• 제목/요약/키워드: Corporate development process

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Strategic Analysis Evolution: Scenario Planning and Simulation Based on The Methodology of System Dynamics

  • Bassi, Andrea M
    • 한국시스템다이내믹스연구
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    • 제5권2호
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    • pp.199-216
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    • 2004
  • The present study is aimed at developing the optimal instruments for dispelling the uncertainty factors during the formulation of strategies for corporate development. The objective is the creation of a complete model of strategic analysis, which encompasses both the environment (internal and external) and the management rational component. This model -built on the analysis of three corporate cases - is concretized by a simulation for testing the strategy by the means of software which enables the users to cope with a dynamic and complex corporate environment. The research questions regard the development of a complete strategic analysis, which covers the entire decision-making process; the concrete assessment of the business strategy on the basis of quantitative data: the identification and enhancement of the critical variables of business administration, in such a complex and dynamic reality as the corporate environment.

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회사영업 및 경영의사결정지원을 위한 회사계획 및 모델화시스템에 관한 연구 (A Study on Planning and Modeling System for Corporate Decision-Making)

  • 이정록
    • 산업경영시스템학회지
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    • 제8권12호
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    • pp.49-63
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    • 1985
  • This paper is focused on the introduction of the types of models and explanation of the fundamental concepts and theory for development and use of the corporate planning and modeling system. Nowadays, a great deal of companies have been or experimenting with some form of a corporate planning and modeling system to support managerial and strategic decision making. From previous studies it was noted that most applications have tended to be financially based. This trend will probably continue. However, with the software and hardware currently available it is likely that companies will move more toward integrated models that link marketing, production, as will as financial areas. More emphasis will undoubtedly be placed on the use of econometric modeling, since this subelement of the overall planning and modeling process is closely tied to the market place and the economy. At any rate, wherever the development of corporate planning and modeling system is directed, clear understanding for the fundamental concepts and elements of the system is settled in advance in order to develope and use it.

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브랜드차원의 평가가 기업차원의 이미지전이에 미치는 영향에 관한 연구 (A Study on the Influence of Brand Level Evaluation on Overall Company Evaluation)

  • 이지원;요호;강인원
    • 지식경영연구
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    • 제12권3호
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    • pp.27-37
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    • 2011
  • It is not uncommon to witness brand image transference which is a development of corporate image from a collection of individual brand images. The brand image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of brand level evaluation on overall company evaluation through food and beverage consumer products in China, where active competitions among global brands exist.

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일정 열유속 조건의 판형 히터에 의한 해빙과정의 수치해석 (Numerical Analysis of the Melting Process of Ice Using Plate Heaters with Constant Heat Flux)

  • 김학구;정시영;허남건;임태원;박용선
    • 설비공학논문집
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    • 제19권6호
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    • pp.434-440
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    • 2007
  • One of the cold start problems of a FCV is the freezing of the water in the water tank when a FCV is not in operation and the surrounding temperature drops below $0^{\circ}C$. The ice in the tank should be melted as quickly as possible for a satisfactory operation of fuel cell vehicles. In this study, the melting process for the constant heat fluxes of the plate heaters was numerically calculated in the 2-D model of the tank and plate heaters. The enthalpy method and FVM code was used for this analysis. The changes of the temperature with heat fluxes and the heat transfer area could be investigated. The energy balance error was found to increase with the heat flux. From this numerical analysis, the proper heat flux value and some important design factors relating local overheating and pressurization of the water tank could be examined.

기업의 이미지를 부여한 홍보용 패션상품 디자인 개발 사례 연구 (A Case Study on Design Development for Promotional Fashion Product Assigned to the Corporate Image)

  • 남미화;박혜원
    • 패션비즈니스
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    • 제17권4호
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    • pp.58-74
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    • 2013
  • This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.

The Impact of Diverse Corporate Cultures on the Future Performance of Airline Mergers and Acquisitions (M&A) - A Case of Two Major Airlines in Korea -

  • Sukhoon Chung;Jin-Woo Park
    • 한국항공운항학회지
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    • 제31권3호
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    • pp.142-160
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    • 2023
  • This research explores how different corporate cultures can influence the post-M&A performance of the airlines undergoing strategic M&A in Korea. The sample size of this research is 214 respondents that is strictly limited to the employees of airlines under M&A process, and CFA and SEM were employed for the statistical analysis. This research investigated that corporate cultures including group-oriented, development-oriented, and rationale-oriented will positively influence the post M&A performance of both efficiency and effectiveness through a mediation of collaboration during M&A process. In contrast, relations between grouporiented culture and interaction, interaction and effectiveness were not revealed positive influences. The findings of this research will provide valuable insights into the potential risks that can impede successful M&A within the M&A process, specially focusing on the conflicts between organizations stemming from different organizational cultures, which can have an adverse impact on M&A performance.

