• Title/Summary/Keyword: Cross-cultural difference

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A Cross-Cultural Study on the Effect of Group Discussion in AHP-Group Decision Making for a Car Purchase (AHP 프로그램을 이용한 자동차 구매 의사결정시 그룹토의가 의사결정에 미치는 영향에 관한 이문화 비교 연구)

  • Choe, Pilsung;Zhu, Wen
    • Journal of the Korea Safety Management & Science
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    • v.15 no.1
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    • pp.271-281
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    • 2013
  • In the trend toward globalization, cross-cultural teams in organizations are becoming more and more common. In particular, the influence of China and Western Europe on the global economy is getting increased. With this trend, it is important to understand cross-cultural characteristics for group decision making in managerial environments. This study aims at analyzing cross-cultural differences between China and Western Europe in light of the effect of group discussion in group decision making. An experiment simulating a decision of a car purchase was conducted. A total of 48 subjects (24 Chinese and 24 Western Europeans) assigned in decision groups were asked to judge relative importance ratios of nine factors affecting their purchase decisions using the AHP program developed for the experiment. Three dependent variables (consistency, satisfaction, and consensus) were measured. Chinese were slightly more consistent than Western Europeans in discussion-involved group decision making. In terms of decision satisfaction, Western Europeans were more satisfied with discussion-included decisions than discussion-excluded decisions. Chinese, on the contrary, did not show a significant difference. There was no significant difference between two cultures in decision consensus.

Evaluating E-Business Models from Cross-Cultural (Korea vs. US) Perspective (e-비즈니스 모델의 국가간 비교 분석에 관한 연구 : 한국과 미국을 중심으로)

  • ;;Don Amoroso
    • Journal of Information Technology Applications and Management
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    • v.11 no.1
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    • pp.83-100
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    • 2004
  • Understanding characteristics of Internet businesses from a cross-cultural perspective could offer valuable insights on developing business strategies and policies. This work is concerned with revealing divergence and convergence of Internet businesses in their financial performance, given organizational conditions and cultural context. For this, we studied the association between static organizational attributes (core activity, origination, firm age, and industry type) and a firms financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that, besides industry type, overall connection between selected organizational variables and financial performance was weak. Cross-national comparison showed that Korean firms financial performance was comparable to U.S firms during the period of economic turbulence. A noticeable difference was that Korean Internet firms and their business models were more service-oriented than U.S. counterparts.

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Perceptions and practices of commensality and solo-eating among Korean and Japanese university students: A cross-cultural analysis

  • Cho, Wookyoun;Takeda, Wakako;Oh, Yujin;Aiba, Naomi;Lee, Youngmee
    • Nutrition Research and Practice
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    • v.9 no.5
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    • pp.523-529
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    • 2015
  • BACKGROUND/OBJECTIVES: Commensality, eating together with others, is a major representation of human sociality. In recent time, environments around commensality have changed significantly due to rapid social changes, and the decline of commensality is perceived as a serious concern in many modern societies. This study employs a cross-cultural analysis of university students in two East Asian countries, and examines cross-cultural variations of perceptions and actual practices of commensality and solo-eating. SUBJECTS/METHODS: The analysis was drawn from a free-list survey and a self-administrative questionnaires of university students in urban Korea and Japan. The free-listing survey was conducted with a small cohort to explore common images and meanings of commensality and solo-eating. The self-administrative questionnaire was developed based on the result of the free-list survey, and conducted with a larger cohort to examine reasons and problems of practices and associated behaviors and food intake. RESULTS: We found that Korean subjects tended to show stronger associations between solo-eating and negative emotions while the Japanese subjects expressed mixed emotions towards the practice of solo-eating. In the questionnaire, more Korean students reported they prefer commensality and tend to eat more quantities when they eat commensally. In contrast, more Japanese reported that they do not have preference on commensality and there is no notable difference in food quantities when they eat commensally and alone. Compared to the general Korean cohort finding, more proportion of overweight and obese groups of Korean subjects reported that they tend to eat more when they are alone than normal and underweight groups. This difference was not found in the overweight Japanese subjects. CONCLUSION: Our study revealed cross-cultural variations of perceptions and practices of commensality and solo-eating in a non-western setting.

Qualitative Cross-Cultural Study on the Expression and Perception of Digital Images: Focusing on Cultural Schema (디지털 이미지의 표현과 해석 관점에서의 정성적 비교 문화 연구: 문화적 Schema 를 중심으로)

  • Choi, Gi-Woong;Kim, So-Lyung;Kim, Ji-Hyun;Lee, In-Seong;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1301-1308
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    • 2009
  • In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of image are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies of website.

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Qualitative Cross-Cultural Study on the Expression and Perception of Digital Images: Focusing on Cultural Schema

  • Choi, Gi Woong;Kim, Solyung;Kim, Jihyun;Lee, Inseong;Kim, Jinwoo
    • International Journal of Contents
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    • v.8 no.4
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    • pp.78-87
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    • 2012
  • In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.

