examine the effects of the results on adults' formation of sense of community for their current community environment. Extensive literature review explored a few important theoretical framework which are closely related to sense of community (SOC) as a result of emotional experience: membership, influence, integration and fulfillment of needs, shared emotional connection and community satisfaction. Chi-square and GLM analysis revealed that there were no demographic, and socio-economic differences between two groups of Korean and US residents. Correlation analysis indicated that childhood emotional experience of Koreans and US citizens was statistically significant on sense of community for their current living community. Multi-regression analysis also found that the degree of influence were the main predictors for building strong sense of current community throughout a cross-cultural group. Furthermore, the relationship between various emotional experience of each factor in previous and current community environment were statistically significantly related. It is concluded that as the positive childhood experience of influence in their past community was going up, the level of sense of community for their current community was strengthened across their cross-cultural background.

• 한국연극학
• /
• 제40호
• /
• pp.307-344
• /
• 2010

Cultural Studies built on the critical mind of New Left exposes the relationship between culture and power, and investigates how this relationship develops the cultural convention. It has achieved the new perspective that could make us to think culture and art in terms of political correctness. However, the critical voices against the theoretical premises of Cultural Studies have been increased as its heyday in 1980s was nearly over. For instance, Terry Eagleton, a former Marxist literary critic, declared in 2003 that the golden age of cultural theory is long past. This essay, therefore, intends to show the weak foundations on which the approaches of cultural studies to theatre rest and to clarify the general problem of their introduction to theatre studies. The approach of cultural studies to theatre takes the form of 'top-down inquiry' as it applies a theory to a particular play or historical period. In other word, from the theory the writer moves to the particular case. The result is not an inquiry but rather a demonstration. This circularity can destroy the point of serious intellectual investigation as the theory dictates answers. The goal-oriented narrow viewpoint as a logical consequence of 'top-down inquiry' makes the researcher to favor the plays or the parts of a play that are proper to test a theory. As a result it loses the fair judgment on the artistic value of a play, and brings about the misinterpretation. The interpreter-oriented reading is the other defect of cultural studies as it disregards the inherent meaning of the text, distorting a play. The approach of cultural studies also consists of a conventionality as it arrives at a stereotyped interpretation by using certain conventions of reasoning and rhetoric. The cultural theories are fundamentally the 'outside theories' that seek to explain not theatre but the very broad features of society and politics. Consequently their application to theatre risks the destructive criticism, disregarding the inherent experience of theatre. Most of, if not all, cultural theories, furthermore, are proven to be lack of empirical basis. The alternative method to them is a 'cognitive science' that proves scientifically our mind being influenced by bodily experience. The application of cultural materialism to Shakespeare's is one of the cases that reveal the limits of cultural studies. Jonathan Dollimore and Water Cohen provide a kind of 'canonical study' in this application that is imitated by the succeeding researchers. As a result the interpretation of has been flooded with repetitive critical remarks, revealing the problem of 'top-down inquiry' and conventional reasoning. Cultural Studies is antipodal to theatre in some respect. It is interested chiefly in the social and political reality while theatre aims to create the fiction world. The theatre studies, therefore, may have to risk the danger of destroying its own base when it adopts cultural studies uncritically. The different stance between theatre and cultural theories also occurs from the opposition of humanism vs. antihumanism. We have to introduce cultural theories selectively and properly not to destroy the inherent experience and domain of theatre.

• 한국콘텐츠학회논문지
• /
• 제21권6호
• /
• pp.572-587
• /
• 2021

최근 문화적 도시재생이 문화관광의 화두로 떠오르고 있다. 이에 본 연구에서는 문화적 도시재생 지역의 관광객이 느끼는 목적지 브랜드 경험이 진정성과 재방문의도에 미치는 영향을 실증적으로 분석하고자 하였다. 본 연구의 실증 분석 대상은 중국의 대표적인 문화관광 성공사례인 태아장 고성으로 선택하였으며, 방문 경험이 있는 중국인 관광객을 표본으로 삼았다. 연구 결과, 목적지 브랜드 경험의 하위 요인에서 감각 경험, 정서 경험, 지적 경험이 목적지 진정성의 객관적 진정성에 유의적 영향을 미쳤으며, 정서 경험, 지적 경험이 목적지 진정성인 실존적 진정성에 유의한 영향을 미치고 목적지 진정성이 재방문의도에 유의적인 영향을 미쳤다. 또한 노스탤지어가 목적지 브랜드 경험이 목적지 진정성과 재방문의도 사이에 조절효과가 있었다. 본 연구의 결과는 중국 고성 문화적 도시재생을 알아볼 수 있는 것뿐만 아니라 중국 관광객의 실증적 연구를 통하여 중국 관광객의 목적지 브랜드 경험과 진정성, 행동 간의 관계를 파악하였다는 점에서 학술적 시사점을 가진다.

