• 제목/요약/키워드: Corporate development process

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A study on the corporate culture of BYD

  • Shang, Xian-Fa;Choi, Myeong-Cheol
    • International Journal of Advanced Culture Technology
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    • 제8권1호
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    • pp.135-140
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    • 2020
  • The main battlefield of 'made in China 2025' proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, the use of new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and medium-sized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.

기업 디자인 접근방식 과정 중의 크리에티브 디자인 컨셉의 마케팅 전략과정에 관한 연구 (A Study on the Design for Corporate Design in Creative Design Concept Process on Marketing Strategy Method)

  • 조현경
    • 문화기술의 융합
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    • 제3권4호
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    • pp.131-136
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    • 2017
  • 본 논문에서는 기업 디자인의 개발 절차에 대한 이론적 고찰을 통해 마케팅 과정으로서 기업 디자인의 역할을 알아본다. 기업 디자인은 대상이 가지는 무형의 소비자 need를 개념화하여 기업 디자인의 전략의 역할을 확립할 수 있게 한다. 이 기업 디자인 접근방식을 마케팅적 접근법과 같이 조직화하여 디자인 결과물을 제작한다. 상업 디자인화와 시각화 과정을 통해 결과물의 정체성을 표현하고, 결과물을 직 간접 경험으로 최적화하기 위한 연구를 수행하였다. 디자인 결과물에 대한 과정을 통해 기업 디자인을 합리적으로 바라보며, 이를 통해 본질적으로 디자인은 창의성을 갖게 된다. 본 연구를 통해 디자인 프로세싱을 상세하게 제시하며, 최종 단계의 창의적인 디자인 전략 근거를 제시하고, 디자인을 자료 중심 개념으로 창의적이고 조화롭게 수행하는 이상적인 기업 디자인 방향성을 제시한다.

Optimization of a-IGZO Thin-Film Transistors for OLED Applications

  • Chung, Hyun-Joong;Yang, Hui-Won;Kim, Min-Kyu;Jeong, Jong-Han;Ahn, Tae-Kyung;Kim, Kwang-Suk;Kim, Eun-Hyun;Kim, Sung-Ho;Im, Jang-Soon;Choi, Jong-Hyun;Park, Jin-Seong;Jeong, Jae-Kyeong;Mo, Yeon-Gon;Kim, Hye-Dong
    • 한국정보디스플레이학회:학술대회논문집
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    • 한국정보디스플레이학회 2008년도 International Meeting on Information Display
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    • pp.1097-1100
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    • 2008
  • We demonstrate that the performance of amorphous indium-gallium-zinc-oxide (IGZO) thin-film transistors (TFT) can be optimized by controlling the interfaces between IGZO and sandwiching insulators and by proper deposition of IGZO layer. Specifically, contact and channel resistances are decreased by reducing IGZO bulk resistance and optimizing dry-etch process, respectively. Field-effect mobility ($\mu_{FE}$) and subthreshold gate swing (S) are further enhanced by fine-tuning IGZO deposition condition.

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How to develop corporate real estate? A decision support tool for CREM

  • Dorr, Anne;Pfnur, Andreas
    • Journal of Construction Engineering and Project Management
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    • 제7권2호
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    • pp.19-33
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    • 2017
  • Various forms of procurement are open to companies when constructing new owner-occupied properties. The selection of a form of procurement is an important decision-making problem for companies and their Corporate Real Estate Management (CREM) departments. With this in mind, a decision support tool has been developed to optimise the outcome and success of company's proposed real estate development projects and is presented in this paper. This model can also be used for current real estate portfolios to optimise returns in the long term. In pursuit of this objective and in order to provide an academic basis for this study, decision-relevant goals and parameters were initially identified from the referenced literature used in our research. These were subsequently evaluated in a case study of a corporate development project and identified as specific decision criteria from the perspective of the CREM. The investigation identified 15 criteria that are relevant to the corporate decision-making process in procuring and/or developing property. A model for supporting and resolving decision-making problems of this type was derived from decision theory. In this paper, a decision-making tool is presented that takes into account all the decision criteria from the CREM point of view for the first time. This model should therefore serve as an aid in implementing the decision-making process for the development of real estate projects in a more structured and transparent manner.

In Situ Observation of Initial Rusting Process of Steel Containing Al Using Synchrotron Radiation X-Rays

  • Morimoto, J.;Yamashita, M.;Uchida, H.;Doi, T.;Kamimura, T.;Miyuki, H.;Konishi, H.;Mizuki, J.
    • Corrosion Science and Technology
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    • 제7권2호
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    • pp.112-118
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    • 2008
  • We observed initial rusting process of steel containing Al under wet/dry cyclic condition with NaCl solution film using in situ X-ray diffraction spectroscopy at SPring-8 synchrotron radiation facility. It was found that mass fraction of iron oxides such as ${\alpha}-FeOOH$, ${\beta}-FeOOH$ and ${\gamma}-FeOOH$ varied with Al content. Some kinds of Al oxides were also found at the initial stage of corrosion. Those corrosion products might affect the corrosion process and corrosion rate of the steel.

