• Title/Summary/Keyword: Creating Commercial Value

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Analysis on Smart-Phone Technology and Marketing Strategy: Focused on TV Commercial Advertisement (스마트폰 탑재기술과 마케팅전략 연구: TV광고를 중심으로)

  • Lee, Ro-Woon;Han, Jung-Hee
    • Journal of Industrial Convergence
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    • v.15 no.1
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    • pp.9-15
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    • 2017
  • This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

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Corporate Patent Management and its Relationship with Creating Commercial Value

  • SUNG, Ikkyung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.101-112
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    • 2021
  • Purpose - Corporate patent management refers to an organization belonging to the government or an intergovernmental organization that plays a bigger role in controlling patents. The purpose of the present study is to investigate and suggest brief solutions regarding how companies should manage their patents, maximizing their commercial values. Research design, Data, and methodology - Since the current researcher needed to optimize authenticity, the datasets were used primarily for collecting data from various sources examined by peers. This research used a claim from PRISMA (preferred reporting items for systematic reviews and meta-analysis) to identify prior studies within the limits of the sample. Result - The results revealed that corporate patent management is faced with different problems in the course of its operations. It faces many different critics from the outside world; therefore, a need to solve those problems. This study strongly suggests there are seven solutions to manage companies' patents. Conclusion - The conclusion of this study points out that The prolonged period has given some business organizations a competitive advantage over others especially that belong to industries that have a lower propensity to adopt patent rights. As a result, some business organizations have grown relatively faster than others within the long period they remain as patent rights members.

An Analysis of Job Creation Effects by Increasing Commercial Software Maintenance Rate (상용SW 유지관리 요율 상향에 따른 일자리 창출 효과 분석)

  • Lim, Gyoo Gun;Noh, Jong Hwa
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.23-33
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    • 2021
  • The prolonged coronavirus 19 (COVID-19) has caused serious problems such as job losses and youth unemployment, but as the fourth industrial revolution and digital transformation accelerate, the importance of SW is highlighted and more qualified jobs are expected in the SW industry. However, domestic SW companies are having difficulties in not properly recognizing the value of SW products. Among many related issues, commercial SW maintenance-related issues are representative, and the main problem is the difference in the maintenance fee rates between domestic and foreign SW. In this study, the expected job creation effect when the SW maintenance rate is raised was analyzed using data related to the SW industry and commercial software. As a result of the analysis, the amount required to raise the commercial SW maintenance rate by 1% is 162 billion won. If all of these are used for employment, the expected new job creation effect is 3,240 jobs per year, and 15,451 jobs are created per year when calculated and estimated as the effect of increasing sales through the employment inducement coefficient. In addition, the amount required to raise the current average maintenance rate of 11.1% to 15% is 631.9 billion won, and it was possible to estimate the effect of creating jobs for 12,648 people based on the simple average wage and 60,259 people from the sales increase effect.

Strategic Business Values of the Blockchain Technology Market to Assist Professionals: Deployment Perspective

  • Waleed Rashideh
    • International Journal of Computer Science & Network Security
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    • v.23 no.2
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    • pp.210-226
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    • 2023
  • It is difficult to transform a blockchain initiative from the feasibility stage to the fully commercialized the technology's products or services, especially considering the significant investment required and the lack of studies on the benefits and barriers from deployment perspective. Whereas some organizations have come up with their own solutions to moving beyond the feasibility stage, commercial applications do not yet exist and few organizations are willing to invest beyond the prototype phase and fill in the gap between the expected and actual business value of these types of projects. This study aims to develop a blockchain model using a survey to gather qualitative data on experts' opinions on the deployment of blockchain technology. Our model will measure how business professionals could take advantage of blockchain's disruptive technology to develop business opportunities. This study's contribution is to show blockchain technology's potential strategic business value. The findings from this exploration include the prospective for delivering comprehensions to businesses for different creating investment choices on the embracing of the blockchain technology.

A Study on the Design Elements of the Space Branding from the Perspective of Sustainability - Focusing on the Commercial Brand - (지속가능 관점에서의 스페이스 브랜딩 디자인요소에 관한 연구 - 상업브랜드를 중심으로 -)

  • Kim, Soo-Yong;Nam, Kyung-Sook
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.14-24
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    • 2014
  • Modern enterprise activity and consuming pattern which have been continued since the industrial revolution are causing a great burden on the environment, so that the strategy for sustainability in the whole industry cannot but be realistic and inevitable alternative. Presently various brands which applied the concept of sustainability exist, however they also can be said to play a part in current environmental damage by creating value aiming at only growth and pursuing short-term profit in accordance with it with simple commercial logic. Hereupon, this research aimed at eventually preparing the base of guidelines of sustainable design of space branding by newly drawing the value of sustainability in the aspect of space branding and systematically deducing design elements along with it. For this, the researcher reestablished value and design elements for sustainability in space branding by comprehending the concept of sustainability, design method of sustainable design and environmental value hidden in it, after comprehending the concept of space branding and brand value suggestion and interrelation through advanced researches. The previous studies related to the existing space branding have had mainly focused on the design of the marketing point of view to promote consumer culture. But this study can be found the meaning that new roles and methods of design in space branding from the perspective of sustainable. Now companies need to figure out a variety of strategic ways to find the right balance depending on their situation between contradictory concept of 'Consumption' and 'Sustainability'.

Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand

  • NAVAVONGSATHIAN, Ampol;VONGCHAVALITKUL, Busaya;LIMSARUN, Tanakorn
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.421-428
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    • 2020
  • The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ2 = 108.618, df. = 86, χ2/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

Determinants of Growth of Public Technology Based Start-up: Focused on Subsequent Support of Technology Subject (공공기술 기반 창업기업 성장 결정요인: 기술주체의 후속지원을 중심으로)

  • Bong, Kang Ho
    • Knowledge Management Research
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    • v.21 no.2
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    • pp.41-58
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    • 2020
  • A plan to promote public technology-based start-ups as a way to enhance the use of public technology has been emphasized. However, the problem of creating commercial value has persisted due to the lack of reproducibility and readiness of public technology. Although gap exists in the linking process between the public and private sector, it is difficult to find objective empirical evidence as most of them are only qualitative research. Our empirical works examine the impact of subsequent support of the public research institute on the commercialization of public technologies. Then, we analyze how commercialization of public technologies affects the growth of technology-based startups using 2-stage least square (2SLS) model. We find that the linkage with the technology subject contribute to the successful commercialization of public technology, and further to the survival and growth of technology-based start-ups. Our finding suggests that knowledge management system, to facilitate interaction between technology developer and consumers, is needed for the success of public technology-based start-ups.

The Design Trends of Outdoor Space in Commercial Multi-Complexes in Korea (국내 복합상업시설 외부공간의 특성과 변화 양상)

  • Choi, YoungJoon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.5
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    • pp.89-106
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    • 2020
  • This study examines the functionality and landscape design specifics of the outdoor space of representative commercial multi-complexes in Korea in order to overview the design trends of outdoor landscaping trends. Through surveying the composition of outdoor spaces along with their relation to the surrounding landscape, open spaces, and the neighboring communities, this paper identified the change in trends regarding the characteristics of outdoor landscape planning and acknowledged the enhanced public value of outdoor space. This study asserts that the characteristics of outdoor spaces can best be understood by examining the ways in which the outdoor space relates to adjoining commercial multi-complexes and the surrounding landscape. Focusing on the relationships that outdoor space establishes, commercial multi-complexes can be categorized as follows: in/outdoor separated type, in/outdoor semi-open type, surrounding landscape-projected type, and surrounding landscape-combined type. By studying the landscape design specifics of the outdoor space of representative cases of each type, the following has been concluded: First, the amount of outdoor space has expanded in terms of importance and function while serving to assist in various activities and participatory experiences, and no longer merely serves as a backdrop of commercial facilities. Second, with the strengthened connectivity between in/outdoor spaces, the elements of outdoor surroundings are more actively introduced indoors to improve amenities. Through directly connecting certain indoor program spaces with outdoor spaces, commercial multi-complexes tend to provide richer combined experiences. Third, with the expansion of outdoor space functionality, commercial multi-complexes are increasingly recognized as a quasi-public space, making good example of liminal space. In light of the recent case of development plans linked with public open spaces in suburban settings, commercial landscape design shows the possibility of creating an open space that can function as a center for local culture and green networks in the community.

Development of Fashion Design Applying Code and Tape Trimming Decoration Techniques of Computer Embroidery Machine (컴퓨터 자수기계 코드 및 테이프 트리밍 장식기법을 활용한 패션디자인 개발)

  • Seoyun, Lee;Jiyoung, Kim
    • Journal of Fashion Business
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    • v.26 no.5
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    • pp.1-21
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    • 2022
  • Purpose of this study is to develop fashion design with greater added value and to seek the expandability of its expression domain by applying special computer code and tape embroidery machine capable of creating more special and fancier fashion to the development of fashion design by focusing on the fashion decorations that are becoming increasingly more computer systematized. For this purpose, expression techniques and effects of computer embroidery machine code and tape trimming decoration techniques, and cases of modern fashion design are examined. Major images are then deduced to designing and production of actual 6 creative pieces equipped with creativity and commercial value by applying such images deduced. As the results, it is not only possible to develop highly value added fashion design by utilizing mixed computer embroidery machine code and tape trimming decoration technique but also to produce countlessly new and unique surfaces by inducing changes in diversified pattern expressions, thickness of cord thread, and width, color and texture of material, etc. of the tape. This can maximize the expression domain of design, and fulfill the fashion desires of consumers wanting modern enhancement of quality and individualization. If multilateral attempts and studies for the aforementioned purposes can be expanded continuously, it is deemed possible to broaden the range of expression techniques in fashion design and, moreover, to make contribution towards enhancement of competitiveness of fashion industry.

A Study of Senior Men's Dress Form Development 3D Digital Technology (3D 디지털 기술을 활용한 시니어 남성 기성복 피팅용 드레스폼 개발에 관한 연구)

  • Do, Wolhee;Choi, Eunhee
    • Fashion & Textile Research Journal
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    • v.20 no.6
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    • pp.722-732
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    • 2018
  • This study was to develop a dress form that is highly representative of the body shapes of senior men in their 50s and 60s. And this research was compared the measurements and forms of three different dress forms available in the market, in order to analyze the body type and suitability and provide a standard for developing and utilizing the dress forms. After extracting the body shapes of the senior men's 3D shape, the body type that is curvature on the back prevalent among senior men, was chosen. The dress form was created as follows: 3D modeling and rendering, printing with a FDM-type 3D printer. The dress forms were 3D-scanned and the 3D data was analyzed - classification drop value, area deviation, compared horizontal section and vertical section. The results were as follows: This suggested that the area deviation amount at the chest and hip circumference levels was larger in the commercial products than in the dress form in this study, while that at the waist circumference level was larger in the dress form in this study. The vertical length of the lateral shoulder point-waist circumference was smaller, the side shape showed severe curvature on the back, and the waist circumference was larger in the senior men dress form than the commercial products. The dress form developed in this study reflected the body type of senior men and, therefore, were suitable for fitting when creating clothes for senior men.