• 농촌지도와개발
• /
• 제20권2호
• /
• pp.485-509
• /
• 2013

사람들은 흔히 마지막을 중요시 여기는 성향이 있다. 축제장에서 가장 핵심적인 초대가수나 이벤트가 프로그램 맨 마지막에 배치되는 경우 또한 이 때문이라고 할 수 있다. 심리학자 카네만은 인간은 가장 강한(Peak)경험과 가장 마지막(End)경험이 기억과 회상평가에 주요한 영향을 미친다는 것을 여러 실험을 통해 밝혔다. 본 연구에서는 이러한 법칙이 관광장면에서도 적용이 되는지 하동야생차문화축제를 방문한 외국인 단체관광객 세 그룹에 프로그램을 달리하여 체험하게 함으로써 이를 밝혀내고자 하였다. 연구결과 1, 2, 3집단의 경우 End의 경험이 축제만족에 영향을 미치는 것으로 확인되었고, Peak의 경험 또한 3집단을 제외한 1, 2집단에서 축제만족에 영향을 미치는 것으로 확인되었다. 이 중 1, 2집단은 Peak와 End가 모두 축제만족에 영향을 미치는 것으로 확인되었다.

• 대중서사연구
• /
• 제26권2호
• /
• pp.221-247
• /
• 2020

이 논문은 소설 『토지』의 주요 무대이자 작중인물들의 삶에 새겨진 원체험 공간인 평사리의 의미를 진단하고 <토지> 콘텐츠 플랫폼으로서의 평사리의 방향성을 제안한다. 소설 속 가상공간인 평사리는 원작의 배경지에서 출발하여 하동군의 대표 문화 공간으로 현재 자리매김하고 있다. 그런데 이 공간의 방문자들이 자기만의 장소성을 체험하기 위해서는 문화체험형 콘텐츠로 재탄생할 필요가 있다. 원작에서 평사리는 이상적 공동체이자, 수난과 개척이라는 한국 근대사의 축도로 존재한다. 그러므로 이러한 의미를 살려 유교문화, 여성의 노동문화, 무속문화를 보여주는 문화체험공간을 마련하여 방문자들의 체험을 이끌어내야 한다. 아울러, 평사리 재편의 동력이 된 변용작품들과 연계하여 앱을 개발하고, 증강현실을 이용한 교육과 체험 공간을 웹에 마련한다. 디지털과 현실의 이러한 교호작용은 원작이나 변용작품들의 의미를 사유하게 하는 동시에 방문자들이 저만의 장소성을 확보하는데 기여한다. 또한 이를 통해 평사리는 한국문화와 삶의 의미를 사유하는 문화체험 콘텐츠 플랫폼으로의 진화가 가능하다. 이 글은 '의미 있는 장소들의 지리'를 위한 평사리의 공간 기획 방향성을 제언한다는 점에 그 의미가 있다. 또한 문학 작품 원작의 상상 공간이 현실의 공간을 어떻게 재편해 왔는지를 보여줌과 동시에 문학작품의 미디어 콘텐츠화와 문화예술산업 지형 구축에도 시사점이 있다.

• 대한간호학회지
• /
• 제43권1호
• /
• pp.102-113
• /
• 2013

Purpose: This study was done to investigate the level of transcultural self-efficacy (TSE) and related factors and educational needs for cultural competence in nursing (CCN) of Korean hospital nurses. Methods: A self-assessment instrument was used to measure TSE and educational needs for CCN. Questionnaires were completed by 285 nurses working in four Korean hospitals. Descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression were used to analyze the data. Results: Mean TSE score for all items was 4.54 and score for mean CCN educational needs, 5.77. Nurses with master's degrees or higher had significantly higher levels of TSE than nurses with bachelor's degrees. TSE positively correlated with English language proficiency, degrees of interest in multi-culture, degree of experience in caring for multi-cultural clients, and educational needs for CCN. The regression model explained 28% of TSE. Factors affecting TSE were degree of interest in multi-culture, degree of experience in caring for multi-cultural clients, and educational needs for CCN. Conclusion: The results of the study indicate a need for nurse educators to support nurses to strengthen TSE and provide educational program for TSE to provide nurses with strategies for raising interests in cultural diversity and successful experiences of cultural congruent care.

