• Asia-Pacific Journal of Business
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• v.8 no.1
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• pp.79-93
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• 2017

The image of Korean products in the US market and attitudes toward Korean companies and brands have very high purchasing value, but there are many doubts about the image of Korea. However, previous studies have shown that national image, product image, and brand attitude have a positive effect on consumers' purchase intention. The purpose of this study is to analyze the effect of Korean image and Korean brand image on purchasing Korean products in North Texas area. As a result of this study, the effect of the national image on Korean corporate image was not significant, and the effect of the national image on Korean brand image was not significant. However, the effect of the corporate image, purchase intention, brand image, and purchase intention is significant. In this study, US consumers do not perceive the correlation between Korean national image, Korean corporate image and brand image, and it is analyzed that Korean products are purchased mostly because of corporate image and brand image.

• Culinary science and hospitality research
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• v.23 no.3
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• pp.77-88
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• 2017

The purposes of this study were to verify the effects of corporate image on HMR (Home Meal Replacement) brand image, HMR product attitude and HMR behavioral intention. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul area, Korea. After a total of 350 responses were collected, 342 were used for the analyses. Both standard and hierarchical multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, corporate image and HMR brand image had an effect on product attitude of HMR. Second, corporate image of HMR significantly impacted brand image of HMR. Third, brand image of HMR mediated the relationship between corporate image and behavioral intention. Fourth, product attitude of HMR had an effect on behavioral intention of HMR. These findings provide practical implication and marketing strategies for researchers and marketers regarding corporate image and brand image in the HMR context.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Journal of Distribution Science
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• v.17 no.11
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• pp.35-45
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• 2019

Purpose: The purpose of this study is to suggest strategic implications about empirical analysis with mediation effects of corporate image in terms of that relations between logistics culture safety, safety compliance and logistics performance of logistics companies. Research design, data and methodology: The structure and method of this research is organized with, first establishing hypothesis and research model based on previous study related to safety culture, safety compliance, corporate image, logistics safety and logistics performance, which has been carried out survey questionnaire to those who got involved in logistics businesses. Results: It is well justified that safety culture and safety compliance have significantly influenced to logistics performance as well as corporate images that is also revealed to have positive impact to logistics performance. With results verifying into mediation effects of corporate image, it is found that corporate image has partial mediation effects between logistics safety culture and logistics performance, and corporate image has full mediation effects between logistics safety compliance and logistics performance. Conclusions: In conclusion, it is strongly asked to make an aggressive efforts to safety compliance with necessity for spread of safety culture in level of enterprise. Planning the strategy and its implementation is required to secure safety in logistics process because both logistics performance and corporate image has positive influences by logistics safety.

• The Journal of Fisheries Business Administration
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• v.44 no.1
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• pp.1-14
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• 2013

The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7077-7092
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• 2014

This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.293-303
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• 2009

The purpose of this study is to review causal effect of corporate image, customer royalty on switching cost. Specifically, giving managerial view point to build strategic CRM is major purpose of this research with finding out how the switching cost influences to the corporate image and customer loyalty deciding customer's desire of repurchase and knowing the important factors of corporate image. The result of this study is that switching cost has an effect on corporate image as the important factors. Also corporate image influences on customer loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.5
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• pp.547-560
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• 2011

This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female 'C' university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor analysis, reliability analysis, regression analysis using the SPSS-WIN 15.0 and AMOS 7.0 program. The results were as follows. First, corporate social responsibility consists of five dimensions: community/cultural service, social contribution, environmental protection, consumer protection/legal responsibility, and economic responsibility. Purchase intention consists of comparative purchase and priority purchase. Second, social contribution, consumer protection/legal responsibility, and economic responsibility affect the corporate image. Third, social contribution and consumer protection/legal responsibility also affect purchase intention. Forth, the corporate image affects purchase intention. The findings of this study are expected to be used as basic data for establishing differentiated marketing strategies in fashion company.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.138-152
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• 2008

This study suggested a theoretical research system on the effects of the corporate social responsibility in family restaurants upon corporate image, corporate preference and revisit intention. Based on total 342 university students from the empirical research, this study confirmed the reliability and fitness of research model and verified total 4 hypotheses with structural equation modeling(SEM) by Amos program. SEM results showed that the corporate social responsibility of family restaurants had positively significant influence on corporate image(legal and economic aspect 0.203-p<0.05; philanthropy aspect 0.318-p<0.001; ethical aspect 0.203-p<0.05), and corporate image had positively significant influence on corporate preference(0.979-p<0.001) and revisit intention(0.258-p<0.05) as well. Also, corporate preference had positively significant influence on revisit intention(0.844-p<0.001). The findings of this study verified a hypothetical ground that the corporate social responsibility of family restaurants has positive effects upon revisit intention. Additionally, regarding the activity of social responsibility in the foodservice industry, it is proved that the practices in the activities of philanthropy and contribution to society rather than the practices in the legal and economic aspect had significant relations with the customer's favorable behaviors.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.162-172
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• 2011

The purpose of this study is to examine the influences of social responsibility and culture marketing on corporate image and brand equity in the casual wear market. In addition, whether corporate image and brand equity have impact on purchase intention is investigated among high school students in a local area. Two casual brands, Polham and Tate are selected for this study. The data are collected from male and female adolescents living in a local area with convenience sampling method. A total of 402 useful data are analyzed by SPSS 14.0 program. The results of this study are as follows. First, there are significant relationships among corporate social responsibility, culture marketing, corporate image, and brand equity of two brands. Second, environmental cultural support, social contribution, and economical responsibility of CSR present positive influences on corporate image and brand equity in common between two brands. Especially environmental cultural support of fashion business is highly important to improve corporate image and brand equity. Third, cultural direction and cultural business marketing are more influential than cultural sales promotion or cultural support marketing to improve corporate image and brand equity. Fourth, corporate image does not have a direct influence on the purchase intention, but brand equity factors show significant influences on the purchase intention. In conclusion, fashion companies should commit to perform corporate social responsibility and culture marketing that are suitable to target market for the long term, since these efforts would improve corporate image and build brand equity.