• Asia pacific journal of information systems
• /
• 제10권4호
• /
• pp.115-132
• /
• 2000

As the web advertising proliferates due to the explosive growth of Internet users, there is a research need for the consumers' general perception on the individual advertisements in the web. This research studies whether the characteristics of Internet advertising(entertainment, informativeness, purchase facilitation, irritation) influence the consumers' attitudes in the Internet environment. This is based on the fact that the web as an advertising channel is quite different from the traditional advertising channels. Twc different surveys are conducted; one is to study consumers' general responses for the Internet advertising in general, and the other is to study more specifically consumers' attitudes for the six different advertising messages(product advertising, corporate image advertising, on-line catalog, billboard, contest/game advertising and online directory of firms). Entertainment and informativeness factors are found to be positively related with the consumers' general attitudes for the web advertising, whereas purchase facilitation and irritation factors have no relationships. Also, a set of advertising strategies for the six different advertising messages are given based on the findings about the relationships between the six advertising messages and the four influencing factors.

• 유통과학연구
• /
• 제12권10호
• /
• pp.37-45
• /
• 2014

Purpose - This study aims to analyze the relationship between trends in innovative EU industries and market distribution in smaller emerging markets under an open economy. Research design, data, and methodology - Although innovation was well-distributed, due to socio-economic factors following European integration, CEE had not achieved sustainable economic growth. However, this paper analyzes the differences among changes in CEE innovation for smaller emerging markets dominated since 2000. Market distribution has facilitated new markets for innovative industries, according to EU surveys and economic indicators. Results - The dominance of the local industrial market distribution has deterred innovation investment the survey shows that innovation investment has been shrinking, despite the EU's open innovation policy for CEE employment and R&D. For the CEE case, there were expectation gaps and uncertainty about whether to use the new distribution dominance or TNCs' innovation in smaller emerging countries without local industrial innovation. Conclusions - Innovation generates market growth and distribution power however, small growth requires stimulation, and creativity and innovative edge need further focus in local public and corporate strategy.

• 청정기술
• /
• 제28권2호
• /
• pp.193-200
• /
• 2022

ESG는 환경(environment), 사회(social), 지배구조(governance)의 영어단어 머리글자의 조어로 2003년 유엔 환경계획 금융이니셔티브(UNEP FI)에서 처음 사용되었다[1]. ESG의 세 가지 영역 중 환경은 기업이 환경에 미치는 영향을 말한다. 환경요인은 기후변화 정책과 배출, 폐기물 그리고 자연자원 소비의 감축 시도 등을 다룬다. 사회요인은 기업이 조직 자체 및 기업과 직간접적으로 상호작용하는 이해관계자-직원, 고객, 지역사회, 정부 등-간의 사회적 영향을 개선할 수 있는 방향을 이야기한다. 지배구조요인은 기업의 주요의사결정을 하는 주주, 이사회 구성과 이들의 다양성과 독립성, 그리고 의사결정에 대한 한계와 기대를 설정하는 내부정책 등을 말한다. ESG 경영과 관련된 연구는 기업의 사회적 책임, 지속가능성, 기업 또는 재무적 성과 그리고 사회적 책임투자 등에 대한 부분이며 사례연구, 데이터 기반의 실증연구를 통하여 ESG 경영기업은 전기한 분야 대부분에서 정(+)의 결과가 나왔음을 확인할 수 있었다. 본 논문은 ESG의 역사, 도입배경 그리고 경영성과에 미치는 영향 등을 국내·외 연구의 문헌분석을 통해 재무, 인사, 마케팅, 생산전략은 장기적으로 재무적인 요소뿐만 아니라 비재무적 요소 등에서도 ESG를 도입·운영하는 회사들이 강한 시장의 매력요인 창출을 통하여 기업의 지속가능성을 높이며 회사의 성장에 직접적인 영향을 주는 강력한 경쟁전략임 확인하여 이론적, 실무적 시사점을 제시하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권8호
• /
• pp.81-88
• /
• 2022

For each country, the growth of the country is significantly associated with the growth of the manufacturing industry. Especially in the early stages of development, the manufacturing industry has greatly played a great role in creating great added value for society and economic development in that country. Starting from a country with a weak manufacturing background, Vietnam is gradually opening up and integrating into the global economy, which has brought many opportunities for manufacturing enterprises in particular and the enterprise community in general, making Vietnam one of the countries with large production activities in Southeast Asia and Asia. The study evaluates the factors affecting the financial performance of manufacturing enterprises through a case study in Hanoi, Vietnam. Using a survey sample of 235 enterprises operating in production and using quantitative analysis methods, the research results show that: Enterprises with high governance quality are enterprises with high economic efficiency or enterprises with low management capacity have low business efficiency. Moreover, large-scale enterprises often have many advantages in seeking profits and improving business efficiency. Finally, the study has some recommendations to improve corporate governance and growth, create a stronger business community and contribute more to Vietnam's economic development.

