• 한국의류산업학회지
• /
• 제24권3호
• /
• pp.289-302
• /
• 2022

This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

• Asia Marketing Journal
• /
• 제18권2호
• /
• pp.63-93
• /
• 2016

As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases. The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective-reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses. The results demonstrated that website trustworthiness, convenience and interactivity were all positively related to consumer satisfaction. Also, higher satisfaction led to stronger customer loyalty, which may well increase revisit intentions. We also compared the strength of each path from a website trait to satisfaction. Results illustrated that the path from website convenience to satisfaction is the strongest among the three website traits. In addition, we separately examined differences within Korean group and Chinese group. No statistically significant difference among website traits was found within Korean group. However, within Chinese group, we found that website convenience is the most important predictor of satisfaction. This indicates that Chinese consumers are more concerned about the website convenience than interactivity and trustworthiness when they make cross-border e-commerce purchases. Moreover, this study investigated possible differences between Korean and Chinese group. We used multi-group analysis of Smart PLS 3.0 to test the results. It was shown that the two groups do not display statistically significant difference in trustworthiness, interactivity, or convenience in influencing customer satisfaction. Finally, we presented further implications which are useful for understanding of the proposed model. Limitations and improvements of this research were presented, too.

• 무역학회지
• /
• 제48권3호
• /
• pp.199-216
• /
• 2023

빠르게 성장하는 국경 간 전자상거래는 전통적인 무역과는 다른 특성을 보인다. 본 연구에서는 그중에서도 제품 유형이나 단가와 같은 품목 특성도 전자상거래 수출에 영향을 줄 수 있는지를 확인하였다. 이를 위해서 한국의 국가별, 품목별 전자상거래 수출 자료와 수출국의 특성 및 품목별 특성을 포함한 패널데이터를 구성하고, 이를 분석하였다. 연구결과 품목별 전자상거래 수출에도 거리의 영향 등이 유효하게 나타났으며, 계약 건별 금액, 내구소비재, 자본재와 같은 품목 특성도 전자상거래 수출에 영향을 미치는 것으로 나타났다. 이러한 연구는 국경 간 전자상거래의 특징에 대한 이해를 고취할 수 있을 것이며, 향후 품목별 데이터를 활용한 연구의 근거로도 활용할 수 있을 것이다.

• Asian Journal of Innovation and Policy
• /
• 제11권2호
• /
• pp.238-257
• /
• 2022

As the global epidemic continues to worsen, the pressure on the supply chain is also increasing. In this context, Internet shopping has ushered in new development opportunities. Under the influence of globalization, the development of cross-border e-commerce (CB-EC) is particularly remarkable. As China is a big manufacturing country, the growth of CB-EC is a significant opportunity for Chinese goods to enter the international market. Therefore, this paper comprehensively analyzes the current situation of the integrated development of China's manufacturing industry and CB-EC from four aspects: the operation mode, development mode, policy environment, and development prospect of CB-EC in China's manufacturing sector. This paper constructs an evaluation system including 19 secondary indicators to rank the CB-EC development environment of 30 provinces in China that have established comprehensive pilot zones of CB-EC.

• Asia pacific journal of information systems
• /
• 제31권4호
• /
• pp.633-673
• /
• 2021

Due to the differences between and distinct consumer perceptions of domestic and cross-border e-commerce (CBEC), e-consumer misconduct, which we call "cunning behavior," has emerged. This study examines cunning behavior in CBEC and compares e-consumer perceptions about environmental factors and their own personal traits using a vignette experiment and survey. The vignettes of this study were developed for three situations: illegal, deviant, and unethical behavior. Drawing on vignettes, we collected survey data and then examined the research model using the analysis of moment structure statistical tool. The results show that perceived benefit and past experience with CBEC are strong triggers for cunning behavior, while the ability to exercise self-control restrains this behavior. This study provides an understanding of why cunning behavior occurs in the CBEC context and describes different cunning behavior types.

