• Information Systems Review
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• 제14권1호
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• pp.21-35
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• 2012

The rapid growth and popularity of Twitter have been one of the most influential phenomena in the era of social network system and the mobile internet, which also opens up opportunities for new business strategies; in particular, PR and marketing area. This study analyzed use of Twitter in terms of user characteristics and message attributes. Actual field data from the Twitter for PR and Marketing of a representative Korean IT company (Company "K") was used for this analysis. Research findings show that overall corporate twitter users show passive attitude in retweet behavior. Also, users who have relatively small network size (less than 1,000) are more active in retweet than power twitterians that have big network size(over than 10,000). It is showed that the rate of retweet is higher in the order of recruiting, promotional event, IT information, and general PR message. In the conclusion section, practical implications based on the research finding are thoroughly discussed.

• Journal of Intelligence and Information Systems
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• 제7권2호
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• pp.129-141
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• 2001

Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer\`s aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer\`s feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer\`s feeling for CI symbol mark. The semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer\`s image.

• The Journal of Information Systems
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• 제27권1호
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• pp.67-88
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• 2018

Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

• East Asian Journal of Business Economics (EAJBE)
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• 제10권3호
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• pp.51-61
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• 2022

Purpose - The purpose of this study is to establish the government's logistics policy by calculating the logistics cost of the company and grasping the management status, to reduce the logistics cost of the related companies and to provide basic statistical data necessary for the management strategy. This work examines some associations between reasons for reducing corporate logistics costs (RCLC) and corporate classification such as industry and sales size. Research design, data, and methodology - The survey was conducted in 2018 for 2,000 companies based on the business of mining, manufacturing and wholesale and retail industries since 2010. The survey population is 94,976, of which 92,708 are small and medium enterprises and 2,268 are large corporations. The association among factors may be statistically and visually explored by using chi-squared test and correspondence analysis. Result - This study reveals the association between reasons for RCLC and corporate classification and properties and closeness that exist between the categories of each factor can be mined. Conclusion - As a task to reduce logistics costs of industrial products, expansion and operation of joint logistics business, establishment of cooperative logistics network, and establishment of ordinance on support for smart distribution logistics can be proposed.

• The Journal of Information Systems
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• Journal of Korean Institute of Industrial Engineers
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• 제27권3호
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• pp.305-314
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• 2001

In this paper, we construct an automatic evaluation system of psychological feeling for corporate identity (CI) symbol mark based on a fuzzy neural network technique. The system is modelled by trainable fuzzy inference rules with several input variables (qualitative and quantitative design components of CI symbol mark) and a single output variable (consumer's feeling). The back propagation learning algorithm, which is a conventional learning method of multilayer feedforward neural networks, is used for parameter identification of the fuzzy inference system. The learning ability to train data and the generalization ability to test data are evaluated for the proposed evaluation system by computer simulations.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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• pp.741-744
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• 1996

Artifical Neural Network(ANN) models were used for forecasting interest rate as a new methodology, which has proven itself successful in financial domain. This research intended to construct ANN models which can maximize the performance of prediction, regarding Corporate Bond Yield (CBY) as interest rate. Synergistic Market Analysis (SMA) was applied to the construction of models [Freedman et al.]. In this aspect, while the models which consist of only time series data for corporate bond yield were devloped, the other models generated through conjunction and reorganization of fundamental variables and market variables were developed. Every model was constructed to predict 1,6, and 12 months after and we obtained 9 ANN models for interest rate forecasting. Multi-layer perceptron networks using backpropagation algorithm showed good performance in the prediction for 1 and 6 months after.

• Asia pacific journal of information systems
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• 제5권2호
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• pp.51-78
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• 1995

This paper suggests a contingent perspective for analyzing information systems issues of the Korean firms. The contingent perspective includes such corporate characteristics as industry, organizational size, strategy, and value-added application function. This research surveyed 119 corporations in manufacturing, banking, distribution, and construction industries. Among those samples 104 data of corporate IS managers turned out to be statistically valid. As a result, those issues are ranked as the most urgent and important IS issues: strategic IS planning, system integration, application of database, process standardization, and network planning and implementation. Furthermore, factor analysis says that thirty issues to be surveyed are to be grouped into seven factors such as IS planning, user/education, database, applications of IT, system management, distributed computing technology, and network applications. It also found through Pearson correlation and ANOVA that organizational characteristics highly influences the IS issues the corporations face.

• Journal of information and communication convergence engineering
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• 제19권2호
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• pp.84-92
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• 2021

The research on waste power batteries in China in the past ten years reveals that the power battery recycling industry is enormous but marred with several challenges. A study of China's current power battery closed-loop supply chain revealed some issues in the power battery recycling industry, such as imperfect supply chain, small recycling scale, asymmetric information, and imperfect profit distribution mechanism. This paper uses the theory of corporate social responsibility and consumer choice to propose a closed-loop network of power batteries based on block chain technology and analyzes the existing closed-loop supply chain of power batteries. Consequently, this study provides a new idea for developing the power battery closed-loop supply chain by proposing the closed-loop network of power batteries based on blockchain technology.

• Journal of the Korea Society of Computer and Information
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• 제16권11호
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• pp.219-232
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• 2011

The purpose of this study is to give implications for cooperative network building for general corporate IT staffs as well as operational improvement of the IT organization which is a specialized unit in general company though analysis of characteristics of communication networks of the IT organization. 39 IT employees of company "A" were surveyed and interviewed, and the data collected were analyzed in a network analysis method. The analysis shows that a variety of networks were built across employees - e.g. strong/weak ties or centralized/decentralized structure - by each communication area. IT competency network was found weak ties. Career-rela ted network showed centralized and hierarchical characteristics. At the center of each network was positioned manager of each team. To address improvement of the findings, I presented the followings: more active networking over IT competency, enhancement of work centralization and collection of research data as to communication network of IT organization.