• Journal of Convergence for Information Technology
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• v.9 no.1
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• pp.105-115
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• 2019

This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

• Journal of Distribution Science
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• v.12 no.10
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• pp.29-35
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• 2014

Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.1
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• pp.309-317
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• 2015

Recently many companies began to realize their visions for the sustainable growth with the advent of CSV(Creating Shared Values). Michael E. Porter, a Harvard Professor, claims that placing social value creation at the core of business strategy has the potential to uncover big opportunities for individual companies and that shared value can play a significant role in increasing competitive advantages while fostering social prosperity. In consequence, the various researches have illustrated how to get the opportunity for competitive advantages from building a social value proposition into corporate strategy, and considerable studies have been promoted heavily from the managerial perspective. However, due to the lack of capability converging information technology with business strategy, any research effort to identify technological or Internet-related issues and to link the issues to CSV does not exist. With Korean being a Internet leading country, the demands of researches analyzing core technology, information, and service utilizing Internet are rapidly growing. The study aims to find out Internet-related enablers for CSV. This paper describes the concepts and features of CSV, identifies emerging Internet-related issues toward the opportunity for competitive advantage, and then depicts the rigorous research endeavors in the areas of Internet information, technology, and services. As a result, 11 papers presented and selected as the outstanding papers at APIC-IST 2014 handle the issues to be brought together, which include: Wireless and Sensor Network, Image Processing and HCI, Big Data and Business Intelligence, Security & Privacy in Internet, SNS & Communication, Smart-Learning and e-Learning, and Internet Business Strategy. The study finally recommends indispensible terms for substantially vitalizing CSV.

• The Journal of Industrial Distribution & Business
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• v.13 no.2
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• pp.33-43
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• 2022

Purpose: To examine the strength of social capital (SC) that are likely to affect Created share value (CSV) factors. This research aims to conduct a literature review to establish the components of SC and CSV identified within educational research and use factor analysis to identify how numerical values differ from the average and the amount of variance expressed in eigenvalue and factor score. Research design, data and methodology: To achieve the purpose of the study and provide adequate empirical results, we conducted the structural equation analysis using IBM AMOS 24.0 and collect online questionnaires from top practitioners, managers and non-managerial employees in Korean education firms, which will be used to conduct a factor analysis to assess SC's effect on CSV. Results: Final analysis of the path coefficient of the research model indicated that the SC values based on six have a significantly positive (+) effect on CSV values based on three categories (β=.35, p<.001). Therefore, the current research accepts the hypothesis in determining that SC can enhance the impact of CSV in educational companies. Conclusions: From the study, the practitioners of education companies should make more efforts to find action plans to create corporate social responsibility and shared value, which are required throughout society.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.21-32
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• 2021

This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.375-381
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• 2018

The purpose of this study is to propose and spread the effective direction of collaboration among domestic and external industries. To this end, it chose to study cases in which domestic and foreign companies achieved high value through collaboration. Studies have shown that businesses are also working increasingly to realize shared values as people are increasingly interested in the shared economy. Based on these results, we proposed collaboration with IKEA, a practical furniture brand, and Airbnb, a shared accommodation platform service. Through collaboration, the two companies were able to share their current limitations, and the result was that their social image could be enhanced through the realization of shared economic values. Based on this research in the future, we hope that not only IKEA and Airbnb, but also companies will be able to collaborate to create the value of promoting shared economies.

• Information Systems Review
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• v.16 no.3
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• pp.69-87
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• 2014

The integration of Tourism and Information Communication Technology (ICT) has been continued based on a drastic progress of ICT in the entire sectors of tourism industry. A variety of terminologies such as eTourism, Virtual Tourism, Smart Tourism have appeared during the last decades, however, tourism with Smartphones created a new paradigm has not discussed yet in tourism industry and academia. By investigating on the previous literature in the role of ICT in tourism, we have classified five major streams in the past such as end user perspective (tourist behaviour), Community, Multimedia and Web, Intelligent System, and Smart Tourism. At a result, we investigated the concept of smart tourism and extended to research on Smart Tourism Ecosystems. We suggest the concept of smart tourism ecosystems, which may create values by interacting among tourism players (tourist, distribution channel, supply channel, government, and local community). We propose the discussion of meaning of 'creating shared value' through 'Smart Tourism Ecosystems'.

