• The Journal of Information Systems
• /
• v.15 no.2
• /
• pp.125-152
• /
• 2006

The purpose of this study is to explore the process of knowledge creation at the infusion stage in IT adoption. Because of the lack of the prior research on the infusion and the process of individual knowledge creation we employed Grounded Theory Method which is a qualitative method for building a theory inductively. Collecting and analyzing data from 13 knowledge workers including medical doctors, project managers, and bankers, a process model is developed through the serial process of open, axial and selective coding. We conceptualized the knlowledge creation at the infusion stage as a social process where knowledge is expressed through private and public justifications. This study also found that organizational politics, top management supports, and organization strategy are important factors facilitating the knowledge creation process.

• Journal of Korea Multimedia Society
• /
• v.24 no.3
• /
• pp.481-493
• /
• 2021

Regional brands are recognized for their importance as one of the local public relations policies, but only the methods promoted by local government officials and outside experts are revealing limitations in self-reliance and sustainability. In order for a regional brand to succeed, it is necessary to develop and manage a brand that fits the characteristics of the region together with various stakeholders including residents. In this study, it was confirmed that regional brand evaluation indicators may vary depending on the stage of co-creation in the design process for regional brand development, and the type of value co-creation was determined through a classification method using the results of the evaluation index. According to the results of the study, the type of value co-creation that fits the local situation and characteristics can be derived by adjusting the stage of co-creation execution in the design process.

• The Journal of Economics, Marketing and Management
• /
• v.6 no.1
• /
• pp.17-24
• /
• 2018

Purpose - Major countries in the world continue to grow up without employment by the economy opening, more investment in foreign countries and technical innovation. Nevertheless, SMEs have job creation continuously. As this result, support for SMEs that is the source of job creation has increased attention. However, previous research between SMEs and job-creating is limited to the job creation effect of comparing with large companies, and R&D investment effect including government support. Also, many research provides the different result of correlation with technology innovation and job creation. Therefore, previous research has insufficient to explain job creation by which in the technology commercialization stage and the job-specific workforce. Research design, data, and Methodology - This study investigated the impact of customized R&D support upon job creation by using questionnaires of SMEs R&D service of K-Institution from 2009 to 2013. In detail, we analyzed the relationship between the technology commercialization stage and the usefulness of customized R&D support. Also, we added the analyzed the relationship between the usefulness of customized R&D support and the job-specific workforce. Results - Research result, Job creation had a significant relation to the usefulness of customized R&D support in product design stage and mass production stage. Also, R&D worker and production worker correlated with the usefulness of customized R&D support. These results indicate the importance of hiring R&D workers and production workers at the higher technology readiness. Conclusions -Therefore, this study suggests some implications for the government's SMEs support policy and the solve employment problems such as youth unemployment.

• Korean Institute of Interior Design Journal
• /
• v.17 no.5
• /
• pp.123-132
• /
• 2008

It would be investigated how to take advantage of and structure color as form creation of modern architecture and tool of conception. Through this study, it was analyzed that color was introduced actively in the beginning stage of form creation as an image, as collection of data and analysis system, and as creation system of diagram. Also, it was used from the model making stage with experimental device, and was handling to experimental system of various materials and substances. Therefore, with the characteristics of color's originality, color was dealt to space creation system by tool from the process-oriented thought and had given the absolute value in form creation process. Meaning is that the color to be used as a tool in the planning contains a lot of possibilities and values in the architecture planning. Therefore the development of the system without initial planning of overall color scheme could affect the harmony and integration of the developed architecture. And the system could loose many vital concepts in the creation of the form. In execution of thinking process through the color, it'll be ensured that we can acquire the much better and more various result.

• Journal of Distribution Science
• /
• v.13 no.12
• /
• pp.105-111
• /
• 2015

Purpose - Many global companies across industries are paying significant attention to co-creation activities, which enable consumers to participate in firms' value creation process, as a main model of new product development processes. In this study, we aim to examine different types of co-creation activities and their effects on consumer attitudes. We focus on upstream co-creation, downstream co-creation, autonomous co-creation, and sponsored co-creation. Upstream co-creation includes firms' control and management in the initial stage of new product development and prototype testing. Downstream co-creation indicates that consumers participate in firms-initiative activities at a later stage in new product development, such as public relations and marketing communications. Autonomous co-creation includes consumers' commitment activities in the absence of firms' rewards. However, under the sponsored co-creation, consumers can return monetary and social rewards from firms through their co-creation activities. The hypotheses regarding the effect of co-creation on consumer attitudes are as follows. (H1, H2, H3, H4) Upstream, downward, autonomous, and sponsored co-creation has positive effects on consumer attitude. (H5, H6) As intrinsic motivation increases, the positive effect of upstream and autonomous co-creation increases. (H7, H8) As extrinsic motivation increases, the positive effect of downward and sponsored co-creation increases. Research design, data, and methodology - To achieve our research goals, we analyzed responses from 246 samples from Korean consumers and verified the proposed hypotheses using a linear regression model. The samples include Korean consumers who experienced upstream, downstream, autonomous, and sponsored co-creation by firms. Results - First, both upstream co-creation and downstream co-creation with firms and consumers are found to have positive effects on consumer attitudes. Second, autonomous co-creation and sponsored co-creation are found to positively affect consumer attitudes. Third, consumers' intrinsic motivation has a fit-effect between upstream co-creation and autonomous co-creation, and their extrinsic motivation has a fit-effect between downstream co-creation and sponsored co-creation. Consumers who have strong intrinsic motivation are affected by upstream co-creation and autonomous co-creation. However, consumers who have strong extrinsic motivation are affected by downstream co-creation and sponsored co-creation. Conclusion - These results indicate that the fit between consumers' co-creation participation types and consumers'motivations is a significant factor in determining consumer attitudes. The results of this study imply that various types of consumer participation actually improve consumers' attitudes toward products and brands. In addition, our study also suggests that firms should consider the fit between co-creation types and consumers' motivations when they initiate co-creation activities. In this study, we survey consumers who participated in firms' co-creation activities. Future studies can compare different types of consumers. For instance, we can examine the different in different test by comparing experienced versus inexperienced consumers. Finally, we expand this research to user-generated content topics. This attending issue focuses on the mechanism that breaks down the boundaries and barriers between consumers and producers.

