• Cross-Cultural Studies
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• v.24
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• pp.84-98
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• 2011

This paper aims to analyze the influences of the socio-cultural environment on discourse in translation. To illustrate a deep connection between discourses and societies in which they were produced, communicative patterns of high- and low-context cultures are examined. Though the original version of the translated text comes from a different culture, the translation reflects communicative preferences of the target culture. To uncover some of these preferences, a comparative study of two translations from Russian into English and from English into Russian is conducted. This study, together with further investigation of some more recent translations into Russian, revealed a number of choices affected by translators' cultural background (for example, making the translation more emotionally charged) and current ideological preferences in the society (excessive use of anglicisms).

• Cross-Cultural Studies
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• v.36
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• pp.211-240
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• 2014

This is a cross-sectional study designed to analyze the correlation between the structural and social variables and the pattern of contraction and deletion of the copula verb in the speech of African American Vernacular English (AAVE) speakers in Athens in Georgia, USA using a questionnaire. The results show that the frequency of copula contraction is higher than that of deletion in all factor groups including the age of the speakers where this study found that younger speakers tend to have higher frequency of contraction and deletion of the copula than older speakers. This study analyzes this as a function of the fact that younger speakers of AAVE are conscious of the linguistic and social differences between AAVE speakers and speakers of Standard American English (SAE) and they consciously make choices regarding which norm to use at which contexts to satisfy their communicative and socio-cultural needs. This sort of conscious social behavior is not likely to disappear with age rather it might increase as a correlate of the perceived physical, socio-cultural and psychological distance between AAVE speakers and speakers of other varieties. This study shows that such perceived linguistic, socio-cultural and psychological distance has negative effects on pedagogy and I proffer the remedy.

• Cross-Cultural Studies
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• v.35
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• pp.269-291
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• 2014

China has countless ancient books that contain thousand years of continuously recorded history across every generation. It is essential to organize the ancient cultural literature in order to better communicate. The study of ancient Chinese literature recently has become a subject of priority. Shi-Ji, one of the representative documents, is used for record keeping because of its experience with ancient Chinese historic materials and artifacts. This draft of Shi-ji is based on ancient Chinese research methods with the purpose to explore the character, phonology, syntax, exegesis and collation of historical value.

• Cross-Cultural Studies
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• v.27
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• pp.123-143
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• 2012

China's Yueyanglou(岳陽樓) cultural landscape and cultural landscape of Korea, respectively Yueyanglou(岳陽樓) investigated and the following results were extracted. First, multi-cultural personalities to ever Yueyanglou(岳陽樓) China's outstanding natural beauty around the emotion of his drawing on the literature and a new cultural landscape was formed. Their main feeling of the beauty of nature through his ash under adverse conditions up again in politics, which expresses the desire to advance. To this end, his outlook on life and also an attitude overhaul yeotboinda. This information formed the cultural landscape of Korea Yueyanglou(岳陽樓) not deviate from that has been investigated. Second, Korea is entirely China's 'sun' Lou Yueyanglou(岳陽樓) was a significant effect of cultural landscape. The beautiful landscapes of the Joseon Dynasty literati in the Joseon reported only in words and pictures they admired China's leading natural and cultural landscape and paste the name of the famous' sun Lou watch it was transformed into a cultural landscape. For this reason, the current remaining two 'sun' Lou, but probably the Joseon Dynasty, called the 'sun tower base and is estimated to be more common than now. In addition, in Hadong Yueyanglou(岳陽樓) near the sun 'Lou, China has also attached near the nomination could be an important clue.

• Cross-Cultural Studies
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• v.22
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• pp.279-301
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• 2011

This paper is aimed to examine the current research and educational problems of foreign studies in Korean universities and review some alternative ways. Area studies as foreign studies have several characteristics which are different from those of the other research disciplines. It is a research and educational program that promotes comprehensive understanding about political, economic, social, and cultural phenomena of a specific area in the world. For better understand 'others', researchers in the field of area studies must explain the whole mechanism of the area, which could be revealed in terms of the very existence of its reality. Foreign studies are accomplished with joint-research method, collaborating two or more different research disciplines and based on the contemporary system of knowledge accumulation and educational program. Therefore, the critical issue can be gradually taken on a political and social characteristic. At this point, research and educational manner in foreign studies field in Korea should be changed to secure the academic reflections of temporality, sociality, placeness using a new paradigm such as complexity.

