• Knowledge Management Research
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• v.12 no.3
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• pp.27-37
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• 2011

It is not uncommon to witness brand image transference which is a development of corporate image from a collection of individual brand images. The brand image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of brand level evaluation on overall company evaluation through food and beverage consumer products in China, where active competitions among global brands exist.

• The Journal of Information Systems
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• v.24 no.1
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• pp.45-66
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• 2015

This study empirically investigated the relationships among organizational culture, target costing, knowledge management activities, and corporate innovations. The results of this study showed that innovative and supportive culture positively affects the adoption degrees of target costing. According to the results, it was observed that target costing as well as innovative and supportive culture have a positive impact on levels of knowledge management activities(i.e., knowledge creation, sharing, storage, and application). It was also demonstrated that organizational culture has an indirect effect on activation of knowledge management activities through target costing. Thus, to enhance knowledge management activities, target costing must be aligned with appropriate types of organizational culture. In examining the impact of knowledge management activities on the frequencies of product and process innovations, no significant effect was found. Additional analyses that compare across three groups(i.e., low level group, middle level group and high level group in knowledge management activities) and between two groups(i.e., between high level group and middle level group or between high level group and low level group) were performed. The results of comparison showed that the degrees of product and process innovations are highest in high level group, but no significant differences are found in the degrees of innovations between middle level group and low level group.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.131-143
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• 2016

This study investigated how corporation-CEO reputation gap, corporation-related knowledge, CEO-related knowledge, and corporate involvement influence respectively individuals' purchase intention, growth prospect, investment attraction, and corporate preference. Corporation-CEO reputation gap was divided into two groups, CEO reputation risk vs. CEO reputation premium. The survey(N = 451) with a nationwide stratified sampling found the following. First, corporate involvement and corporation-related knowledge have a positive(+) effect on purchase intention, growth prospect, investment attraction, and corporate preference. But CEO-related knowledge and corporation-CEO reputation gap have a negative(-) effect on them. Second, in CEO reputation risk group, CEO-related knowledge has a negative(-) effect on them.

• Proceedings of the Safety Management and Science Conference
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• 2008.04a
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• pp.259-271
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• 2008

In the information society where knowledge plays a significant role, the value of the corporate organization creates knowledge strategically and spreads it to the whole organization so as to reinforce the efficiency of the work force. After KMS was recognized as one of core competences of company, KMS based on information technology has been introduced actively to many corporate organizations for the implementation of realizing knowledge management. As the strategic use of KMS increases in company, it has attracted attention to the system and the investment in the system, now attention has brought to the effect of the system. The efficiency and effectiveness of KMS has been tackled as one of the most important issues, and then many studies have been implemented to measure the result of the system. The purpose of this study is to overcome these problems and to help make an important decision in establishing introduction strategy by abstracting the reasons and success factors and result indices which are important sources for introducing KMS.

• Knowledge Management Research
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• v.5 no.1
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• pp.69-82
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• 2004

Prior research on knowledge management focused more on the experiential knowledge based on individual's experience or knowhow than on the analytical knowledge extracted from corporate data. This study examines the effects of the data warehouse technology, especially OLAP(on line analytical processing) and data mining techniques, on the analytical knowledge creation in organizations, linking analytical knowledge creation to data analysis method through real world case studies.

• Knowledge Management Research
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• v.11 no.3
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• pp.77-90
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• 2010

The purpose of this study is to examine the effects of human resource development policies and practices on social capital and organizational performance. To serve the purpose, we focused on the effects of communities of practice (CoP) to social capital and suggested best practices of CoP from the aspect of social capital. Specifically, we considered new kinds of social capital such as social innovation capital and social integration capital as well as traditional social capital classified into structural, relational, and cognitive capital, Where, social innovation and social integration capital represent corporate's social capacity to innovate and corporate social responsibility (CSR). And then we conducted a multiple case study on Yuhan-Kimberly, POSCO, and HIRA. From the result, we identified that CoP activities have a positive effect on social capital and organizational performance.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.9
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• pp.303-320
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• 1998

