• Title/Summary/Keyword: Corporate strategy

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A Study of the Green Management Requisites Effect on Corporate Performance (녹색경영 구성요소가 기업성과에 미치는 영향에 관한 연구)

  • Ko, Young-Hak;Chung, Young-Bae;Yoo, Woo-Sik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.93-100
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    • 2012
  • The purpose of this study is to present the green management requisites effect on corporate performance. Corporate performance consists of customer and green performance, work satisfaction and financial performance. In order to carry out this research we obtained 175 survey sheets, inspect the twelve assumptions focused on reliability, appropriateness of the model. Validation results of hypothesis are summarized as follows. First, the green management components : system, resource/energy affect significantly to the customer and green performance. Second, the green management components : system, resource/energy influence significantly to work satisfaction. Finally, the strategy has on effect to the financial performance. This paper shows that the green management requisites have an effect on the corporate performance directly and significantly.

The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Development of a Prototype Software for a Corporate Customer Relationship Management in the Postal Service (우편 서비스의 법인 고객관계관리를 위한 프로토타입 소프트웨어 개발)

  • Kim, Yong-Soo;Choeh, Joon-Yeon
    • IE interfaces
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    • v.25 no.2
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    • pp.229-240
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    • 2012
  • Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.

Mergers and Acquisitions as Vital Instruments of Corporate Strategy: Current and Historical Perspective

  • Sheikh, M. Jibran;Ahmed, Mah-a-Mobeen;Arshad, Qudsia;Shakeel, Wajid
    • The Journal of Asian Finance, Economics and Business
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    • v.2 no.1
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    • pp.15-21
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    • 2015
  • In this paper our main focus is to provide insight into the history of M&A's for this purpose we have analysed the different waves of M&A. We have analysed these waves in context of available literature and fact and figures. During the study we realised that almost all of the waves of M&A's ended because of financial crises, although impact and severity of that crises may differ. We analysed the impact of current crises on M&A in global context and in order to establish how companies have and in post crises era i.e. after crises of 2007 onwards how the companies have changed their corporate strategies to accommodate M&A's. We have also analysed which factors fuelled M&A's in past and were these factors present in post crises era M&A activities. By first quarter of 2011 the many firms saw new growth opportunities in M&A activities seemed to rebound as large companies used M&A's as part of their corporate strategy but this was cut short by events like US debt ceiling, down grade of USA's credit ratings along with fears about Eurozone's financial health and their impact on future prospects of M&A's would they continue to prosper or would they be weighed down by these events.

An Empirical Study on the Korean Photonics Industrial Cluster Effects : Focusing on Absorptive Capacity and Corporate Performance (광주 광산업 클러스터 효과에 관한 연구 : 조직의 흡수역량과 기업성과에 미치는 영향에 관한 실증연구)

  • Bae, Jae-Kwon;Koo, Chul-Mo
    • Journal of Information Technology Applications and Management
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    • v.19 no.2
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    • pp.117-134
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    • 2012
  • Cluster industries are geographically concentrated and inter-connected by the flow of goods and services, which is stronger than the flow linking them to the rest of the economy. Photonics industries are one of the fastest growing high-tech industries in the world today. Especially, the city of Gwangju(South Korea) industrial cluster, a specialized complex in photonics industry, produced remarkable results in developing high-quality technologies since it launched the cluster program in 2005. Gwangju photonics industrial cluster will be ranked top level of the world photonics industry. In this sense, this study is aimed at proposing a new research model in which corporate performance influence factors of photonics industrial cluster (i.e., business environment, cooperative relationship, and industry-university-research institute partnership) affect absorptive capacity positively, leading to corporate performance eventually. This study developed a research model to explain the Korean photonics industrial cluster effects, and collected 91 survey responses from photonics based company managers in industrial cluster complex. To prove the validity of the proposed research model, PLS analysis is applied with valid 91 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that corporate performance influence factors of photonics industrial cluster affect absorptive capacity positively, and corporate performance as well.

