• Title/Summary/Keyword: Cultural Awareness

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A Comparative Study of Consumption Propensity and Determinants of Purchasing According to Cultural Differences between Baby Boomers and Millennials: Application to Franchise Customers

  • Roh, Hyun-Sik;Lee, Sung-Ho;Kim, Sung-Hoon
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.31-44
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    • 2020
  • Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

The 'Existential Authenticity' and the Re-recognition of Tourist Attraction: The Cultural Practices of Residential Tourists in Bali ('실존적 고유성'과 관광매력물의 재인식: 발리 지역 거주관광객의 문화적 실천)

  • JEONG, Jeong Hun
    • The Southeast Asian review
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    • v.27 no.3
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    • pp.49-91
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    • 2017
  • This study analyzes the social and cultural development process of tourism development in Banjar Nyuh-Kuning, a rural village in Bali, and the cultural practices of residential tourist in this area. The role of Banjar in the development of cultural tourism, especially the process of re-recognition of traditional discourse, became the main impetus for the prosperity of the village. For this purpose, the demands of residential tourists in the village and the role of local residents in their response is discussed. Residential tourist and village community experience the process of acculturation under one space, which provides an opportunity for each group to newly recognize tradition. In the end, the residential tourist in the villages provide an opportunity to reexamine tourism practices the stemmed from the concept of existing objectivism and constructivism authenticity. The perception of the authenticity of residential tourists a part of the ontological awareness resulting from everyday satisfactions and security in the course of experiencing tourism. The process of the development of Nyuh-Kuning village as a tourist attraction may be understood from the viewpoint of as a type of existential authenticity that the residential tourists acquire as they practice village traditions.

Awareness and exploitation of wetland during the Joseon Dynasty (조선시대 습지에 대한 인식과 이용)

  • Do, Yuno;Kim, Hang-Ah;Kim, Seong-Bo;Im, Ran-Young;Kim, Seong-Ki;Joo, Gea-Jae
    • Journal of Wetlands Research
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    • v.14 no.3
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    • pp.329-340
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    • 2012
  • Wetland awareness is a crucial factor for wetland conservation and management. A multidisciplinary approach is needed for the understanding of wetland awareness as associated with history, culture, and social-economics of human society. In addition, a historical investigation of the causes and areas of destruction is important. Therefore, the aim of this study was to confirm how people understood and managed wetlands in the Joseon Dynasty using historical records (Annals of the Joseon Dynasty). Approximately twenty words were found in the historical records that were used to indicate and describe wetlands and/or wet soil conditions. Most records of wetlands have a negative context. This negative attitude towards wetlands could have influenced wetland use. Most wetlands had been converted to cultivation areas especially rice paddies although some wetlands, which were used for irrigation of cultivated crops or reclaimed as cultural land had been specially managed. Because wetlands were poorly drained soil and were located near streams or rivers, they were culturally important within the environment as water for rice paddies.

Awareness and educational needs towards the multicultural family in dental hygienists in public health center (보건소 치과위생사의 다문화에 대한 인식도 및 교육 요구)

  • Jang, Sun-Hee;Lee, Gwang-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.14 no.2
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    • pp.189-196
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    • 2014
  • Objectives : The purpose of this study was to examine the awareness of dental hygienists in public health center towards multicultural family and educational needs to provide information on community oral health programs. Methods : The subjects were 74 recruited from 126 dental hygienists in 14 public dental clinics in Jeonbuk Province. A self-reported questionnaire was filled out by 64 dental hygienists in charge of dental health care. Data were anlatzed by the statistical package SPSS WIN 12.0. Results : The characteristics of the subjects had no impact on their positive multicultural awareness, and there existed differences by age, rank and period of services in the channel of information acquisition. They got 3.5 out of five in multicultural awareness showing a positive way. The types of medical services for multicultural family revealed that they provided oral health education, dental checkup services and simple treatment covered by health insurance. Health insurance accounted for 15.4 percent of dental services. The obstacles to dental services in multicultural family were communication problems, poor concern for oral health and cultural gaps. They got 3.86 out of five points in educational needs for multicultural family who need the dental education most. The multicultural family showed the higher score in every question. Conclusions : Public health center dental clinics should help dental hygienists to acquire information on multicultural family. Public health center should provide the easy access way of dental health checkup for the multicultural family.

