• Title/Summary/Keyword: Credibility model

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Effect of Retailer Credibility on Attitude to Private Brand and Product Purchase Intention (유통업체 신뢰성이 유통업체 브랜드(PB)에 대한 태도 및 PB상품의 구매의도에 미치는 영향)

  • Lou, Liguo;Park, Man Seok;Koh, Joon
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.467-485
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    • 2015
  • The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

A Study on the Development of an Estimation Model: The Psychological Cost of Traffic Accidents (교통사고의 심리적 비용 산정모형 개발에 관한 연구)

  • Yu, Jeong-Bok;Shon, Eui-Young
    • Journal of Korean Society of Transportation
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    • v.26 no.3
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    • pp.211-221
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    • 2008
  • This dissertation studied the psychological cost, which converted the mental pain suffered by the victim of a traffic accident and his/her family, friends and people around him/her into social costs. Three methodologies - Choice Experiments, Direct Question and Dichotomous Choice Question - were used to design questionnaires, and models were built for each questionnaire design method. When building models, a logit model was used, which is used most frequently in probabilistic choice model. And the tobitmodel was used to make direct questionnaires. When verifying these models, although there were some differences in each model, suitability of most models and credibility of each coefficient were meaningful around the credibility level of 95%. According to the analysis, domestic psychological cost produced through the assessment model of psychological cost was 15.63 million won per person or 5.1 trillion in total, assuming 37.1% of total traffic accident cost.

Investigating the Factors Influencing the Use of Live Commerce in the Un-tact Era: Focusing on Multidimensional Interactivity, Presence, and Review Credibility (언택트 시대 라이브 커머스 이용 활성화 영향요인 고찰: 다차원적 상호작용성, 현장감, 리뷰 신뢰도를 중심으로)

  • Lee, Ae Ri
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.269-286
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    • 2021
  • As the un-tact and on-tact consumption culture has proliferated due to the impact of COVID-19, 'live commerce', a form of shopping while communicating with customers through real-time streaming broadcasting, is emerging in the commerce and distribution industry. Live commerce provides an environment where customers can get the convenience of online shopping and enjoy un-tact shopping more realistically while communicating with the broadcaster in real time, as if purchasing directly from an offline store. Therefore, purchases using live commerce are expected to increase further. In this study, based on the characteristics of live commerce, the main factors influencing the increase in purchase intention through live commerce were derived and their influences were verified. In particular, this study examined these factors in multiple dimensions with focusing on strong interactivity, realistic presence, and providing detailed reviews with high credibility for products as the features of live commerce. This research collected sample data from actual users of live commerce and empirically analyzed the significance of the factors influencing the purchase increase of live commerce, thereby providing implications for knowledge management in a newly changed commerce environment in the un-tact era.

The Role of Source Credibility of Streamer and Platform Policy in Live-commerce: A Perspective on Reduction of Consumer's Uncertainty (라이브 커머스 스트리머의 자원 원천 신뢰성과 플랫폼 정책의 역할: 소비자 불확실성 감소의관점)

  • Inho Hwang
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.2
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    • pp.81-99
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    • 2024
  • Live commerce, a rapidly growing sector, facilitates real-time interaction between streamers and consumers about specific products. This business model aids rational purchasing decisions by offering visual demonstrations of product usage. This study aims to identify potential uncertainties faced by consumers in live commerce and propose strategies to mitigate these uncertainties for streamers and platforms. A research hypothesis was formulated based on prior studies and tested through surveys conducted on consumers aged 20 and above with live commerce experience. The study revealed that a streamer's credibility (trustworthiness, expertness, and reputation) significantly impacts purchase intention by mitigating uncertainty. The platform's return policy also interacted with product uncertainty, influencing consumer purchase intention. These findings provide a roadmap for creating a tailored service strategy for live commerce platforms, focusing on reducing uncertainty in the product purchase process.

What Quality Factors Affect to the e-Learning Performance (e-러닝 성과에 영향을 미치는 품질요인에 관한 연구)

  • Kim, Sung-Gyun;Sung, Hang-Nam;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.16 no.1
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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Research on the Structure and Application of Fuzzy Environmental Impact Assessment Model