• 정보교육학회논문지
• /
• 제13권1호
• /
• pp.9-22
• /
• 2009

최근 들어 이러닝 강좌의 양이 날로 증가하고 있지만 이러닝의 복병인 중도탈락에 관한 연구는 그리 많지 않은 실정이다. 이에 본 연구는 한국 S 기업의 2007년 4분기 이러닝 강좌를 수강한 250명(이수자 157명, 중도탈락자 93명)을 대상으로 이수자와 중도탈락자 집단에 영향을 미치는 독립변인이 무엇인지, 또 이들 집단 분류를 어떤 변인들이 얼마만큼 설명하고 있는지를 규명하였다. 수집된 데이터로 로지스틱 회귀분석을 실시하였으며 그 결과 중도탈락에 영향을 미치는 변인은 학습자 배경변인 중 결혼여부, 학습에 투자하는 시간, 직무병행 어려움, 가사병행 어려움이었으며 학습자 내적변인, 강좌에 대한 기대 역시 영향을 미치는 것으로 나타났다.

• 경영과정보연구
• /
• 제31권1호
• /
• pp.1-21
• /
• 2012

본 연구는 문화마케팅에 대한 관심도가 기업이미지에 어떤 영향을 미치고, 나아가 기업이미지가 소비자의 의복구매행동에 어떠한 영향을 미치는가를 실증적으로 분석하고자 '유니클로' 패션브랜드를 선정하여 연구하였다. 이에 응답자의 일반적 특성에 따른 빈도차이 검정을 위하여 카이제곱 검정(Chi-square test), 평균차이 검정을 위한 독립표본 T-test 를 실시하였다. 그리고 비율척도간의 영향을 알아보기 위한 다중회귀분석(Multiple Regression)을 실시하였고, 경로분석은 AMOS16.0을 이용해 경로 모형의 적합성을 검증하고, 각각의 경로계수를 구하였다. 분석결과, 소비자의 문화마케팅 관심도에 따라 기업신뢰, 마케팅 등의 기업이미지에 영향을 미치고, 기업이미지는 소비자의 의복구매행동과 만족도에도 영향을 미치는 것으로 나타났다. 즉, 문화마케팅을 활용하는 기업에 관심이 많거나 다양한 문화행사에 참여해 본 소비자일수록 '유니클로'가 문화적 요소를 마케팅에 적극 활용함으로써 건실한 이미지의 신뢰감 있는 기업이라 생각하는 것을 알 수 있었다. 이와 같이 긍정적으로 형성된 '유니클로'의 기업이미지는 제품구매에도 영향을 미치고, 구매 후에도 메세나 운동에 동참한 기분이 들어 만족도가 높게 나타나는 것을 알 수 있었다. 본 연구는 특정 브랜드를 선정하여 조사한 연구이기 때문에 연구결과를 일반화시키는 데는 한계가 있다. 그러나 향후 문화마케팅 시장의 개척과 활성화를 위한 실증연구에 도움이 되고, 선도적 기업의 사례를 통해 문화마케팅 활용 유, 무 기업들에게 시사점을 줄 수 있다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.281-290
• /
• 2020

Given the rise in international tourism and the rapid growth of the Vietnamese economy, the hospitality industry in Ho Chi Minh City, Vietnam's commercial hub, has been facing severe labor shortages due to competition with other fast-growing parts of the economy. These struggles to acquire high-quality employees is strangling future growth and placing new importance on the role of recruitment. To better understand the effectiveness of an organization's recruitment strategy, recruiters need to ascertain the Job Pursuit Intention (JPI) of job seekers to efficiently align an applicant's work notions with the organization's goals. This study aims to investigate the factors impacting on JPI among employees working in the hotel sector in Ho Chi Minh City. Secondary data are from previous studies and primary data are from consultation with 10 experts, group discussions and five in-depths structured interviews with 15 random employees and 302 survey questionnaires with employees working in three five-star hotels. Cronbach's Alpha, EFA, T-Test, ANOVA are used for statistical analysis. The findings show that compensation, career advancement, and work-life balance affect JPI of job seekers, in which compensation is the most influential factor. Furthermore, recommendations for recruiters, further research and limitations of this study have been laid out.