A Study on the Awareness of the Middle Aged for the Digital home System and Well-being Apartment Design Elements (디지털홈 시스템과 웰빙아파트 계획요소에 대한 중년층 의식 연구)

  • Cho, Sung-Heui;Lee, Tae-Kyung
    • Journal of the Korean housing association
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    • v.18 no.2
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    • pp.93-103
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    • 2007
  • This study examined the awareness of the middle aged about the digital home system and well-being apartment design elements in order to suggest the design guidelines for planning of the elderly housing environment. By literature review, the concept and characteristics of the digital home system and well-being Apartment design elements were summarized the degree of satisfaction and preference of middle aged for these characteristics were investigated and analyzed. For this study, a questionnaire survey of 156 housewives living in apartment complex of Busan was carried out. The results of this study are as follows: The middle aged were generally short of recognition for digital skill and service, and also they showed positive evaluations to a few useful items of digital home system. These items belong under safety security system and interior environment control system and provided for convenient & comfortable life. Accordingly, satisfied digital home system can apply basic design element for housing for elderly. Whereas, the middle-aged were not satisfied with housework help system and cultural life system because items of these systems were not various and complicate to us. So, for the improvement of not satisfied digital home system, we needed development of digital contents and marketing & management for high accessibility and easy useability. The middle aged will concern about health & environment friendly continuously and become to stay long in their housing as the characteristics of elderly. So, It is necessary to be considered well-being apartment design elements of health & environment friendly very actively and lastingly in elderly housing environment design. Also, the awareness of middle aged for digital home system and well-being apartment design elements varied according to the background characteristics. This suggests housing environment for elderly life is considered differently as various background characteristics of middle aged.

Analysis of the Effects of Information Security Policy Awareness, Information Security Involvement, and Compliance Behavioral Intention on Information Security behavior : Focursing on Reward and Fairness (정보보안 정책 인식과 정보보안 관여성, 준수 의도성이 정보보안 행동에 미치는 영향 분석: 보상 차원과 공정성 차원을 중심으로)

  • Hu, Sung-ho;Hwang, In-ho
    • Journal of Convergence for Information Technology
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    • v.10 no.12
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    • pp.91-99
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    • 2020
  • The aim of this study to assess the effect of information security policy awareness, information security involvement, compliance behavioral intention on information security behavior The research method is composed of a cross-sectional design of reward and fairness. This paper focuses on the process of organizational policy on the information security compliance intention in the individual decision-making process. As a result, the reward had a significant effect on compliance behavioral intention, and it was found that influence of the psychological reward-based condition was greater than the material reward-based condition. The fairness had a significant effect on information security policy awareness, information security involvement, information security behavior, and it was found that influence of the equity-based condition was greater than the equality-based condition. The exploration model was verified as a multiple mediation model. In addition, the discussion presented the necessary research direction from the perspective of synergy by the cultural environment of individuals and organizations.

Awareness of Agro-Healing for Increased Utilization of Abandoned School Facilities in Rural Areas and Recognition Characteristics of Demand for Institutionalization - For Users of Uootdari Culture Village, Ezere and Woori Nuri Culture Center - (농촌 폐교 시설의 활용 증대를 위한 치유농업 인식과 제도화 수요에 대한 인식 특성 - 웃다리문화촌, 에제르와 우리누리문화관 이용자를 대상으로 -)

  • Lee, Sun-Mi;Kim, Jeong-Eun;Kim, Dae-Sik;Park, Sin-Ae
    • Journal of Korean Society of Rural Planning
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    • v.29 no.1
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    • pp.29-35
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    • 2023
  • Although Due to industrial development and urbanization, the number of schools closing due to a decrease in the school-age population is increasing due to the phenomenon of relocation from farming and fishing villages. Closing schools are used as social and cultural facilities, or they are used to generate income by providing education and experiences. Agro-healing is an activity that promotes psychological, social, and physical health by using rural resources. By reflecting the Agro-healing in the services operated by the closed school, the perception of the provision of the Agro-healing service was investigated as a way to provide a therapeutic service to visitors and to increase the utilization of the closed school. The questionnaire consisted of 10 questions, a total of 5 questions related to demographic information, a total of 5 questions related to the perception of agro-healing activities in closed school facilities. As a result, 347 people participated in the survey. The higher the awareness of agro-healing, the need for a agro-healing expert, the satisfaction with the use of rural closed school facilities, and the willingness to participate in agro-healing activities, the higher the awareness that the provision of agro-healing services was necessary by the state. Theses results are expected to be useful as basic to data to solve the diverse limitation in rural closed school and agro-healing activities.

Association of Knowledge and Cultural Perceptions of Malaysian Women with Delay in Diagnosis and Treatment of Breast Cancer: a Systematic Review

