• Title/Summary/Keyword: Creative Analysis

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Creative Direction for Maison Margiela - John Galliano as a Case Study - (메종 마르지엘라의 크리에이티브 디렉션에 관한 고찰 - 존 갈리아노를 중심으로 -)

  • Lee, Hyun-Jung;Yim, Eun-Hyuk
    • Fashion & Textile Research Journal
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    • v.24 no.2
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    • pp.173-182
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    • 2022
  • As consumption pattern and fashion communication become digitalized, fashion houses are being inherited by creative directors owing to their expanding role. While the roles and responsibilities of creative directors have been changing extensively along with the dynamic nature of the fashion industry, researches on creative directions have mostly focused on luxury brands. This study examined the creative direction of John Galliano for Maison Margiela, a conceptual brand to be maintained by a creative director. To analyze this, the authors established a creative direction analysis model constituting five elements: brand heritage, trend, democratization, brand status, and persona, drawing on the luxury brand architecture by Kapferer and Bastien. Thus, Galliano has maintained anonymity as a heritage of Maison Margiela, expanding the existing Replica lines, and introduced fashion shows focusing on current issues or social phenomena. As a democratization strategy, he directed the brand to associate with more popular brands or expanded diffusion lines to secure broader customer base, while demonstrating couturier-like showmanship in the media and establishing his own persona. His direction for Maison Margiela recreates and expands brand heritage by transforming the brand philosophy. Therefore the new creative direction communicates with the wider public and diversifies customer bases through democratization strategies, while building Galliano's own persona.

Metabolomic analysis of healthy human urine following administration of glimepiride using a liquid chromatography-tandem mass spectrometry

  • Do, Eun Young;Gwon, Mi-Ri;Kim, Bo Kyung;Ohk, Boram;Lee, Hae Won;Kang, Woo Youl;Seong, Sook Jin;Kim, Hyun-Ju;Yoon, Young-Ran
    • Translational and Clinical Pharmacology
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    • v.25 no.2
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    • pp.67-73
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    • 2017
  • Glimepiride, a third generation sulfonylurea, is an antihyperglycemic agent widely used to treat type 2 diabetes mellitus. In this study, an untargeted urinary metabolomic analysis was performed to identify endogenous metabolites affected by glimepiride administration. Urine samples of twelve healthy male volunteers were collected before and after administration of 2 mg glimepiride. These samples were analyzed by liquid chromatography-tandem mass spectrometry (LC-MS/MS), and then subjected to multivariate data analysis including principal component analysis and orthogonal partial least squares discriminant analysis. Through this metabolomic profiling, we identified several endogenous metabolites such as adenosine 3', 5'-cyclic monophosphate (cAMP), quercetin, tyramine, and urocanic acid, which exhibit significant metabolomic changes between pre- and posturine samples. Among these, cAMP, which is known to be related to insulin secretion, was the most significantly altered metabolite following glimepiride administration. In addition, the pathway analysis showed that purine, tyrosine, and histidine metabolism was affected by pharmacological responses to glimepiride. Together, the results suggest that the pharmacometabolomic approach, based on LC-MS/MS, is useful in understanding the alterations in biochemical pathways associated with glimepiride action.

Analysis of Failure in Miniature X-ray Tubes with Gated Carbon Nanotube Field Emitters

  • Kang, Jun-Tae;Kim, Jae-Woo;Jeong, Jin-Woo;Choi, Sungyoul;Choi, Jeongyong;Ahn, Seungjoon;Song, Yoon-Ho
    • ETRI Journal
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    • v.35 no.6
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    • pp.1164-1167
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    • 2013
  • We correlate the failure in miniature X-ray tubes with the field emission gate leakage current of gated carbon nanotube emitters. The miniature X-ray tube, even with a small gate leakage current, exhibits an induced voltage on the gate electrode by the anode bias voltage, resulting in a very unstable operation and finally a failure. The induced gate voltage is apparently caused by charging at the insulating spacer of the miniature X-ray tube through the gate leakage current of the field emission. The gate leakage current could be a criterion for the successful fabrication of miniature X-ray tubes.

Effects of Cultural and Artistic Experiences on Elderly Life Satisfaction : Mediating Effects of Individual Creative Traits (문화예술적 경험이 노인 생활만족도에 미치는 영향 : 개인 창의적 특성을 매개로)

  • Lee, Eun-Il;Ko, Jeong-Hun
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.461-474
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    • 2020
  • This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.

