• Journal of Korea Trade
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• v.25 no.4
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• pp.60-87
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• 2021

Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

• Asia-Pacific Journal of Business
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• v.7 no.2
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• pp.61-76
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• 2016

This study aims to establish ways of how languages are used as determination factors for investment decisions among Asian countries where used languages are diversified. According to the analysis result, language segmentation of the investing country increases investment whereas the language segmentation of the invested countries is analyzed as the decreasing factor of investment. Also, it is analyzed that the further the linguistic distance between the investing country and the invested country the more investment increases. In the aspects of approached language distance and investment time selection, along with the increased linguistic distance, the elasticity to foreign direct investment is apprehended to be more flexible than other forms of investment. Such result shows the more segmented the languages of the targeted invested country the more investment cost will increase and therefore the results in linguistic distance can be explained as diversification of the invested country and the result to the forming of bridgehead at the invested area.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.53-61
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• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Asia-Pacific Journal of Business
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• v.11 no.3
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• pp.291-306
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• 2020

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers' purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers' purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.104-120
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• 2018

The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.267-275
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• 2021

This study investigates the relationship between cultural distance and entry mode choice, where the foreign investor firm and the host country are both from emergent economies. Within this framework, research is limited and the issue is whether companies, regardless of their specific situations, have the same strategy when they meet a high degree of uncertainty in the host environment. In this study, we focused on the influence of informal institutional factors: cultural distance, that has been extensively analyzed in international business, measured by Kogut and Singh index and defined according to Hofstede, Globe Project and Schwartz approaches. The general trend derived from prior research proves that when a company from a developed country is involved; overall more enthusiasm is shown for wholly-owned subsidiaries rather than joint venture. This result still stands validated for corporations from this emergent economy area. Our analysis of a sample of 163 FDI in the Kingdom of Saudi Arabia (KSA) using logistic binary regression model reveals that the foreign firms prefer to establish wholly-owned subsidiaries in the host country over entering into a joint venture with a local firm, taking into consideration the large cultural distance.

• Journal of Korean Elementary Science Education
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• v.30 no.2
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• pp.204-212
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• 2011

This research is about the six graders' preconceptions in elementary school about a cause of the seasonal change before learning. The result of this research is that the patterns of six graders's preconceptions in elementary school are earth's rotation, earth's revolution, the distance between the earth and the sun and the location factor between the sun and our country, which are mixed up with two more things. Especially many patterns of students explain the seasonal change of our country using the change of location of our country by earth's rotation, the location factor between the earth and the sun and the distance between the earth and the sun by earth's revolution.

• Journal of Fashion Business
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• v.28 no.2
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• pp.33-49
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• 2024

Despite COVID-19 and the global economic depression, cosmetics exports are continuously increasing due to the growth of Hallyu consumption overseas. Thus, systematic research is needed to determine what impact Hallyu has on cosmetics. Many studies have been conducted on psychological distance, Hallyu preference, and the overall Korean product image, but research related to the image of cosmetics has been insufficient. AMOS 26.0 was used to empirically analyze the impact of cultural distance, social distance, and Hallyu preference on the national image and the impact of the country's image on the image of cosmetics among females experienced with Hallyu in Indonesia and Malaysia. The empirical analysis showed that cultural distance, social distance, and Hallyu preference had a positive effect on the national image, and the national image also had a positive effect on the image of cosmetics. Since Hallyu has a positive indirect effect on the image of cosmetics, it strengthens the competitiveness of cosmetics companies in overseas markets. In Indonesia, only cultural distance and Hallyu preference were found to affect the national image. However, in Malaysia, all variables affected the national image. Thus, even the same Hallyu content could have different effects on the national and cosmetic images in each country. Therefore, strategies for utilizing different Hallyu contents that are suitable for each country are needed to revitalize Korean cosmetics in overseas markets.

• English Language & Literature Teaching
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• v.13 no.2
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• pp.155-176
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• 2007

An attempt to investigate the effect of gender differences on Korean students' EFL learning orientation was made. To explain a Korean EFL learning context, three criteria (cultural distance between the target country and the host country, communicative needs of the TL, the status of the TL in the host country) are adopted. Moreover, as a contrastive FL learning context from the Imposed FL learning context, a FL learning context where there is a substantial cultural distance from the TL community, communication needs of the TL do not exist, and the TL enjoys a special educational and socioeconomic status in the host country, a concept of an Integrative FL learning context is newly brought up in this paper. As the result of a questionnaire conducted in four different high schools, female learners can be claimed to be more internalized about academic and socioeconomic benefits the TL entails for their social advancement and overcoming inequality between men and women in society, albeit insignificant numerical data.

• Journal of Multimedia Information System
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• v.7 no.1
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• pp.17-24
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• 2020

Rice (Oryza Sativa) is an important source of food for the people of our country, even though of world also .It is also considered as the staple food of our country and we know agriculture is the main source country's economy, hence the crop of Rice plays a vital role over it. For increasing the growth and production of rice crop, ground-breaking technique for the detection of any type of disease occurring in rice can be detected and categorization of rice crop diseases has been proposed in this paper. In this research paper, we perform comparison between two classifiers namely MDC and Bayes' classifiers Survey over different digital image processing techniques has been done for the detection of disease in rice crops. The proposed technique involves the samples of 200 digital images of diseased rice leaf images of five different types of rice crop diseases. The overall accuracy that we achieved by using Bayes' Classifiers and MDC are 69.358 percent and 81.06 percent respectively.