Cross-Cultural Studies in Fashion Marketing Discipline (패션마케팅 영역에서의 비교문화적 연구의 경향)

  • Cho, Yun-Jin;Yang, Su-Zin;Kim, Eun-Young;Choo, Ho-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.8
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

Comparison of Korean & Chinese about Cognitive Approach to 'N+shang' through 'loushang' ('누상(樓上)'을 통해보는 'N+상(上)'에 대한 한국인과 중국인의 인지적 접근 비교)

  • Park, Minsoo
    • Cross-Cultural Studies
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    • v.39
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    • pp.177-190
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    • 2015
  • This study investigates the difference of the cognitive approach of Korean and Chines of the space direction that modern Chinese space phrase 'N+shang'. For this, we defined the spatial meaning of the noun 'N' and space noun 'shang' then investigate the conditions when 'N+shang' means 'the substance interior direction' and 'the substance exterior direction'. Also via 'lou+shang', we conducted the survey to Korean and Chinese students in order to see the what kind of cognitive differences be shown when they approach and translate the space direction of 'N+shang' structure. As a result of the survey, we were able to find cultural difference of spatial approach of 'N+shang' between these two countries, Korean select the cognitive inference path; from the substance external direction to internal direction while Chinese select from internal to external.

The cultural characteristic of American film (genre drama) in (영화 <블라인드 사이드 Blind Side>에 나타난 '드라마' 장르의 미국 문화 특성)

  • Han, Yong Taek;Woo, Jung Gueon
    • Cross-Cultural Studies
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    • v.26
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    • pp.273-296
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    • 2012
  • The purpose of this paper is to examine the characteristics of American film (genre drama) through the analysis of , which merits our attention because the proportion of domestic gross earnings to foreign gross earnings is four to one. It means that the cultural discount rate of this film is relatively higher than the films which belong to the other genres, for example adventure, action, fantasy, SF etc. And it would be correct to say that this film is typically american. What is the reason of this difference of cultural discount rate? And what allows this film to be defined as a typical American film. The analysis of shows that the difference doesn't result from the actant structure. In fact the narrative structure of this film is similar to the other films of drama genre like or : the common structure of drama genre is characterized by an encounter of sujet and adjuvant and the progress of their relationship. But the drama is a genre in which the reflection of the actualities is important as compared with other genres. In that sense the story of is based upon the American cultural characteristics. Because the process that realize the progress of relationship between two protagonists is typically American such as race problem, adoption system, concept of family, system of education and going to college etc. As a result it is possible that move less the worldwide spectators than the American spectators.

A Comparative Study of Semantic Featueres about 'zheng', 'fa', 'qin', 'xi', 'tao' ('정(征)', '벌(伐)', '침(侵)', '습(襲)', '토(討)'의 의미 특징 비교)

  • Yu, Hyuna
    • Cross-Cultural Studies
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    • v.37
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    • pp.383-400
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    • 2014
  • Synonym means that the conceptual meaning of the word is the same or similar while other meanings or function of language difference may exist. That is two or more identified names correspond with one sense and have the words with minor difference. Words with synonym relation are a set of same meaning but conceptual area or emotional color, language function can be identified. Therefore, the core research of synonym is the difference analysis and in general difference analysis is progress in the three aspects of Meaning, Pragmatic, and Semantic. However, the difference analysis is the most important. In this paper, the set of meaning item of synonym word 'Attack' is 'zheng', 'fa', 'tao', 'qin', 'xi'. We compare the meaning of five verbs and analyze the difference and characteristics.

Historical Reality and Cultural Memory: The Image of Peter I in Russian Literature and Folklore (역사적 현실과 문화적 기억 : 기록 문학과 구술 문학에 나타난 표트르 대제의 형상)

  • Seo, Seon Jeong
    • Cross-Cultural Studies
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    • v.29
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    • pp.201-232
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    • 2012
  • In the world history in the rein of totalitarianism cultural project of government had been activated, and consequently of it official culture had been organized. But at the same time on the other side of it people('narod'), who didn't have cultural means for active expression of own opinion on the reality, had expressed world-view and judgement informally in everyday language. In the literature of autocracy, subjected to censorship, had been expressed and fixed mythically idealized image of sovereign and his works. But in the folklore the image of ruler had been created by liberal fantasy of people. This article examined russian literature and folklore texts of 18 century, when russian people suffered from rapid and dramatic changes, caused by Peter I. Although russian literature of 18 century had gone over to the new literary regime, it still accepted political mechanism as dominant of age, and consequently in the literary texts of this century Peter I was represented as ideal person and great monarch. But various images in folklore texts show that people's opinion on ruler and his activities couldn't be controlled. In other worlds, diverse images of Peter I in folklore texts reflect clear and plain historical consciousness of people. This analysis reveals not only difference between mechanism of idealization of government and historical consciousness of people, but also meaning of cultural memory as indicator of historical reality.