A Study on Creative Strategy Related to Expression Advertisement for Missy Brand- Focused on ELLe's Advertisement (Missy Brand 의 고아고 크리에이티브 전략에 관한 연구 - ELLE 광고를 중심으로-)

  • 송윤주;정성혜
    • Journal of the Korean Society of Costume
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    • v.50 no.3
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    • pp.161-178
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    • 2000
  • This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

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Design Industry Clusters of Euljiro and Hongdae Area in Seoul - A Creative Industry Cluster Perspective (을지로와 홍대앞 디자인산업 클러스터 비교 연구 - 창조산업클러스터 관점을 중심으로 -)

  • Hee-Ra, Moon;U-Seok, Seo
    • Review of Culture and Economy
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    • v.21 no.3
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    • pp.89-124
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    • 2018
  • Although design industry belongs to one of the creative industries and contributes significantly to urban cultural economy based on its cluster formation, researches on design industry are rarely made explicit from the perspective of creative industry cluster. After reviewing the life cycle of design industry clusters in Euljiro and Hongdae Area in Seoul, this study compares these two clusters with respect of diverse dimensions of creative industry cluster such as agglomeration economy, spin-off activities and institutional environments. Research methodology includes the analysis of ?Seoul Business Statistics? and the in-depth interviews with 14 professional designers. The result shows that design industry cluster in Euljiro is close to the traditional industry cluster mainly dependent on printing industry with very limited impact on urban economy, while Hongdae Area develops creative industry cluster by virtue of university spin-offs, art markets, hybrid cultural consumption spaces and the active participation of designers contributing to urban economy in diverse ways. This comparative analysis highlights the importance of various environmental components to encourage creative activities in developing the creative industry cluster.

The Influence of Creative Fashion Design Process on Core Competencies in the Fourth Industrial Revolution Era - Focusing on Creative Self-Efficacy, Self-efficacy for Group Work, Problem Solving Ability, and Communicative Ability - (창의적 패션디자인 프로세스가 제4차 산업혁명시대 핵심역량에 미치는 영향 - 창의적 자기효능감, 협력적 자기효능감, 문제해결능력, 의사소통능력을 중심으로 -)

  • Choi, Hyoseung;Shon, Youngmi
    • Fashion & Textile Research Journal
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    • v.23 no.1
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    • pp.1-12
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    • 2021
  • The field of design requires creative thinking in the era of the Fourth Industrial Revolution. Advanced educational process are needed to develop creative human resources. The ability to creatively develop or cope with new things is also seen as an important core competency. Therefore, this study develops a creative fashion design process and verifies its effect on core competencies in the era of the Fourth Industrial Revolution. For this, 29 college students majoring in fashion design were selected to form an experimental group, a comparative group, and a control group. A creative fashion design program was applied in the experimental group. However, the existing fashion design program was applied to the comparative group. The corresponding sample t-test was applied as an analysis method. The analysis results are as follows. In the experimental group, creative self-efficacy, self-efficacy for group work problem solving ability, and communicative ability improved. However, only communicative ability improved in the comparative group. There was no change in the control group. We proved the value of the study based on collected results. In addition, the results of this study can be used as a basic strategy for subsequent research.

The Effects of Creative Climate on the Regional Economic Growth and the Total Factor Productivity of Korean Finns -A Panel Study of Electric and Electronic Finns of the Industrial Complex- (창의성 여건이 지역경제 성장과 기업 생산성에 미치는 영향 연구 - 한국산업공단내 전기.전자기업을 중심으로 -)

  • Gheem, In-Choll;Han, Jae-Myung
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.67-109
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    • 2010
  • The theory of creative class has shown that the creative people are the key factor of success in regional economic growth. The creative people strengthen the economic competitiveness which is crucial to attract, cultivate and mobilize the resources of that region. In order to examine the theory of creative class for regional economic growth and firm productivity in Korea, this study uses the panel data of 492 Korean firms of the industrial complex producing electic and electronic manufactured goods. They are grouped into 10 industrial complexes among 16 metropolitan areas. Our findings demonstrate that creative class and 3Ts are related to the ratio of creative population density and the regional economic growth. Specifically the creative core class is of more significance to the regional economic growth than the creative professional class or the creative artist class. In our findings the panel analysis of random effects model shows that the talent index of 3Ts as well as the regional climates arc related to the individual firm's total factor productivity. This also reflects a conglomeration of the other regional climates statistically. On the other hand, the research and development expenditure of individual firms shows positive influence for each second consecutive year for the total factor productivity. Sales volume also contributes to the total factor productivity. In conclusion, we recommend that it is important to upgrade the level of creative climates by attracting the creative minds and R&D investment of the enterprises for regional economic growth and firm's total factor productivity.

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The Impact of Creative Role Identity and Creative Self-Efficacy on Employee Creativity in the Hotel Business

  • KIM, Ji-Eun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.123-133
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    • 2019
  • The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees' innovative behaviors like creativity have been many researchers' interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees' role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative self-efficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees' creativity. The results present that hotel practitioners need to regard their employees' creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.