• Korean journal of communication and information
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• v.34
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• pp.63-97
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• 2006

This study examined the Japanese factors influencing on the formation and development of modern corporate Public Relations means and activities in Korea. It centers on the introduction and acceptance of CIP, corporate Public Relations advertising, house organ in dealing with corporate Public Relations Communication means and corporate philanthropy through corporate foundation, the Public Relations activities of the economic world in case of corporate Public Relations activities. It analyzed the Japanese factors by examining the emphasis of Public Relations activities and the practical use of communication means relating to corporate Public Relations, focusing on the specific character of corporate Public Relations activities. Centering on the area related to corporate Public Relations from the standpoint of historical development, it approached the point at issue selected as the subject of it through comparing the state of things between Korea and Japan. The results show that Japanese influences have been exerted widely on the formation and development of corporate Public Relations means and activities in Korea. However, it leaves no objection that Japan accepted Public Relations theories and practices of the United States, the birthplace and suzerain state of Public Relations, in the beginning and developmental stages. Therefore, U.S. influences cannot be denied in terms of Public Relations in Korea although it was accepted and developed after introduced from Japan.

• Bulletin of the Korean Chemical Society
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• v.31 no.8
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• pp.2416-2418
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• 2010

• Journal of Digital Convergence
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• v.12 no.8
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• pp.157-173
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• 2014

In this study, how social media PR marketing affect corporate brand expansion was studied. this study consist of 5 chapters; needs and purposes in 1st, concept& characteristics, development processes, needs of social media and merits&demerits as marketing tool in 2nd. concept& characteristics and merits&demerits of corporate brand expansion in 3rd. examples of social media marketing in domestic&foreign and current statuses in 4th. In final, conclusion of the effect of social media PR marketing on corporate brand expansion were presented in each chapter.

• Korean journal of communication and information
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• v.35
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• pp.292-328
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• 2006

This study examined Korean Public Relations trend and social acceptance in 1960s. It centers on the acceptance conditions of PR concept, corporate PR and governmental PR. It analyzed PR recognition and practical activities of the general corporations, financial institutions and public corporations in dealing with corporate PR. It also analyzed Korean governmental PR through examining the structure of governmental PR system, PR activities in rural communities and the police. In those days, PR concept had been misused to no small degree and not been accepted correctly that the necessity to let people know PR in its proper meaning was raised. Laying emphasis upon the technical side, corporate PR activities had centered on publicity. Especially, at that time, the banks, the insurance companies and the public corporations had perceived the importance of PR and implemented a set of PR activities. It can be said that a special feature in government PR in 1960s lies in the expansion of the public information system and reinforcement of PR policies. Also, PR in rural communities had been doing to give information relating to agriculture technique and to improve the living conditions of the farm area. The importance of PR in police had been on the side of promoting relations with people and improving treatment of the people by policeman.

• Information Systems Review
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• v.14 no.1
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• pp.21-35
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• 2012

The rapid growth and popularity of Twitter have been one of the most influential phenomena in the era of social network system and the mobile internet, which also opens up opportunities for new business strategies; in particular, PR and marketing area. This study analyzed use of Twitter in terms of user characteristics and message attributes. Actual field data from the Twitter for PR and Marketing of a representative Korean IT company (Company "K") was used for this analysis. Research findings show that overall corporate twitter users show passive attitude in retweet behavior. Also, users who have relatively small network size (less than 1,000) are more active in retweet than power twitterians that have big network size(over than 10,000). It is showed that the rate of retweet is higher in the order of recruiting, promotional event, IT information, and general PR message. In the conclusion section, practical implications based on the research finding are thoroughly discussed.

• Journal of the Korea Safety Management & Science
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• v.13 no.1
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• pp.161-166
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• 2011

This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.41-50
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• 2008

The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.

• Korean journal of communication and information
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• v.23
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• pp.153-187
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• 2003

The main purpose of this study was to examine the characteristics of corporate PR practitioners whose opinions were quoted as news sources and of the related articles in the economic section of the nation's three largest newspapers. The results revealed that the PR practitioners were mostly males with the job title of general manager or manager working for large electronics/IT or financing companies in Seoul and near metropolitan areas. In particular, such overwhelming features were more clearly salient in the articles related to conflicts. However, the phenomena seem to have been somewhat eased since 2002 when the newspapers came out with the specialized economic section. Analyzing the articles in terms of the channel of covering news, theme of news, and the existence of any conflict, we found statistically significant differences in the characteristics of PR practitioners. In addition, the comparison between each period before and after the emergence of the specialized economic section also showed statistically significant differences in the characteristics of the PR practitioners in many cases.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.695-697
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• 2008

Reduction of $CO_2$ emission is one of major issues in the whole industries, especially transport system. Railroad companies in the advanced countries such as EU, Japan, etc. have made great efforts on the improvement of their systems including energy sources, operational efficiency and PR of achievement resulted. Recently, to emphasize the environment-friendly characteristics of the railroad as public transport, the importance of PR is emerging. The achievements were listed in annual, sustainability and corporate responsibility reports. And the superiority of railroad in $CO_2$ emission can be confirmed in web sites and simple advertizing materials. In this study, we proposed the PR programs of achievement and ongoing works in Korean railroad through the case studies on web-based and off-line programs of railroad companies in EU and Japan.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.119-127
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• 2014

As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.