Today the corporate environment is changing rapidly in a standpoint of politics, economics, society and technology environment. So corporates need a management strategy in another point of view. As a new menagement strategy it is introduced corporate culture. The corporate culture should be built with the core of CI, in order to be adapted to peripheral circumstances of the company. The purpose of this thesis is to contribute to manage the systematic management of corporate image by inquiring into corporate identity. Through the research of the deluxe hotels in seoul it is tried to find hotel CI-concept. As a result, the knowledge level of hotel managers is a little low and considered simply as the modification of basic elements and development of a visual idenification system. The emphasis must be on the coordination and integration to create a desired coroporate image and to communicate this image created for the target audience in a systematic and unified mannr.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.04a
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• pp.417-422
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• 2006

This study is an attempt to investigate Korea & U.S Company Corporate ethics Programs & System through the Corporate Favorite Index and researches. Design of Ethics Management Model on how in contemporary Corporate & society. today, There many Corporate & social ethics problems in the post knowledge society based monetary circulation. We can design Ethics Management Model the key to solving today's inconsistency of Capitalism & Corporate ethics problems from Integrated & analysis our Corporate Ethics Management. This is the purpose of this thesis.

• Knowledge Management Research
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• v.17 no.2
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• pp.1-26
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• 2016

As entry barriers at the legal service market in Korea have been recently lifted, the legal service market has dramatically changed from a seller's market to a buyer's market. Externally, the Korean legal service market has been open to foreign law firms and internally, lawyers graduating from law schools have been increasing. In addition, as even the general public can easily access, through the official sites of government organizations, to the basic legal information such as laws and judicial precedents, the degree of information asymmetry has also decreased. These phenomena require the legal service industry to be a more client-oriented and more quality-oriented one. Having said that, legal service providers also need to continue to make strenuous efforts to measure and improve the service quality from the customers' perspective. Under these circumstances, this study introduced a certain type of model which may be of help of measuring and improving the quality of legal service of law firms, in particular, with a focus on those firms providing corporate legal service. This study used a Quality Function Deployment (QFD) in order to measure and thereby improve the quality of corporate legal service in the law firm industry. Above all, this study showed, by using SERVQUAL, each and every service attributes of quality measurement of the corporate legal service and also calculated the degree of importance of service quality at each process of providing corporate legal service. Next, this study introduced all supporting factors necessary for the provision of corporate legal service and calculated the degree of importance of each and every supporting factors in the service process. This study may be of help to provide the substantial and systematic approaches to the corporate legal service providers who would like to set up a certain methods of measuring and further improving the quality of corporate legal service from the customers' perspective.

• Knowledge Management Research
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• v.15 no.3
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• pp.121-140
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• 2014

Many firms have been utilizing SNSs such as Facebook and Twitter actively in order to boost interactions with customers that promote product and service innovations and effective marketing. Although positive outcomes of the customer interactions in SNSs are expected, there exist few studies on the effects of interactions between customers and firms in the SNS context. This study empirically examines how customer experiences in multi-dimensional interactions (i.e., pragmatic, sociability, usability, and hedonic interaction) in corporate SNSs influence customer trust in the firm, and how customer learning benefits are associated with firm benefits such as gaining customer trust. The results indicate that all four dimensions of customer interactions in SNSs have significant effects on customer learning benefits, which in turn significantly influence customer trust in the firm. Meanwhile, the results reveal that there are also direct relationships between specific dimensions of customer interactions in SNSs and the two dimensions of customer trust (i.e., ability-based and benevolence/integrity-based). Based on the findings, this study diagnoses the status of corporate SNSs in terms of collaboration with customers and provides practical implications for firms which attempt to capitalize on the multi-dimensional customer interactions in SNSs and to facilitate innovative activities with customers.