• 산업경영시스템학회지
• /
• 제41권3호
• /
• pp.170-175
• /
• 2018

While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede's cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

• Journal of Korea Trade
• /
• 제27권3호
• /
• pp.179-198
• /
• 2023

Purpose - There is a paucity of literature dealing with exporters' compliance issues in e-commerce exports. This study aims to fill this gap in the literature by exploring customs initiatives to facilitate the e-commerce exports of small and medium-sized enterprises (SMEs) in the changed compliance environment. The central question of this study was divided into five subquestions: first regarding the pros and cons of trade facilitation measures for Korean e-commerce export clearance; second and third questions about risk and compliance management for facilitation fourth about instruments, the changes in Korean SME compliance burden in e-commerce exports, and ways to improve trade facilitation for e-commerce exports. Design/methodology - This study adopts a qualitative approach using a case study method to understand the SME experience in Korean e-commerce export compliance procedures. A qualitative method was selected to answer research questions requiring an in-depth understanding of the regulatory procedures of customs administration and exporters' compliance burden. Because this study addresses the changing compliance environment for which statistical data is insufficient, a quantitative method is considered inappropriate. Based on the approach, data were collected using multiple sources, including an extensive literature review, interviews, and field observations. Thematic pattern matching was applied to interpret the data. Findings - This study examined ways to support SMEs in the changed e-commerce export compliance environment. Facilitation measures for e-commerce exports have contributed to SME access to global markets, simplifying export clearance procedures, and saving exporters' compliance costs. However, such instruments are limited in promoting SME compliance capabilities to cope with intensified competition and strengthened controls over foreign exporters in cross-border e-commerce. Therefore, this study highlights the importance of reshaping facilitation measures for e-commerce exports based on risk and compliance management theories to a system encouraging exporters' voluntary compliance. Originality/value - This study's academic significance derives from verifying the relationship between trade facilitation instruments and risk and compliance management procedures using an actual case in Korea. It is also of practical importance in navigating the directions for improving facilitation measures for e-commerce exports in a changed compliance environment.

• 디지털융복합연구
• /
• 제13권10호
• /
• pp.9-17
• /
• 2015

중국은 세계에서 가장 큰 전자상거래 시장으로서 중국 온라인 소매시장은 미국보다 약 40% 크며, 양국은 전세계 전자상거래 시장의 55% 이상을 차지하고 있다. 한 중 FTA는 한중 양국의 상품, 서비스의 전자상거래 확대와 국가간 전자상거래 활동을 촉진시킬 것이다. 한국산 소비재는 기술과 품질 측면에서 중국시장에서 경쟁우위를 가지고 있기 때문에 FTA 혜택을 향유할 수 있다. 본 연구는 한 중 FTA 전자상거래 협정문의 주요쟁점을 검토하고 이를 바탕으로 한국 상품의 전자상거래 수출확대를 위한 활용과제에 대해 문헌연구를 중심으로 살펴보았다. 이러한 연구결과를 바탕으로 다음과 같은 시사점을 제시하고자 한다. 한국 상품의 전자상거래 수출확대를 위해서는 한 중 FTA 전자상거래 협정의 후속협상에 대한 준비와 전자적 전송물의 분류에 대한 대비를 하여야 한다. 그리고 전자인증과 전자서명에 있어 양국의 상호인정이 필요하며, 전자상거래 분쟁해결을 위한 제도의 마련과 한국 상품의 전자상거래 수출확대를 위한 전략의 수립 등이 필요하다.

• 무역학회지
• /
• 제43권4호
• /
• pp.219-245
• /
• 2018

최근 세계무역시장이 경색되면서 전통적인 무역은 정체되는 반면, 글로벌 전자상거래 시장규모는 성장하고 있으며 한국에게도 새로운 기회이자 정체된 무역의 출구로 부상하고 있다. 본 연구는 글로벌 전자상거래에 있어서 해외역직구의 핵심역량을 도출하고 이러한 핵심역량들이 기업의 성과에 미치는 영향을 파악하여 궁극적으로 기업의 수출확대에 대한 시사점을 제공하고자 하는 함이 연구의 주요 목적이다. 이를 위해 해외직구의 개념, 유형과 프로세스를 정립한 후, 선행연구를 통해 해외역직구에서 기업이 성과를 내기 위해 필요한 핵심역량들을 도출하였다. 이후, 개념적 연구모형과 연구가설을 설정하였고, 설문조사 결과자료를 통해 빈도분석과 기술통계 분석으로 기술통계량을 살펴보았고, 연구모형의 신뢰성검증과 탐색적 및 확인적 요인분석으로 연구변수의 타당성을 검증하여 연구모형의 적합성을 검증하였다. 실증분석 결과, 신뢰성(Trust)와 ICT역량은 기업성과에 유의한 정(+)의 영향을 미치고 있으며, 분쟁조정수준에 따라 신뢰성(Trust)이 기업성과에 미치는 영향력이 달라지지만, ICT역량은 그렇지 않는 것으로 나타났다. 본 연구의 기존연구와의 차별점은 해외역직구를 수출기업의 관점에서 조망하려 하였고 기업의 성과를 위한 핵심역량을 도출하였다는 점이다.

• Journal of Korea Trade
• /
• 제25권7호
• /
• pp.56-74
• /
• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.