기업교육 이러닝 콘텐츠의 동향과 발전 방향 (Trends and Future Directions of Corporate e-learning Contents)

  • 정효정
    • 산경연구논집
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    • 제9권2호
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    • pp.65-72
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    • 2018
  • Purpose - One of the biggest problems in the e-learning distribution process is the lack of quality content and learners' discredit in e-learning content. In order to respond to the various demands of the corporate education field appropriately, it is necessary to search for directions of new e-learning models that are out of traditional e-learning contents. The purpose of this study is to identify recent trend issues related to corporate e-learning and to suggest directions for development. Research design, data, and methodology - Based on the literature review, trend issues that should be considered important in corporate e-learning were derived. Online survey was conducted to evaluate the importance-feasibility of each issue to 13 experts on e-learning and corporate education. The contents of the questionnaire are as follows: 1) recognition of importance and feasibility of trend issues to be considered important in the future corporate education field; 2) factors to be considered in developing future e-learning contents. Results - Six trends derived from a comprehensive literature review. The most important e-learning trends for corporate education field were 'mobile learning', 'micro learning', 'blended learning', 'social learning', 'adaptive learning', 'engaged learning'. As a result of evaluating the importance and feasibility of each issue, experts point out that 'mobile learning' and 'micro learning' should be actively considered for introduction and utilization at present. In addition, 'social learning' and 'blended learning' need to be actively considered in the near future. On the other hand, experts recognized that 'adaptive learning' and 'engaged learning' need to be prepared from a long-term perspective. Conclusions - There are two main reasons for this result. First, in corporate e-learning, it is important to 1) be able to update on time, 2) the connection with the workplace is important. Second, it requires realistic verification of the expected performance of the learning model. To be considered part of the future are as follows: First, the value and effectiveness of the new e-learning type should be studied. Seconds, e-learning contents should be developed through adopting SAM or Agile methodology. Through this process, we would be able to enhance the quality in e-learning content.

섬유제품의 경쟁력 제고를 위한 기업의 전략방안 (Corporate strategy for competitiveness of textile products)

  • 강병서
    • 경영과학
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    • 제12권2호
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    • pp.1-14
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    • 1995
  • Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

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기업 조직혁신문화와 지식재산권 중요성 인식, 신제품 개발 내부 활동이 신제품 개발 성과에 미치는 영향에 관한 탐색적 연구 (Impact of Corporate's Innovation Climate, the recognition of intellectual property's importance and NPD internal activity On the New Product Development Performance)

  • 황보윤;김홍철
    • 벤처창업연구
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    • 제9권6호
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    • pp.163-170
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    • 2014
  • 본 연구는 신제품 개발 성과에 미치는 영향요인으로 기존 연구에서 다루어진 요인들 외에 기업의 혁신 문화 요인으로 조직의 혁신문화와 지식재산권 중요 인식 요인을 신규요인으로 선정하고 기업의 신제품 전략요인, 신제품 개발 과정 요인, 신제품 개발 독립 조직 요인들과 함께 실증분석 하고자 하였다. 코스닥 기업 134개를 대상으로 단계입력 다중 회귀 실증분석에 의하면 혁신적 조직문화와 지식재산권 중요인식이 신제품개발 성과 측정치 2개 모두에 정(+)의 영향을 미치는 것으로 나타났고, 신제품 개발과정은 목표달성 성공 인식에만 정(+)의 영향을 미치는 것으로 나타났다. 조사대상 기업들의 신제품 개발 전략 보유 여부는 50.8%가 보유하는 것으로 나타나 미국 PDMA 2003년 조사 평균 74%보다 상당히 낮은 것으로 나타났고, 표준화된 신제품 개발 과정을 보유하고 있는 기업은 44.8%로 PDMA 69% 보다 매우 낮은 것으로 나타났다. 본 연구의 시사점은 최근 기업 환경이 무한 경쟁 체제 속에서 기업들의 생존 전략을 위한 신제품 개발 전략 방향을 제시하는 데 그 의의가 있다. 본 연구를 통해 볼 때 기업내의 조직의 혁신 문화 조성과 지식재산권 중요 인식 분위기, 그리고 신제품 개발과정에 대한 표준화 및 정형화가 필요하다는 것을 제시할 수 있다.

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신규 제품아키텍처 개발을 위한 기업조직의 설계: PDA 개발에 있어 샤프와 카시오의 개발조직 비교 분석 (Organizational Design for New Product Architecture Development: Comparative Analysis of Sharp and Casio on PDA Development)

  • 위정현
    • 기술혁신연구
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    • 제14권1호
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    • pp.1-30
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    • 2006
  • The purpose of this paper is to analyze the organizational design and management of product development in creating new product architecture by an established firm. For the purpose, the paper put up the organizational design in the process of PDA(Personal Digital Assistant) development of Sharp and Casio which were Japanese major PDA firms in 1990s. PDA is the product born through architectural change from Electronic Organizer. Prior research on the product architecture change and organizational adaptation emphasized that an established firm is difficult to adapt to new product architecture due to the restriction of prior technology or organizational inertia. For overcoming these problems and successful development of new product architecture, organizational design and management in the process of product development becomes essential. In case of Sharp, corporate development project team had been used to overcome the restrictions from architectural knowledge accumulated through previous product. After launching first new PDA by corporate development project team, Sharp created a new division and pushed an evolution of PDA, when new PDA market start to grow up rapidly toward a major market segmentation. As a result, Sharp was able to build up stable PDA project trajectory. However, Casio was late for three years in launching of new PDA architecture because previous division charging of Electronic Organizer tried to develop first new PDA. Casio's PDA development was prohibited by engineers of previous division because new PDA architecture was inferior on user interface and display definition. That is, Casio's first PDA development was restricted by architectural knowledge of previous product.

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