• Title/Summary/Keyword: Corporation model

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A Study on influencing Brand Marketing of Corporate Image, Brand Image and Purchase Intention (브랜드 마케팅이 기업 및 브랜드 이미지, 구매의사결정에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung;John, Yong-Jean
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.75-82
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    • 2009
  • The purpose of this study is explore the effect of brand marketing on the circulation structure factors as corporation image, brand image, and purchase intention and to clarify the causal sequence model in mobile phone corporation The results confirmed the suggested hypotheses. In addition, the analyses showed that effects of both brand marketing-related variables and the circulation structure factors as CI (corporation image) and BI(brand image) and PI(purchase intention) are mediated by the other variables. Based on the findings, the study showed that the effect of brand marketing indirectly on the purchase intention is mediated by corporation image and brand image in mobile phone corporation.

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Multi-variable and Multi-site Calibration and Validation of SWAT for the Gap River Catchment (갑천유역을 대상으로 SWAT 모형의 다 변수 및 다 지점 검.보정)

  • Kim, Jeong-Kon;Son, Kyong-Ho;Noh, Jun-Woo;Jang, Chang-Lae;Ko, Ick-Hwan
    • Journal of Korea Water Resources Association
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    • v.39 no.10 s.171
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    • pp.867-880
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    • 2006
  • Hydrological models with many parameters and complex model structures require a powerful and detailed model calibration/validation scheme. In this study, we proposed a multi-variable and multi-site calibration and validation framework for the Soil Water Assessment Tool (SWAT) model applied in the Gap-cheon catchment located downstream of the Geum river basin. The sensitivity analysis conducted before main calibration helped understand various hydrological processes and the characteristics of subcatchments by identifying sensitive parameters in the model. In addition, the model's parameters were estimated based on existing data prior to calibration in order to increase the validity of model. The Nash-Sutcliffe coefficients and correlation coefficient were used to estimate compare model output with the observed streamflow data: $R_{eff}\;and\;R^2$ ranged 0.41-0.84 and 0.5-0.86, respectively, at the Heuduck station. Model reproduced baseflow estimated using recursive digital filter except for 2-5% overestimation at the Sindae and Boksu stations. Model also reproduced the temporal variability and fluctuation magnitude of observed groundwater levels with $R^2$ of 0.71 except for certain periods. Therefore, it was concluded that the use of multi-variable and multi-site method provided high confidence for the structure and estimated parameter values of the model.

The Development of the DEA-AR Model using Multiple Regression Analysis and Efficiency Evaluation of Regional Corporation in Korea (다중회귀분석을 이용한 DEA-AR 모형 개발 및 국내 지방공사의 효율성 평가)

  • Sim, Gwang-Sic;Kim, Jae-Yun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.1
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    • pp.29-43
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    • 2012
  • We design a DEA-AR model using multiple regression analysis with new methods which limit weights. When there are multiple input and single output variables, our model can be used, and the weights of input variables use the regression coefficient and coefficient of determination. To verify the effectiveness of the new model, we evaluate the efficiency of the Regional Corporations in Korea. Accordance with statistical analysis, it proved that there is no difference between the efficiency value of the DEA-AR using AHP and our DEA-AR model. Our model can be applied to a lot of research by substituting DEA-AR model relying on AHP in the future.

Design of an Algorithm for the Validation of SCL in Digital Substations

  • Jang, B.T.;Alidu, A.;Kim, N.D.
    • KEPCO Journal on Electric Power and Energy
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    • v.3 no.2
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    • pp.89-97
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    • 2017
  • The substation is a critical node in the power network where power is transformed in the power generation, transmission and distribution system. The IEC 61850 is a global standard which proposes efficient substation automation by defining interoperable communication and data modelling techniques. In order to achieve this level of interoperability and automation, the IEC 61850 (Part 6) defines System Configuration description Language (SCL). The SCL is an XML based file format for defining the abstract model of primary and secondary substation equipment, communications systems and also the relationship between them. It enables the interoperable exchange of data during substation engineering by standardizing the description of applications at different stages of the engineering process. To achieve the seamless interoperability, multi-vendor devices are required to adhere completely to the IEC 61850. This paper proposes an efficient algorithm required for verifying the interoperability of multi-vendor devices by checking the adherence of the SCL file to specifications of the standard. Our proposed SCL validation algorithm consists of schema validation and other functionalities including information model validation using UML data model, the Vendor Defined Extension model validation, the User Defined Rule validation and the IED Engineering Table (IET) consistency validation. It also integrates the standard UCAIUG (Utility Communication Architecture International Users Group) Procedure validation for quality assurance testing. Our proposed algorithm is not only flexible and efficient in terms of ensuring interoperable functionality of tested devices, it is also convenient for use by system integrators and test engineers.