• 한국지역지리학회지
• /
• 제18권4호
• /
• pp.433-444
• /
• 2012

본 연구는 백제문화제를 중심으로 관광객의 축제 참여동기가 만족도 및 행동의도(재방문 의도 및 추천의도)에 미치는 영향 관계를 규명함에 목적이 있었다. 설문조사표본 287부을 대상으로 빈도분석(frequency analysis), 신뢰도분석(reliability analysis), 요인분석(factor analysis) 및 다중회귀분석(multiple regression analysis)을 실행하였으며, 실증분석 결과는 다음과 같다. 요인분석결과 5개 요인(신경험 탈일탈성, 가족화합성, 유희 신기성, 백제문화관광성, 사교성)이 추출되었다. 축체 참여동기 요인 중 유희 신기성, 신경험 탈일탈성 및 백제문화관광성 요인이 축제 만족도에 영향을 미치며, 백제문화관광성, 유희 신기성, 가족화합성 및 신경험 탈일탈성 요인의 순위로 재방문의도에 영향을 미치며, 백제문화관광성, 사교성, 유희 신기성 및 가족화합성의 순위로 추천의도에 영향을 미치는 것으로 나타났다.

• 산업융합연구
• /
• 제17권4호
• /
• pp.15-20
• /
• 2019

증강현실은 카메라에 보인 현재 모습에, 중첩된 대상의 정보를 인지하는 방식으로 문화, 교육, 군사, 의료 등 다양한 분야에서 그 콘텐츠가 활용되고 있다. 특히 전시나 어린이 교육 콘텐츠는 이미 다양한 방식으로 제작되고 있다. 이러한 증강현실을 활용하여 문화재를 가상으로 구현하고 정보를 전달하는 콘텐츠를 개발하였다. '갈기비AR'과 '장영실의 발명품AR'을 통해 접근하기 어려운 문화재를 눈앞 가까이에서 경험 하도록 해준다. '갈기비AR'은 3D 블록 형태로 체험 콘텐츠를 제공함으로서 문화재 구조에 대해 손쉽게 알 수 있도록 한다. '장영실의 발명품AR'은 물체를 확대, 축소, 회전하며 함께 사진을 찍어 문화재를 보다 밀접하게 살펴볼 수 있도록 하였다. 바닥면을 인식하는 ARCore로 '갈기비 AR'는 증강된 화면 속에 비석을 위치하여 블록을 할 수 있게 한다. 측우기, 해시계, 물시계, 앙부일구를 손앞에 바로 보는 것과 같이 구현하여 체험자에게 사실감을 더 주고자 하였다. 문화재를 널리 알리기 위한 콘텐츠이며 문화재의 체험 콘텐츠를 통해 문화유산의 향유를 증대하고자 한다. 문화재 정보가 대중적으로 확산할 수 있도록 하는 데 제작되는 콘텐츠 기획에 도움이 되는 연구 자료이길 기대한다.

• 대한가정학회지
• /
• 제51권1호
• /
• pp.107-118
• /
• 2013

The objective of this study is to underline the important role of needs for multicultural education in the formation of middle and high school students' cultural sensitivity for the sake of coping multicultural society. This study focuses on how adolescents' multicultural society recognition and education experiences shape and influence their cultural sensitivity, with the mediating role of multicultural education needs perception. A survey 303 middle school students and 236 high school students Daejeon was conducted. The results of this study as follows. First, high school students' open minded and social participation were significantly higher than those of middle school students, while the latter multicultural education experience level was higher than the former. Second, it was found that multicultural society recognition and education experiences have an indirect impact on cultural sensitivity mediating multicultural education needs perception as well as have a direct effect. However, adolescents' cultural sensitivity was shaped by mediating role of multicultural education needs perception rather than by direct effect of multicultural society recognition and education experiences. A major contribution of this research is the identification of the role of multicultural education needs perception in fostering adolescents' cultural sensitivity.