• Journal of the Economic Geographical Society of Korea
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• v.21 no.4
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• pp.289-302
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• 2018

As business activities of firms for maximizing profits has resulted in increases in economic, social and environmental problems in regional geographies, they have stimulated some social activities through enhancing their public image and justifying their conducts. In fact, firms have been given concerned with a decrease in profits due to the promotion of their social activities required by local communities. However, firms are able to create shared value resulted in added value creation centering on shareholder as well as stakeholder by expanding increases in economic and social values. Therefore, the main purpose of this research is to draw an index which is able to evaluate the mechanism of virtuous circle resulted from creating shared value(hereafter CSV). At the same time, it has attempted to analyze some limits to and real effects of CSV by the index. The paper has analyzed the CSV of certificated coffee by using the index of sustainability in the Vietnamese coffee industry. The introduction of certificated coffee showed positive effects in the order of environmental, economic and social indicators. However, the structure of closed decision-making in Vinacafe, which is a state-firm, has not able to secure enough economic profits for CSV, leading to some limits to the formation of virtuous circles in the Vietnamese certificated coffee industry.

• Journal of Korea Technology Innovation Society
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• v.21 no.4
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• pp.1411-1444
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• 2018

The shared economy has been growing rapidly in recent years, creating an innovative economic paradigm based on the growing interest in sustainable development in the environmental aspect, the development of ICT technology, and the spread of mobile, Internet and smart environments. The purpose of this study is to investigate the factors influencing of the shared economy on the intention of domestic consumers using shared economy services. Also we would like to find out if personal orientation on sustainable development actually have a valid impact on perceived values and intentions of using Shared Economy services. The result of the study shows that the factors affecting the intention to use Shared Economy service were perceived usefulness, subjective norm, perceived risk, and sustainable orientation which are characteristics of Shared Economy service. In addition the result of the indirect effect study Find that the individual felt the emotional value through the perceived usefulness and have the greatest influence on intention to use. Therefore, it implies that the marketing strategy of the Shared Economy service should take into consideration the elements that can feel emotional value through usability. In the future, We research on domestic success and failure cases of Shared Economy services and robust verification of influential factors could be continue.

• Management & Information Systems Review
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• v.36 no.4
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• pp.1-19
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• 2017

These days, the concept of creating shared value is drawn keen attentions to. This interest comes out of the expectation that Creating Shared Value(CSV) can offer an answer to some social issues by creating societal and economic values on the top of the achievements that existing Corporate Social Responsibility(CSR) has made. However, it is difficult to make a clear distinction between the achievements that the activities of CSR and CSV have made. In this regard, developing a methodology to make an actual proof analysis on the accomplishments of CSV and to verify customer's awareness of and attitude towards the CSV is necessarily required. A company needs to gain a competitive advantage in the marketplace as well as resolve a social issue by innovating value chain. The research has verified the cause and effect relationship between the CSV from the point of view of value chain and the purchase intention aroused by its economic, societal and cultural values through the company image and credibility with actual proof analysis and come up with following results. First, a societal and cultural value resulted in giving positive impact on a company's image, which implies that CSV activities can be the thin end of the wedge through which customers have a good image of the company involved in CSV. Second, a societal value makes a positive influence on the credibility of a company. In this regard, CSV should be recognized not just as a thing that generates a cost, but a way to win-win as well as future development. Third and last, the research results show that both company image and credibility influence on purchase intention. Considering that CSV generates a positive evaluation on a company that will ultimately cause continuous profit-making, the company's ultimate goal of activities, it should be approached from the perspective of making a mid-and-long term strategy.