• 디지털융복합연구
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• 제15권12호
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• pp.213-219
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• 2017

최근, 기업지배구조의 정의는 지속가능경영과 기업의 사회적책임을 요구에 부응할 수 있는 이해관계자 중심의 기업지배구조이다. 이에 따라 본 연구의 목적은 종업원 및 채권자 기업지배구조가 경영자의 사적 이익을 줄이는 역할을 수행하는지에 대해 이익조정에 미치는 영향을 회 귀분석을 이용하여 실증분석하는 것이다. 분석결과, 종업원 및 채권자 기업지배구조는 경영자의 사적이익 추구인 음(-)의 발생액인 자산손상차손과 양(+)의 발생액인 재량적 유동적 발생액의 동시적 이익조정을 줄이는 역할을 수행하는 것을 확인할 수 있었다. 이는 이해관계자 중심 기업지배구조가 경영자의 행태 및 시장을 감시할 수 있는 통제적 역할을 수행 할 수 있음을 실증분석 결과를 통해 제시하였다는 점에서 공헌점을 가진다. 또한, 본 연구의 결과는 기업의 사회적 책임이 중요시되는 현대 기업의 지속가능경영을 위해서 기업지배구조로서의 이해관계자의 책임이 중요하다는 것을 시사한다.

• 마케팅과학연구
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• 제18권4호
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• pp.307-331
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• 2008

The CEO and the Corporate Image is considered very important in the aspect of marketing. The fact that CEO image itself influences the company or value of the product directly and indirectly has been verified through many cases. Recently, the differentiation of products and services between companies became difficult because the disparity in technique between companies retrenched. As a result, the rate of people who decide to purchase or invest their money based on the corporate image or reputation has been increased. Also in the knowledge society like today, the talented employees are the company's customer and the company's necessity for managing those brains of marketing perspective on how to satisfy and attract the customers is being embossed. The Fashion industry is one of the most value-added industry and in those value-added businesses, the most important factor is the human resources' knowledge power. However the study of the relationships among the CEO image, the corporate image and employment brand value in fashion industry has not been carried out yet. This research considers that dynamic relationship exists among the CEO image, corporate image and employment brand value that affects a company's main goal of pursuing benefits and intends to investigate the relationships of the three concepts. The specific purposes of this study were, 1) to analyze the impact of CEO image on a corporate image, 2) to analyze the impact of corporate image on employment brand value, 3) to analyze the impact of CEO image on employment brand value, 4) to analyze whether corporate image plays a mediating role in the relationship between CEO image and employment brand value or not. A survey design with a structured questionnaire was employed for this research. A convenience sample of 398 subjects was selected from two groups, which are university students majoring in fashion and practitioners working in fashion industry. For the data analysis, descriptive statistic (i.e., frequency, percentage), factor analysis, and multiple regression analysis were used by utilizing SPSS 12.0 for Windows program. The results for this research are as follows, first, the study of the impact of CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) on corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) brought conclusion that the CEO image generally affected the corporate image in fashion industry. Managerial Competence and Reliability/Leadership affected Product Image, Corporate Social Responsibility Image and Corporate Cultural Image. However, while CEO's Personal Attractiveness affected Product Image and Corporate Social Responsibility Image, it did not affect Corporate Cultural Image. Second, the study of the impact of corporate image on employment brand value brought conclusion that corporate image (i.e., Product Image, Corporate Social Responsibility Image, Corporate Cultural Image) affected employment brand value. Corporate Cultural Image affected employment brand value the most and then the Corporate Social Responsibility Image and Product Image. Third, the study of the impact of CEO image on employment brand value brought conclusion that CEO image (i.e., Managerial Competence, Reliability/Leadership, Personal Attractiveness) affected the employment brand value. CEO's Reliability/Leadership affected the employment brand value the most and then CEO's Personal Attractiveness and CEO's Managerial Competence. Forth, the study examined whether corporate image plays a mediating role in relationship of CEO image and employment brand value and concluded that it does. Corporate image played a full mediating role between CEO's Managerial Competence and employment brand value while it played a partial mediating role between CEO's Reliability/Leadership and CEO's Personal Attractiveness. This study is meaningful in a sense that it examines the relationship among the CEO image, corporate image and employment brand value which has not been carried out yet in fashion industry. It will ultimately contribute to the success of a fashion company by providing useful information of establishing strategies for managing proper the CEO and the corporate image to the fashion company and operating the talented employees.