• Iberoamérica
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• v.12 no.1
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• pp.407-439
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• 2010

Growth of researches addressing cross-culture in international business is exponential. This article reviews the extant researches around the national culture and describes the various conceptualization of culture through discussion of some of popular models of national culture. This article presented some of the most important issues in international business surrounding globalization, especially convergence and divergence of cultures and cultural changes. Global rapid changes in international business environment request the reconsideration of the assumption of cultural stability and the simple view of culture, which tends to examine the static influence of a few cultural factors in isolation form other cultural factors and contextual elements. This paper identifies a valid cultural grouping and proposes the following typology of the possible methodologies in international business; Ethnological description, Use of proxies, Direct values inference, and Indirect values inference. Rather than selecting a single methodology, it appears to be more appropriate to use multi-method in the cross-cultural international business research. It has been shown that cultural change is intertwined with socioeconomic-institutional variables, and that these variables may also add to determine culture contemporarily. This paper also explained the dynamics of culture as multi-level, multi-layer constructs. According to this model, we may understand how the dynamic nature of culture conveys the top-down-bottom-up processes where one cultural level affects changes in other level of culture.

• Cross-Cultural Studies
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• v.29
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• pp.479-501
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• 2012

In this paper, I analyzed the russian cultural content of the russian textbook according to curriculum changes. The aim of this study is to analyze the content of the russian textbooks on russian culture. Our education of russian language begins in high school as a second language. And russian education in high school entirely depend on the textbook. In these circumstances, Russian textbooks play a very important role in the Russian language learning. For a practical and efficient language learning, acquisition of cultural knowledge is very important. Because cultural content can be learning motivational factors. But the contents of a textbook is not satisfactory enough to teach russian culture. More efficient textbook must be developed to advance student's linguistic ability.

• Hwankyungkyoyuk
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• v.13 no.1
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• pp.87-95
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• 2000

Despite the perceived significance of cross-cultural studies in environmental education, only few of this kind have been conducted in Korea because of several barriers such as additional communicative, fanancial and administrative efforts. This cross-cultural study was conducted to examine if there were any significant differences in environmental awareness and attitude toward current environmental issues. The results revealed that the American subjects appeared to be more concerned with environmental issues, have higher willingness to act, and have more internalized Locus of Control than the Korean subjects. Similar observations have been reported by Horsley's(1984) study that compared environmental attitudes among students from 10 different countries. This study, however, suggested possibility of alternative interpretations of the results from the perspective of social- and cultural pscyhology.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.477-487
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• 2016

The purpose of this current paper was to investigate into the trends and effects of green marketing in India and China with relations to ethnicity and cross cultural aspects. These two countries are fast developing and looks promising in terms of economic power but lack the green marketing consciousness compared to other well developed countries. Many measures are being taken by various industries for the promotion of green awareness in these countries. The two countries are fast developing in the area of green marketing. Green marketing should improve its methods utilizing the cultural differences that is evident from previous research. In the near future, more active green marketing targeting and informing consumers of environmental benefits will be needed by taking ethnicity into consideration for further heightening of overall environmental awareness and initiative.

• Cross-Cultural Studies
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• v.39
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• pp.83-95
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• 2015

Every country has a dark history in the process of transition to a modern state. Many countries have until the 21st century, especially in East Asia, colonialism, has experienced conflict influenced, racial discrimination, the trauma of such massacre. Such a dark history in many countries are also still in progress. Dark History of China, which maintains the proletarian dictatorship is the 'Cultural Revolution(Wenhua da Geming)'. 'Cultural Revolution' is neither the outer aspect of the ideological struggle, but in fact it was not even class struggle ideology and class struggle. Put an end to the feudal intellectuals in China in the course of the tragedy stood and lead to build a new China suffered the humiliation of being betrayed from state power. Chinese writers after the 'Cultural Revolution' ended, was created in the process of creation reflects the tragedy of the 'Cultural Revolution' in the country(national memory) is suffering from the pain and suffering the same growth process as it saw this novel growth experienced in the personal growth process. "Road leaving at 18 years" of WiHua has ruled out the pain of growing national attention wholly to personal growth and pain. Such "Road leaving at 18 years" in the sense suggests the possibility of a typical growth story in China Contemporary Literature.