• 제목/요약/키워드: Cross-Cultural Differences

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Ethically Questionable Consumer Behaviors: Korean and American Perspectives

  • Lee, Jungki;Fullerton, Sam
    • Asia Marketing Journal
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    • 제21권3호
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    • pp.21-46
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    • 2019
  • This study compares the ethical inclination regarding consumer misbehaviors from two countries with contrasting cultural characteristics. National samples of South Korean and American adults provided their perceptions of the appropriateness of 12 ethically questionable consumer actions. The scenarios ranged from illegal actions, such as fraudulently inflating one's losses when filing an insurance claim to legal, yet questionable, actions such as purchasing an item that the buyer recognizes as having been mispriced. The 12 scenarios exhibited a wide range of mean responses in both countries, thereby supporting the oft-stated premise that consumer ethics is a situational phenomenon. Findings indicate not only where the cultures diverge but also where they converge towards a degree of congruence. Plausible explanations for differences based upon cultural dynamics are provided.

문화적 특성에 따른 스포츠상품의 광고전략 차이 (Cross Cultural Differences in Advertising Strategy for Sports Product)

  • 이준엽
    • 한국콘텐츠학회논문지
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    • 제9권4호
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    • pp.331-339
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    • 2009
  • 세계 여러 나라들은 국가마다 독특한 문화를 가지고 있으며 소비자들은 제품의 구입과 사용에 있어서 이러한 문화적 특성에 영향을 받는다. 따라서 글로벌 생산과 판매를 추구하는 기업들은 그 국가의 기술적 능력이나 물류체계, 시장접근성 등의 전형적 요인들 외에도 국가의 문화적 특성을 고려하여 마케팅 활동에 적용할 수 있어야 한다. 특히 스포츠 상품은 한 국가의 문화에 가장 밀접하게 관련되어 있어서 문화적 특성을 고려한 마케팅이 더욱 중요하다고 할 수 있다. 본 연구에서는 동양적 특성을 대표하는 한국과 서양적 특성을 대표하는 국가들 중 영국과 프랑스를 대상으로 문화적 특성과 스포츠상품에 대한 마케팅 활동의 관계를 살펴보고자 하였다. 연구방법으로는 잡지광고에 대한 내용분석을 사용하였다. 연구결과 한국과 프랑스는 유사한 문화적 특성을 가지고 있어서 유사한 광고전략이 사용되고 있으며, 한국과 영국은 이질적인 문화적 특성을 가지고 있어서 광고전략에도 더 많은 차이점이 존재한다는 것을 확인할 수 있었다. 여성주의가 강한 한국과 프랑스에서는 좀 더 감성적인 광고전략이 사용되는 것을 확인할 수 있었고, 남성주의가 강한 영국에서는 좀 더 이성적인 광고전략이 사용되는 것을 확인할 수 있었다.

플러스 사이즈 소비자들의 신체인지와 비만수용태도 및 의복행동에 대한 한국과 미국의 비교문화 연구 (A Cross-Cultural Study of Plus-Size Consumer's Perception of Body, Attitude of Accepting Obesity and Clothing Behaviors in Korea and the US)

  • 최미영
    • 복식
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    • 제66권3호
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    • pp.75-92
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    • 2016
  • The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

A Qualitative Assessment of Korean and American Consumers Decision Making Styles

  • Jackson, Vanessa Prier;Kwon, Hyun-Ju
    • International Journal of Human Ecology
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    • 제7권1호
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    • pp.53-65
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    • 2006
  • The purpose of this study was to examine the differences in the decision making styles of Korean and American consumers. Focus group interviews were used as the median to collect information related to their methods of approach to a market to buy a universal need such as clothing for personal use. Findings suggest that within each construct, there may be different factors that should be used to measure the decision making styles of Korean and American consumers. It also implies that the previously established Consumer Decision making styles instrument may not be a reliable measure cross-culturally. Recommendations for future research are suggested.