• 융합경영연구
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• 제8권2호
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• pp.13-17
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• 2020

Purpose: In modern corporate management, the establishment of a crisis management system that minimizes damage through measures used to respond to corporate crises is no longer an option. The importance of corporate reputation and brand asset management in modern enterprise management cannot be overemphasized and negative events that might arise from a number of different causes can cause brand crises. Research design, data and methodology: More than half of the questionnaire respondents were female (252 or 53%). More than a fourth of the respondents were aged 20 (122 or 26%) and the number of married participants was 196 (41%). Of the participants, 32% (153) had graduated from college. Only 18% (87) were employees and the monthly household income was 121. In this study, we conducted factor analysis in order to extract the variables that may enhance the explanation capability of each variable. For the method of factor extraction, an Eigen value of at least 1 was used as was factor loading. An analysis was performed using the Cronbach's alpha coefficient to verify the reliability of the measurement scale. Results: First, the analysis of the impact of the social responsibility activities on brand image revealed that the social, economic, philanthropic, ethical, and environmental responsibility activities significantly affected brand image, but legal responsibility activities were not statistically significant. Second, the analysis of the impact of brand image on loyalty showed that brand image had a significant impact on loyalty. Third, the analysis of the impact of social responsibility activities on loyalty showed that they had a significant impact on loyalty. Conclusions: The pro-social enterprise image is not only a brand asset that can be shared, but also a heavy proposition followed by a corresponding social responsibility, it will have to practice transparent corporate management based on clear principles through the establishment of various systems and the implementation of a strict code of conduct within the enterprise.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.853-866
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• 2020

The purposes of this research were: 1) to investigate the effect of participatory management on financial information asymmetry, 2) to investigate the effect of corporate governance on financial information asymmetry, 3) to examine the influences of benefits incentives on financial information asymmetry, and 4) to test the mediating effects of benefits incentive that influences the relationship between participatory management, corporate governance, and financial information asymmetry. The research sample consisted of 388 Thai-listed firms. Data were collected through a survey questionnaire. Descriptive analysis, Multiple Regression Analysis, and Structural Equation Modeling were used for the data analysis. The results revealed: 1) participatory management and participation in evaluation had a negative influence on financial information asymmetry. 2) Corporate governance and the rights of shareholders had a negative influence on financial information asymmetry. 3) Benefits incentive was negatively associated with financial information asymmetry. 4) The model's influences of participatory management, corporate governance on the reduction of financial information asymmetry through benefits incentive as mediator fit the empirical data (Chi-square = 104.459, df = 84, p = 0.065, GFI = 0.967, RMSEA = 0.025). The variables in the model explained 78.00% and 4.70 % of the variance of benefits incentive and financial information asymmetry, respectively.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.183-194
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• 2022

The objective of this article is to assess the impact of corporate social responsibility (CSR) implementation on Corporate Brand Value (CBV) and Corporate Financial Performance (CFP). At the same time, the article examines the mediated role of CBV on the relationship between CSR implementation and CFP. In-depth interviews and observation techniques were used in this article on 4 experts to collect qualitative information. Quantitative analysis was based on primary data obtained from 454 employees working at enterprises providing Bancassurance services. The article uses various models of Cronbach's Alpha coefficient, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Analysis (SEM) using SPSS 22.0 and AMOS 20.0 software. In addition, a 5-point Likert scale is used to measure observed variables. Research results show that CBV plays an intermediate role in the relationship between CSR implementation and CFP. At the same time, the implementation of CSR toward communities, customers, and workers directly impacts CBV and CFP. The article draws a new conclusion; there is no relationship found between the implementation of CSR and CFP. The result proposes implications for the state and Bancassurance service providers to develop and implement CSR-related policies and activities to enhance their brand value and financial performance.

• 한국IT서비스학회지
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• 제19권6호
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• pp.145-159
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• 2020

Because of the recent development of information and communication technology, companies are exposed to various media such as blogs, social media, and YouTube. In particular, exposed news affects the company's reputation. So, while positive news can improve corporate value, negative news can lead to financial losses for the company. In this study, we redefine corporate reputation as social responsibility, vision and leadership, financial performance, products and services through existing literature, and conducted an AHP survey with a total of four components to calculate the weight of each factor. As a result of the calculation, the proportion of financial performance was the highest at 0.41, and products and services, vision and leadership, and social responsibility were the lowest. In addition, in order to measure the reputation of a company, it is classified as a component that defines online news using the LDA technique. In addition, through sentiment analysis, an index for each corporate reputation factor was derived, and the reputation index was calculated by combining it with the AHP analysis result, and Spearman ranking correlation analysis was performed to secure the validity of the research results. Therefore, the significance of this study is that the definition and importance of the constituent factors can contribute to the future planning and development direction of the company, and also contribute to the derivation of the corporate reputation index. This study is significant in that a new analysis methodology that applied AHP analysis results to sentiment analysis was suggested.

• Journal of Information Technology Applications and Management
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• 제19권2호
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• pp.117-134
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• 2012

Cluster industries are geographically concentrated and inter-connected by the flow of goods and services, which is stronger than the flow linking them to the rest of the economy. Photonics industries are one of the fastest growing high-tech industries in the world today. Especially, the city of Gwangju(South Korea) industrial cluster, a specialized complex in photonics industry, produced remarkable results in developing high-quality technologies since it launched the cluster program in 2005. Gwangju photonics industrial cluster will be ranked top level of the world photonics industry. In this sense, this study is aimed at proposing a new research model in which corporate performance influence factors of photonics industrial cluster (i.e., business environment, cooperative relationship, and industry-university-research institute partnership) affect absorptive capacity positively, leading to corporate performance eventually. This study developed a research model to explain the Korean photonics industrial cluster effects, and collected 91 survey responses from photonics based company managers in industrial cluster complex. To prove the validity of the proposed research model, PLS analysis is applied with valid 91 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that corporate performance influence factors of photonics industrial cluster affect absorptive capacity positively, and corporate performance as well.

