• 디지털융복합연구
• /
• 제14권12호
• /
• pp.477-487
• /
• 2016

이 논문의 목적은 문화적인 측면 및 인종과 관련하여 인도와 중국의 녹색 마케팅의 효과와 경향을 탐구하는 것이다. 이 두 나라는 경제력 측면에서 유망해 보이지만 다른 선진국에 비해 녹색 마케팅에 관한 의식이 부족하다. 여러 가지의 조치가 이러한 국가의 녹색 마케팅에 대한 인식의 증진을 위해 다양한 산업을 통하여 진행되고 있다. 이들 두 나라는 그린 마케팅의 영역에서 빠른 성장을 하고 있으며 그린 마케팅은 선행 연구에서 증명된 문화적 차이를 이용하여 그 방법을 개선해야 한다. 가까운 장래에, 보다 적극적인 녹색 마케팅에 대한 전반적인 환경 인식을 고양시키기 위해 인종에 대한 고려가 절실히 필요하다.

• Child Health Nursing Research
• /
• 제17권4호
• /
• pp.222-229
• /
• 2011

Purpose: This study was conducted to determine the predictors of cultural sensitivity for nursing students in Korea. Methods: The participants in this study were 332 nursing students. Data collection was conducted through the use of questionnaires which were constructed to include a Cultural Sensitivity Scale, Knowledge of Culture, Interpersonal Reaction Index, and Self-efficacy Scale. Results: Results showed that cultural sensitivity of nursing students was middle range. Knowledge level of culture was very low. There was a significant positive correlation between cultural sensitivity and knowledge of culture, empathy, and self-efficacy. The significant factors influencing cultural sensitivity of nursing students were empathy, self-efficacy, experience of an overseas trip and awareness of cultural education. These four factors explained 23.8% of the variance in cultural sensitivity of nursing students. Conclusion: These results indicate that cultural sensitivity is an important link with empathy and self-efficacy in nursing students. For nursing students to enhance cultural sensitivity, a transcultural nursing curriculum needs to develop for appropriate and effective services in cross-cultural situations of the multicultural families in Korea.

• 통상정보연구
• /
• 제14권3호
• /
• pp.351-379
• /
• 2012

세계화가 진전됨에 따라 국가문화 특성의 차이에 관한 관심과 연구가 증가되어 왔다. 그러나 국가문화특성에 적합한 리더십 및 조직관리가 어떻게 되어야 할 것인가에 대한 연구는 거의 없는 실정이며, 현재 많은 기업들이 활발하게 해외로 진출하고 있음에도 불구하고 효과적인 이문화 관리나 적합한 리더십 유형에 대한 이해는 부족한 실정이다. 본 연구의 목적은 다국적기업의 국가문화지향성이 리더십의 선택에 어떠한 영향을 주는 가를 실증분석하고, 더 나아가 국가문화지향성과 리더십의 상호적합성이 이루어질 때 보다 나은 조직성과를 창출할 수 있는가에 대해 실증분석 하는 것이다. 이를 분석하기 위해 기존 연구를 바탕으로 하여 국가의 문화지향성을 집단주의, 권련간격, 불확실회피성향, 여성주의의 네 가지 유형으로 제시하고, 리더십은 구조주도 리더십과 배려적 리더십의 두 가지 유형으로 구분 하였으며, 조직성과는 직무만족과 조직몰입의 두 요인으로 측정하였다. 분석결과 문화지향성이 리더십 선택에 유의한 영향을 미치는 것으로 나타났으며, 문화지향성에 적합한 리더십의 선택이 조직성과 즉, 직무만족과 조직몰입에도 긍정적 영향을 미치는 것으로 나타나 유의한 결과를 보여주고 있음을 확인하였다.