When 5004 is Said "Five Thousand Zero Hundred Remainder Four": The Influence of Language on Natural Number Transcoding: Cross-National Comparison

  • Nguyen, Hien Thi-Thu;Gregoire, Jacques
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제18권2호
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    • pp.149-170
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    • 2014
  • The Vietnamese language has a specific property related to the zero in the name-number system. This study was conducted to examine the impact of linguistic differences and of the zero's position in a number on a transcoding task (verbal number into Arabic number). Vietnamese children and French-speaking Belgian children, from grades 3 to 6, participated in the study. The success rate and the type of errors they made varied, depending on their grade and language. At Grade 4, Vietnamese children showed performances equivalent to Grade 6 Belgian children. Our results confirmed the support provided by language to the understanding and performances in a transcoding task. Results also showed that a syntactic zero is easier to manipulate than a lexical zero for Vietnamese children. The relative influence of language and the source of errors are discussed.

Role of amplitude and pitch in the perception of Japanese stop length contrasts

  • Idemaru, Kaori
    • 비교문화연구
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    • 제24권
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    • pp.112-119
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    • 2011
  • This study presents experiments which examined the role of amplitude and fundamental frequency (f0) in the phonetic perception of short versus long stop length contrasts in Japanese (e.g., [t] vs. [tt]). Stop length contrasts are normally characterized by differences in the duration of stop closures. However, closure duration can be unreliable as a perceptual cue when one considers variability in the rate at which people speak. Acoustically, the amplitude and f0 of the vowel following stop consonants are known to covary with the length distinction of stops in Japanese. Given this fact, the current study examined amplitude and f0 as potential secondary cues to the distinction. The results indicate that even though both amplitude and f0 are robust correlates, Japanese listeners do not use these cues in categorizing short versus long stops.

《사기(史記)》 삼가주(三家注)의 교감 연구 (The Study of Collation in Shi-Ji SanJiaZhu)

  • 서원남
    • 비교문화연구
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    • 제38권
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    • pp.331-349
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    • 2015
  • "San-Jia-Zhu" is the integrated study of "Shi-Ji" of the Sui and Tang dynasty. It has preserved the ancient note large, rich notes, annotation methods, which have a greater impact on historical research. In collating, "San-Jia-Zhu" not only for 's error correction, and the comprehensive use of various methods of collation in collating process. First, he paid attention to the contrast between different versions very much, to determine the word errors using the similarities and differences between different versions of the diffracted off. This draft is $\ll$Shiji${\gg}$ from ancient Chinese research methods to explore the characters, phonology, syntax, exegesis, collation of historical value.

독일과 한국 청소년의 기질 및 성격 특성의 차이 (Differences in basal personality development of Korean and German adolescents according to JTCI 12-18)

  • 오현숙;;민병배
    • 한국심리학회지 : 문화 및 사회문제
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    • 제14권1호_spc
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    • pp.391-407
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    • 2008
  • 본 연구에서는 독일 청소년과 한국 청소년의 기질 및 성격 특성을 비교문화적 관점에서 비교하고자 하였다. 이 목적을 위하여 만 12-18세의 715명의 독일 청소년 (M=14.70, SD=1.80)과 1411명의 한국 청소년들(M=15.18, SD=1.69)이 청소년용 기질 및 성격검사를 통해 관찰되었다. t-검증 결과, '자기초월' 척도를 제외하곤 나머지 6개의 전 기질 및 성격척도에서 독일과 한국 청소년 집단간 유의한 차이가 발견되었다. 그러나 집단의 크기가 클 경우 작은 평균 차이에도 통계적 유의한 결과가 나오는 점을 고려하여 크기 효과를 검증하는 effect size를 분석하였을 때, 기질 차원에서는 위험회피에서, 성격차원에서는 자율성 척도에서만 유의한 차이가 나타났다. 즉, 한국 청소년 집단이 독일청소년 집단에 비해 억제와 불안 차원의 높은 위험회피 기질 특성과 아울러 자기수용, 자기신뢰, 목적의식, 유능감 차원에서 낮은 자율성 성격특성을 나타내었다. 두 문화에 나타난 성차를 effect size를 통해 분석하였을 때는, 독일과 한국청소년 집단 모두에서 여성 청소년이 남성 청소년보다 사회적 민감성 기질 특성이 유의하게 높은 것으로 나타났다. 나타난 결과는 동양과 서양을 비교하는데 사용되는 개인주의와 집단주의의 틀에서 논의되었으며 각 문화권의 교육정책 및 사회적 분위기와도 관련지어 살펴보는 것이 제안되었다.

