• The Korean Journal of Franchise Management
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• v.3 no.2
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• pp.55-78
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• 2012

The purpose of this study is to devise successful strategies for launching of new brands in franchise companies based on cases of 'Gamarogangjung' of Masedarin Inc. The results of case analysis shaw following successful strategies. First, Masedarin Inc. has used its core competence; Masedarin Inc., which managed chicken franchises for many years, launched the new brand, 'Gamarogangjung' based on its differentiated technologies and infrastructure. Second, the brand, 'Gamarogangjung' has used market oriented strategy actively; the brand has reflected customers' needs to its adminstration immediately by understanding and sharing of customers' needs at the corporate level. Third, Masedarin Inc. has differentiated a business model from other companies; by using 'take out' purchasing system instead of 'delivery to doors' or 'purchasing by visiting', the company has saved huge management cost. Fourth, Masedarin Inc. developed a new kind of business which is differentiated from existing chicken franchise brands or take-out restaurants. Fifth, Masedarin Inc. has appealed its sincerity to franchisees; its business information session, which explains about the business openly without exaggeration, has drawn a high rate of franchise agreement. Sixth, Masedarin Inc. changed its way of thinking about conditions of a location for member stores. The company has selected 'A' level locations for their member stores which enables 'quick sales at small profits' while other take-out stores are usually located at 'B' level location. Lastly, Masedarin Inc. has given thorough instructions to the staff of member stores. And immediately after opening of the stores, franchisees were able to operate the stores comfortably because the company educated the staff repeatedly over a long period to make them master skills before the opening of the store.

• Journal of Korean Tunnelling and Underground Space Association
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• v.25 no.4
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• pp.285-303
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• 2023

Interest in building underground spaces is increasing for the creation of downtown infrastructure and efficient space utilization. A representative method of utilizing underground space is a tunnel, and in addition to road tunnels, the construction of utility tunnels such as power conduits and utility conduits is gradually increasing. The current basic tunnel construction method can be divided into NATM (New Austrian Tunnelling Method) and TBM (Tunnel Boring Machine). The NATM is a reliable method, but it is accompanied by vibration and noise due to blasting. In the case of the TBM excavation method, there are disadvantages in terms of construction period and construction cost, but it is possible to improve economic feasibility by introducing appropriate complementary methods. In this study, a blasting method was develop using the NATM after TBM pre-excavation using the protective shield method. This is a method that compensates for the disadvantages of each tunnel construction method, and is expected to reduce construction costs, blasting vibration, and noise. In order to review the performance of the developed method, an experiment was conducted to evaluate the performance of explosion-proof tube to which a protective shield scale model was applied, and the impact of blasting vibration of the protective shield method was analyzed.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.7
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• pp.295-302
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• 2023

Software requirements written in natural language may have different meanings from the stakeholders' viewpoint. When designing an architecture based on quality attributes, it is necessary to accurately classify quality attribute requirements because the efficient design is possible only when appropriate architectural tactics for each quality attribute are selected. As a result, although many natural language processing models have been studied for the classification of requirements, which is a high-cost task, few topics improve classification performance with the imbalanced quality attribute datasets. In this study, we first show that the classification model can automatically classify the Korean requirement dataset through experiments. Based on these results, we explain that data augmentation through EDA(Easy Data Augmentation) techniques and undersampling strategies can improve the imbalance of quality attribute datasets, and show that they are effective in classifying requirements. The results improved by 5.24%p on F1-score, indicating that handling imbalanced data helps classify Korean requirements of classification models. Furthermore, detailed experiments of EDA illustrate operations that help improve classification performance.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.5A
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• pp.861-872
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• 2006

The element free Galerkin method is extended by the local partition of unity method to model the cohesive cracks in two dimensional continuum. The shape function of a particle whose domain of influence is completely cut by a crack is enriched by the step enrichment function. If the domain of influence contains a crack tip inside, it is enriched by a branch enrichment function which does not have the LEFM stress singularity. The discrete equations are obtained directly from the standard Galerkin method since the enrichment is only for the displacement field, which satisfies the local partition of unity. Because only particles whose domains of influence are influenced by a crack are enriched, the system matrix is still sparse so that the increase of the computational cost is minimized. The condition for crack growth in dynamic problems is obtained from the material instability; when the acoustic tensor loses the positive definiteness, a cohesive crack is inserted to the point so as to change the continuum to a discontiuum. The crack speed is naturally obtained from the criterion. It is found that this method is more accurate and converges faster than the classical meshless methods which are based on the visibility concept. In this paper, several well-known static and dynamic problems were solved to verify the method.