• Journal of Korea Trade
• /
• 제25권2호
• /
• pp.46-57
• /
• 2021

Purpose - In terms of human resource management, many Korean enterprises in China have experienced problems such as frequent resignations of Chinese employees and labor disputes. This can be mainly attributed to the fact that Chinese employees are not consistent with Korean vertical management methods, which is closely related to the national culture theory proposed by Hofstede, specifically the dimension of power distance and long- versus short-term orientation (LTO). Therefore, this research aims to investigate cultural differences between Korea and China from these two dimensions, and the impact on the human resource management of Korean-invested enterprises in China. Design/methodology - This research first utilizes the latest data (Wave 7) of the World Values Survey (WVS) to verify the difference in power distance and long- versus short-term orientation between Korean and Chinese cultures using responses from Korea and China, and then uses case analysis to analyze the impact of this cultural difference on the human resource management of Korean enterprises in China. Findings - Our main findings can be summarized as follows. Korea and China have significant differences in power distance and long- versus short-term orientation. In terms of power distance, Korean respondents show higher power distance compared to Chinese respondents. In the dimension of long- versus short-term orientation, it was found that Chinese respondents showed a shorter-term orientation, whereas Korean respondents showed a longer-term orientation. Originality/value - Previous studies put focus on the power distance and individualism-collectivism dimensions to explain cultural differences between Korea and China, and generated contradictory results. This research further confirms the cultural differences between Korea and China from the dimensions of power distance and long-versus short-term orientation using secondary data. The comparative studies from this perspective have long been underexplored and lack empirical confirmation.

• 한국항해항만학회:학술대회논문집
• /
• 한국항해항만학회 2015년도 추계학술대회
• /
• pp.224-226
• /
• 2015

Outwardly, the people in the shipping industry are aware that multicultural working environments and conditions could have a strong influence on the operation of ships. With a lack of cultural awareness and foreign language skill of crew members on ships, there are lots of misunderstandings and miscommunications among (cross-cultural) crews. More and more maritime accidents are caused by human error in the world's oceans. Nevertheless the research on cultural diversity and human interaction on ships is still in its infancy. Due to the rapid change of the demographic make-up of crews, not only teaching and training technical skills for the crews, but also education in nontechnical skills such as cultural awareness, cultural sensitivity, intercultural competence is urgently needed. This study will deal with intercultural issues on ships. It aims to emphasize the necessity of intercultural training in MET.

• 복식문화학회:학술대회논문집
• /
• 복식문화학회 2005년도 Joint International Conference
• /
• pp.139-141
• /
• 2005

• Architectural research
• /
• 제1권1호
• /
• pp.17-22
• /
• 1999

The purpose of this study is to investigate the ways in which cultural beliefs influence the lifestyles of the residents and environmental activities, especially decorations on the fronts during holiday seasons. The relationship between holiday displays and cultural values are investigated in the study. This research conducts a case study of two ethnic neighborhoods to understand cultural identification, attachments and environmental decoration. The neighborhoods were visited and their activities were observed during the holidays including Easter, Thanksgiving, Halloween and Christmas from 1992 to 1995. Exterior decorations were measured by a field survey of the frontal areas of 200 houses. This study confirms that the fronts are recognized and evaluated as cultural communications. The holiday decorations and celebrations are intimately related to cultural dimensions. Distinctive groups use different environmental elements in the celebration of holidays. Each culture is distinguished by its own rituals constituted by the interweaving of space and activities.

• 웰빙융합연구
• /
• 제3권4호
• /
• pp.5-10
• /
• 2020

Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company

• Journal of Smart Tourism
• /
• 제4권1호
• /
• pp.1-3
• /
• 2024

• 한국항해항만학회지
• /
• 제36권9호
• /
• pp.769-780
• /
• 2012

In the last several years, South Korea's shipbuilders have been dominating global shipbuilding. Thus, many global suppliers in the shipbuilding industry, especially German supply companies, are eager to get the Korean major shipbuilders as their customer. This study analyzed the different ways of business behaviours of German and Korean businessmen regarding customer-supplier relations. Furthermore, this paper aims to examine the kinds of challenges the international businessmen are confronted with and how this affects everyday business between German suppliers and Korean customers, using several case examples. Finally, backgrounds of cross-cultural problems and conflicts of German-Korean business relations are identified and explained.