• 제목/요약/키워드: Creative Analysis

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메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 - (Creative Direction for Maison Margiela - John Galliano as a Case Study -)

  • 이현정;임은혁
    • 한국의류산업학회지
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    • 제24권2호
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    • pp.173-182
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    • 2022
  • As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

Metabolomic analysis of healthy human urine following administration of glimepiride using a liquid chromatography-tandem mass spectrometry

  • Do, Eun Young;Gwon, Mi-Ri;Kim, Bo Kyung;Ohk, Boram;Lee, Hae Won;Kang, Woo Youl;Seong, Sook Jin;Kim, Hyun-Ju;Yoon, Young-Ran
    • Translational and Clinical Pharmacology
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    • 제25권2호
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    • pp.67-73
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    • 2017
  • Glimepiride, a third generation sulfonylurea, is an antihyperglycemic agent widely used to treat type 2 diabetes mellitus. In this study, an untargeted urinary metabolomic analysis was performed to identify endogenous metabolites affected by glimepiride administration. Urine samples of twelve healthy male volunteers were collected before and after administration of 2 mg glimepiride. These samples were analyzed by liquid chromatography-tandem mass spectrometry (LC-MS/MS), and then subjected to multivariate data analysis including principal component analysis and orthogonal partial least squares discriminant analysis. Through this metabolomic profiling, we identified several endogenous metabolites such as adenosine 3', 5'-cyclic monophosphate (cAMP), quercetin, tyramine, and urocanic acid, which exhibit significant metabolomic changes between pre- and posturine samples. Among these, cAMP, which is known to be related to insulin secretion, was the most significantly altered metabolite following glimepiride administration. In addition, the pathway analysis showed that purine, tyrosine, and histidine metabolism was affected by pharmacological responses to glimepiride. Together, the results suggest that the pharmacometabolomic approach, based on LC-MS/MS, is useful in understanding the alterations in biochemical pathways associated with glimepiride action.

Analysis of Failure in Miniature X-ray Tubes with Gated Carbon Nanotube Field Emitters

  • Kang, Jun-Tae;Kim, Jae-Woo;Jeong, Jin-Woo;Choi, Sungyoul;Choi, Jeongyong;Ahn, Seungjoon;Song, Yoon-Ho
    • ETRI Journal
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    • 제35권6호
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    • pp.1164-1167
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    • 2013
  • We correlate the failure in miniature X-ray tubes with the field emission gate leakage current of gated carbon nanotube emitters. The miniature X-ray tube, even with a small gate leakage current, exhibits an induced voltage on the gate electrode by the anode bias voltage, resulting in a very unstable operation and finally a failure. The induced gate voltage is apparently caused by charging at the insulating spacer of the miniature X-ray tube through the gate leakage current of the field emission. The gate leakage current could be a criterion for the successful fabrication of miniature X-ray tubes.

문화예술적 경험이 노인 생활만족도에 미치는 영향 : 개인 창의적 특성을 매개로 (Effects of Cultural and Artistic Experiences on Elderly Life Satisfaction : Mediating Effects of Individual Creative Traits)

  • 이은일;고정훈
    • 한국콘텐츠학회논문지
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    • 제20권9호
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    • pp.461-474
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    • 2020
  • 본 연구에서는 문화예술적 경험이 노인생활만족도에 미치는 영향을 알아보고 개인 창의적 특성의 매개효과를 확인하고자 하였다. 노인 144명을 대상으로 요인분석, 기술통계, 회귀분석 기법을 활용하여 조사한 결과는 다음과 같다. 첫째, 문화예술적 경험과 노인생활만족도, 개인 창의적 특성은 서로 정적인 상관관계를 맺고 있다. 둘째, 문화예술적 경험 하위요인 창작경험과 감상경험은 노인생활만족도에 유의미한 영향을 미쳤다. 셋째, 창작경험과 감상경험은 매개변인인 개인 창의적 특성에 유의미한 영향을 미쳤다. 넷째, 개인 창의적 특성은 문화예술적 경험과 노인생활만족도의 영향관계에서 부분 매개효과를 보였다. 따라서 문화예술적 경험과 개인 창의적 특성은 노인생활만족도에 긍정적인 영향을 미치는 요인이며, 개인 창의적 특성은 문화예술적 경험을 통해 증진될 수 있다. 또한 개인 창의적 특성이 문화예술적 경험을 통해 증진될 경우 노인생활만족도에도 긍정적 영향을 미칠 수 있음을 확인하였다.