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A Comparison of Characteristics between Danish and Korean Farmhouses -In Reference to Farmhouse Plans, Use of Rooms including Furniture Arrangement, and Building Materials-

  • Choi, Jung-Shin
    • International Journal of Human Ecology
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    • 제8권1호
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    • pp.67-78
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    • 2007
  • The aim of this paper was to compare differences and similarities of farmhouses between Denmark and Korea as a cross-cultural study. Farmhouses built during the 18th and 19th centuries in Denmark, and ones from Chosun Dynasty (AD. 1392-1910) in Korea were targets of this study. Literature study and field trips to districts and open-air museums in both countries were used. Field trips were carried out during summer of 2005 in Denmark, and fall of 2005 in Korea. Detailed comparisons focused on farmhouse plans, the use of rooms and furnishing, and building materials. As a conclusion, some differences were found between the two countries. In terms of farmhouse plans, square types with four wings, and parallel types were the most frequent forms in Denmark, while a few types, such as the "I", "L", "U" shapes and square types, were more frequently found in Korea. In Denmark, the most important room was the dwelling-room, in which daily family life took place. Every member of the family slept, ate, and worked here, and kept geese and young animals during the winter season. Therefore, this room was laid out in the center of the house. However, Anbang, the most important room in Korea, was not situated in the best part of the house. Instead, the Daechung-maru occupied the center and the best place because the daechung-maru, in which the ancestral ceremony was held, was thought of as more important than a place for live people. Also the use of rooms and furnishing was quite different between the two countries, reflecting each life style. Danish furnishings represented practical daily life, while Korean furnishings reflected more conceptual aspects. It might have resulted from Confucianism in the Chosun Dynasty, which ruled daily life and even influenced use of rooms and furnishings. In other word, philosophy influenced common peoples' daily life and living environment. With reference to building materials, there was rarely a difference between the two countries. Major materials for farmhouse were quite common, such as half-timbering wood and clay, but the difference was in bricks and roof coverings. Bricks were rarely used in Korean farmhouses, while rice-straw was rare for the roof of a Danish farmhouse. Of course, the choice of materials was strongly affected by the local surroundings and overall environment. This result can give some clues for design ideas when architects and interior designers plan housing that is adapted for local peoples. This kind of cross-cultural study can also contribute to one's understanding of foreign culture, especially in housing and culture. And, it can broaden one's insight of design ideas for designers who have to compete frequently with designers in foreign countries.

한국아동의 지적 특성: 한국 Wechsler 유아지능검사 4판(K-WPPSI-IV)의 수행분석 (Intellectual Characteristics of Korean Children: Analyses of K-WPPSI-IV Performance)

  • 박혜원;이경옥
    • 아동학회지
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    • 제37권6호
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    • pp.157-168
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    • 2016
  • Objective: This study examined the intellectual characteristics of 1,700 Korean children aged 2 years, 6 months to 7 years, 7 months across two age ranges (2 years, 6 months to 3 years, 11 months; 4 years to 7 years, 7 months). Methods: Data from the standardization study of the K-WPPSI-IV were analyzed using Korean and American norms and in terms of socioeconomic variables such as region, maternal education level, and child gender. Results: Korean children performed differently from their American counterparts in most subtests and indexes. Verbal subtest performances for Korean children were significantly lower and performance subtest performances for Korean children were significantly higher. There were significant regional differences, with higher performances among children from Seoul than from other areas. Children whose mothers had higher education levels showed higher performances than their counterparts. This trend was more apparent in the older age range. Gender differences were found in most subtests, with girls showing higher scores than boys. Conclusion: This study revealed cross-cultural differences in intellectual characteristics measured with the newly standardized K-WPPSI-IV. In addition, significant effects of socioeconomic variables such as region, maternal education level, and gender were found.