• Title/Summary/Keyword: Core Demand Market

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A Study of the Impacts of Strategic Orientation on the Performance in Technology-based Start-ups (기술창업시 전략적 지향성이 창업성과에 미치는 영향)

  • Jang, Dong-Kwan;Song, In-Am;Hwang, Hee-Joong
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.37-45
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    • 2013
  • Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

Technical Value Model and Evaluation for Smart In-vehicle Network (스마트 차량내(內) 네트워크 기술가치 모델 및 평가)

  • Kim, Byung-Woon
    • Journal of Korea Technology Innovation Society
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    • v.20 no.2
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    • pp.368-386
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    • 2017
  • The purpose of this study is to present the technology value model based on profit approach and IITP practical guide for Ethernet network technology, which is the core technology of autonomous vehicles and connected cars in the hyper-connected industry. In-vehicle network, Ethernet technology, Ethernet port count, port pricing, and application data for technology assessment are sources of global market research organizations. The data on the company's COGS (Cost of Goods Sold), operating capital requirement, capital expenditure, and income statement data are used by the Bank of Korea's Business Analysis Report. According to the results of the study, the product market size was estimated to be US $470.3 billion and the technology market size was $52.1 billion over the seven years of economic life cycle of technology. The market value of the technology was estimated to be $260 million reflecting the possibility of entry into the market. In the case of the corporate management analysis report, the average value of the IITP and the top 25% were $0.7 million and $40.2 million, respectively. -27.8 million, and -73.6 million dollars respectively. This implies that government support for policy support is needed when conducting corporate R&D with high cost-to-sales ratio. The results of this study can be used as a reference for the evaluation of technology demand based ICT R&D technology in the industrial internet market in the fourth industrial revolution era.

유기농산물 유통사례 : 초록마을

  • Lee, Sang-Hun
    • Proceedings of the Korean Society of Organic Agriculture Conference
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    • 2009.07a
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    • pp.185-197
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    • 2009
  • Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

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A Study on the Students Perception of curriculum in Clothing and Textile Studies: - Based on the sample of undengraduate and postgraduate students - (의상 및 의류학과 개설과목에 대한 중요도 인식에 관한 조사 -학사 , 석사, 박사 과정학생을 대상으로 -)

  • 김혜영
    • Journal of the Korean Society of Costume
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    • v.50 no.2
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    • pp.81-95
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    • 2000
  • The aim of this study is to find out the way the future curriculum of clothing and textile studies should be composed. For this purpose, this study examines the perception of students as consumer of university teaching. For students, who are studying in the department of clothing and textiles, have academic and practical interest in this area. But they also anticipate the demand of clothing and textile market in the future in which they will work. The sample of survey research was 607 students of 20 universities. First, this study asked the students what are important areas of study at present. Majority of student answered that clothing construction and fashion design are the most important ares of clothing and textile studies. This perception of the students seems to reflect the fact that most university departments have placed importance on such subjects. Secondly, students think that fashion marketing and fashion have placed importance on such subjects . Secondly , students think that fashion marketing and fashion design should be emphasised in the future. This finding is consistent with the current trend in the fashion industry which has gone beyond simple clothing construction to fashion design and marketing which yield higher profit than clothing construction. Although there are many other factors which should be considered in the composition of future curriculum, this study shows that fashion marketing and design should be at the core of university teaching in department of clothing and textile studies.

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Thermal management system for electric vehicle batteries and technology trends (전기자동차용 배터리 및 열관리시스템 기술동향)

  • Seo, Hyun Sang;Cho, Haeng Muk
    • Journal of Energy Engineering
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    • v.23 no.2
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    • pp.57-61
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    • 2014
  • Challenges the automotive industry as the increase in consumption of oil and energy, $CO_2$ emissions of global warming, caused by exhaust emissions and urban air pollution, it is time for a deal is needed. The solution of these highly regarded in the market as there is a demand of electric cars. In this study, electric car motor, battery and high-voltage core components, including the drive motor of the effective thermal management technologies, thermal management of the battery and the drive motor to evaluate the technology and development trends.

Mechanism of Classification of IoT based Robot State in Smart Manufacturing Environment (스마트 제조 환경에서 IoT기반 로봇의 상태 분류방법에 대한 연구)

  • Kang, Hyun-chul;Han, Hyon-young;Bae, Hee-chul;Lee, Eun-seo;Son, Ji-yeon;Kim, Hyun;Kim, Young-kuk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.742-743
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    • 2017
  • The smart factory market is expected to show high growth rate in the future, supported by demand for manufacturing innovation in order to overcome structural low growth. Especially in the future manufacturing industry, robots are combined with IT, becoming the most important core technology. In this paper, we proposed and implemented state information classification method for IoT-based robot control in smart manufacturing environment.