  • Khan, Tahir Mehmood;Leong, Jamie Pik Yan;Ming, Long Chiau;Khan, Amer Hayat
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.13
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    • pp.5349-5357
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    • 2015
  • Background: Breast cancer is the most common cancer and the leading cause of cancer mortality among women of all ethnic and age groups in Malaysia. Delay in seeking help for breast cancer symptoms is preventable and by identifying possible factors for delayed diagnosis, patient prognosis and survival rates could be improved. Objectives: This narrative review aimed to understand and evaluate the level of in-depth breast cancer knowledge in terms of clinical breast examination and breast self-examination, and other important aspects such as side-effects and risk factors in Malaysian females. Since Malaysia is multicultural, this review assessed social perceptions, cultural beliefs and help-seeking behaviour in respect to breast cancer among different ethnic groups, since these may impinge on efforts to 'avoid' the disease. Materials and Methods: A comprehensive literature search of seven databases was performed from December 2015 to January 2015. Screening of relevant published journals was also undertaken to identify available information related to the knowledge, perception and help-seeking behaviour of Malaysian women in relation to breast cancer. Results: A total of 42 articles were appraised and included in this review. Generally, women in Malaysia had good awareness of breast cancer and its screening tools, particularly breast self-examination, but only superficial in-depth knowledge about the disease. Women in rural areas had lower levels of knowledge than those in urban areas. It was also shown that books, magazines, brochures and television were among the most common sources of breast cancer information. Delay in presentation was attributed mainly to a negative social perception of the disease, poverty, cultural and religion practices, and a strong influence of complementary and alternative medicine, rather than a lack of knowledge. Conclusions: This review highlighted the need for an intensive and in-depth breast cancer education campaigns using media and community health programmes, even with the existing good awareness of breast cancer. This is essential in order to avoid misconceptions and to frame the correct mind-set about breast cancer among women in Malaysia. Socio-cultural differences and religious practices should be taken into account by health care professionals when advising on breast cancer. Women need to be aware of the risk factors and symptoms of breast cancer so that early diagnosis can take place and the chances of survival improved.

A Study on the Design of Theme park-style Museum Considering Characteristics of Local Culture (문화유산을 활용한 테마파크형박물관에 관한 연구)

  • Park, So La;Woo, Sung Ho
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.11-19
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    • 2013
  • The number of visitors to historic sites and museums in Korea has been on a rapid decrease and in order to search for creative ways to work on the problem, the study proposed a theme park-typed museum with cultural heritage applied and reviewed spatial strategies for such theme park-typed museums. Applied methods of research of this study are as follows. First, in order to understand definitions and current situations of cultural heritage use and theme park-typed museums, the study went thoroughly over all sorts of literature and reports as well as findings of advance researches on how to make a use of cultural heritage. Based on the results of the investigations, the study determined characteristics of the theme park-typed museums with cultural heritage applied which the study was proposing and the characteristics were categorized by type. Considering those characteristics and types gained in the study, the study looked for cultural heritage-based theme parks and museums in the world which were good enough to be used as research subjects in the study from the aspects of profitability and level of awareness. The study examined those theme parks and museums in the world and in the end, it found out ways to adopt the findings to the situations in Korea and discussed expecting effects as well. As to the characteristics of the theme park-typed museums with cultural heritage applied, the study divided those characteristics into mutual cooperation, location, communicability, authenticity, maintainability, education, durability, narrativity, undailiness, interactivity and leisure. The types were categorized into ride, environment direction, cartoon character and souvenir by attraction pattern. When cultural heritage is used actively, it would improve competitiveness of historic cultural sites and museums in return, making people realize the iterative structure of excavation, conservation, maintenance and use of cultural heritage. That would create many kinds of added values, re-discovering culture of the country. At the same time, it would also create a new value of culture as well. Now, it is important for us to do harder with researches on how to evolve museums and exhibition spaces. Considering that, the study is believed to make a contribution to revival of historic sites and museums in Korea but also establishment of scientific strategies.

The Significance of the Joint Inscription of Falconry to the Representative List of the Intangible Cultural Heritage of Humanity (인류무형유산 대표목록 '매사냥' 공동등재의 특성과 의의)

  • Hwang, Kyeong-Soon
    • Korean Journal of Heritage: History & Science
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    • v.51 no.4
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    • pp.208-223
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    • 2018
  • This paper focuses on strategies and issues involving a joint inscription of an Intangible Cultural Heritage element to UNESCO through multinational cooperation and conclusive characteristics and the significance of the multinational filing. The case of "Falconry", which was jointly filed by 18 State Parties including ROK and inscribed on the Representative List of the Intangible Cultural Heritage of Humanity of UNESCO on 2010, was analyzed as the main object of discussion The issues can be summarized as follows: First; State Parties that participated at the joint nomination process got to grasp the purpose of the multinational nomination mechanism a lot better than before through drawing up the nomination forms. Especially, we learned that the inscription of the falconry eventually has to contribute to the perception of ICH in general and applying that knowledge at the submission of the multinational file was the major aspect for the inscription on the list in 2010 and the extension of the inscription 2012. Second; the very nature of prosecution of the multinational nomination, State Parties are given opportunities to communicate and cooperate over their shared ICH element, through which a mutual understanding of other cultures and the national characteristics of other countries - which means implementing the very ideology of UNESCO- to contribute to cooperation and peace among nations through multinational nominations. Third, the falconry, according to the Operational Directives of the <>, has a chance to be deemed a Best Practice case, since it continuously extends through more and more State Parties participating to the multinational file. Extension of a Representative List of the Intangible Cultural Heritage of Humanity element can help defusing the tension caused by identifying the owner of the intangible heritage and can mean more awareness of the purpose of the convention.