• 동아시아경상학회지
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• 제10권4호
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• pp.55-64
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• 2022

Purpose - Corporate reading management requires employees capable of doing their job since employee performance is crucial to the firm's profitability. The objective of this study was to evaluate the positive effects of corporate reading management on employee management. It focuses on factors increasing employee productivity and the impacts corporate management brings about on the overall productivity of any kind of company. Research design, Data, and methodology - The current authors have investigated and conducted the qualitative content analysis (QCA) to obtain the adequate textual dataset in the prior and current literature. One of the primary benefits of doing research using content analysis is that it enables the researcher to employ a combination of qualitative and quantitative research methodologies. Result - Based on the review of the prior literature, the present authors found that there are four corporate reading management solutions to improve employee performance, following those instructions - A. Increased Motivation and Productivity, B. Employee Development, C. Businesses' Objective Alignment, and D. Improved Work Environment. Conclusion - This study addressed and figured out different factors that reading corporate can apply to influence employee performance, thus increasing the company's productivity. Future research should evaluate the adverse effects businesses might face from unfavorable working environments. The research also needed to address how ethics influences employee performance.

• 벤처창업연구
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• 제14권6호
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• pp.143-153
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• 2019

본 연구는 2017년도 인적자본패널(Human Capital Corporate Panel; HCCP) 자료를 사용하여 사내기업가정신의 효과성을 분석하였다. 사내기업가정신이 기업의 성과로 연결되는 과정에서 주요한 연결고리인 근로자들의 태도는 그동안 자료수집 및 분석방법의 한계로 인하여 대부분 개인 및 조직수준에서 단일수준으로 연구되어 왔다. 사내기업가정신과 구성원의 태도 사이의 관계를 위계적 선형모형(hierarchical linear modeling)을 활용한 다수준분석(multi-level analysis)을 실시하여 변수 간의 관계성 추정에 정확성을 높였다. 또한, 사내기업가정신이 구성원의 태도에 이어지는 과정에서 조직수준의 조절효과에 대해 살펴보았다. 연구결과, 사내기업가정신은 근로자의 조직에 대한 태도인 직무만족 및 이직의도에 긍정적인 영향을 미쳤고, 이 과정에서 조직신뢰는 사내기업가정신과 직무만족의 관계에서 조절역할을 수행하는 것으로 나타났고, 사내기업가정신과 이직의도의 관계에서는 조절역할을 수행하지 않았다. 즉 조직차원의 사내기업가정신은 구성원의 태도에 미치는 중요한 영향변수임을 확인하였다. 이러한 결과를 바탕으로 연구의 시사점, 한계 및 향후 연구과제 등에 관하여 논하고자 한다.

• 사회복지연구
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• 제47권1호
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• pp.205-232
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• 2016

본 연구는 우리나라 기업의 사회공헌과 재무성과의 관계에 대해 종합적으로 파악해 보는 것을 목적으로 한다. 이를 위하여 고정효과방식(fixed effect method)에 기반한 동적패널모형(dynamic panel model)에 의한 분석을 활용하여 기업사회공헌과 재무성과의 쌍방향적 관계와 자기상관관계를 검증해 보았다. 2008년부터 2013년까지 국내 1,000대 기업의 기업사회공헌과 재무성과에 대한 자료를 구축하면서 6년간 결측치를 갖지 않는 430개 기업을 분석에 활용하였다. 분석에 따른 주요결과는 다음과 같다. 첫째, 이전 시점의 재무성과는 다음 시점의 기업사회공헌에 정적인 방향에서 영향을 미친다. 둘째, 이전 시점의 기업사회공헌은 다음 시점의 재무성과에 영향을 미치지 않는다. 셋째, 이전 시점의 기업사회공헌은 다음 시점의 기업사회공헌에 정적인 방향에서 영향을 미친다. 넷째, 이전 시점의 재무성과는 다음 시점의 재무성과에 정적인 영향을 미친다. 본 연구는 기업사회공헌과 재무성과에 대한 분석을 통하여 이 둘 간의 다양한 관계에 대한 기존 논의와 관련해서 실증적으로 관계의 방향성을 확인할 수 있었다. 특히 주목할 것은 기업은 재무성과가 높아 여유자원을 가질수록 사회공헌에의 투여가 높은 경향성을 갖고, 또한 이전 시점의 사회공헌은 다음 시점의 사회공헌에 정적인 영향을 미치는 경향성이 있다는 것이다. 본 연구는 기존 연구의 제한성을 극복하며 국내 1,000대 기업의 사회공헌과 재무성과의 관계를 종단적으로 검증하며 다양한 관계를 보다 체계적으로 검증한다는 점에서 연구의 의의를 갖는다.