• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.33-48
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• 2018

The purposes of this study were to investigate the social instrumentality of appearance, appearance orientation, and cosmetics purchasing behaviors of Chinese male consumers, and to find differences in the cosmetics purchasing behaviors of the male consumer groups, which were segmented by the social instrumentality of appearance and appearance orientation. The subjects were 400 adult males in their 20s to 30s from Gillim province in China. The measurements consisted of the social instrumentality of appearance, appearance orientation, cosmetics purchasing behavior, and the subject' demographic attributes. The data was analyzed by descriptive statistics, frequency analysis, $x^2$ test, multiple response analysis, cluster analysis, ANOVA, and Duncan's multiple range test, using SPSS program. The results were as follows. First, young Chinese male consumers had a high sense of the social instrumentality of appearance, but the tendency to invest time and effort to enhance their looks was still low. Second, on the basis of the social instrumentality of appearance and appearance orientation, young Chinese male consumers were classified into four groups (high involvement group, instrumentality group, orientation group, and low involvement group). Third, the four male consumer groups revealed many significant differences in various cosmetic purchasing behaviors (purchasing items, information sources, product selection criteria, purchasing motives, purchasing locations, store selection criteria, purchasing price, purchasing frequency, and cosmetics improvements). Therefore, the social instrumentality of appearance and appearance orientation are seen as significant variables to effectively segment the Chinese male consumer market. The cosmetics companies targeting young Chinese men need to establish differentiated marketing strategies, considering the characteristics of each segment of the consumer market.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.77-89
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• 2014

This study looked into the effect of the life style of single females in 20s and 30s on beauty behavior recognition, and spss 17.0 is used for data analysis method. As for the statistical analysis method in order to validate the measurement tools, reliability verification is conducted and life style groups are sampled using K-means taking into account factor scores by life style. To find out the difference between general beauty behavior recognition and life style, descriptive statistics and One Way ANOVA were carried out, and Duncan Test was implemented for the post examination method. Multiple regression analysis was also carried out to figure out the effect of life style on beauty behavior recognition. The result is as follows. First, according to the results of reliability verification and factor analysis for the lifestyle type and the recognition of the behavior for beauty, the types of the life style of the subjects were divided into Economic Utility, Convention Conservatism, Self Development, Showy Consumption, and Appearance Oriented, and the recognition of the behavior for beauty was named as Makeup and Hair, Cosmetic Surgery, Body Care, and Skin Care. Second, as to the recognition of the behavior for beauty based upon the lifestyle, the Appearance Oriented in Showy Consumption recorded the highest. Third, the analysis of the influence of the style on the recognition of the behavior for beauty showed that the behavior recognition for Makeup and Hair and for Skin Care was affected by the life style of Self Development, Showy Consumption, and Appearance Oriented; the behavior recognition for Cosmetic Surgery was affected by the life style of Conventional Conservatism, Showy Consumption, and Appearance Oriented; and again the behavior recognition for Body Care was by that of Economical Utility and Showy Consumption.

• Journal of Fashion Business
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• v.7 no.2
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• pp.143-155
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• 2003

The purpose of this study were to investigate 1) Values placed upon born hereditary appearance and a made up appearance, 2)examined for points of body and clothing and 3)discrepancy in opinions about Coordination system of 3D Virtual Model This study chose qualitative research approach in-depth interviews were from December 12, 2002, to February 20, 2003. The subjects of the study were 12 women aged in twenties 12 women aged over forty. The results of this study were as follows. 1. Women aged in their twenties defined appearance as follows. there are important a made up appearance, Appearance is looking at point of view from body shape to face, makeup, hair style, body image, cosmetic surgery, clothing and is looking at the whole point of view from hair to tiptoe. This seems to include attitude, personality, behavior, images, and feeling. 2. Regarding body image Women aged in their twenties prefer a slender figure. Women aged in their twenties exerts all possible efforts to have an attractive body through dress well. 3. Regarding body image Women aged in their twenties prefer coordinate to system of 3D virtual model.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.187-197
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• 2013