• 한국노년학
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• v.31 no.2
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• pp.277-290
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• 2011

The present study examined the impact of work stress and job satisfaction on intention to leave among staff including social workers, nurses, and care workers. The study subject included 235 staff in a welfare organization that provides long-term care services. Data was analyzed using multiple linear regression. The findings of the study show that work stress and job satisfaction affect intention to leave in the context of welfare organizations. Demographic variables were not the main focus of this study and thus these results are incidental. Staff with higher levels of work stress were more likely to think about leaving, while those with grater job satisfaction were less likely. There were several limitations in this study. Generalizability of the findings are limited to staff working in the province of Jeonnam. The results have important implications for the development of strategies to minimize turnover intention in long-term care. Reducing the intent to leave is desirable for issues of both cost reduction and quality of care. Managers could perhaps start to consider decreasing work overload assigned to staff. This study also provides some insight into the work status of new staff. Clearly this finding needs to be explored in further research studies. A more comprehensive model is likely required to adequately explain intention to leave the job.

• Asia Marketing Journal
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• v.15 no.2
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• pp.75-97
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• 2013

While good return policies are suggested as one of the critical services for e-commerce, ambivalence between the burden of the cost and shoppers' satisfaction may prevent e-tailers from increasing their level of leniency. Based on the S-O-R model, this study has attempted to develop a grounded theory to explain how lenient return policies shape online shoppers' perceptions and responses, with a focus on cultural influences in the relationship. In order to check the cultural effects of the lenient return policy, thirty two female and eleven male undergraduate students in South Korean shoppers, who are accustomed to strict return policies, participated in the semi-structured interview. A series of open-ended questions were designed to explore consumers' reactions toward four different levels of the lenient return policy: from the strict type in South Korea to the lenient type in the U.S. Using qualitative research methods, this research has defined three types of dimensions of lenient return policy: return possible period, complexity of progress, and other restrictions. While previous researchers did not pay much attention, the last dimension, other restrictions, is shown to be the most significant in influencing online shoppers' perceptions, especially in South Korea. Also, the impacts on online shoppers' perceptions from the three types of sub-dimensions of return policy were somewhat different. Whereas a longer return possible period was considered more favorable, a medium level of complexity and restrictions were considered more desirable. In summary, this result showed that shoppers in Eastern cultures, i.e. South Korean online shoppers, seem favorable to a medium level of lenient return policies, while allowing for taking precautions against possible fraudulent behaviors and setting other restrictions. Therefore, most of retailers in South Korea recommended that e-tailers who adopt the most lenient return policies raise the bar to guard ethical shoppers from fraudulent users. Next, lenient return policies can enhance ease of use, usefulness, affect, and trust while relieving perceived risk, which is connected to intention to purchase, satisfaction, and loyalty. Interestingly, lenient return policies are more likely to change the behavioral responses of online shoppers, such as return and purchase, rather than change their attitudes or beliefs such as image, satisfaction, and loyalty. This tendency can be seen more clearly in the direct influences of return policy on responses. The reaction to lenient return policy is mostly the intention to return or to purchase. This suggests that return policy serves the e-tailers as a powerful tool in increasing online shoppers' purchase intention at the moment of purchase. Therefore, e-tailers who plan to expand their market to eastern countries, including South Korea, have to build a shield of restrictions around their lenient return policy, rather than immediately applying their original liberalized return policy. Also, e-tailers in South Korea need to review their strict and undifferentiated return policies to deal with the unsatisfied reactions of online shoppers toward their normal return policies. Although the present study was confined to the return policies currently being practiced by popular e-tailers, it would be worthwhile to develop effective return policies separately for each country, especially South Korea, keeping the culture of the relevant country in mind.

