• Fibers and Polymers
• /
• 제6권3호
• /
• pp.269-276
• /
• 2005

In this study, cross-cultural comparison of sound sensation for Korean traditional silk fabrics between Korea and America was performed and prediction models for sound sensation by objective measurements including sound parameters such as level pressure of total sound (LPT), Zwicker's psychoacoustic characteristics, and mechanical properties by Kawabata Evaluation System were established for each nation to explore the objective parameters explaining sound sensation of the Korean traditional silk. As results, Koreans felt the silk fabric sounds soft and smooth while Americans were revealed as perceiving them hard and rough. Both Koreans and Americans were pleasant with sounds of Gongdan and Newttong and especially Newttong was preferred more by Americans in terms of sound sensation. In prediction models, some of subjective sensation were found as being related mainly with mechanical properties of traditional silk fabrics such as surface and compressional characteristics.

• Journal of Information Technology Applications and Management
• /
• 제11권1호
• /
• pp.83-100
• /
• 2004

Understanding characteristics of Internet businesses from a cross-cultural perspective could offer valuable insights on developing business strategies and policies. This work is concerned with revealing divergence and convergence of Internet businesses in their financial performance, given organizational conditions and cultural context. For this, we studied the association between static organizational attributes (core activity, origination, firm age, and industry type) and a firms financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that, besides industry type, overall connection between selected organizational variables and financial performance was weak. Cross-national comparison showed that Korean firms financial performance was comparable to U.S firms during the period of economic turbulence. A noticeable difference was that Korean Internet firms and their business models were more service-oriented than U.S. counterparts.

• International Journal of Contents
• /
• 제8권4호
• /
• pp.50-55
• /
• 2012

This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.

• 동아시아식생활학회지
• /
• 제24권5호
• /
• pp.529-543
• /
• 2014

The objectives of this study were to perform a descriptive analysis to characterize and compare the sensory properties of commercial Makgeolli products as well as a cross-cultural comparison of the sensory descriptions of these products between two sensory panels (Korean and Japanese). The samples used in this study were seven different types of Makgeolli, which were commercial products. A total of 10 Korean and 7 Japanese panelists were selected in Korea. Each group was trained, and they identified product attributes and performed descriptive analyses independently. The Korean and Japanese panelists generated 34 and 28 sensory attributes, respectively, to describe appearance, odor/aroma, taste/flavor, texture, and after flavor of the products. There were significant differences among the samples for 24 attributes by Korean and 23 attributes by Japanese panelists. Although there was not a large difference in the number of descriptors between Korean and Japanese panels, the Korean panelists generated more various attributes associated with flavor than the Japanese panelists, and the attributes of Japanese panelists included references to non-food products such as rotten grass. Multiple factor analysis (MFA) was applied to the descriptive analysis data from the Korean and Japanese panels to delineate the associations between Makgeolli samples and their sensory characteristics. Both the Korean and Japanese panels clustered the JRM, JSM, KRM and KSM samples into one group and the CRM and BSM samples into another group. The ESM sample was distinguished from the other six samples. These results of the cross-cultural comparison suggest that comparative analyses of sensory profiles between cultures should be conducted regularly in future studies, and further research such as consumer acceptance tests should be conducted to determine the sensory characteristics that drive consumer acceptance of Makgeolli products in the context of increasing food product exports to other countries.

• 한국어학
• /
• 제62권
• /
• pp.223-261
• /
• 2014

From the perspective of cross-cultural communication, it can be easily assumed that non-natives may have great difficulty understanding names of Korean dishes with covert information considering that even understanding those with overt information is a demanding task for them. Complex issues raised by cultural and linguistic differences hinder non-natives from having a clear understanding on names of Korean dishes. In order to resolve this problem, this paper focuses on providing clues to overcoming obstacles of cross-cultural communication in understanding names of Korean dishes by presenting issues including following cases:1. Analysis on types of Korean dish names with covert information in comparison to dish names with overt information. 2. Names of dishes made with a single contain covert information regarding a specific cooking and processing method. 3. A particular aspect regarding Korean food culture is that morphemes with a meaning of meat or flesh('gogi', 'sal', 'yook') contained in dish names indicate covert information that the dish is made of 'beef'.

• 경영과정보연구
• /
• 제34권1호
• /
• pp.191-209
• /
• 2015

Social Media 상의 Electronic word-of-mouth(eWOM)는 다양한 사업 경영에 있어서 핵심적인 마케팅 도구로 인식되고 있다. 환대산업에서는 이 Social Media eWOM를 이해하는 것은 잠재적 고객들에게 국제적으로 쉽고 빠르게 다가가는 핵심요인이라 볼 수 있다. 그러나 환대산업분야에서의 Social Media eWOM의 효율성을 국제적 관점에서 평가하는 실증 연구는 아주 부족한 실정이다. 환대산업시장의 경쟁적인 특성을 고려하면, 마케팅 종사자들은 Social Media eWOM의 효율성의 평가는 물론, 외국인 고객을 촉진하고 수익성을 증대하기 위한 문화적 요소에 의한 효과의 평가하여야 한다. 본 연구의 핵심 목적은 환대산업에서 Social Media eWOM가 문화적 가치에 영향력을 검증하는 것이다. 본 연구는 중국, 한국, 미국의 세 나라를 비교 하여 나라마다 Social Media eWOM에 관여하는 정도의 차이의 존재를 실증하였다. 본 연구는 환대산업 마케터에게 국제적 Social Media 마케팅 전략에 중요한 의미를 제공할 것이라 기대된다.

• 아태비즈니스연구
• /
• 제10권1호
• /
• pp.13-23
• /
• 2019

Asian food and the Asian restaurant market have grown rapidly in the international market. It has become one of the major trends in the restaurant industry in the world. However, there has been little attempt to develop a scale for measuring customer's motivation to experience Asian restaurants, and cross-cultural approaches are very rare. From this point of view, this study examined an instrument to measure motivation to visit Asian restaurants developed by Jang and Kim (2015), which was originally developed based on UK customers, by applying the population from another cultural background, Thailand. A total of 308 valid responses were obtained in Thailand. CFA was performed with a Thai sample to test internal and external consistency of the scale with another population, and a comparison was made between UK and Thai customers.

• 한국IT서비스학회:학술대회논문집
• /
• 한국IT서비스학회 2009년도 춘계학술대회
• /
• pp.602-605
• /
• 2009

Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2004년도 International Conference
• /
• pp.36-38
• /
• 2004

• 감성과학
• /
• 제11권2호
• /
• pp.271-284
• /
• 2008

한 시대나 사회의 얼굴매력에 대한 관점을 영화배우 등 인기연예인의 얼굴분석을 통해 알 수 있다는 가정 하에 물리적 특징에 기반 한 한국 및 외국 연예인 얼굴 의 교차 문화적 특징 및 추세를 알아보았다. 얼굴인상감성모형을 이용하여 각 연예인얼굴의 물리적 특징을 측정하고 얼굴유형을 분류하였다. 분석대상은 한국의 여자연예인 47명, 남자연예인 47명, 외국 여자연예인 116명과 남자연예인 87명으로 총 297명이었다. 교차문화적인 분석에서 나타난 한국과 외국의 남녀 연예인 얼굴의 공통적인 특징은 날카로운 인상이었다.