Missy Brand 의 고아고 크리에이티브 전략에 관한 연구 - ELLE 광고를 중심으로- (A Study on Creative Strategy Related to Expression Advertisement for Missy Brand- Focused on ELLe's Advertisement)

  • 송윤주;정성혜
    • 복식
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    • 제50권3호
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    • pp.161-178
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    • 2000
  • This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

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을지로와 홍대앞 디자인산업 클러스터 비교 연구 - 창조산업클러스터 관점을 중심으로 - (Design Industry Clusters of Euljiro and Hongdae Area in Seoul - A Creative Industry Cluster Perspective)

  • 문희라;서우석
    • 문화경제연구
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    • 제21권3호
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    • pp.89-124
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    • 2018
  • 창조산업의 핵심 분야인 디자인산업은 창조산업클러스터를 형성하면서 도시의 문화경제에 상당한 비중을 차지하고 있으나 그동안 별다른 학술적 관심을 받지 못하였다. 본 논문은 중구 을지로와 마포구 홍대앞 두 지역을 중심으로 창조산업클러스터 형성에 관여하는 지역적 요인을 집적경제, 파생효과, 제도적 환경의 차원에서 파악하였다. 연구방법으로는 "서울시사업체현황" 자료를 분석하고 14명의 디자이너를 대상으로 인터뷰를 수행하였다. 분석결과 을지로의 디자인산업클러스터는 인쇄업에 대한 의존이 강하여 전통적 의미의 클러스터에 머물러 직접적이고 경제적인 산출 외에 도시경제에 미치는 영향이 제한적이었던 반면, 홍대앞 디자인산업클러스터는 대학과 예술시장, 복합 문화소비 공간의 창출, 디자이너의 능동적인 활동을 중심으로 창조산업클러스터의 특징을 가지면서 다양한 방식으로 도시경제에 기여한 것으로 볼 수 있다. 이와 같은 비교분석 결과는 창조산업 클러스터의 형성과정에서 지역의 산업적 배경 못지않게 창조적 개인들의 활동과 유입을 자극할 수 있는 대학 등의 환경 요인이 가지는 중요성을 보여준다.

창의적 패션디자인 프로세스가 제4차 산업혁명시대 핵심역량에 미치는 영향 - 창의적 자기효능감, 협력적 자기효능감, 문제해결능력, 의사소통능력을 중심으로 - (The Influence of Creative Fashion Design Process on Core Competencies in the Fourth Industrial Revolution Era - Focusing on Creative Self-Efficacy, Self-efficacy for Group Work, Problem Solving Ability, and Communicative Ability -)

  • 최효승;손영미
    • 한국의류산업학회지
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    • 제23권1호
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    • pp.1-12
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    • 2021
  • The field of design requires creative thinking in the era of the Fourth Industrial Revolution. Advanced educational process are needed to develop creative human resources. The ability to creatively develop or cope with new things is also seen as an important core competency. Therefore, this study develops a creative fashion design process and verifies its effect on core competencies in the era of the Fourth Industrial Revolution. For this, 29 college students majoring in fashion design were selected to form an experimental group, a comparative group, and a control group. A creative fashion design program was applied in the experimental group. However, the existing fashion design program was applied to the comparative group. The corresponding sample t-test was applied as an analysis method. The analysis results are as follows. In the experimental group, creative self-efficacy, self-efficacy for group work problem solving ability, and communicative ability improved. However, only communicative ability improved in the comparative group. There was no change in the control group. We proved the value of the study based on collected results. In addition, the results of this study can be used as a basic strategy for subsequent research.

창의성 여건이 지역경제 성장과 기업 생산성에 미치는 영향 연구 - 한국산업공단내 전기.전자기업을 중심으로 - (The Effects of Creative Climate on the Regional Economic Growth and the Total Factor Productivity of Korean Finns -A Panel Study of Electric and Electronic Finns of the Industrial Complex-)

  • 김인철;한재명
    • 통상정보연구
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    • 제12권4호
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    • pp.67-109
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    • 2010
  • The theory of creative class has shown that the creative people are the key factor of success in regional economic growth. The creative people strengthen the economic competitiveness which is crucial to attract, cultivate and mobilize the resources of that region. In order to examine the theory of creative class for regional economic growth and firm productivity in Korea, this study uses the panel data of 492 Korean firms of the industrial complex producing electic and electronic manufactured goods. They are grouped into 10 industrial complexes among 16 metropolitan areas. Our findings demonstrate that creative class and 3Ts are related to the ratio of creative population density and the regional economic growth. Specifically the creative core class is of more significance to the regional economic growth than the creative professional class or the creative artist class. In our findings the panel analysis of random effects model shows that the talent index of 3Ts as well as the regional climates arc related to the individual firm's total factor productivity. This also reflects a conglomeration of the other regional climates statistically. On the other hand, the research and development expenditure of individual firms shows positive influence for each second consecutive year for the total factor productivity. Sales volume also contributes to the total factor productivity. In conclusion, we recommend that it is important to upgrade the level of creative climates by attracting the creative minds and R&D investment of the enterprises for regional economic growth and firm's total factor productivity.

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The Impact of Creative Role Identity and Creative Self-Efficacy on Employee Creativity in the Hotel Business

  • KIM, Ji-Eun
    • The Journal of Asian Finance, Economics and Business
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    • 제6권2호
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    • pp.123-133
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    • 2019
  • The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees' innovative behaviors like creativity have been many researchers' interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees' role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative self-efficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees' creativity. The results present that hotel practitioners need to regard their employees' creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.