• Knowledge Management Research
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• v.24 no.3
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• pp.95-125
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• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• Journal of the Korea institute for structural maintenance and inspection
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• v.27 no.5
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• pp.113-119
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• 2023

Most infrastructure structures were completed during periods of economic growth. The number of infrastructure structures reaching their lifespan is increasing, and the proportion of old structures is gradually increasing. The functions and performance of these structures at the time of design may deteriorate and may even lead to safety accidents. To prevent this repercussion, accurate inspection and appropriate repair are requisite. To this end, demand is increasing for computer vision and deep learning technology to accurately detect even minute cracks. However, deep learning algorithms require a large number of training data. In particular, label images indicating the location of cracks in the image are required. To secure a large number of those label images, a lot of labor and time are consumed. To reduce these costs as well as increase detection accuracy, this study proposed a learning structure based on mean teacher method. This learning structure was trained on a dataset of 900 labeled image dataset and 3000 unlabeled image dataset. The crack detection network model was evaluated on over 300 labeled image dataset, and the detection accuracy recorded a mean intersection over union of 89.23% and an F1 score of 89.12%. Through this experiment, it was confirmed that detection performance was improved compared to supervised learning. It is expected that this proposed method will be used in the future to reduce the cost required to secure label images.

• Journal of Korea Water Resources Association
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• v.56 no.spc1
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• pp.1027-1036
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• 2023

Coastal topographic information is crucial in coastal management, but point measurment based approeaches, which are labor intensive, are generally applied to land and underwater, separately. This study introduces an efficient method enabling land and undetwater surveys using an unmanned aerial vehicle (UAV). This method involves applying two different algorithms to measure the topography on land and water depth, respectively, using UAV imagery and merge them to reconstruct whole coastal digital elevation model. Acquisition of the landside terrain is achieved using the Structure-from-Motion Multi-View Stereo technique with spatial scan imagery. Independently, underwater bathymetry is retrieved by employing a depth inversion technique with a drone-acquired wave field video. After merging the two digital elevation models into a local coordinate, interpolation is performed for areas where terrain measurement is not feasible, ultimately obtaining a continuous nearshore terrain. We applied the proposed survey technique to Jangsa Beach, South Korea, and verified that detailed terrain characteristics, such as berm, can be measured. The proposed UAV-based survey method has significant efficiency in terms of time, cost, and safety compared to existing methods.

• Journal of agricultural medicine and community health
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• v.49 no.2
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• pp.132-145
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• 2024

Objectives: This study compares cases of Dalgubeol Health Care Project, 301 Network Project, and 3 for 1 Project based on program logic models to derive measures for promoting integrated healthcare and welfare services centered around medical institutions. Methods: From January to December 2021, information on the implementation systems and performance of each institution was collected. Data sources included prior academic research, project reports, operational guidelines, official press releases, media articles, and written surveys from project managers. A program logic model analysis framework was applied, structuring the information based on four elements: situation, input, activity, and output. Results: All three projects aimed to address the fragmentation of health and welfare services and medical blind spots. Despite similar multidisciplinary team compositions, differences existed in specific fields, recruitment scale, and employment types. Variations in funding sources led to differences in community collaboration, support methods, and future directions. There were discrepancies in the number of beneficiaries and medical treatments, with different results observed when comparing the actual number of people to input manpower and project cost per beneficiary. Conclusions: To design an integrated health and welfare service provision system centered on medical institutions, securing a stable funding mechanism and establishing an appropriate target population and service delivery system are crucial. Additionally, installing a dedicated department within the medical institution to link activities across various sectors, rather than outsourcing, is necessary. Ensuring appropriate recruitment and stable employment systems is needed. A comprehensive provision system offering services from mild to severe cases through public-private cooperation is suggested.