• 한국시스템다이내믹스연구
• /
• 제3권1호
• /
• pp.5-42
• /
• 2002

The main purpose of this paper is analyzing long-term growth possibility of a telecommunication Company (Telco) H. First of all, to achieve this purpose, the precise understanding about causal relations among growth and decay factors of Telco H is required. Based upon the causal analysis, a basic computer simulation model is developed. Finally, several predictive examinations about growth possibility and pattern of the Telco H are conducted using three scenarios. From simulation results, the most important policy leverages are capabilities of market share sustenance, improvement of service quality and squeezing current network facility to elevate profitability and efficiency. Recently, telecommunication industry has become more and more competitive due to introduction of Internet and deregulation. Internet has brought about global competition as well as confusion between telecommunication and broadcasting industries. At the almost same time, deregulation is a universal tendency and a catalyst of unlimited competition. Telco H has been a dominant company in Korea for last century. However, the dominant position of Telco H has been threatened by the change of competition environment. The competitive environment has many elements and keeps changing dynamically. Therefore, System Dynamics simulation methodology is adopted to examine the problem.

• World Technopolis Review
• /
• 제4권3호
• /
• pp.144-156
• /
• 2015

Globalization and knowledge-based economy have increased the importance of local areas as the units of global competition. Therefore, the meaning of localities has been emphasized as the core value of economic activities. In this context, innovation cluster has been recognised and emphasized as effective policy measure for innovation. Therefore, most countries have been trying to develop innovation clusters with their expectation for a rapid growth of economy. Nevertheless, there have been minimal empirical researches on innovation cluster. Therefore, for suggesting implications that activation factors of innovation cluster are to have an effect on tenant's business activities, this study conducted a literature review for the theories of regional innovation system(RIS) and innovation cluster. As a result, the activation factors of innovation cluster were classified into institutional, physicals, and social factor. The case of Gyeonggi province's innovation cluster policy was examined for an empirical analysis. Data were analyzed using ordered logistic regression. The results were as follows:First, Institutional and Infra factors had a positive influence on firms' business activities in every empirical test, so they were the most important activation factors of innovation cluster. Second, regarding the interactive effects of financial support, the interactive effects between financial support and Infra factor had a positive influence on the firms' business activities, according to the result of the empirical test.

• 산경연구논집
• /
• 제10권12호
• /
• pp.43-55
• /
• 2019

Purpose : With the proliferation of O2O platform services that combine offline and online services, many startups are fiercely competing to lead services in the O2O service market. While the prospects for growth in the O2O service market are optimistic because of the close convenience to life, startups can achieve corporate performance only through close cooperation and partnership with suppliers. The purpose of this study is to verify the effect of O2O-based startups' and suppliers' cooperation in supply chain management on SCM performance through supply chain partnerships and startup satisfaction with suppliers. Research design, data, methodology : Data were collected from O2O service-based startups and hypotheses were verified through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, feasibility analysis, and structural equation path analysis. In addition, the mediating effects of supply chain partnerships and startup satisfaction on suppliers were verified. Results : As a result of this study, IT utilization of the O2O startup cooperation method affects the financial perspective of supply chain partnership and SCM performance. The contract implementation of the cooperation method had an impact on the financial and innovation growth perspectives of the SCM performance, and the communication of the cooperation method had an effect on the supply chain partnership, startup satisfaction in the supply chain, and the innovation growth perspective of the SCM performance. Supply chain partnerships had an impact on the financial, innovation growth, and customer perspectives of SCM performance and startup satisfaction within the supply chain had a significant effect on innovation growth and customer perspectives. Conclusions : The implications of this study identified the factors that can improve SCM performance through the cooperation method of O2O startup, supply chain partnership and startup satisfaction with suppliers, and it is significant that the causal relationship was identified by the structural model through the supply chain cooperation factors derived by characteristics. Based on the empirical results, as the services of O2O startups grow, it is expected that empirical research and practical activation of academia should be considered as important in the cooperation of the supply chain.