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Research on the Application of Digital Human Production Based on Photoscan Realistic Head 3D Scanning and Unreal Engine MetaHuman Technology in the Metaverse

  • Pan, Yang;Kim, KiHong;Lee, JuneSok;Sang, YuanZi;Cheon, JiIn
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.102-118
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    • 2022
  • With the development of digital content software production technology and the technological progress of related hardware, the social status quo in the post-epidemic era, the popularization and application of 5G networks, the market and consumers' increasing demand for digital content products, artificial intelligence, virtual digital human, virtual Idols, virtual live, self-media content and metaverse-related content industries are all developing rapidly. Virtual idols, virtual digital human, etc. are not only accelerating innovation in production technology. The economic cost, technical difficulty and time requirements of production are also greatly reduced. With the arrival and development of the Metaverse, the author believes that the content industry with virtual digital humans as the core will continue to develop in the direction of refinement, specialization, facilitation and customization. In this article, we will analyze and study the production of virtual digital human based on Photoscan technology and Unreal Engine 5 Metahuman software, and discuss the application status and future development of related content.

Development of the Instructional Design Guideline utilizing Goal-based Scenario for Culinary Practice Education

  • Ko, Beom-Seok;Na, Tae-Kyun
    • Culinary science and hospitality research
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    • v.22 no.1
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    • pp.141-152
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    • 2016
  • Recently, not only development of curriculum associated directly with job, the development of new education model is in great need. So, the purpose of this study is to develop the instructional design guideline utilizing goal-based scenario(GBS) for college students who major in culinary arts. First, to achieve this goal, we recognized the 7 core elements(learning goal, mission, cover story, role activity, scenario operating, resource, feedback) composing GBS through literature review and case study. Second, we drew a conclusion about the problem and guideline for traditional culinary practice course by conducting inspection about culinary practice environment and needs with professors who are teaching culinary arts. Third, we applied the instructional design guideline for culinary practice to regular classes according to GBS's factors, and then we did formative evaluation with content experts and educational technology expert. Finally, we designed the final instructional design guideline for culinary practice by modifying early model reflected the result of formative evaluation. The results of this study are as following. First, when we applied GBS to culinary practice, professors have to focus on process of materialization by developing easy scenario to students. Also, they have to prepare the class circumstance to feel about sense of realism in advance. Second, to give a conjugally new skill at working, professors's effort is important. culinary practice education at college has responsibility to carry out the vocational training that has competitiveness and difference with labor market's needs. Therefore, it is necessary for us to develop the teaching and learning model for culinary practice which is suitable for major based on the manpower demand for industry without causing job mismatch from demand for industry.

A Comparison of International Standby Practices(98) with Uniform Customs for Practices for Documentary Credits (스탠드바이 신용장통일규칙(信用狀統一規則)(ISP98)과 화환신용장통일규칙(貨換信用狀統一規則)(UCP500)과의 비교연구(比較硏究))

  • Kim, Young-Hoon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.13
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    • pp.657-677
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    • 2000
  • Since January 1, 1999, traders, bankers and their counsels worldwide have available for their use the first set of rules exclusively dealing with standby letters of credit:the International Standby Practices(ISP98). Numerous standbys have alreadby been issued in the United States and worldwide subject to the new ISP. The international banking community is anticipating an increasing demand from their customers to issue ISP-governed undertakings. Before the adoption of ISP, traders and bankers had only the choice of issuing their standby subject to the International Chamber of Commerce's(ICC) Uniform Customs and Practices for Documentary Credits(UCP) and, to a much lesser extent, to the ICC's Uniform Rules for Demand Guarantees(URDG). However, practice showed that UCP rules are not easily adapted to regulate transnational standbys. Indeed, UCP was conceived to govern documentary credits, which are intended to serve as a means of payment. By contrast, standbys are means of guaranty. The core of UCP cannot therefore be appropriate for standby practices and, as a consequence, a number of UCP's provisions have to be excluded in the standby's text. UCP's shortcomings indicated above fulfil the requirements of a key factor for the success of uniform rules. Indeed, to achieve success in the sense of meeting the market's acceptance, any such rules should fill a widely recognized need expressed by merchant community to which such rules are addressed. The ISP cleary has such a vocation. Nonetheless, the already largely encumbered regulatory environment of guarantee devices can hardly go unnoticed. The question therefore arises as to the proper place of ISP in such a context.

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Development of Thermal Image System Based Multi-Core Image Processor (멀티코어 이미지 프로세서 기반 열화상 이미지 시스템 개발)

  • Cha, Jeong Woo;Han, Joon Hwan;Park, Chan;Kim, Young Jin
    • KIPS Transactions on Computer and Communication Systems
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    • v.9 no.2
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    • pp.25-30
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    • 2020
  • The thermal image system was widely used in the defence-related industry because of detect infrared light from the object without light. but, as the demand in the security system and automobile market increases, the civilian industry are expanding to the private sector. There are difficult to apply various requirement because of previous systems are based by FPGA, so it need new system that apply to various requirement. The proposed paper is thermal image processing system using common image processor. It has various requirement and scalable to support image input/output interface and device driver. If it is used to proposed system, it reduce development cost and period than previous system based FPGA. Because there has very high accessibility. In addition, it expect to have satisfaction of customer requirements, development cost, development period, release date of product.