  • Tien, Shiaw-Wen;Hsneh, Chia-Hsiang;Chung, Yi-Chan;Tsai, Chih-Hung;Yu, Yih-Huei
    • International Journal of Quality Innovation
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    • v.5 no.2
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    • pp.45-62
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    • 2004
  • Any business activities may have impact on environment to a certain extent. Enterprises must find appropriate approaches to measure the impact on these environmental aspects, which can be used as the basis to direct enterprises' efforts to improve the environmental impact. The method used to evaluate significant factors in life cycle assessment standards is the one most commonly used by enterprises in general to measure environmental impact. By this method, the decisive factors of each environmental aspect are given scores according to the preset scoring standard of the organization. The scores are added up for each aspect and ranked to assess major environmental aspects. The drawback of this assessment method, that is, it ignores the degree to which each of these factors affects the environment, results in poor credibility. Therefore, this study attempts to solve some qualitative problems by applying to fuzzy theory, in particular, by identifying appropriate fuzzy numbers through fuzzy sets and membership function. Moreover, the study seeks to obtain a crisp value in the process of defuzzifization in order to make up for the shortfall of the original method in dealing with relative weight of decisive factors and thus increase its applicability and credibility. The department of light production of an electronics company is used as an example in this study to measure environmental aspects by employing both the traditional significant factor method and the fuzzy environmental impact assessment model proposed in this study. Based on verification and comparison of results, the model proposed in this study is more feasible as it reduces partiality in decision-making by taking the relative weights of decisive factors into consideration.

An Empirical Study on Setting Up of an Appropriate Organization for Efficient Operation of ERP Systems (ERP 시스템의 효율적 운영을 위한 적정 조직 설계에 대한 실증적 연구)

  • Nam, Ho-Ki;Park, Sang-Min;Kim, Jhong-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.12 no.4
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    • pp.117-125
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    • 2010
  • Today, many companies have introduced an ERP system - an enterprise resources planning - in order to improve corporate credibility through transparent management and for quick responses to market situations through quick decision making. After the construction of an ERP system, many companies are having difficulty in calculating the appropriate number of personnel required for running the system because of a lack of standard for doing so, as well as a lack of pertinent procedures. As a result, the companies are having to resort to a trial-and-error approach. Therefore this paper studied a model for calculating the appropriate number of personnel required for efficiently running an ERP system after its construction, as well as for constantly meeting its performance targets. The developed model was applied empirically to calculate an appropriate number of personnel required, and an organization was set up according to this. Therefore, the purpose of this study was to present an optimized model for calculating the number of personnel required for operating an ERP system, that which addresses problems of existing models, in order to help companies organize the operation personnel and its size, as well as to provide more objectivity to the calculated number of personnel required and to improve credibility.

Closed Loop System Identification of Steam Generator Using Neural Networks (신경 회로망을 이용한 증기 발생기의 폐 루프 시스템 규명)

  • Park, Jong-Ho;Han, Hoo-Seuk;Chong, Kil-To
    • Journal of the Korean Society for Precision Engineering
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    • v.16 no.12
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    • pp.78-86
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    • 1999
  • The improvement of the water level control is important since it will prevent the steam generator trip so that improve the reliability and credibility of operation system. In this paper, the closed loop system identification is performed which can be used for the system monitoring and prediction of the system response. The model also can be used for the prediction control. Irving model is used as a steam generator model. The plant is an open loop unstable and non-minimum phase system. Fuzzy controller stabilize the system and the stable controller stabilize the system and the stable closed loop system is identified using neural networks. The obtained neural network model is validated using the untrained input and output. The results of computer simulation show the obtained Neural Network model represents the closed loop system well.

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Experimental Modal Analysis for Understanding Dynamic Characteristics of BUS FULL BIW Assembly (버스차체 동특성 파악을 위한 실험 모드해석)

  • Lee, Joon-Ho;Kim, Gyeong-Ho;Park, Mi-You;Kim, Kyoung-Won;Song, Kyoung-Ho;Park, Youn-Sik
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2002.11b
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    • pp.68-73
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    • 2002
  • It is necessary first to understand dynamic characteristics of bus full BIW assembly for fatigue endurance analysis. FE model has been used usually for analyzing the dynamic behavior of structures. A lot of experience and effort, however, is necessary to make the credible FE model. Experimental modal analysis of structures has been performed to verify the credibility of initial FE model and to update the model. In this work, experimental modal analysis was performed to understand dynamic characteristics of bus full BIW assembly in free-free boundary condition and the result was used to verify the initial FE model. In addition, some practical techniques, which were used in this experiment, were mentioned.

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Dynamic Cloud Resource Reservation Model Based on Trust

  • Qiang, Jiao-Hong;Ning, Ding-Wan;Feng, Tian-Jun;Ping, Li-Wei
    • Journal of Information Processing Systems
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    • v.14 no.2
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    • pp.377-395
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    • 2018
  • Aiming at the problem of service reliability in resource reservation in cloud computing environments, a model of dynamic cloud resource reservation based on trust is proposed. A domain-specific cloud management architecture is designed in which resources are divided into different management domains according to the types of service for easier management. A dynamic resource reservation mechanism (DRRM) is used to test users' reservation requests and reserve resources for users. According to user preference, several resources are chosen to be candidate resources by fuzzy cluster analysis. The fuzzy evaluation method and a two-way trust evaluation mechanism are adopted to improve the availability and credibility of the model. An analysis and simulation experiments show that this model can increase the flexibility of resource reservation and improve user satisfaction.