Transition of Corporate Designers' Perception for Social Impact Management

  • Park, Junsang;Nam, Wonsuk
    • International Journal of Advanced Culture Technology
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    • 제8권3호
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    • pp.28-37
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    • 2020
  • This is an era in which companies should realize sustainable management through business models that propose social values beyond financial benefits and solve social problems. Accordingly, the role of corporate designers should be extended to social value propositions and materializations, including corporate profit-seeking. Among the members and organizations of the company, design organization and designers have strengths in terms of humanities and creativity compared to other organizations and members. We should actively seek opportunities for corporate designers to find the context of connecting businesses and society on their own, actively seek opportunities to integrate them with corporate design, expand the role of corporate designers through creative ideas, and actively pursue sustainable and wide social career development that encompasses both inside and outside of the company. To this end, we suggested three transitions of thougths to change the perception of fixed and straight-line forms of enterprise organization, enterprise design approach and product development process so far to present useful insights through case studies, how enterprise designers can accommodate social impact through new communication and access.

기업신용평가시스템을 위한 AHP 모형의 개발 (Development of AHP Model for Corporate Credit Rating Systems)

  • 정현순;한인구;김경재
    • 경영과학
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    • 제20권2호
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    • pp.165-177
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    • 2003
  • This paper presents the prototype of corporate credit rating system using analytic hierarchy process (AHP). Prior studios have proposed various models of credit rating system, but most studies considered only financial information. Financial information, however, is only a small part of corporate information. In this study, the proposed credit rating system integrates both financial and non-financial information. Fifteen corporations are tested for the usefulness of the proposed system.

A Research on Legal Risk Prevention of Chinese enterprises' FDI in China-Japan-Korea FTA

  • SU, Shuai;ZHANG, Fan
    • 융합경영연구
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    • 제7권4호
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    • pp.6-9
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    • 2019
  • Purpose - This research mainly studied with the promotion of "one belt and one road "initiative's strategy and the construction of China, Japan and South Korea Free Trade Zone, China exports urgently needed industrial products to Japan and South Korea, which will not only help digest excess industrial capacity, optimize China's industrial structure, but also promote the economic development of Japan and South Korea. Research design, data, and Methodology - The study conducted a survey on 2018 year new revision of China-Korea Japan's data. Results -This study shows that In this process, multinational enterprises, as pioneers of economic development, play an irreplaceable role. However, due to the differences between laws of different countries and their own corporate culture concepts, enterprises in different countries will inevitably encounter various conflicts in the process of development. Conclusions -This requires our enterprises to have awareness of legal risk prevention in the process of development, and to study the corporate culture of relevant enterprises to truly achieve win-win cooperation.

의사소통, 신뢰 및 조직문화간의 관계가 기업 경쟁력에 미치는 효과 (The Effects of The Relationship between Communication, Trust and Organizational Culture on Corporate Competitiveness)

  • 김진희
    • 문화기술의 융합
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    • 제9권2호
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    • pp.51-56
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    • 2023
  • 이 연구는 기업의 혁신적 문화, 조직 내 신뢰, 의사소통의 관계와 기업의 경쟁력에 미치는 영향력에 대하여 분석하였다. 연구모형은 기업의 혁신적 문화가 신뢰와 의사소통에 긍정적인 영향을 미치며, 신뢰와 의사소통은 기업경쟁력을 높이는 긍정적일 것으로 가정하였다. 분석을 위한 설문자료는 한국직업능력개발원(KRIVET)이 시행하는 인적자본기업패널II(HCCP II)의 1차 조사에서 수집된 9,053명 종업원의 자료를 기업수준(510개 기업)으로 통합하여 활용하였다. 기업경쟁력은 내부 프로세스 역량과 대고객역량에 대한 10개 요소에 대한 응답을 사용하였다. 본 연구모형을 분석하는데 구조방정식 분석을 사용하였다. 분석결과를 보면, 혁신적 조직문화는 조직의 신뢰와 의사소통에 긍정적인 영향을 미쳤다. 그리고 신뢰와 의사소통은 기업 경쟁력에 긍정적인 효과가 있는 것으로 나타났다. 부트스트랩을 통한 간접효과 분석에서는 혁신적 조직문화가 신뢰와 의사소통을 통한 간접효과가 나타나지 않아 혁신적 조직문화, 신뢰와 의사소통, 기업 경쟁력 간의 직접효과만을 확인할 수 있었다.

호텔기업 I업체의 유니폼 디자인개발연구 (A Case Study on Hotel Uniform Design Development Focused on I Hotel Enterprise)

  • 김지영
    • 한국의상디자인학회지
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    • 제18권3호
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    • pp.213-228
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    • 2016
  • This study is performed the design and production of the real hotel uniforms around the actual case. The purpose of the study is to research and develop the uniform design which is partially utilized for image integration. After reviewing and making up a theoretical background of general hotel uniforms, we designed I hotel's uniforms based on the uniform design process. Research Scope of uniform design is up to the development of it for practicians who have many opportunities to meet customers directly at front desk, banquet reservation office and restaurant. Based on logo of company C.I.(Corporate Identity) and symbol colors, the concept and an illustration according with I hotel are drawn up. Also design is planed and a real is produced. This like objective design development becomes the basis for building a uniform image suitable for C.I.(Corporate Identity) of hotel I and realizing a positive service. Also this study associated with the company would help the design development of corporate uniform.

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