Dominant Stockholder Illegality and Enterprise Value : Focusing on Korean Firm Cases

  • Kim, Sung Tack
    • Asia Pacific Journal of Business Review
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    • v.1 no.2
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    • pp.17-35
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    • 2017
  • This research is a case study that focuses on how conglomerate illegality and corresponding penalty affects corporate performance and strategy. The research aims to provide base information for policy-makers as well as the general public about the corporate environment. The analysis results can be summarized as follows. First, profitability is represented as an M-curve. Profitability falls from indictment to the final pronouncement of the corporate head and increases upon his or her return. The result suggests that the absence of a corporate head could result in low profitability as the firm is exposed to owner risk. Secondly, significant effects on investment were not found. Investment showed a continuous increase from indictment to final judgment. This could have resulted from investment decisions made prior to the indictment, which are generally long-term. Meanwhile, the rate at which investments rose for core subsidiaries were lower, which makes it reasonable to suspect dwindling executive capacity due to the absence of a corporate head. Thirdly, employment showed a slight increase, but the rate was found to be greater during the periods following the final judgment. From a political perspective, this increase can be inferred from a give-and-take tradeoff between corporate employment and the pardon of the corporate head.

An Exploratory Research on Moderate Effect of Customization and R&D Strategy to Relationship between Quality Management Practices and Performances (품질경영 실행방식과 성과에 대한 customization 및 R&D 전략의 조절 효과에 대한 탐색적 연구)

  • Park, Jeong Soo;Chang, Deok Shin;Kim, Youn Sung;Lee, Dongwon
    • Journal of Korean Society for Quality Management
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    • v.41 no.4
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    • pp.611-621
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    • 2013
  • Purpose: The purpose of this study was to investigate if companies' efforts of quality management practices have positive impacts on the companies' performance as the first stage. In the second stage of this study, we tried to confirm if the degree of companies' making efforts on customization strategy and R&D strategy function as moderate variable on relationship between quality management practices and companies' performance. Methods: The collected data through survey were analysed using multiple regression for the first stage of the study and moderate regression for the second one of it. Results: The results of this study are as follows; quality management practices have positive effect on performances. Moreover, much effort on customization strategy has significant moderate effect on relationship between quality management practices and corporate performance. On the other hand, much effort of companies on R&D strategy has significant moderate effect on the relationship between the two as well. Conclusion: Manufacturing and services companies in Korea need to make effort of quality management practices in order to improve corporate performance. Moreover, if that efforts are combined with customization strategy and R&D strategy, they will expect synergy effect on performance improvement.

A Study on Big Data Maturity Assessment Framework for Corporate Data Strategy and Investment (기업 데이터 전략과 투자를 위한 빅데이터 성숙도 평가 프레임워크 실증 연구)

  • Kim, Okki;Park, Jung;Cho, Wan-Sup
    • The Journal of Bigdata
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    • v.6 no.1
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    • pp.13-22
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    • 2021
  • The purpose of this study is to develop and demonstrate a framework for evaluating the maturity of big data for effective data strategy establishment and efficient investment of companies. By supplementing the shortcomings of the evaluation developed so far, a framework was developed to evaluate the maturity of a company's big data in an integrated process. As a result, four evaluation areas of 'Vision and Strategy', 'Management', 'Analysis' and 'Utilization', assessment items for each area, detailed content, and criteria for each stage were derived. This was verified through a survey of entrepreneurs, and the maturity level of big data of domestic companies was confirmed. As a future research direction, it is proposed to develop detailed assessment factors according to the characteristics of each industry, to develop a data utilization framework according to the assessment results, and to improve validity and reliability through adjustment of verification targets.

A Study on the Long-Term Future Scenario of Brain Implant Industry (브레인 임플란트 산업 장기미래 시나리오 연구)

  • Kim, Joonho
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.187-194
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    • 2019
  • The purpose of this study was to develop a long-term future scenario model of the brain implant industry that can be used for the industrial policy and corporate strategy. There are many discussions about the possibility of the brain science industry as a future core industry, but researches on specific industrial development policies and corporate strategy fields are very lacking. This is because this field has not yet accumulated the necessary information to create industrial growth policies or corporate strategies. In order to overcome these limitations, this study developed future scenarios using the system dynamics model for the brain implant industry and proposed a strategy suitable for each scenario. This study can be used as the main data for the policy development of the brain science industry and the strategy development in individual companies. There is a need to study the signal that can identify the future scenario of global market development in the future.