This study examined the ideal type of a man that women prefer and the recognition of men for their own appearance management with the rise of the importance for appearance management today. The prerequisite which matters most in time of considering a man as a date of love predominantly was centered on education, and the prerequisite which goes first among the rest in time of judging a man as the mate of marriage was undoubtedly his financial status. It is regarded that as for a date of love the visual image or the specialty other than the conditions in reality mattered most, and concerning a mate in marriage the actual financial conditions had the priority. When a man is evaluated, the percentage of appearance took the highest rate of 60~80%, and in his appearance, the general harmony was considered as the most important factor. As for the recognition of men for their appearance management, women tend to have an affirmative realization for managing their own appearance in general, and the reason was they believe that the way men take care of their own appearance belongs to personal free will. The perception for a man with a decent appearance was very positive, and the ground for this was that once the appearance looks handsome, he seems gorgeous. The recognition for men's cosmetic surgery showed the affirmation over the average, and an opinion that the settlement of personal appearance complex will help them out emerged as the ground for this affirmation, and so it is regarded that the aesthetic surgery of today and the perception for men's appearance management have become universal phenomena unlike former days with the reflection of visualization of the external visual and lookism shown from various media.

• 한국생활과학회:학술대회논문집
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• 2010.05a
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• pp.141-142
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• 2010

• Journal of the Society of Cosmetic Scientists of Korea
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• v.22 no.2
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• pp.141-152
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• 1996

Many eastern females concern themselves about the condition and the color of their skin. The purpose of the present study is to classify the skin trouble and the change of the facial color due to hormonal cycle in female. We examined the actual cricumstances by questionnaires, and made patch tests of methyl nicotinate, representing rubefacient, to estimate the epidermal penetratin rate, and measured the facial color change during the menstrual cycle period to invest the correlation factors between skin trouble due to cosmetics and facial color change. Fifty-two percent of subjects had skin trouble relating to cosmetics. One second of subjects with skin trouble due to cosmetic complained the change of sysptom by menstrual cycle. The changes of systptom were related on premenstrual period. The skin trouble developed mainly on the first trimester of the pregnancy. In patch test of methyl nicotinate, most cases showed decreased threshold of the reaction on minstruation, and other cases showed increased reactivity of the skin of menstruation. In facial color measurements, it proves in the appearance of red spot, darkness, increasing the value and turning the hue to yellowish, Also it demonstrates that premenstruation hue turn red and value level decrease. During the period, facial color turns pale and hue progress to yellow. This fact coincides with the questionnaire. We have quqntified through questionnaire, which demonstrates it has good correlation with done to the subjects among the internal environment factors hormonal cycle influences the facial color change and the skin trouble due to cosmetics. Through this paper the development of an more fragmented make-up and skin care products is required to increase the interest to females, to make true the creation of beauty.

• Journal of the Korean Applied Science and Technology
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• v.38 no.4
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• pp.922-930
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• 2021

This study was attempted to investigate the availability of nipa palm (Nypa fruticans Wurmb.) and finger root (Boesenbergia pandurata) extracts as natural cosmetic ingredients. For this, O/W cosmetic formulations with different compositions were prepared. The appearance of the cosmetic formulations was compared, and brightness and color values were measured using a colorimeter. Also, the pH, viscosity, and texture of the cosmetic formulations with different compositions were measured, and the effects of the extracts on the properties of the cosmetic formulations were examined. Finally, the UV transmittance and sun protection factor (SPF) index were observed, and the results confirmed the availability of finger root extract as a natural ingredient for UV protection.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.8
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• pp.1859-1866
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• 2015

This paper presents a novel makeup simulation method for powder application. We propose a color appearance model for powder coated skin that is simple but yet capable of producing realistic visual results. From the photos of several artificial skins before and after powder application, the translucency and thickness parameters are achieved by fitting the color model to the photos. Thickness patterns of powder application on actual human face skin is also extracted, and used in makeup simulations on photos of different human face to give more visually appealing results. From experiments, we found that the simulation results are quite realistic, and expect that the proposed makeup simulation can be used as a virtual coloring test in the cosmetic labs.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

• Journal of Korean Public Health Nursing
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• v.28 no.2
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• pp.359-371
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• 2014

Purpose: This study was conducted in order to describe the process of appearance management with esthetic treatment and for development of a substantive theory that explains lifestyle in female college students. Methods: The participants were seven students who had undergone a surgical procedure with LASEK, cosmetic, and wearing orthodontic brackets. Data were collected through face-to-face interviews and analyzed using grounded theory in Strauss and Corbin (1998). Results: The core category, 'discovering factors of social opportunities' incorporated the relationship between and among all categories and explained the process. Theses processes were categorized acording to four stages: 'facing appearance stress', 'screening medical information', 'applying esthetic treatment', and 'restoring self-confidence'. Conclusion: The findings of this study indicate an understanding and profound insight on the issue of psycho-social health promotion in young female.