• Journal of the Korea Society of Computer and Information
• /
• v.22 no.7
• /
• pp.83-91
• /
• 2017

In this paper, we propose a thorough solution for adjusting virtual sound field with different kinds of devices and software in preliminary procedure and late stage of music processing. The basic process of music production includes composing, arranging and recording at pre-production stage as well as sound mixing and mastering at post-production stage. At the initial stage of music creation, it should be checked whether the design of virtual sound field, the choice of the tone and the instrument used in the arrangement match the virtual sound field required for the final work. In later recording, mixing and mastering, elaborate adjustments should be done to the virtual sound field. This study also analyzed how to apply the parameter of the effectors to the design and adjustment of the virtual sound field, making it the source of our creation.

• The Journal of Information Systems
• /
• v.24 no.4
• /
• pp.1-19
• /
• 2015

Purpose Co-creation is a form of collaboration to create joint values with participation of diverse interested parties. It has been introduced by large companies at an early stage and due to changes in management environment, the scope of its concept has been expanding to the SMM(Small and Medium Manufactures). The objective of this study is to examine the impact of Co-creation on SMM's non-financial and financial performance. Design/methodology/approach Based on literature review, the research model was developed. To test this research model, we collected 188 questionnaires with SMM which utilized Co-creation and supplied parts to the companies. The t-test and ANOVA were employed for the analysis of data Findings The research result showed that the difference in business performance between the groups with much use of Co-creation and those with little use of Co-creation, there was significant difference in both non-financial and financial performance. In addition, non-financial and financial performance were different among four implementation behavior of Co-creation including Common value, Information share, Risk benefit, and Mutual benefit.

• The Journal of the Korea Contents Association
• /
• v.15 no.9
• /
• pp.47-60
• /
• 2015

Original play of theatrical troupe Yeonwoo Stage has gone through history represented by (i) the development period of "research on play," (ii) the resistance/growth period of "play movement," (iii) the prime/segmentation period of "metaphor for reality," (iv) the crisis/transition period of "rediscovery of reality," and (v) the challenge/advancement period of the "active development of repertoire." "Collective creation" based on the singe-representative system was a solution to overcome difficult circumstances, crisis facing the theatrical troupe and the lack of resources in the development period and the resistance/growth period, "co-creation" based on the five-representative system, the two-representative system, the system of an operation committee consisting five members, etc. in the prime/segmentation period and the crisis/transition period, and "planning and production" based on the single-producer system in the challenge/advancement period. "Collective creation" system was operated by the entire theatrical troupe, which was led by a director; "co-creation" system was operated by performers, who were directed by a director (-playwriter); and "planning and production" system was operated both internally and externally and was led by a producer. During its long history of developing original play, Yeonwoo Stage has (i) expanded the scope of Korean-style narrative, (ii) succeeded collective creation culture to the next generation, (iii) followed the trend of the times, (iv) attempted to attract popular empathy.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.4
• /
• pp.109-120
• /
• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• Journal of Korea Multimedia Society
• /
• v.18 no.5
• /
• pp.671-681
• /
• 2015

This paper presents an extended scientific visualization for the public over the scientific visualization targeting for scientists. Our scientific visualization pursues both transmission of scientific information and good-looking visuals. First of all, we examine a tendency to produce scientific images that make the public understand science, even though they are not professional scientists. As a result, we can find several cases that actively generate scientific visualizations for the public. Among them, several research institutes possess own production studio. As the production of scientific images is a convergence field combined of art and science, cooperation between artists and scientists is necessary. Therefore, in-depth communication between them is essential at the planning stage. Moreover, continuous feedbacks between two groups in the production stage, the next stage of the planning, make the scientific visualization to perfection. In this paper, we present 2 modeling methods that are easily encountered during producing scientific visualizations and shading and rendering methods for generating photorealistic images. The concept of an extended scientific visualization that we present shows a new vision of the scientific visualization field.