Leakage Detection of Water Distribution System using Adaptive Kalman Filter (적응 칼만필터를 이용한 상수관망의 누수감시 기법)

  • Kim, Seong-Won;Choi, Doo Yong;Bae, Cheol-Ho;Kim, Juhwan
    • Journal of Korea Water Resources Association
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    • v.46 no.10
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    • pp.969-976
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    • 2013
  • Leakage in water distribution system causes social and economic losses by direct water loss into the ground, and additional energy demand for water supply. This research suggests a leak detection model of using adaptive Kalman filtering on real-time data of pipe flow. The proposed model takes into account hourly and daily variations of water demand. In addition, the model's prediction accuracy is improved by automatically calibrating the covariance of noise through innovation sequence. The adaptive Kalman filtering shows more accurate result than the existing Kalman method for virtual sine flow data. Then, the model is applied to data from two real district metered area in JE city. It is expected that the proposed model can be an effective tool for operating water supply system through detecting burst leakage and abnormal water usage.

A Study on the Inner tank Seismic Analysis Model for Calculation of Seismic Forces of LNG Storage Tank (LNG저장탱크 지진력 산정을 위한 내부탱크 지진해석 모델에 관한 연구)

  • Kim, Miseung;Lee, Kangwon;Kim, Junhwi;Yoon, Ihnsoo
    • Journal of the Korean Institute of Gas
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    • v.17 no.5
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    • pp.58-63
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    • 2013
  • LNG(Liquefied Natural Gas) has been considered as the green energy. Thus, the demand of natural gas is keep increasing around the world, and various studies are actively under progress about the LNG storage tank. To calculate the seismic forces of actual LNG storage tank, FEM model has to include inner tank, outer tank, pile and soil to implement the interaction between structure and ground. So, this paper is represent the study about inner tank model of three cases using Malhotra method in EN 1998-4(European Standard). The results of calculation were compared, and the most suitable to inner tank model was suggested.

Neutron clustering in Monte Carlo iterated-source calculations

  • Sutton, Thomas M.;Mittal, Anudha
    • Nuclear Engineering and Technology
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    • v.49 no.6
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    • pp.1211-1218
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    • 2017
  • Monte Carlo neutron transport codes generally use the method of successive generations to converge the fission source distribution to-and then maintain it at-the fundamental mode. Recently, a phenomenon called "clustering" has been noted, which produces fission distributions that are very far from the fundamental mode. In this study, a mathematical model of clustering in Monte Carlo has been developed. The model draws on previous work for continuous-time birth-death processes, as well as methods from the field of population genetics.

A Study on the Impedance Calculation by using Equivalent Model in Catenary System

  • Kim, Min-Kyu;Kim, Min-Seok;Kim, Dae-Hwan;Lee, Jong-Woo
    • International Journal of Railway
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    • v.3 no.2
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    • pp.46-53
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    • 2010
  • Electric railroad systems consist of rolling stock, track, signal and catenary system. In the catenary system, one of the most important factors is the impedance according to the design and characteristic. Before the catenary system is designed, the impedance should be precedently researched. The railroad catenary system is complex system which is composed by five conductors. The five conductors classify up and down feeders, up and down contact wire group, rail group. Therefore, we should compose the catenary system of the equivalent five-conductors model. In this paper, we suggest a geometrical model and a equivalent conductor model by using geometric mean radius of five conductors in the catenary system. Also, we calculate demanded parameter values in the model. By using those, line constants of five conductors are analyzed by applying the equivalent method called as the condensed joint matrix.

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Charged Cable Model (CCM) ESD Damage to ECU (Charged Cable Model (CCM) 정전기 방전(ESD)에 의한 전자제어장치의 손상)

  • Ha, MyongSoo;Jung, JaeMin
    • Transactions of the Korean Society of Automotive Engineers
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    • v.21 no.2
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    • pp.159-165
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    • 2013
  • ESD damage by Charged Cable Model (CCM) is introduced. Due to its own impedance characteristic unlike Human Body Model (HBM) or Machine Model (MM) electric component can be destroyed even though it is located after typical protection circuit. Possible mechanism of ESD damage to automotive electric control unit (ECU) in vehicle environment by CCM discharge was investigated. Based on investigation, field-returned vehicle whose ECU is expected to be damaged by CCM discharge was tested to reproduce it and similar electric component destruction inside ECU was observed. Suggestions to reduce the possibility of ESD damage by CCM are introduced.